Marketing Aspect Feasibility Study
Marketing Aspect Feasibility Study
A Term Paper
Presented to
Tarlac State University
Department of Industrial Engineering
Tarlac City
In Partial Fulfillment
Of the Requirements for the Course
IE Project Feasibility Study
September 2019
INTRODUCTION
Bread is one of the oldest prepared foods. Bread is a staple food prepared from
a dough of flour and water, usually by baking. Throughout recorded history it has been a
prominent food in large parts of the world and is one of the oldest man-made foods, having
People today suffering from micro nutrient deficiency and are unable to sustain their body
Two billion people in the world suffer from various forms of malnutrition. Malnutrition is
an underlying cause of death of 2.6 million children each year – a third child deaths
globally, 1 in 4 of the world’s children are stunded in developing countries this is as high
as one in three. This means their bodies fail to develop fully as a result of malnutrition.
Malnutrition is frequently part of a vicious cycle that includes poverty and disease. These
three factors are interlinked in such a way that each contributes to the presence and
permanence of the others. Socioeconomic and political changes that improve health and
nutrition can break the cycle; as can specific nutrition and health interventions. The WHO
transformation of this cycle of poverty, malnutrition and disease into a virtuous one of
Malnutrition in children is the consequence of a range of factors, that are often related to
poor food quality, insufficient food intake, and severe and repeated infectious diseases, or
frequently some combinations of the three. These conditions, in turn, are closely linked to
the overall standard of living and whether a population can meet its basic needs, such as
access to food, housing and health care. Growth assessment thus not only serves as a means
for evaluating the health and nutritional status of children but also provides an indirect
1. To promote the product to school canteens for the students in order to eat healthy
2. To produce new type of food to stimulate the palate of customers which are looking
3. To promote healthy eating but on the same time proving vegetables are delicious.
Lastly, the result of the study will serve as springboard for the future researches.
Definition of Terms
agency of the United Nations that is concerned with international public health.
of one or more of the micronutrients required for optimal plant or animal health.
Stunting (low height-for-age) - is one of the three most commonly used indices of child
ASPECT
A. DESCRIPTION OF THE PRESENT MARKET CONDITION
shaped by rolling the dough into long logs (baston) which are rolled in fine bread crumbs.
These are then portioned, allowed to rise, and baked. Pandesal is made of flour, eggs, yeast,
sugar, and salt. Usually it is soft, airy, chewy and has a slightly crunchy crust outside. It is
commonly referred to as “the poor man’s bread” because it became the cheaper alternative
to rice during the Philippine Revolution. In present day Philippines, you can find varieties
of pandesal such as raisin pandesal, whole wheat pandesal, cheese pandesal, Vegetable
pandesal.
Rather than the normal pandesal that is usually offered in the market , the company
will produce a pandesal out of powdered bitter gourd (ampalaya) and squash (kalabasa)
makes the product nutritious. This make the product healthier especially when children eat
B. TARGET MARKET
The Veggie Pandesal will have an impact on the purchasing influence of most of
the Filipinos due to it being affordable as well as addressing health and wellness trends in
modern food products. The product targets all consumers of all ages who are into trying
new food trends. One of the target consumers are the parents' of each household since the
Veggie Pandesal can be a tasty treat for the young ones as well as promote a healthy
lifestyle.
C. DEMAND
file:///C:/Users/Carly's/Downloads/CENTRAL%20LUZON%20-%20Nutrition%20Situation.pdf
https://data.unicef.org/topic/nutrition/malnutrition/
https://www.who.int/nutgrowthdb/about/introduction/en/
https://www.who.int/nutgrowthdb/about/introduction/en/index1.html
https://www.who.int/news-room/fact-sheets/detail/malnutrition
https://en.wikipedia.org/wiki/Bread
http://www.searo.who.int/entity/health_situation_trends/data/nutrition_stunting-in-
children/en/
https://www.unicef.org/press-releases/2018-global-nutrition-report-reveals-malnutrition-
unacceptably-high-and-affects
TECHNICAL
ASPECT
MANAGEMENT
ASPECT
FINANCIAL
ASPECTS
SOCIO-
ECONOMIC
ASPECTS