Wine War 2009
Wine War 2009
Wine War 2009
Ancient to modern
civilisation had a custom to offer wine to living and the dead. Wine was made using grapes,
which were produced by planting vineyards. France, is well known for its wine, it was one of
biggest contributor and a major revenue source for France. Grape growing supported around 1.5
million families, Wine business accounted for one-sixth of France’s total trading revenue, and
became the country’s second-largest export. This industry was not regulated, there were no laws
In 1971, Germany passed the law in order to regulate and this served as entry barriers for wine
suppliers.There were 65 classes which defined quality of wine, from sugar to color. These laws
also defined regional boundaries and set detailed and quite rigid standards for vineyards and
wine makers. This helped consumers and was codified and expanded to Appellation d’Origin
Controllée (AOC) laws of 1935. Italy also followed and made Denominazione di Origne
Controllate (or DOC) regions, each with regulations prescribing area, allowed grape
varieties, yields, required growing practices, acceptable alcohol content, label design etc.
The merchant to whom the wine was sold use to blend and package it in bottle. Transportation
was not much developed and wine use to get spoiled in transport. There were toll roads and
complex tax systems deterred ordinary person, only the rich can do this business, the probability
It was only 18th century innovation such as cork stoppers, glass bottle, pasteurisation helped the
stability and longetivity of wine being transported. Although insignificant in both size and
reputation compared with the well-established industry in traditional wine-producing countries,
vineyards and wine makers had been set up in many New World countries since the 18th
century. In the United States, for example, Thomas Jefferson, an enthusiastic oenologist, became
a leading voice for establishing vineyards in Virginia and in Australia. There were other
countries like Chile and Argentina where wine became part of national cultures.In keeping with
the country’s central role in the rum trade One segment of the population followed a tradition of
drinking hard liquor. But another group reflected the country’s Puritan heritage and espoused
temperance or abstinence. As a result, in the pre-World War II era, wine was largely made by
After the war, there were some factor which led other nations to grow in Wine industry.
1. Land: Suitable Land was less expensive and available , allowing the growth of much
2. Technnolgy: Countries began to experiment with grape growing and wine making
technology.In Australia, controlled drip irrigation allowed expansion into marginal land and
3. Innovation: Methods like night harvesting to maximize grape sugars, and innovative trellis
5. Traditions : Some countries broke the tradtion of on-site labs to provide analysis helpful in
making growing and harvest decisions.They tried reverse osmosis technology to concentrate the
1960s and 1970s, learned how to respond to consumer preferences for the simpler, more fruit-
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My advice to french minister would be to use the capital to support wine industry instead of
destroying the land by uprooting the vineyards.The EU's initial response was to pay farmers to
uproot their vineyards, leading to 500,000 hectares being uprooted between 1988 and 1996. .
Increase in the duties on imported wine would also help the farmer to increase their share in
domestic market. Considering the fact Australian wine could not compete long term in low cost
battle Australian wine manufacturer should look for new market like China, India, and Middle
East.