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    Kuliah - 2 - Channel Structure PDF

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    riyadi
    The document discusses channel structure in supply chain management. It describes the various flows within a channel such as information, products, finances, and knowledge. It also discusses different types of channels based on criteria like the number of intermediaries, organizational arrangement, number of participants, and their functions. Common channel structures include direct distribution without intermediaries, conventional channels with independent businesses, and vertical marketing systems with dependent intermediaries under one ownership.

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    © All Rights Reserved
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    Kuliah - 2 - Channel Structure PDF

    Uploaded by

    riyadi
    131 views30 pages
    The document discusses channel structure in supply chain management. It describes the various flows within a channel such as information, products, finances, and knowledge. It also discusses different types of channels based on criteria like the number of intermediaries, organizational arrangement, number of participants, and their functions. Common channel structures include direct distribution without intermediaries, conventional channels with independent businesses, and vertical marketing systems with dependent intermediaries under one ownership.

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    Kuliah_2_Channel Structure.pdf

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    The document discusses channel structure in supply chain management. It describes the various flows within a channel such as information, products, finances, and knowledge. It also discusses different types of channels based on criteria like the number of intermediaries, organizational arrangement, number of participants, and their functions. Common channel structures include direct distribution without intermediaries, conventional channels with independent businesses, and vertical marketing systems with dependent intermediaries under one ownership.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    131 views30 pages

    Kuliah - 2 - Channel Structure PDF

    Uploaded by

    riyadi
    The document discusses channel structure in supply chain management. It describes the various flows within a channel such as information, products, finances, and knowledge. It also discusses different types of channels based on criteria like the number of intermediaries, organizational arrangement, number of participants, and their functions. Common channel structures include direct distribution without intermediaries, conventional channels with independent businesses, and vertical marketing systems with dependent intermediaries under one ownership.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 30

    Channel Structure

    Channel Structure of SCM


    Senator Nur Bahagi@
    Integrated Logistics System

    Aliran Informasi
    s C
    u u
    p s
    p Physical
    t
    Procurement Manufacturing
    l Distribution o
    i m
    e e
    r r
    Aliran Barang

    Channel Structure of SCM


    Senator Nur Bahagi@
    Supply Chain Management
    The Management Of Upstream And
    Downstream Relationship With
    Supplier And Customers To Deliver
    Superior Customer Value At Least
    Cost

    Linkage Coordination
    Channel Relationship
    Structure Management

    Channel Structure of SCM


    Senator Nur Bahagi@
    General Supply Chain Model
    Information, Product, Services, Financial, and Knowledge Flow

    E
    Supplier Integrated Distributive N
    Network
    M Enterprise Network D
    A
    T C
    DISTRI U
    E PROC
    BUTION
    R N
    I S
    MANUFAC
    A TURING U
    L M
    S E
    R
    S

    Capacity, Information, Core Competency, and Human Resources Constraints


    Channel Structure of SCM
    Senator Nur Bahagi@
    Supply Chain
    SystemTbk
    PT SMART

    Struktur Proses bisnis Sistem Manajemen

    Anggota CRM Planning

    Dimensi Demand Management Control

    Order fulfillment Work flow


    Keterkaitan

    Operation Organization

    Inventory Communication

    Distribusi & Transport SOP


    Channel Structure of SCM
    Senator Nur Bahagi@
    Integrated Supply Chain Model
    Customer Information & Financial Flow

    Product & Information Flow

    Retailer

    Distributor

    Manufacturing

    1st Tier Supplier 1st Tier Supplier

    2nd Tier Supplier 2nd Tier Supplier 2nd Tier Supplier


    Channel Structure of SCM
    Senator Nur Bahagi@
    Channel Structure

    Structure Of Intra company


    Organizational Units And Extra
    company Agents And Dealers,
    Wholesale And Retail, Through Which A
    Commodity, Product, Or Services Is
    Marketed

    Channel Structure of SCM


    Senator Nur Bahagi@
    Function
    Mengatasi Kesenjangan (Gap )
    . Waktu (Time)
    . Tempat (Place )
    . Kepemilikan (Ownership)

    Perantara(Intermediary)

    Channel Structure of SCM


    Senator Nur Bahagi@
    Intermediary
    Any channel member other than the
    manufacturer or end-user

    Wholesale
    Retail
    Specialized

    Channel Structure of SCM


    Senator Nur Bahagi@
    Function of Intermediary
    1. Informasi
    2. Promosi
    3. Kontak
    4. Penyesuaian
    5. Negosiasi
    6. Transaksi

    . Distribusi Fisik
    . Dukungan Keuangan
    . Resiko

    Channel Structure of SCM


    Senator Nur Bahagi@
    What is Happen?
    A. Aliran ( Flow )
    1. Flow of Goods
    2. Flow of Information
    3. Flow of Money
    4. Transfer of Ownership

    B. Konflik ( Conflict )
    1. Horizontal
    2. Vertical

    Channel Structure of SCM


    Senator Nur Bahagi@
    Generic Distribution Channel

    MANUFACTURER

    WHOLESALERS
    FARM
    AND
    RAW
    MATERIAL RETAILER

    CONSUMERS

    Channel Structure of SCM


    Senator Nur Bahagi@
    Distribution Channel Based on
    Delivery Method

    1. Direct Distribution
    Tidak Ada Perantara, Barang Dikirim
    Langsung Dari Produsen Ke Konsumen

    2. Indirect Distribution
    Barang Dikirim Dari Produsen Melalui
    Perantara

    Channel Structure of SCM


    Senator Nur Bahagi@
    Distribution Cannel For
    Consumer Good
    Manufacture Consumer

