CHAPTER I

THE PROBLEM AND ITS SETTINGS

Introduction

Rationale of the Study

In the recent years, tourism has been effective as an economic developer

specially in rural area. As cited by Telfer & Sharpley (2008), Tourism industry played an

effective developmental growth-pole and has been effective to many countries on their

economic development. There are other emerging new types of tourism, one of which is

Farm Tourism. In Australia, their concept of Farm Tourism has been successfully

executed and sustained. On the other hand, countries like Costa Rica and Papua New

Guinea had their very own coffee farm which produced large volumes of coffee to the

market. Unlike Australia, Costa Rica and Papua New Guinea's farm accessibility is

poor, roads are unconstructed resulting to unsold coffee harvest and the lack of

infrastructure greatly affected the production of their coffee that made them impossible

for any tourism activities.

Philippines has a great potential to be a coffee based tourism destination, as

quoted by Llyod Eric Lim (2016). With the implemented law, Republic Act 10816 or the

Farm Tourism Development Act, Mr. Lim encouraged farms to apply tourism which is

highly viable due to the demand of Eco based activities. Existing farms like Costales

Nature Farms and Kahariam Farm had implemented activities such as farm tours,

trainings and educating visitors about sustainable organic farming and team building

activities. An amalgamation of activities has benefited both the community and the

economy of the country. The concept of farm tourism is not only limited to tours and

1
farming activities but also include environmental orientation making the concept of Farm

visitor relatively new and unique in the Philippines.

Kabangkalan’s Coffee Farm in the Municipality of Tuburan might have the

potential to become a farm tourism destination that coincides in the Republic Act 10816,

Farm Tourism Development Act. However, the lack of farm tourism activities like farm

entertainments, farm tour, dining experience that offers their very own products,

workshops and seminars about coffee farming techniques, exhibits on how they process

their products, farm commodities, accommodation, accessibility and farm recreational

activities, those that are mentioned were not visible yet in the coffee farm. Clearly the

operations within the farm were plainly for agriculture only and it still doesn't have the

farm tourism practices.

The researchers delved into this study to assess the potential of the coffee farm

in Barangay Kabangkalan, Tuburan. The study helped the farm through proposing a

development plan for farm tourism.

2
Theoretical Background of the Study

This study assessed Barangay Kabangkalan’s Coffee Farm as a potential farm

tourism site was anchored from the Philippine Republic Act 10816: According to Farm

Tourism Development Act (2016), farm tourism is the practice on attracting visitors to

farm areas such as educational tour, for fun and leisure. Farm Tourism Development

Act (2016) cited that, in the country’s development both in the economy and culture,

with the collaboration of tourism and agriculture services, it served as a motivator to

value and for the development of agriculture and fishery communities thus providing

income to them.

Furthermore, it stated that it should also allow promotion for being environment-

friendly to produce high quality food from the farm, moreover providing tourism activities

for visitors. Following the RA 10816, any place potential to become farm tourism shall

have the following (1.) Farm Tourism activity for the visitors to experience farming

through education, leisure and recreation, making them enjoy it. (2.) Farm tourism camp

for the visitors to indulge farm activities and then learn rural lifestyle. (3.) Farm tourism

operator that is in charge of a farm tourism camp.

Lastly, according to Andrianto & Sugaima (2016) on the topic 4As of Tourism

development they cited that there are four tourism components “4As” to become a

tourism destination, these are: Attraction, Accessibility, Amenities, and Ancillary.

Thus, a farm that is qualified to become a farm tourism, consists of the following

theories, farm tourism act 10816 and 4 A’s of Tourism, in order to attract visitors,

3
travelers and visitors for educational and recreational purposes and will provide income

to the community

4
Conceptual Framework

FARM TOURISM

(R.A 10816)
4 A’S OF TOURISM
 Farm Tourism Activity
 Accessibility
 Farm Tourism Operator
 Attraction
 Farm Tourism Camp
 Amenities
 Ancillary

TUBURAN COFFEE FARM

FARM TOURISM
DESTINATION POTENTIAL

Figure 1:

Farm Tourism Development Model

The figure shown above indicates the theories were to create a mixture of

guidelines used to come up a Farm Tourism Concept. The RA 10816: Farm Tourism

Development Act serves as our main theory. The act states all the information in

5
creating a Farm-based tourism. The 4A’s are used as basis in assessing the potential of

the research environment. With the collaboration of the two theories, it could create a

strong framework on Farm Tourism Development.

6
Statement of the Problem

This study evaluated Barangay Kabankalan’s Coffee Farm as a potential coffee

farm destination in Northern Cebu.

Specifically, sought to answer the following questions:

1. What farm tourism practices do the local community of Barangay Kabangkalan

practice in terms of:

1.1 authentic farm practices;

1.2 farm trainings and education;

1.3 basic customer service;

1.4 adequate public facilities;

1.5 safe and accessible environment; and

1.6 sustainable farm practices?

2. What is the satisfaction rate of the farm in terms of:

2.1 accessibility

2.2 amenities

2.3 attraction, and

2.4 ancillary?

3. What are the possible visitor feedbacks in terms of:

3.1 quality farm experience;

3.2 quality service of the Locals; and

3.3 product satisfaction?

4. What characteristics of Farm tourism sites as based on the R.A 10816 in terms

of:

7
 4.1 quality farm experience;

4.2 quality service of the locals; and

4.3 product satisfaction?

5. What farm tourism development plan may be proposed based on the findings?

5.1 farm tourism activity;

5.2 farm tourism camp;

5.3 farm tourism operator;

8
Significance of the study

This feasibility type study is seen to result benefits to the following factors:

Coffee Farm Farmers

This study will help generate more income to the farm workers after the study is

done and approved by the authorities.

Host Community

This study may also benefit the community for it can generate more jobs when

the tourism in their community prospers. This study will help the society as a whole to

be aware that tourism is possible to be aware that tourism is possible in their place and

that they can benefit from it. Also they will learn how to use their resources without

disrupting their environment.

The Local Government Unit

This study will be a great help to the government for it will help boost their

economy.

Department of Tourism

This study will help them generate funds because of this attraction, it will be

introduced and thus it will mean more visitors and it means more income that will

definitely increase their funds.

9
Visitors

This study will help them to be aware that farm tourism exists in Northern Cebu

Future Researcher

This study will help them as a basis for future researchers related to this study.

10
Scope and Delimitation of the study

This study covers the development of a Coffee Farm destination in Barangay

Kabangkalan, Tuburan as a new farm destination. Thus, the proposition is supported by

thorough assessment and application of the theories such as the Philippine Tourism Act

10816 and 4 A’s of Tourism in order for the field site to adapt the concept of farm

tourism.

The research study accumulated a total of (52) fifty-two respondents, comprising

of (5) five groups: the land owner; Department of Tourism; LGU officials; the farmers of

the farm; and visitors. The land owner, DOT, and LGU officials were given interview

questions concerning the farm and its possibilities in becoming a farm tourism

destination. The farmers and visitors were given questionnaires in the form of survey

sheets and feedback sheets.

In order to assure full manageability for the collected data, these given

questionnaires will be in a form of checklist items and feedback response items. The

researchers also included guided interviews from the authority officials for precise

information for the assessment purposes.

11
Definition of terms:

4 A’s of Tourism

This refers as a theoretical strategy that will be focused by the researchers on

meeting their goal. This comprises of factors such as accessibility, ancillary, amenities

and attraction.

Accessibility

It provides link to the visitor-destination as well as to the visitor-attractions of

one’s destination

Amenities

These are the additional products in a destination may it be containing of natural

and artificial features that motivates visitors in visiting the destination. Example is the

attraction.

Ancillary

These are additional considerations provided to customers along industry by the

destination through a local visitor board.

Attraction

It motivates visitor to indulge or partake in a particular place where there is visible

presence of entertainment.

12
Assessment

This refers to the evaluation or estimation of the nature, quality, or ability of

someone or something

Farm Tourism Destination Potential

This refers to a destination which has a potential of becoming a farm tourism

destination.

Farm Tourism

Farm tourism, this refers to the practice of attracting visitors to farm areas such

as educational tour, for fun and leisure

Kafamco (Kabangkalan Agro-Forestry Farmers Association Multi-Purpose Cooperative)

This refers to the organization in barangay Kabangkalan’s coffee farm that is

responsible on all the operations inside the farm.

Tourism Development Plan

This refers to preparing a development plan for tourism which could either be,

for a long or short term. This involves planning, product development, marketing and

promotion, legislation and regulation, impacts both economically, environmentally and

socio-culturally and human resource development.

13
 CHAPTER II

REVIEW OF RELATED LITERATURE

Farm Tourism

According to Farm Tourism Development Act (2016), Farm tourism is the

practice on attracting visitors to farm areas such as educational tour, for fun and leisure.

It includes any activity carried out on farm that allows visitors to enjoy in farming

experience through education, or leisure. In the year 2016, it has been introduced as a

new alternative of tourism that is both environmentally friendly and economically

productive. Visiting, gaining knowledge, enjoying and indulging in activities in an

environment away from home results to having tourism experiences Stramboulls &

Skayannis (2003).

Shaw & Williams (1994) enumerated the two principal forms of tourism: non-

accommodation and accommodation-related activities. Meanwhile, Clarke (1996)

provided a simplistic list of farm tourism elements; attractions, access, activities,

accommodation and amenities and Davies & Gilbert (1992) identified similar

components, segmenting farm tourism, these are day-visitor-based, accommodation-

based, and activity based. Andrianto,& Sugaima (2016) cited that Attraction,

Accessibility, Amenities, and Ancillary are four farm tourism components.

