Ainstorming For Research Topic
Ainstorming For Research Topic
Teacher’s activity:
Monitors and directs learner’s work
Content
Definition of Research
The word research is composed of two syllables, re and search.
Re is a prefix meaning again, anew or over again search is a verb meaning to
examine closely and carefully, to test and try, or to probe. Together they
form a noun describing a careful, systematic, patient study and investigation
in some field of knowledge, undertaken to establish facts or principles.
Research is a structured enquiry that utilizes acceptable scientific
methodology to solve problems and create new knowledge that is
generally applicable.
Scientific methods consist of systematic observation, classification and
interpretation of data.
Although we engage in such process in our daily life, the difference
between our casual day- to-day generalisation and the conclusions
usually recognized as scientific method lies in the degree of formality,
rigorousness, verifiability and general validity of latter.
CHARACTERISTICS OF RESEARCH:
Research is a process of collecting, analyzing and interpreting information
to answer questions. But to qualify as research, the process must have
certain characteristics: it must, as far as possible, be controlled, rigorous,
systematic, valid and verifiable, empirical and critical.
1. Controlled- in real life there are many factors that affect an outcome.
The concept of control implies that, in exploring causality in relation to
two variables (factors), you set up your study in a way that minimizes the
effects of other factors affecting the relationship.
This can be achieved to a large extent in the physical sciences (cookery,
bakery), as most of the research is done in a laboratory. However, in the
social sciences (Hospitality and Tourism) it is extremely difficult as
research is carried out on issues related to human beings living in society,
where such controls are not possible. Therefore in Hospitality and Tourism,
as you cannot control external factors, you attempt to quantify their
impact.
TYPES OF RESEARCH
Research can be classified from three perspectives:
Application:
From the point of view of application, there are two broad categories of
research:
-Pure Research and Applied Research
Pure research involves developing and testing theories and hypotheses
that are intellectually challenging to the researcher but may or may not
have practical application at the present time or in the future. The
knowledge produced through pure research is sought in order to add to
the existing body of research methods.
Inquiry Mode:
From the process adopted to find answer to research questions – the two
approaches
are:
1. Structured approach
2. Unstructured approach
Structured approach:
e.g. How many people have a particular problem? How many people hold
a particular attitude?
Unstructured approach:
The unstructured approach to inquiry is usually classified as qualitative
research. This approach allows flexibility in all aspects of the research
process. It is more appropriate to explore the nature of a problem, issue or
phenomenon without quantifying it. Main objective is to describe the
variation in a phenomenon, situation or attitude. e,g, description of an
observed situation, the historical enumeration of events, an account of
different opinions different people have about an issue, description of
working condition in a particular industry. Both approaches have their
place in research. Both have their strengths and weaknesses. In many
studies you have to combine both qualitative and quantitative
approaches. For example, suppose you have to find the types of cuisine /
accommodation available in a city and the extent of their popularity.
Types of cuisine is the qualitative aspect of the study as finding out about
them entails description of the culture and cuisine
The extent of their popularity is the quantitative aspect as it involves
estimating the number of people who visit restaurant serving such cuisine
and calculating the other indicators that reflect the extent of popularity.
1) What you want to find out about or what research questions (problems)
you want to find answers to;
2) How to go about finding their answers.
There are practical steps through which you must pass in your research
journey in order to find answers to your research questions. The path to
finding answers to your research questions constitutes research
methodology.
At each operational step in the research process you are required to
choose from a multiplicity of methods, procedures and models of research
methodology which will help you to best achieve your objectives. This is
where your knowledge base of research methodology plays a crucial role.
These help to ensure that your study will remain manageable and
that you will remain motivated.
Reference:
1. Dawson, Catherine, 2002, Practical Research Methods, New Delhi, UBS
Publishers’Distributors
2. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New
Delhi,
Wiley Eastern Limited.
3.Kumar, Ranjit, 2005, Research Methodology-A Step-by-Step Guide for
Beginners,(2nd.ed.),Singapore, Pearson Education.