Deliver Meaningful Conversations across CRM Channels at Scale!
Vizury | Historical Snapshot
Affle | Key Components of Affle’s digital ad platforms
Vizury | Integrated Retargeting platform
Re-engage Users across Marketing Channels
Owned Media Social Display & Video
App & Web PMD partnership with Programmatic RTB
Notification CRM API integrations on Integrations with Top
platform Facebook/Instagram exchanges for Display,
Native & Video
Why Notifications CRM platform ?
Free Channel | Cross - Platform
Engage Users across devices and Ad blockers or pop-up blockers
browsers – Desktop, Tablet & Mobile Do not impact them.
80%+ Browser Reach - Supported by
Chrome, Safari (Mac) & Firefox
Desktop contribution to Greater than Increase in Spends (y-o-y)
US E-commerce sales
• E-commerce sales 50% 17%
• Increase in spends
Why Browser Notifications?
Browser Notifications ROI > Email Marketing
Vizury AI driven Notification CRM Platform
User Re-engagement Enabled by Vizury
Retain | Re-engage | Drive Revenue | Increase Customer LTV
Engage users who recently installed
the app/visited site but did not Engage users who recently visited
register/engage the site / app but didn’t make a
purchase
Engage Users by cross-selling & up-
selling products based on User Interest Engage high value lapsed users |
increase order value
Owned media retargeting
Desktop/Mobile Browser Notifications CRM| Mobile APP Notifications CRM| Multi- geo / language
Hyper Personalized notification
Collect User behavior data in real time
Username, Product Name, Image, Price, Deep-linked
1:1 Personalization
Hyper Personalized Notifications based on User Behavior | AI driven recommendations
Why Vizury?
Technology Advantage |Proprietary Intellirec platform
Engage the right user on the right device with the right content
Intellirec Engine
Intellirec Recommends Products most likely to be Purchased by Each User
using Machine Learning Algorithms
Personalised use case based messaging for E-commerce & other
categories
World’s first App Marketing Platform with personalized notifications
Product Feed E-commerce Uninstall
Powered Notification specific triggers Prediction
Identify users likely to
1:1 Personalized Price Drop Alert, uninstall & retain them
powered by product Retargeting / Time with appropriate
feed based trigger marketing engagements
Highly Highly Meaningful
Relevant Engaging Conversations
Dedicated Customer Support for your Marketing Campaigns
Dedicated account manager | Client account UI | Custom Reports | Daily email reports
Agile Responsive Service
• Support for ad-hoc reports
• Dedicated Customer Support
Marketer owned platform
• Self-serve UI
• ROI driven Engagements
Strategic & Collaborative
Engagement
• Custom feature development
• Collaborative product road map
Customized Notification Templates
Single Image notification | Two product carousel notification | Three product carousel notification | Big Image notification
Highly personalized
Content, language and currency customizations
Unique features
Carousel, Scroll, 6 products in 1 Notification
Brand aligned
Logos, colors, key messages
Multiple Use Cases for driving engagements and transactions
Drive User Engagement and Transactions
Holistic Platform with best Feature set
1:1 Personalization | Real Time Segmentation | Ecommerce Use Cases
Smart Commerce - Easier and Faster Campaign Setup
Enable key ecommerce use cases on Notifications
Dynamic User Profiling and Segmentation
Slice and dice user data based on 50+ parameters – frequency of visit, Properties viewed, inactivity period…
ROI driven analytics
Measure the effectiveness of your marketing engagements
Customer aligned Pricing Model
Flexible pricing model based on your needs
Marquee Customers
Global footprint | Biggest E-com / Travel Clients | Direct Brands
Success Stories
Sample Creatives
About the Customer
KOOVS.COM is the one-stop online fashion destination for all wardrobe needs in
India. KOOVS.COM offers exceptional fashion at pocket-friendly prices, delivered
to its customer’s doorstep.
Objective
KOOVS wanted to engage its app users at different stages of the purchase
cycle and thereby grow In-app conversions.
Vizury’s Solution
• A combination of dynamic single product and multi-product notification were
sent based on the individual user’s in-app activity, past behavior
• Trigger drop-offs on product and cart pages
About the customer
LuckyVitamin Corporation operates as an online e-commerce company for vitamins and
Sample Creatives
nutritional supplements in the United States. It sells vitamins, nutritional supplements,
herbs, body building, green living, organic, and natural products.
Objective
LuckyVitamin wanted to increase the conversion and bring back the drop-off users to
make the purchase.
Vizury’s Solution
LuckyVitamin used Vizury’s dynamic feed-based Browser Notifications:
• Send customized 1:1 notifications
• Trigger drop-offs on product and cart pages
• Trigger price drop-alerts, upcoming offers/deals alerts to increase conversions
Getting
GettingStarted
Started
Phase – 1 Phase – 2 Phase – 3 Phase – 4 Phase – 5
Simple Agreement Implementation Campaign Creation Campaign Launch ROI At Scale
Unlimited Vizury Sends files & Self-serve UI for Demo + handholding Achieve your
notifications and guide tools to segmentation, from account goals
use cases implement targeting & management team
analytics
No charges for tech Set up product Campaign can be
setup and campaign feeds tracked on
handling GA/Omniture
www.vizury.com
[email protected]www.affle.com
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