Authentic Farm Practices

Farm tourism will captivate the visitor’s attention and interest especially when it

offers an authentic experience. Visitors are aurous over the experience is impelled for

14
authentic experience MacCannel (1973:597). Ritchie, Turg & Ritchie (2011:430) said

that the purpose of authenticity is seen as a key driver for satisfaction, since it shapes

the visitor’s idea of what tourism experiences are. Visitors are amendable to pay high

for quality memorable experiences and that the tourism industry provides these

experiences (Anderson, 2007). Furthermore, the farmers can also help in attracting

visitors by sharing their practices on organic farming and their old traditions and rituals

of farming. The government agriculturist Norma Lagmay (2010 said that farmers should

re-apply aged farm practices such as mulching, vermicasting use of cattle manure and

watering crops every morning. Moderno (2011) mentioned that the traditional rituals of

the ancestors when it comes to farming allow them to have a cultural impact to the

harvest. So, one of the farm practices, is praying to the bathalas and diwatas.

The development of tourism, its ability to last and its degree of proportion to use

authentic farm practices plays a big impact on the demand of tourist. The authentic

agriculture practices are the enrichment that will help visitor to connect to the local

people. The local practices and tradition gives authenticity and wakes one site, special

and unique and this will surely foster the development of tourism in the area (a study of

cultural heritage and sustainable agriculture conservation, Runghapha Khamang).

Farm Trainings and Education

Lim (2016) emphasized the importance to train the coffee farmers to become

good entrepreneurs. In this manner, many farmers would expand their industry to other

places and help other coffee makers venture into more special coffee taste. Moreover,

Cacho (2016) cited the importance of educating the Filipino stakeholders with the right

15
skills and with the right management of financial resources in sustaining the growth of

the country’s coffee industry.

In fact, the reason for the success of Nestle’s Coffee Plantlet Production and

Training Center is the training and education of the members by COINDECO and other

coffee farmer associations. Pasali Philippine Foundation (2016) emphasized the coffee

tree proporation, management, and its impacts on harvested coffee quality. Combs, et

al. (2010) proved that information on farming business should have sustainable ferment

practice.

Basic Customer Service

The success or failure of our business and destinations depends on service.

Freeman & Glazer (2012) proved that the guest satisfaction matters the most. Lucas

(2009) said that enthusiastic employees attract more customers as they have

established good internal relationship that enable to deliver quality service. The external

and internal costumers as by Blue Rock Energy of 2017 are part of the strong human

resources who are paid for the services that they give. Customer service is the overall

activity of identifying and satisfying customer needs. Great customer service helps to

create customer loyalty. It’s also made up of both interactions of the visitors and the

services provided.

Adequate Public Facilities

Meeting a successful and operational facility ground a farm community must

provide essential factors such as parking, transportation, signage customer assistance,

education and roads. Other provision of services and facilities like restrooms is also to

16
be maintained in order to have safe and customer friendly business (Agricultural

Marketing Corporation, 2017). In fact, Maryland’s Adequate Public Facilities (APFO)

has provisions of public facilities consistent with a locally adopted comprehensive plan

to specifically show a progress of growth within the community which is similar with

Brownow’s study where infrastructure is a priority in the growth management plan.

The Philippine Rural Reconstruction Movement (PRRM) of 2016 begins the

process of correcting work productivity and quality of products, and improves farming

practices. Agarao’s study on farming practices explained that if the roads are good, the

other facilities would follow such as construction of schools, health care and other

facilities such as comfort rooms, parking spaces, information areas and equipment

stockrooms are established. With the infrastructures, farm tourism will be progressive.

Safe and Accessible Environment

Accessibility is one of the greatest considerations in having a Farm Tourism into

a not-highly urbanized place. Vanderbulcke, et al. (2009) said that time is the enemy of

creating adequate accessibility of equipment. Transportation system is a must in

achieving a quality accessibility of the place and tight security. Michalko 2015 added

that accessibility is useless when security is less. It is a fundamental condition of

hosting tourists and it is a factor as to why tourists come back because they have

gained trust to the place. This is supported by the study of Kovari and Zimanyi of 2013

that security is an active element of tourism to protect them, their belongings, and

achievements of the industry. According to Zivkovic, 2014, tourism activities changes in

some sectors like the reduce of regular travels due to the changing environment. A

17
sustainable tourist destination should possess a complete and tight security to ensure

the safety of the visitors.

Sustainable Farm Practices

Sustainable agriculture increases the farm production profitability. The most

common sustainable farming practices that are used are: a. crop rotation to keep the

soil healthy and nutrition which is used by ancient farming practices, tested and proven.

b. integrated pest management (IPM), c. natural pest elimination is the use of bats,

birds, insects etc. to eliminate harmful pest on the farm by releasing them and making

the farm their home, and d. crop diversity or the growing of varieties of the same crop

Kukreja (2017). Moreover, the Greentumble Editorial Team (2015) enumerated some

sustainable farming techniques such as the crop rotation, natural pest management and

they also added the e. permaculture technique and also the f. agro-forestry that involves

the growth of trees and shrubs amongst crops or grazing land, and g. planting cover

crops like clover or hairy vetch that are planted during off season which help the

production of the crops.

Accessibility of the Farm

Accessible farms can be a good start in promoting Tourism for it can easily

attract visitor to come to the area. Geurs and Ritsema Van Eck, 2001 also cited that,

Accessibility become thus more important land-use policies and transport planning with

strong economic, social and environmental implications. This further explains the

positive impacts of having an accessible environment to where the tourism is being

operated. Growth in the economic impacts can be achieved through proper and

18
accessible environment. Thus, Gutierrez, 2001 also mentioned that it is not easy to

calculate accessibility and there is not the best way to measure it. Not all places can be

advised to build some facilities for we need to consider the topographical feature of the

place first if it could be possible to build some. If not, operations should stop to avoid

environmental depletion.

Amenities of the Farm

Amenity facilities and related services can make or break the success of a

recreational department, and stay competitive in the market as stated by (Kandapully et.

al., 2001). Moreover (James & Wisnom, 2012) added that it is vital to offer something

different to capture the customer’s attention. Therefore, if the industry will provide and

meet the expectation of the visitors, it will regain visitors and will achieve a competitive

advantage.

According to Department Of Tourism Manila facilities/amenities should be

available near the farm for necessary regular operation such as reception, parking area,

dining, multi-purpose area, recreational and activity area, souvenir shop and

accommodations that has been approved by the DOT’S requirement standard.

Attraction of the Farm

Attractions are key element of tourism. Swarbrooke (5,2002) identifies three main

types of attractions namely: 1.) attributes in the surrounding; 2.) Human-made buildings,

structures and sites; and 3.) Special events to accommodate the needs of the

costumers as these attractions bring in tourists from all over the world. Also a site must

have a possible and real tourism attraction for it to be developed into a tourism

19
destination. Eduard Ku Aien (2010). Wanil, (2001); Bodlender, Jefferson, Jenkins and

Lickorish added that countries with rich tourist attractions has advantages for it is an

instrument for a destination’s development.

Ancillary of the farm

Andrianto and Sugaima (2016) stated that ancillary services support the main

attraction by adding extra services such as internet access, exhibition shows,

recreational services and other forms of tourism activities. Tukamushaba (2016) said

that ancillary services produce a success on the tourist’s satisfactory level of perception

on a destination.

Quality Farm Experience

According to Jess Thomsom (2017), the farm has always been robust with its

allure. It is like living a simple life, a setting that’s a whole lot more different than our

daily and common routine being at the office and then home. The experiences

offered in the farm mediate the nature of the authenticity of the farm tourism

Jennings and Stehlik (2001). There are different kinds of coffee farm tourism with on-

site cafés, hotels, and tours. There are some farms with good transport links offer tours,

often in cooperation with nearby cafés. The quality farm experience is also added with

buying coffee retail, visiting a coffee farm, seeing roasted coffee at mill, staying

overnight at the farm, and visiting its coffee museum ( Jolliffe, 2010). Thus, in Farm

Tourism, the simple life of a poor farmer becomes the luxury of the rich people (

Costales Nature Farm, 2017).

20
Quality Service of the Locals

Service quality is one key advantage competition and sustainable management

of the tourism destination. It tackles user’s subjective decision of the provided service in

accord to the gap between customer’s expectation and realistic perception of the

service as cited by Liu and Yen 2010; Zethal et al., (2009), Brandy and Cronin, (2001),

Oneil et al., (2000). According to Jamaludin&Awang (2009), the participation of the

locals as influenced by tourism may go development through working together

government which is also considered as a necessity and vital. Supporting the previous

reference, Cottrell and Vaske (2006) stated that the local residence is an accurate factor

in determining the current status or quality of the destination due to the strong duration

of connection of the residence to the area. More importantly, the strategic way of

promoting a potential tourism destination is through marketing the activities and

services rendered by the locals.

Product Satisfaction

The farm tourism industry should also focus on the visitors’ needs to be satisfied

of the product. In the destination customer satisfaction pyramid (Della Corte, 2000) it is

highlighted the centrality of the quality of the visitor products and services truly provided

in the destination and are truly an essential component of the customer satisfaction and

retention (Della Corte, 2009).

If the destination, product and providers meet the expectations of the visitors, it

can gain visitor loyalty. Thus, the level or degree of loyalty to a destination will result to

further visitor recommendations to other people. Satisfying visitor’s needs and

21
expectations is the best way to create a good image for farm tourism destination and

industry.

Farm Tourism Activity

According to Adam (2011), agri-tourism basics or activities that a tourist engages

in when he/she goes to a coffee farm. First, have something for visitors to see, second,

have something for them to do, and third, have something for them to buy. These are

educational tours, historical recreations, festivals or pageants, special events,

processing demonstrations, crop art and natural features. The farm schools or

workshops or educational activities or petting zoos or children’s amusement or

playgrounds, horseback riding or hayrides, accommodations for outdoor sports

enthusiast, and entertainment farming activities and mazes are also included in the

activities. There are some gift or souvenir shops and food stalls that are displayed as

well to sum up the experience of activities tried by the tourists. .