    Manufacture Retailer Consumer

    Manufacture Wholesaler Retailer Consumer

    Jobber

    Manufacture Wholesaler Retailer Consumer

    Channel Structure of SCM


    Senator Nur Bahagi@
    Distribution Channel for
    Industrial Good
    Manufacture Consumer

    Manufacture Distributor Consumer

    Representative
    Manufacture Consumer
    Branch

    Representative
    Manufacture
    Branch
    Distributor Consumer

    Channel Structure of SCM


    Senator Nur Bahagi@
    Distribution Channel Based on
    Organizational Arrangement

    1.Conventional

    2. Vertical

    3. Horizontal

    4. Mix
    Channel Structure of SCM
    Senator Nur Bahagi@
    1. Conventional

    Terdiri Atas Satu Atau Beberapa Perantara


    Yang Bersifat Independen Dan Merupakan
    Bisnis Tersendiri

    Manufacture GROSIR Retailer Consumer

    Channel Structure of SCM


    Senator Nur Bahagi@
    2. Vertical Marketing System

    Terdiri Atas Satu Atau Beberapa Perantara


    Yang Bersifat Dependen Dan Merupakan
    Bisnis Terpadu

    Manufacture
    Wholesaler
    Retailer

    Consumer
    Channel Structure of SCM
    Senator Nur Bahagi@
    Type of VMS

    VMS Corporation
    Didasarkan Atas Kepemilikan

    2. VMS Contract
    Didasarkan Atas Kontrak/perjanjian

    3. VMS Coordinative
    Didasarkan Atas Kerjasama

    Channel Structure of SCM


    Senator Nur Bahagi@
    4. Mix
    Bila Perusahaan Menggunakan Dua Atau Lebih
    Sitem Saluran Distribusi Sesuai Dengan
    Segmentasi Konsumennya

    Consumer 1
    Katalog, Emaiil, Dsb

    Manufacturer Retailer Consumer 2

    Distributor Agency Consumer 3

    Armada Penjual Consumer 4

    Channel Structure of SCM


    Senator Nur Bahagi@
    C. Distribution Cannel Based on
    Number of Participants
    1. Intensive Distribution
    Menyediakan Produk Disebanyak Mungkin
    Outlet
    2. Exclusive Distribution
    Menyediakan Produk Hanya Pada Beberapa
    Outlet Eksklusif
    3. Selective Distribution
    Menyediakan Produk Hanya Pada Beberapa
    Outlet Selektif

    Channel Structure of SCM


    Senator Nur Bahagi@
    D. Distribution Channel Based on
    Function
    1. Primary Channel Participant
    Berpartisipasi Dalam Kepemilikan Inventory Atau
    Resiko Finansial
    • Manufacture
    • Wholesaler
    • Retailer

    2. Specialized Channel Participant


    Berpartisipasi Hanya Dalam Suatu Pelayanan
    Tertentu Karena Fee
    • Functional Specialist: Transportation, Warehousing,etc
    • Support Specialist: Advertising, Insurance, Etc

    Channel Structure of SCM


    Senator Nur Bahagi@
    Primary Channel Participant
    A Business That Is Willing To Participate
    In The Inventory Ownership
    Responsibility Or Other Significant
    Aspects Of Financial Risk

    • Manufacturer
    • Wholesalers (Merchant,agent)
    • Retailers

    Channel Structure of SCM


    Senator Nur Bahagi@
    Specialized Channel Participant
    A Business That Participates In Channel
    Relationships By Performing Essential
    Services For Primary Participant Or A Fee

    Functional Support
    - Transportation - Financial
    - Warehousing - Informational
    - Assembly - Advertising
    - Fulfillment - Insurance
    - Sequencing - Advisory
    - Merchandizing - Arranger

    Channel Structure of SCM


    Senator Nur Bahagi@
    Economics of Distribution
    Foundation For Developing A
    Successful Channel Arrangement

    Specialization Assortment

    Channel Structure of SCM


    Senator Nur Bahagi@
    Specialization

    • The Ability to Superiority Perform


    a Specific Function

    • Specialization Is Based On
    Economics of Scale, Scope And
    Expertise

    Channel Structure of SCM


    Senator Nur Bahagi@
    Assortment
    Process Of Creating And
    Positioning A Mix Of Products
    Desired By Customer Through
    1. Concentration
    2. Customization
    3. Dispersion

    Channel Structure of SCM


    Senator Nur Bahagi@
    1. Concentration
    • Collection of Large Quantities of A
    Single Product Or Several Different
    Products So That They Can Ultimate
    Be Sold As A Group

    • Basic Principle Of Concentration Is


    Referred To As Minimum Total
    Transaction

    Channel Structure of SCM


    Senator Nur Bahagi@
    2. Customization

    • Process Of Sorting And Grouping Of


    Product Into Unique Combinations To
    Satisfy A Specific Customer’s
    Requirements
    • Capability Of A Firm To Achieve
    Effective Customization Is The Heart
    Of Developing A Supply Chain
    Arrangement

    Channel Structure of SCM


    Senator Nur Bahagi@
    3. Dispersion

    Shipping Unique Assortment To


    Customer When And Where
    Specified

    Channel Structure of SCM


    Senator Nur Bahagi@

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