Farm Tourism Camp

According to Section 3 of Republic Act 10816 and Nelly Favis-Villafuerte of

Manila Bulletin (2017), farm tourism camp is where tourists and visitors are involved in

farm activities while enjoying the rural lifestyle. It is also stated in the section II, R.A

10816 that these farm camps may be accredited by the DOT on every (2) years and

also TESDA can accredit farm tourism camps for agriculture and tourism courses.

These potential farm camps must have primary basis for tourism and farm operations

which include demo-farming procedure areas and developing other agricultural or

fishery communities.

22
Farm Tourism Operator

Tour operators create images of a place or destination as part of the coffee farms

resources. According to Field (1999), tour operators combines all the parts of a

package, and it includes the accommodations, facilities and amenities, transportations,

excursions and other services needed by their client. Bowie Chang & Budeanu (2005)

also said that tour operators can proffer tourism experiences through planning,

bundling, dealing and selling experiences. The tour operators should also focus to the

services they offer because it is particularly relevant for the farm tourism industry which

is characterized by a high frequency of employee-consumer interaction Swansons &

Hsu (2009).

The literature readings are indeed sources that are beneficial to strengthen the

present study.

23
 CHAPTER III

RESEARCH METHODOLOGY

Research Design

The researchers used the mixed research method in finding the answers to the

problem of this study. It utilized quantitative and qualitative approach of data analysis

and presentation. The design was used because it provides a clear presentation of the

assessment of Barangay Kabangkalan, Tuburan Cebu as the coffee farm potential

visitor destination.

Research Respondents

The respondents of the study were the LGU Officials, land owner, Department of

Tourism, visitors and the locals. We gathered data from 10 farmers, 4 DOT personnel,

30 visitors, 7 LGU officials and the land owner. The researchers sampling procedure

was purposive since the study is about Farm Tourism.

Table1
Table of respondents
N= 52
Respondents Frequency Percentage

LGU Officials 7 14%

Land Owner 1 2%

Department of Tourism 4 8%

Locals 10 19%

Visitors 30 57%

TOTAL 52 100%

24
Research Environment

This study was conducted at Barangay Kabangkalan, Tuburan Cebu. It is a rural

community in the Northern area of Cebu with a total hectare of eighty-eight. The

community is known for its coffee farm and is the agricultural living of the locals. They

produced different types of coffee these are the, Robusta (green coffee beans), Arabica

(strong coffee beans) and Liberica (plain black coffee beans). The land area of the farm

is privately owned by the municipal mayor and is currently handled by KAFAMCO.

According to the current owner of the farm, the farm for now is focused on agriculture

but, should there be any visitor, the farmers can showcase their farming activities.

These includes demo planting, demo harvesting and coffee bean roasting or tasting.

This activities also tributes as an excellent progress as to why there is a potentiality for

tourism. As supported by the personnel’s of KAFAMCO and MENRO, stating that letting

visitors partake in such courses of action will not just provide farming education but will

also allow the farm site to showcase its packaging, products. Their products are said to

be distributed in different markets, with this, the municipality along with the barangay

and its management receives income to enhance what they currently have.

Research Instrument

This study employed the used of questionnaires, check-list and interview

questions scheduled to assess the potential of barangay Kabangkalan of Tuburan Cebu

as a coffee farm tourism site.

The researchers divided questionnaires to the barangay. These questionnaires

are divided into two (2) sets. The first set inquired about the Farm Tourism Practices of

25
the locals in the farm such as, Authentic Farm Experience, Farm training and education,

basic customer service, adequate public facilities, safe and accessible environment and

sustainable farming tourism activities. The questionnaire requested the respondents to

shade the circle that corresponds to their answer and to fill up the following questions

being used. The questionnaire is prepared in lined with the information from the

barangay that is included in the study.

The second set of questionnaires required about the possible feedbacks of the

visitors who have been done visiting the farm such as, Accessibility of the farm, quality

farm experience, quality service of the locals and product satisfaction. The

questionnaire requested the visitors to input their own respected feedbacks on the given

paper, there will be no limit as to what the particular individual may construct his/her

response.

Data Gathering Procedure

The data collection was done through; identifying the probable or potential

respondents of the study. Transmittal letters was made and sent to the Dean of College

of Arts and Sciences, Department chair of Tourism Department and to the Mayor of the

Municipality of Tuburan and then the researchers made the questionnaires and it was

distributed to the respondents during the site visit.

Statistical Treatment of Data

The mixed research method is used to assess the Farm tourism potential of

Barangay Kabangkalan, Tuburan basing from the Republic Act 10816: An act providing

for the development and promotion of farm tourism in the Philippines and the 4 A’s of

26
Tourism. This study used statistical analysis through quantitative research technique

that the gathered data was analyzed through computation such as percentage and

weighted mean method. The findings were validated using the theories that the study is

anchored upon.

Range Qualitative Scales Interpretation

If the farm lacks or don’t have any of the things mentioned that caused
1.00 - 1.75 Needs Improvement NI
the visitors unsatisfied

If the farm has few of the following things mentioned but do not possess
1.76 - 2.50 Less Satisfied LS
a complete satisfaction service

If the farm has several of the following things mentioned and offered a
2.51 - 3.25 Moderately Satisfied MS
good service.

If the farm has all of the following things mentioned and offered an
3.26 - 4.0 Highly Satisfied HS
outstanding quality service.

For problem 1, the presence of farm practices used was computed in a

percentage.

For problem 2, the satisfaction rate in terms of the farm’s 4 A’s used weighted

mean with the following scoring procedure:

For problem 3, thematic analysis was used in order to present the feedback from

the respondents at the farm.

27
 For problem 4, thematic analysis was used in order to present the characteristics

of farm tourism based on the R.A 10816

28
 CHAPTER IV

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

Section One

Farm Tourism Practices

Table 2

Authentic farm practices

Yes No
Vermicasting 6%
Using of cattle manure 13%
Mulching Non-existing
Others:
Contouring 18%
TOTAL 37% 63%

Table 2 present that 37% of the population have agreed that there are presence

of authentic farming practices, where 6% agreed that there is vermicasting, 13% agreed

for the presence of using cattle manure. The rest of the population which is 63%,

disagreed that there are authentic farming practices in the farm. However, 18% of the

population provided a specific authentic farming practice being used in the farm, which

is the Contouring.

As shown from the table presented, 37% of the total population of respondents

have agreed that there exists authentic farm practices, this includes the present use of

vermicasting and cattle manure. However, 63% of the total population of the

respondents disagreed that there is an authentic farm practices applied. According to

29
Richie and Turg 2011, authenticity has been the key driver for satisfaction that shapes

the customer's interpretation of tourism experience.

Table 3

Farm trainings and education

Yes No

Management of the farm 57.5%

Chemicals and fertilizer usage 7.5%
Tree propagation 5%
Others:
Nestle trainings 15%
LGU seminars and trainings 15%
TOTAL 42.5% 57.5%

Table 3 presents that there is a total of 42.5% who agreed that the farmers are

knowledgeable about from trainings and education. 7.5% agreed that they know about

chemicals and fertilizer usage, 5% on the tree propagation and there were 30% totalities

who indicate other trainings like the Nestle and LGU trainings and seminars. However,

57.5% of the population still disagreed on the farmers acquiring the farm trainings and

education.

The total percentage of respondents has accumulated a value of 42.5%,

meaning this value has agreed that they have undergone farm trainings and education.

Other respondents disagreed resulting to a value of 57.5%. This importance to train the

farmers in becoming entrepreneurs is for the support to expand their industry to other

places (Lim 2016). Moreover, it proved that information on farming business should

have sustainable ferment practice (Comlos et. al., 2016)

30
 Table 4

Basic customer service

Yes No
Demo farming Non-existing
Farm guiding 15%
Others:
Coffee roasting 50%
TOTAL 65% 35%

Table 4 presents that 65% of the population has agreed that there are basic

customer services in the farm, where 15% agreed that coffee roasting is being rendered

as their basic customer service, 50% provided a specific basic customer service which

is used in the farm, the Coffee roasting. Nevertheless, 35% of the population disagreed

that there are current basic customer service.

The farm therefore only is present with farm guiding and coffee roasting as it has

come up with a percentage value of 65%, meaning the success of the business or

destination depends on service. Overall, guest satisfaction matters the most (Freeman

and Glazer, 2012), resulting to have quality service would suffice to say that there

should exist good internal relationship of workers (Lucas 2009). However the rest of the

respondents for this topic has come up a disagreement of a percentage of 35%.

31
 Table 5

Adequate public facilities

Yes No
Information center 47%
Separate comfort room Non-existing
Parking area 53%
TOTAL 53 % 47%

Table 5 shows that in the adequate public facilities, 53% of the population agreed

on that the farm has the presence of parking area. 47% disagreed on the farm having

information center and it is also presented that there is no separate comfort room for

both sexes.

Majority of the respondents have agreed that there are adequate public facilities

to operate for both visitors and farmers. With the infrastructures, farm tourism will be

progressive (Philippine Rural Reconstruction Movement 2016).

Table 6

Safe and accessible environment in the farm

Yes No
Security farm personnel 60%
CCTV cameras 40%
TOTAL 60% 40%

Table 6 presents that 60% of the population agreed on the farm being safe and

accessible by having security farm personnel while40% of the population disagrees

because the farm does not have the CCTV cameras.

32
 The majority of respondents have agreed that the following factors are present in

the farm. This factor such as safety personnel for example, serves as security to protect

individuals, their belongings, and safety (Kovari and Zinayi, 2013).

Table 7

Sustainable farm practices

Yes No
Crop diversity 10%
Agroforestry 12.5%
Crop rotation 7.5%
TOTAL 30% 70%

Table 7 shows that 30% agreed on the farm having sustainable farming

practices. 10% agrees on the farm having crop diversity, 12.5% agrees that they are

practicing agroforestry and 7.5% said yes on crop rotation being a sustainable farm

technique being practiced in the farm. But in spite the agreement, still 70% of the

population disagreed that there are sustainable farm practices on the farm.

Currently it is shown that the response toward sustainable farm practices has

accumulated to a percentage of 30% meaning that there are only a few who agrees with

what is asked. However, the rest of the respondents disagreed resulting to a percentage

of 70%. But still the farm is present with crop diversity agro-forestry and crop rotation,

which are considered ancient farming practices.

33
 Section Two

Satisfaction Rate in the Farm

Table 8

4 A’s of Tourism

Weighted
Interpretation Meaning
Mean
The farm has several of the
Amenities 2.51 MS following things mentioned and
offered a good service.
The farm has few of the
following things mentioned but
Accessibility 2.22 LS
do not possess a complete
satisfaction service.
The farm has few of the
following things mentioned but
Ancillary 2.09 LS
do not possess a complete
satisfaction service.
The farm has several of the
Attraction 3.19 MS following things mentioned and
offered a good service.
The farm has few of the
following things mentioned but
TOTAL 2.5 LS
do not possess a complete
satisfaction service

Needs If the farm lacks or don’t have any of the things mentioned that
1.00 - 1.75 NI
Improvement caused the visitors unsatisfied
If the farm has few of the following things mentioned but do not
1.76 - 2.50 Less Satisfied LS
possess a complete satisfaction service
Moderately If the farm has several of the following things mentioned and offered
2.51 - 3.25 MS
Satisfied a good service.
If the farm has all of the following things mentioned and offered an
3.26 - 4.0 Highly Satisfied HS
outstanding quality service.

As shown in table 8, it presents that both amenities (2.51) and attraction (3.19)

are existing but is not yet that enhanced to reach the expected satisfaction. However

34
both the accessibility (2.22) and ancillary (2.09) needs huge improvement. This

shows the totality of the farm’s 4 A is in exploration stage thus it needs a massive

development to reach the expected satisfaction rate.

Overall result (2.5) indicates that the farms 4A’s of tourism; accessibility,

amenities, attraction and ancillary does not the reach the expected satisfaction of the

population that were asked about the four components. For someone to be satisfied by

the amenities of a farm, it is vital to offer something different to capture the customer’s

attention as cited by James & Wisnom (2012). For amenity facilities and related

services can make or break the success of a recreational department, and stay

competitive in the market as added by Kandapully et.al, (2010). This also indicates that

accessibility has a big role in developing a potential destination for the growth in the

economic impacts can be achieved through proper and accessible environment by

Geurs & Ritsema Van Eck (2001).

Therefore, the result found out that the satisfaction rate of the 4 A’s of tourism in

barangay Kabangkalan’s coffee farm had a rate of Less Satisfactory, meaning the

components are existing however it needs a massive improvement to reach the highest

satisfactory rate. As a support to the study from Eddy K. Tukamushaba (2016) that

ancillary service along with other A’s from the four dimensions in tourism can help

produce a positive success on the tourist’s perception towards a particular tourist

destination. A site must have a possible and real tourism attraction for it to be

developed into a tourism destination Ku Aien (2010), thus if a site acquires even just a

small or few of these components, then it is a potential for development.

35
 Section Three

Visitor’s feedback

1. Quality Farm Experience

Theme 1: Worth it experience; great panoramic view, coffee was very

satisfying and was very good.

Being at the farm, the respondents stated that their farm experience was

fascinating and the coffee is satisfying.

The farm has this great panoramic view and the coffee tasting was very
satisfying (KI-2,5,8,16,23,29,30). Upon arriving, the farm has this amazing natural beauty of its
landscape with fresh air resulting to relieve stress from daily work, and their offered coffee was
very good, thus making our experience worth it (KI-3,7,18,20,21,22,24).

Combined factors of producing a fascinatingly amazing experience from

an offered coffee tasting in a great panoramic view of the farm’s natural

landscape makes the respondent’s visit worth it. Thus, the farm has the ability of

giving people their quality experience, and escape from stressful works.

Herewith, according to Jess Thomsom (2017), the farm has always been

robust with its allure. It is like living a simple life, a setting that’s a whole lot

more different than our daily and common routine being at the office and then

home.

Theme 2: Traumatic road travel experience; very muddy, poorly

unconstructed, thus and it needs improvement

The respondents stated that their travel experience with the road towards

the farm was traumatic, thus improvement is necessary.

36
 My experience was not good because as we were traveling towards the farm, the
road was very bad, it was poorly unconstructed (KI-1,4,10,12,15,). At that time we were going
there, it was raining and making the road very muddy (KI-6,9,11,13,14). It was traumatic. Clearly
the road needs to be improved (KI-17,19,25,26,27,28).

As for their accessibility in Kabangkalan coffee farm, it clearly shows from

the respondent’s view that it is poorly unconstructed. Accessibility is one factor

that could affect one’s experience in traveling especially in tourism industry.

Creating and leaving an impression of unsatisfactory travel. This further explains

the positive impacts of having an accessible environment to where the tourism is

being operated. (Geurs and Ritsema Van Eck, 2001)

2. Quality Service of the locals

Theme 1: Satisfying services; welcoming accommodating and hospitable

Services rendered from the locals are one of the factors that would create

impression to the visitors. The respondents were satisfied with the services from the

locals.

Yes we are satisfied by the services from the locals, as we arrive, they were welcoming,
accommodating, hospitable and they always make sure that the visitors are contented with the service
they have. Their smiles gave us positive thoughts(KI-3,4,9,12,15,18,19,20,25,26,28,30).

Services from the locals greatly affect the visitor’s impression and leaves good

feedback. . . It tackles user’s subjective decision of the provided service in accord to the

gap between customer’s expectation and realistic perception of the service as cited by

Liu and Yen 2010; Zethal et al., (2009), Brandy and Cronin, (2001), Oneil et al., (2000).

37
Theme 2: Mayor’s support

The respondent’s have answered that services are from the mayor’s support.

Not all local provided quality service as they were only able to provide services due to the
mayor’s support and command (KI-1,2,5,6,7,8,10,11,13,14,16,17,21,22,23,24,27,29)

According to Jamaludin&Awang (2009), the participation of the locals as

influenced by tourism may go development through working together with the

government which is also considered as a necessity and vital. Therefore, the services

are managed by the mayor but still considers as a necessity and vital for the

development.

3. Product satisfaction and recommendations

Theme 1: Satisfying coffee

The farm’s product which is the coffee and gave the visitors a coffee tasting,

made the respondents felt satisfied.

Yes, the coffee was good and satisfying (KI-1-30).

One of the reasons that would make the visitors visit again in a destination is its

products, as for the Kabangkalan’s coffee farm. It is their great strength to produce

coffee and attract coffee lovers. In the destination customer satisfaction pyramid (Della

Corte, 2000) it is highlighted the centrality of the quality of the visitor products and

services truly provided in the destination and are truly an essential component of the

customer satisfaction and retention (Della Corte, 2009).

38
 Theme 2: Activities, Accessibility, Facilities Recommendations

Recommendations from the visitors in Kabangkalan have suggested

improvements in activities, accessibility and facilities.

The natural landscape attraction, which is the farm, is good. But the improvements with
its activities, accessibility; road and the facilities need to be improved (KI-
2,3,5,8,10,12,14,15,16,18,22,26,27,28,30). Such as, to provide instant coffee, to make roads into
pavements, put cottages, provide more seminars and training for more efficient work, put vendors, coffee
shop, and sign boards (KI-1,4,6,7,9,11,13,17,19,20,21,23,24,25,29).

For a destination to be developed, visitor’s feedback is one of the bases in the

development. With the help of these, it would create a better destination that could meet

the satisfaction of the visitors.

39
 Section Four

Farm Tourism Characteristics Based from R.A 10816

1. Farm tourism activity

Theme: Existing farm tourism activities and plans

According to the land owner, Ruben Democrito, and LGU officials, there are

current farm tourism activities.

The farm activities we have for now are: demo planting, demo harvesting and demo
roasting of coffee beans. It is planned by next 2 years or so, that there will other farm activities
soon such as farm tours and more recreational activities. However, the plan will still remain as it
is because the farm still requires further funds to support or conduct these activities (KI-1).

While according to the officials, they are aware of the farm tourism concept but for now,
their main priority for the coffee farm is to generate funds These funds will be used to improve the
farm’s operation. They mentioned that soon the farm will be completely ready to adapt the farm
tourism idea as they had already encountered visitors from other region. They have allowed these
particular visitors to participate the farm’s current activities such as mainly the demo coffee
tasting (KI-2-8).

Thus, the management and the head of operations of the farm are aware of

the farm’s current activity related to tourism. With step-by-step process, they have

made plans unto putting up more farm tourism activities with the help of proper plans

and concept for converting it into a farm tourism destination. Herewith, according to

Adam (2011), agri-tourism basics or activities that a tourist engages in when he/she

goes to a coffee farm. First, have something for visitors to see, second, have

something for them to do, and third, have something for them to buy.

40
 2. Farm tourism camp

Theme: Plans for farm tourism camp for it is non-existing

According to the land owner, Ruben Democrito, and LGU officials, there are

no current farm tourism camp; however, there are plans for this.

In terms of farm tourism camp, the presence of this does still not exist. But as mentioned,
the owner is planning to covert the farm as a farm tourist destination in which there will be given
areas for tour camps. The owner plans to coordinate with the people’s organizations along with
the municipality office to put up coffee shop and cottages wherein all activities will be held (KI-1).
While the officials have planned to second the motion of the decision of the land owner and
barangay captain in establishing farm camp (KI-8).

Non-existence of farm tourism camp in Kabangkalan coffee farm is part of their

plans as a compliance to become a farm tourism destination, such as having coffee

shops and cottages. According to Section 3 of R.A 10816 and Nelly Favis-Villafuerte of

Manila Bulletin of 2017, farm tourism camp is where tourists and visitors are involved in

farm activities while enjoying the rural lifestyle.

3. Farm tourism operator

Theme: The willingness to partake in the operations of the farm.

According to the LGU officials, the current management and operations of

the farm is under the government, but are willing to accept

They are willing to lend help in any forms they can (KI-2-8). Since the farm
doesn’t have enough manpower to act as operators in the duration of the farm’s activities,
any of them can be of great help (KI-2-8). As for the farm tourism operator, the current
management and operations, is under the government named MENRO with the
coordination of the land owner and the people’s organization the KAFAMCO (KI-2-8).

Tour operators combines all the parts of a package, and it includes the

accommodations, facilities and amenities, transportations, excursions and other

services needed by their client (1999). Combined coordination of farm tourism operator

41
and management in Kabangkalan coffee farm, MENRO, KAFAMCO, land owner would

be great to help the operations in the farm since there is a lack of man power for the

farm’s activities. The tour operators should also focus to the services they offer because

it is particularly relevant for the farm tourism industry which is characterized by a high

frequency of employee-consumer interaction Swansons & Hsu (2009).

42
 CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary of Findings

This study is aimed to assess barangay Kabangkalan’s potential to become a

farm tourism destination. As revealed:

1. What Farm Tourism Practices do the Local community of Baranggay

Kabangkalan practice in terms of:

It was found out that the local community of Kabangkalan coffee farm has farm

tourism practices such as contouring, vermicasting, using of cattle of manure, nestle

and LGU seminars and trainings about farming and coffee roasting, tree propagation,

chemicals and fertilizer usage, coffee roasting, farm guiding, parking area, security farm

personnel (BPSO), agroforesty, crop diversity and crop rotation. Herewith the results, as

supported by Jennings and Stehlik (2001) the experiences offered in the farm

mediate the nature of the authenticity of the farm tourism, however Alexa Villano

(2017) cited that undersecretary Alegre said that farm tourism sites already existed

in the Philippines but what they need to do was to identify them.

2. What is the observation of visitors in terms of the farm’s:

It was found out from the result that the satisfaction rate of the 4 A’s of tourism in

barangay Kabangkalan’s coffee farm had a rate of Less Satisfactory, meaning the

components are existing however it needs a massive improvement to reach the highest

satisfactory rate. As a support to the study from Eddy K. Tukamushaba (2016), that

43
ancillary service along with other A’s from the four dimension in tourism can help

produce a positive success on the tourist’s perception towards a particular tourist

destination. A site must have a possible and real tourism attraction for it to be

developed into a tourism destination Eduard Ku Aien (2010), thus if a site acquires even

just a small or few of these components, then it is a potential for development.

3. What are the possible feedbacks of visitors in terms of:

It was found out that majority of the respondents were having positive feedback

regarding with their quality experience within the farm, the rendered services from the

locals, and the products offered. However, some of them are not having a good

experience in terms with farm’s accessibility, modes of transportation, facilities, and

amenities. Furthermore, providing more activities and accommodation at the farm was

suggested.

4. Does the Coffee Farm have the characteristics of Farm tourism site as based on

the R.A 10816 in terms of:

Thus, it was found that the management and the head of operations of the farm are

aware of the farm’s current activity related to tourism. With step-by-step process, they

have made plans unto putting up more farm tourism activities with the help of proper

plans and concept for converting it into a farm tourism destination. While the farm

tourism camp, is included in their future plans because as of now, there are none. As for

the farm tourism operator, the current management and operations, is under the

44
government named MENRO with the coordination of the land owner and the people’s

organization the KAFAMCO.

45
Conclusion

Based on the feedback for the Tuburan Coffee Farm, observes appropriate Farm

Tourism practices, and therefore is a potential Farm Tourism destination. However, it

needs necessary enhancement to fully satisfy the requirement for a Farm Tourism

destination and is necessary especially in the areas where tourism takes place,

specifically in the farm’s facilities, demo-farming and security system. Extended factors

that includes such as the transportation system, road signages and road accessibility.

As there is a need for development, so shall the requirement to have funding to other

governing parties

Recommendation

Primary Recommendation

Propose a Development Plan for barangay Kabangkalan’s Coffee

Farm

Secondary Recommendation

The following are the suggested studies that the future researchers may

follow. The current study concentrated on the potential of the Tuburan Coffee

Farm. A development plan was proposed to create a Farm- Based tourist

destination. The study resulted that the environment being studied possessed

great potential for the concept of a Farm Tourism however should the future

46
researchers trace this study; they will follow the suggested recommendations for

the continuity of the topic.

 Acquire funding through the aid of following organizations such as the

LGU and under it for the road development project for Tuburan Coffee

Farm with collaboration of DPWH, DENR, and with the locals.

 Compliance of requirements on the creation of Farm Tourism

Development Plan

 Impact analysis of the implementation of the plan

 Assessment on the management of the farm

 Creation of the Board of Officers for the farm

 Promotional methods for the farm

 Distinguishing guest relations standard in the farm

 Establishing guest relation standard in the farm

 Market segmentation and product enhancement

47
 Republic of the Philippines

Cebu Normal University

Osmeña Blvd., Cebu City 6000

Tel. No.: 253-0342`

A TOURISM DEVELOPMENT PROGRAM FOR THE COFFEE

FARM OF KABANGKALAN, TUBURAN

In Partial Fulfilment
Of the Requirement for the Subject
Tourism Research
(TM 133)

48
TOURISM DEVELOPMENT PLAN DESCRIPTION

The coffee farm of barangay Kabangkalan, Tuburan Cebu is an eighty-eight

hectare land that grows coffee. The potentiality of the farm is currently at its highest

peak as shown in the data presented by a research paper entitled “Tuburan Coffee

Farm: A potential farm tourism destination in Northern Cebu.” The purpose in proposing

this tourism plan is to develop the farm in becoming a farm tourism destination. This

proposal also can help the local community by providing beneficiaries such as income

generation, employment and new alternative basis. The tourism development plan

proposal would include activities that will operate in the only. These are the activities

that will be based from the RA 10816 Farm Act.

Level I: Farm Tour

In this activity, visitors will have the chance to partake in the actual process of

planting and harvesting coffee. In the duration of this activity, visitors will also roam the

entire farm to observe its naturalist and ambiance. Visitors will be group and will have

one guide in the said activity. Before heading to the second level of the activity, visitors

will have their free coffee tasting in all the types of coffee products.

Level II: Farm Camp

In this activity, visitors will have the chance to experience camping. In this

particular activity, they can participate in the activities that are going to be given to them.

May it be training on coffee growing, sustainability training, packaging demonstration

and etc. this will happen at night.

49
Level III: Farm Stay

In this activity, after having their camping, visitors can have their breakfast on the

cottages provided and of course, coffee is served along with the dish. Together with the

guide, they can enjoy good breakfast and coffee. However, it only applies if they wish

to. Visitors will be given enough time to prove and can leave their bags at the cottage to

get ready for the next activity.

Level IV: Trekking (optional)

In this activity, after they have their breakfast, they will be called for a trekking

activity. They will be trekking the high mountains bounding the coffee farm and of

course they will be able to face a tour to the extended plantations of the farm where

there coffee plants were being planted and grown.

Level V: Products and Souvenir buying

This is the last activity that the visitors will have, before exiting the area. The

visitors can approach the information centre for the transactions. These products

include the packaged coffee product such as the types of powdered coffees, other

souvenir may include coffee cups, mugs and tshirts.

Development Objectives

 To market the coffee farm along with its product to the domestic market

 To create a farm based tourism in Barangay Kabangkalan, Tuburan

 To educate both local and foreign market on the concept of farm tourism

 To offer another way of livelihood for the local community

50
Development Strategies

 Create a marketing plan and brand the coffee farm and its products

 To coordinate with the organizational management in implementing a tourism

development plan

 To impose activities relating to farm practices for the visitors

 Provide an itinerary tour within the farm destination

 Create job opportunities to the local community

 Acquire support from governing bodies such as the DOT or Department of

Tourism for the development and structure of the road towards the farm.

MISSION STATEMENT

Develop a new concept to support the municipality in terms of income and

livelihood. By setting the idea, it also boosts the impact of the current products to the

market. Orient the local community on what advantages and opportunities if they

partake on the main objective of the plan.

Goal Setting

 Established a competitive concept to the local people and officials that the

Barangay Kabangkalan competes among others.

 To create economic development that will help improve the resident’s quality of

life.

 To raise awareness on the topic of farm tourism.

 To minimize negative or detrimental impacts.

51
INDUSTRY ANALYSIS

Industry Analysis Farm tourism attracts visitors and travelers to form areas,

generally, for educational and recreational purposes that encourages economic activity

and provide income to the community. (ISST Mina Gabor 2016). Farm tourism

mainstreamed in 2012 starting with the Department of Tourism accredited vegetable

farm, Costales nature farm in Laguna. Farm tourism is under the umbrella of nature

tourism that holds 20 to 30 percent of overall tourism market in the country. As based

on article entitled “rise of agri-tourism in the Philippines" 2013, it was stated that many

people are now into agri-destinations, it is because of growing interest in tourists to

partake agricultural activities. Since farming is considered an integral aspect of Filipino

culture, it can easily be cultivated into an agri-tourism activity. It has since gained

increasing popularity in the Philippines, becoming profitable and sustainable sector

within the tourism industry.

Tourism is becoming the third growth engine in the service sector (Bernardo M.

Villegas 2017). Throughout history, Philippines have always been known as an

agricultural country traditions abound with reminders of our farming heritage (Frederick

Alegere, 2017). Also added that there are farm tourism sites that have already existed in

the Philippines, however they are still required to be identified. Alegre further noted that

the Department of Tourism has already identified tourism-worthy ones among existing

farm tourism spots in the country. The agencies are now collaborating for project

funding as well as the skills they need for the project. In support to that reference, farm

tourism will become tourism industry's strong foundation. According to Cynthia Villar

2017, farm tourism is a positive notion as a rising trend and hoped that tourism industry

52
would continue to inspire younger generations to study farming so that they can

generate more income to the farmers.

53
COMPETITOR ANALYSIS

Tourism competitiveness refers to the ability of the industry to stay in a

competitive position while optimally satisfying visitors’ expectations by providing better

products and on how the services are delivered as compared to other products and

services offered in the market. Tourism competitiveness encompasses cultural, social

and economic dimensions of a tourism entity with tourism fundamentals in the local

destination or attraction areas that is highly productive.

If those dimensions are effectively managed to be on the right direction, the

tourism competitiveness can lead the entity or industry sustainable and will result into

economic development, improve the standard of living.

All firms in the industry are competing. Thus, the success of a firm does not only

depend on their strategies and positioning. It will also depend on how they adopt and

meet the expectations of the visitors and on how they handle their strength,

weaknesses, opportunities and also the trend of the market

Market trends

 Health consumer spending

 Intense airline competition

 Healthy corporate travel demand

 Sufficient facilities

 More eco-friendly destinations

 From products to experience

54
SWOT

Tuburan’s Coffee Que Alegre Sergio’s Strawberry

Components
Farm Organic Farm Farm
 Yuppies  Big groups  Families
Target Market  Family  Family  Students
 Students  Yuppies
 Natural  Offers  Selling different
landscape seminars and crops, herbs and
 Management of NCII spices
the farm trainings  Established a
 Abundant about unique image
production organic  Panoramic view
Strengths  Fertile soil farming
 Unique product  Selling
packaging different live
stocks and
crops
 Unique
product
packaging
 Poor road  Expensive  The farm is far
condition goods  Limited stocks of
 Too far from  Too far from strawberries
their the city  Lack of visitors
municipality  Poor road advisory
 Lack of condition  Lack of farm
facilities  Poor activities
Weaknesses
 Lack of promotion  Lack of
accommodatio strategy equipments
n facilities  Lack of farm
 Lack of guides
equipments
 Lack of farm
activities
 Road  Generate  Generates
development income for income for locals
Opportunities  Market growth locals  Job
 Generate  Job opportunities
income for the opportunities  Market growth
locals  Road
 Job construction
opportunities  Market
 New products growth
and/or services
55
  Weak
competitors
 Terrorism  Terrorism  Terrorism
 Weather  Weather  Weather
 Leakage  Other  Other potential
 Technological potential market
Threats threat market  Slow income
 Other potential  Increased growth
market competitor  Technological
 Increase threat
competition

SWOT ANALYSIS

Strengths vs. Opportunities

The Tuburan’s Coffee farm should maintain the natural beauty of the farm’s

landscape and increase the product production so that it can attract visitors and

introduce new product and services, generate income and provide jobs to locals.

Strengths vs. Threats

The unique product packaging of the coffee and the authenticity of the farm will

put the Tuburan’s coffee farm in the competition among other farm tourism destination

(potential) in Cebu and the management should improve the safety and security of the

farm.

Weaknesses vs. Opportunities

The roads going to the farm should be developed and there should be enough

facility that could accommodate the visitors. Buying new equipments and upgrading the

56
farm technologies can result to the introduction of new farm activities, services and

product.

Weaknesses vs. Threats

The Tuburan’s coffee farm’s weaknesses can be minimized only if the farm can

be funded or if the LGU gives a little bit of help especially on their road development,

upgrade of technology and promotion of the farm so that the threats will be avoided.

Tuburan's coffee farm is a good place to forget you're burdens because it has a

unique panoramic mountainous view that will surely capture your attention. You will also

be amazed on how the mother plant of the coffee is cultivated and cared by the farmers.

Tuburan's coffee farm can compete from its competitors because they have a

unique product. However, they also have the same strength and weaknesses.

Tuburan's coffee farm’s weaknesses like poor road condition which is the main

weakness of the farm can be addressed by consulting and collaborating with the

municipality and other government agencies such as DPWH, DENR and other related

agencies with regard to the problem. Lack of facilities, lack of accommodation facilities,

and lack of equipments can be resolved through constructing such facilities and

equipments that is lacking in the farm. For lack of farm activities, a more detailed and

good offer of farm itinerary is to be proposed. Also the farm is going to have a

suggestion box for other farm activities that the visitors may want to experience.

Regarding with the distance of the farm from their municipality would be solved through

the proposed farm tour itinerary in which it already includes a pick up and drop off using

a van. This indicates that the farm would be accepting visitors by group through

57
reservation. With regards to walk-in visitors they can go to the farm through another

mode of transportation which is the single-motorcycle.

By tapping down and the strengths and the weaknesses of Tuburan's coffee farm

and overcoming its competitor’s strengths and weaknesses it will give Tuburan's coffee

farm a success in establishing a great and attractive image for a farm tourism

destination in Cebu. It will also benefit and give opportunities to the local people and

improve the economic status of the Municipality of Tuburan.

58
MARKETING STRATEGIES

Target Market

Our primary market would be the local visitors that are coffee enthusiast and at

the same time traveller. It is best for them to visit the farm because it is their interest and

lives. Our secondary market would be the international traveller who seeks comfort

through coffee and travel also. Through this, they can be of great help in promoting the

farm to the market. Our new account would be open to everyone who loves to visit the

farm. Moreover, the farm will operate at exactly 8:00am until 06:00 in the evening.

Product Strategy

The product we would like to propose comprise of two (2) the coffee being

produced and the farm itself. The coffees that are produced in the farm are being

packed to be sold to the visitors and are used to make different cuisines and desserts.

The farm itself caters farm tours, farm camp, demonstrations on planting coffee trees

and harvesting as well. All these activities can be of great impact to the community’s

income generation and job opportunities.

Pricing Strategy

For our pricing, we will use the cost-based pricing. It is an approach that aims to

cover costs and make a profit. Our strategy to be used would be the market penetration

pricing. It is when setting a low initial selling to price to percentage the market quickly

and to attract many buyers for a large market share. Through this kind of pricing

strategy, we can predict a good outcome to our products.

59
 Optional
Activity Entrance Fees Environmental Fees Price
Fees
Coffee P120 / P180
Shirt P250
Walk-in
P100 each P50 each Mugs P250
1 pax
Caps P200
Farm Guide P350/hr.
Farm Tour Full
2D/1N
Itinerary
P120
Tour Fee Coffee
P180
5 pax P100 each P50 each Tshirt P200
P1,050 Mugs P250
Caps P200
P120
10 pax Coffee
P180
P100 each P50 each
P 850 Tshirt P200
Mugs P250
Caps P200

Itinerary:

2 Days / Night

P 1050 per 5 pax

P 850 per 10 pax

Day 1 (Level I-III)

8:00-8:10 - Briefing in the municipality

8:10-8:40 – Arrival at the farm

8:40-8:50 – Briefing on the farm rules and regulations

60
8:50-11:45 – Farm tour (Demo planting)

11:45-12:45 – Lunch break

1:00-3:00 – Farm tour (Harvesting and coffee tasting)

3:00-6:00 - Setting up for farm camp

6:00-7:00 – Dinner

7:00-9:30 – Farm camping

-End of the first day-

Day 2 (Level IV-V)

8:00- 9:00 – Breakfast

9:00-11:30 – Trekking

12:00-1:00 - Lunch break

1:00-2:00 - Product and souvenir buying

2:00-2:30 – Departure

-End of the Itinerary-

61
Promotional Strategy

To promote our products and services made for the Tuburan Coffee farm, we will make

advertisement tools such as brochures, flyers and other advertisement mediums to

reach our customers. In order to widen up our promotions, we will make a website

promoting Tuburan Coffee Farm and other social media mediums such as Facebook,

twitter and Instagram will be created.

Distribution Strategy

In the process of our distribution of promotions, we will be connecting with the DOT,

DTI, Cebu Provincial Government and four operators to maximize the scale of our

sales. We will be also connecting to the local government unit for the implementation of

the rules to create the plan.

62
MANAGEMENT AND OPERATIONS

Operations management is defined by Investopedia as the administration of

business practices to create the highest level of efficiency possible within an

organization. It is concerned with converting materials and labor into goods and

services as efficiently as possible to maximize the profit. Thus in having a best

management, an organization must have the best too. A good manager also creates

symbolic relationship with his co-officers. Therefore, a destination like The Coffee Farm

needs an organizational chart that would operate the coffee farm.

MENRO

LAND OWNER

Barangay Captain

KAFAMCO

The figure shown shows the people who will run and operate the Coffee Farm.

On top of the management is the MENRO. We put them on top because currently the

MENRO hold the whole operation of the farm and they also know the farm well. Second

63
on the chart is the land owner. We put the land owner next to the MENRO because on

the decision making part, the land owner has the full control on the decision making.

Third on the chart is the Barangay Captain. The captain will relay all the order and

information to his community. He has the power to disseminate the information he has

the full power on the barangay. Last on the chart is the KAFAMCO (Kabangkalan Agro-

forestry Farmers Association Multi-purpose Cooperative) because they have the

thorough knowledge in growing and propagating the coffee seeds. They are on the

bottom of the chart and they are the ones to regulate the place aesthetically and for the

maintenance as well.

The success of the operations lies on the hands of the forerunners. According to

an article of Profiles International on Effective Management Skills, Successful managers

require both talent and skill. Effective management skills can be developed through

training, mentoring and experience.

64
 BIBLIOGRAPHY

Alina Munteanu (2010), Lucrarile Seminarului Gedgrafic “Diminrie Cantemir”

“Conceptualizing and Composing Tourism Accessibility

Artemio A. Dumlao (2015) Traditional Agricultural Practices Save Water. Retrieved from

www. philstar.com

Clarke, J. (1996a). Farm tourism. Insights, January D19-24.

Clarke, J. (1996b). Farm accommodation and the communication max. Tourism

Management, 17(8), 611}616

Coffee Farming is a Business (2016) Retrieved from

http://www.pasaliphilippines.org/agroentrepreneurship/coffee-farming-is-a-

business

Coffee Sustainability (2001-2006) Retrieved from

http://www.coffeeresearch.org/politics/sustainability.htm

Davies, E. T., & Gilbert, D. C. (1992). A case study of the development of farm tourism

in Wales. Tourism Management, 13(1), 56}63.

Entrepreneur Staff (2012) 2 Ways to maintain your coffee farm. Retrieved from

http://www7.esc.edu/hshapiro/writing_program/students/Handouts/main/research

_apa.htm

H. Marcos C. Moderno (2011), Traditional farming Practices of the Bukidnon Tribe.

Retrieved from www. mindanews.com

65
Ilbery, B., Bowler, I., Clark, G., Crockett, A., & Shaw, A. (1998).

Farm-based tourism as an alternative farm enterprise: A case study from the

Northern Pennines, England. Regional Studies, 32(4),

Istvan Kovari & Kristina Zimanyi (2015), Safety and Security in the Age of Global

Tourism (The changing role and conception of safety and security in Tourism)

Julia Raikkonun, Enalbing Experiences – The Role of Tour Operators and Tour Leaders

in creating and maintaining package tourism experience

Kathlene O. Cacho (2016) Coffee farmers need training, capital access

http://www.sunstar.com.ph/cebu/business/2016/02/07/coffee-farmers-need-

training-capital-access-456079

Marie Ritchterova (2016), Customer Service Experience in the Eyes of Tourists and

Locals

Mark John (2017), Study on Satisfaction of Tourists in San Miguel, Bulacan Part 2

Retrieved from, www. scribd.com

Ninela Kordic, Radmila Zivkovic, Jolena Stankovic & Jelna Gajic (2017), Safety and

Security as Factors of Tourism Destination Competitiiveness

Philippine Republic Act 10816: Farm Tourism Development Act (2016)

R.B & J.V Denhardt (2003) Citizen Patricipation in the Local Public Service Provision

and Quality Improvement

66
Serkan Bertan & Volkan Attintas (2013) Visitors’ Perception of a Tourism Destination:

The case of Pamukkale

Shaw, G., & Williams, A. M. (1994). Critical issues in tourism: A geographical

perspective. Oxford: Blackwell.

Sustainable coffee farming training programme (2012) Retrieved from

http://www.nestle.com/csv/case-studies/allcasestudies/sustainable-coffee-

farming-training-programme-the-philippines

Tourism Tour Operators/ Tourism Dissertation (2017). Retrieved from

www.ukessays.com

The Transition from Tourism on Farms to Farm Tourism (PDF Download Available).

Available from:

https://www.researchgate.net/publication/247230778_The_Transition_from_Touri

sm_on_Farms_to_Farm_Tourism [accessed Aug 2, 2017]. 355}364.

Theories in customer service: internal vs. external customers (2017) Retrieved from

https://bluerockenergy.com/theories-in-customer-service-internal-vs-external-

customers/

Veronika Lazarenko (2014), Master Thesis UK Tourism Operators and their response to

sustainability rhetoric or reality?

Ways to keep coffee farming sustainable (2016). Retrieved from

67
http://www.cafebritt.com/experience-britt/coffee-101/ways-to-keep-coffee-

farming-sustainable

68
 Republic of the Philippines
Cebu Normal University
Osmeña Blvd., Cebu City 6000
Tel. No.: 253-0342

HON. DEMOCRITO DIAMANTE

Municipal Mayor

Tuburan Cebu

Dear Sir:

Greetings!

We the 4th year Bachelor of Tourism Management student of Cebu Normal University will be
conducting a study on “Tuburan Coffee Farm: A Farm Tourism Destination in Northern
Cebu” as a part of our requirements in TM 132: Methods of Research.
In connection with this we would like to request from your good office for a permission to
conduct our study. If possible, we would like to ask for your assistance to provide us with a tour
guide and transportation service. We plan to visit and get the data this coming July 21, 2017,
Friday. Rest assured that the collected data would be confidentially kept and research subjects
rights will be respected.

We are hoping for a positive response.

Very respectfully yours,

BRANZUELA, EARL ANTHONY

Lead Researcher
Noted by:

DR. RUBY S. MELCHOR

Research Adviser

69
 Republic of the Philippines
Cebu Normal University
Osmeña Blvd., Cebu City 6000
Tel. No.: 253-0342

HON. RUBEN G. DIAMANTE

Barangay Captain
Brgy. Kabangkalan, Tuburan Cebu

Dear Hon. Diamante:

Greetings!
We the 4th year Bachelor of Tourism Management student of Cebu Normal University would
like to conduct a data gathering of our study entitled “Tuburan Coffee Farm: A Farm
Tourism Destination Potential in Northern Cebu” on December 14-15, 2017 (Thursday to
Friday), as a partial requirement of our course subject TM 133: Tourism Research.
In connection with this we would like to request from your good office to allow us to conduct
our data gathering. We will be disseminating questionnaires to the local farmers, land owner, and
the visitors in Kabangkalan, Tuburan Coffee Farm in relation with the concept of Farm Tourism
Destination. This is to gather data and information from the farmers and current land owners
regarding with the concept of farm tourism.
And if possible, we would like to ask for your assistance to provide us with a guide and
transportation service. Rest assured that the collected data would be confidentially kept and
research subjects rights will be respected.
We are hoping for a positive response in this matter. For further queries, please contact Mr. Earl
Branzuela at 09453812224/09433924992 or via email at [email protected]
Thank you and more power!
Very respectfully yours,

BRANZUELA, EARL ANTHONY

Lead Researcher

Noted by:

DR. RUBY S. MELCHOR

Research Adviser

70
 Republic of the Philippines
Cebu Normal University
Osmeña Blvd., Cebu City 6000
Tel. No.: 253-0342

DR. MILAGROS M. GREIF

DEAN, COLLEGE OF ARTS AND SCIENCES
Cebu Normal University
Osmeña Blvd., Cebu City

Dear Maam:

Greetings!

We the 4th year Bachelor of Tourism Management student of Cebu Normal University would like to
conduct a dry run of our study entitled “Coffee Farm: A Farm Tourism Destination Potential” on
Saturday, November 25, 2017 as a partial requirement of our course subject TM 133: Tourism Research.

In connection with this, we would like to request from your good office for a permission to allow us to
conduct our study. Rest assured that the collected data would be confidentially kept and research subject
rights will be respected.

We are hoping for a positive response in this matter. For further queries, please contact Mr. Earl
Branzuela at 09453812224/09433924992 or via email at [email protected]

Very respectfully yours,

BRANZUELA, EARL ANTHONY

Lead Researcher

Noted by:

DR. RUBY S. MELCHOR

Research Adviser

DR. MILAGROS M. GREIF

DEAN, COLLEGE OF ARTS AND SCIENCES

71
 November 25, 2017

Dear Respondents,

We are the 4th year Bachelor in Tourism Management students of Cebu Normal University. Currently we
are enrolled in TM 133 Tourism Research, to which we are conducting a study of “Tuburan Coffee Farm: A Farm
Tourism Destination Potential in Northern Cebu”. We appreciate and are thankful for your participation in our
given set of questionnaires. This only intends to ask your thoughts and opinions regarding on the question. Kindly
answer the following with utmost honesty and completely so that we can achieve the objectives behind this
particular study. Rest assured that all gathered data and feedbacks will be kept confidential.

The researchers,

Earl Branzuela
Group Leader

Directions: This questionnaire is intended to determine or assess the farm’s readiness to adopt the
concept of Farm Tourism through the form of survey sheet.

For category number 1, in answering the questions, please indicate () in the column
provided of your corresponding answer. Shade the circle to specify the answer on the
given question

YES If the following things that are being asked are available or present in
the farm. If you agree that there are such things on your farm.

NO If the following things being asked are not available or not visible in the
farm. If in some instance you disagree that there are no such things on
your farm.

For category number 2, in answering the questions, please indicate () in the boxes
provided of your corresponding answer.

Note:
1.What
Please answer farm
all the tourism
questions withpractices
full honestydo
andthe local community
diligence. of barangay
All the data gathered Kabangkalan
will be kept practice in
with full confidentiality.
Please leave no blank. Thank you
terms of:

72
A. Authentic farm practices

 Is authentic farming practices being used? YES NO

If yes, which of the following:

Vermicasting

Using of cattle manure

Mulching

Others, (Please specify)

B. Farm trainings and education

 Are the farmers knowledgeable about farm trainings and education YES

NO

If yes, which of the following:

Management of the farm

Chemicals and fertilizer usage

Tree propagation

Others, (Please specify)

73
C. Basic customer service

 Are services being rendered? YES

NO

If yes, which of the following:

Demo Farming

Farm Guiding

Others, (Please Specify)

D. Adequate public facilities

 Are there adequate public facilities? YES NO

If yes, which of the following:

Information Center

Separate comfort rooms

Parking area

Others, (Please specify)

E. Safe and Accessible Environment in the Farm

 Are there any safety personnel and equipment in the farm? YES

NO

If yes, which of the following:

Security farm personnel

CCTV cameras

74
 Other, (Please specify)

 Are the trails in the farm accessible? YES NO

F. Sustainable Farm Practices

 Are there sustainable farming techniques practiced? YES

NO

If yes, which of the following:

Crop Diversity

Agroforesrty

Crop Rotation

Others, (Please specify)

75
 November 25, 2017

Dear Respondents,

We are the 4th year Bachelor in Tourism Management students of Cebu Normal University. Currently we
are enrolled in TM 133 Tourism Research, to which we are conducting a study of “Tuburan Coffee Farm: A Farm
Tourism Destination Potential in Northern Cebu”. We appreciate and are thankful for your participation in our
given set of questionnaires. This only intends to ask your thoughts and opinions regarding on the question. Kindly
answer the following with utmost honesty and completely so that we can achieve the objectives behind this
particular study. Rest assured that all gathered data and feedbacks will be kept confidential.

The researchers,

Earl Branzuela
Group Leader

Directions: This questionnaire is intended for the visitors of the farm. In answering the graph chart,
please indicate or place in the column provided on your satisfaction level basing on the 4A’s of Tourism
that are visible in the farm by 1 being the lowest and 5 being the highest.

Range Interpretation Meaning

1 - Needs improvement If the farm lacks or don’t have any of the things
- mentioned that caused the visitors unsatisfied
If the farm has few of the following things
2 - Less Satisfied mentioned but do not possess a complete
- satisfaction service
If the farm has several of the following things
3 - Moderately Satisfied mentioned and offered a god service to the
- visitors
If the farm has all of the following things
4 - Highly Satisfied mentioned and offered an outstanding quality
- service to the visitor

Note:

Please answer all the questions with full honesty and diligence. All the data gathered will be kept with full confidentiality.
Please leave no blank. Thank you

76
 1 2 3 4

Amenities of the farm

Accommodation

Information Center/Reception

Dining/Multipurpose area

Farm Guide

Parking area

Accessibility of the farm

Access road towards the site

Access road in the site

Transportation service

Land-use policies

Sign boards
Attraction of the farm

Natural landscape

Built infrastructure

Panoramic views

Local traditions and culture

Ancillary services of the farm

Tourism activities
Recreational activities
Internet access service

Demo-show on planting progress

Room Services

77
What are the possible feedbacks of visitors in terms of;

1. What are the products and services of the farm?

2. Were you satisfied of their current products?

3. What are your comments or suggestions regarding the farm’s services as a basis

for improvement?

78
 RESEARCH TIMETABLE

DATE TASK

 November 07, 2017 - Revision of rules

 November 08, 2017 - Making of letters

 November 13, 2017 - Making of the questionnaires

 November 23, 2017 - Adding articles for the RRL

 November 24, 2017 - Revising the questionnaires

- Continuation on working with the

RRL

 November 25, 2017 - Dry Run

 November 26, 2017 - Working on the data

interpretation on the dry run results

 December 14-16, 2017 - Data Gathering

 December 22, 2017 - Data Interpretation

 December 26, 2017 - Making of Chapter IV

 December 27, 2017 - Continuation on the Chapter IV

- Finalizing of Chapters I-IV

 January 6, 2018 - Working on the commented

paper

 January 7, 2018 - Working again on the RRL

 January 17, 2018 - Revision of Rationale

79
 January 18, 2018 - Working on the whole paper

again

 January 20, 2018 - Revision of Chapter IV

 January 21, 2018 - Making of the Development Plan

 January 22, 2018 - Continuation of Chapter IV & V

 January 23, 2018 - Finalizing and submission of the

full-blown paper

80
COMMUNITY MAP

MUNICIPALITY OF TUBURAN

81
 ACCOUNTING REPORT

EXPENSES:

Purpose Amount

Print Outs P 19.00

P 15.00

P 95.00

P 24.00

P 71.00

Final Paper (Print Out) P 695.00

Transportation Fee (Dry Run) P 140.00

Transportation Fee (Data Gathering) P 375.00

Report Folders P 85.00

Payment for Oral Defense P 2000.00

TOTAL P3519.00

82
AUMAN RUEL PONCE
Course and Year: Bachelor of Tourism Management IV
Address: Yati, Lilo-an, Cebu
Cellphone: 09234682718
Email: [email protected]

PERSONAL BACKGROUND

Date of Birth: July 04, 1997

Place of Birth: Cebu City
Citizenship: Filipino
Gender: Male
Status: Single

EDUCATION

Tertiary

Name of School: Cebu Normal University

Address: Osmeña Boulevard Cebu City
Academic Year: 2017-2018
Awards: Dean's Lister 1st year to 3rd year
Computer Skills: MsWord
MsExcel
MsPowerPoint
MsPublications
Secondary

Name of School: Arcelo Memorial National High School

Address: San Vicente, Lilo-an, Cebu
Academic Year
Graduated: 2013-2014
Awards: Performer of the Year

EMPLOYMENT HISTORY

On the Job Trainee at Municipality of Boljoon Tourism Office

Date: April 3, 2017- June 5,2017

CNU TourS Officer

Has attended the 9th CNU Leader's Congress
Has attended the Youth Entrepreneurship Summit held at
Sm City Cebu

83
JOSHUA JAMES A. AMOIN
Course and Year: Bachelor of Tourism Management IV
Address: #97 Zone Sunlot Lapu-Lapu City
Contact No: 09235188650
Email Add: [email protected]

_____________________________________________________________________

PERSONAL BACKGROUND:

Birth Date : June 14, 1997

Birth Place : Lapu-Lapu City Hospital
Citizenship : Filipino
Civil Status : Single

EDUCATIONAL BACKGROUND:

COLLEGE : Cebu Normal University

Osmeña Boulevard, Cebu City
2014-2018

SECONDARY : San Lorenzo Ruiz School,

Lapu-Lapu City
2009-2014

ELEMENTARY : Calawisan Elementary School,

Calawisan Lapu-Lapu City
2003-2009
SKILLS:

 Able to work with anyone

 Computer Skills
 Good Communication Skills
 I have this potential as a leader
 Can adopt in any work environment
 Can socialize to other people
 I have this passion in working

SEMINARS AND TRAINING ATTENDED:

Life Skills Training &Leadership Camp
Hidden Paradise Mountain Resort, San Fernando
August 1, 2015

84
CABUNILAS MARRY ANNE P.
Course and Year: Bachelor of Tourism Management IV
Address: 541—B Pob. Pardo Cebu City
Cellphone: 09556200101
Email: [email protected]

PERSONAL BACKGROUND

Date of Birth: November 11, 1997

Place of Birth: Cebu City
Citizenship: Filipino
Gender: Female
Status: Single

EDUCATION

Tertiary

Name of School: Cebu Normal University

Address: Osmeña Boulevard Cebu City
Academic Year: 2017-2018
Computer Skills: MsWord
MsExcel
MsPowerPoint
MsPublications
Secondary

Name of School: University of the Visayas - Pardo Campus

Address: Poblacion Pardo Cebu City
Academic Year
Graduated: 2013-2014

EMPLOYMENT HISTORY

On the Job Trainee at Municipality of Boljoon Tourism Office

Date: April 3, 2017- June 5,2017

CNU TourS Officer

Date: Present

85
ARCONADA, ROSE FATIMA SOTEN
Course & Year: Bachelor of Tourism Management IV
Address: Cambinocot, Cebu City
Cellphone: 09233350428
Email: [email protected]

PERSONAL BACKGROUND

Date of Birth: October 13, 1997

Place of Birth: Cebu City
Citizenship: Filipino
Gender: Female
Marital Status: Single

EDUCATION

Secondary

Name of School: Vicente B. Cosido Memorial National High School

Batch: 2013-2014

Tertiary

Name of School: Cebu Normal University

Batch: 2017-2018
Computer Skills: MS Word, MS Excel, MS Powerpoint, MS Publication
Awards: Dean's Lister first year college,
Consistent honor student from primary to secondary school

EMPLOYMENT HISTORY

On the Job Trainee at the Municipality of Boljoon Tourism Office

Date: April 3 - June 5, 2017

Attended Life Skills and Leadership Training Program of Year 2015

Attended Youth Entrepreneurship Summit at SM City Cebu on Year 2015

86
Branzuela, Earl Anthony Mainit
Course and year: Tourism Management IV
Address: 16-5 Tambis Urgello street, Sambag 2 Cebu City
Cellphone: 0906 561 4175
Email: znarB0812gmail.com

PERSONAL BACKGROUND

Date of Birth: August 12, 1997

Place of Birth: Cebu city
Citizenship: Filipino
Gender: Male
Marital status: Single

EDUCATION

Secondary

Name of School: Southwestern University - Phinma

Batch: 2013 - 2014

Tertiary

Name of School: Cebu Normal University

Batch: 2017 - 2018
Computer skills: MS Word format,
MS Excel,
MS Powerpoint presentation,
MS Publication and
WPS Office

EMPLOYMENT HISTORY

* Tourism practicumer at Chocolate Hills Comple, Carmen, Bohol

April 03 - May 27 of 2017
* Technical service representative( production trainee) at Alorica Cebu
April 18 - June 06
* Attended the local summit of year 2015
* Tourism representative at ASEAN2017 for Municipality of Carmen, Bohol Year
2017

87