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    Case Study Companies: Product Startup

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    Jayaram Parlikad
    The document provides information on two case study companies that can be used to complete assignments for the course. Shea Moisture is a skincare and haircare product company founded in 1912 in Sierra Leone by Sofi Tucker, a widowed mother of four, who sold Shea nuts and her homemade beauty preparations. BeautyLynk is an on-demand beauty service app that brings licensed professionals directly to customers at their home or office to provide services like hair, makeup, and nails.

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    Case Study Companies: Product Startup

    Uploaded by

    Jayaram Parlikad
    19 views1 page
    The document provides information on two case study companies that can be used to complete assignments for the course. Shea Moisture is a skincare and haircare product company founded in 1912 in Sierra Leone by Sofi Tucker, a widowed mother of four, who sold Shea nuts and her homemade beauty preparations. BeautyLynk is an on-demand beauty service app that brings licensed professionals directly to customers at their home or office to provide services like hair, makeup, and nails.

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    Entrepreneurship

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    case study companies

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    The document provides information on two case study companies that can be used to complete assignments for the course. Shea Moisture is a skincare and haircare product company founded in 1912 in Sierra Leone by Sofi Tucker, a widowed mother of four, who sold Shea nuts and her homemade beauty preparations. BeautyLynk is an on-demand beauty service app that brings licensed professionals directly to customers at their home or office to provide services like hair, makeup, and nails.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views1 page

    Case Study Companies: Product Startup

    Uploaded by

    Jayaram Parlikad
    The document provides information on two case study companies that can be used to complete assignments for the course. Shea Moisture is a skincare and haircare product company founded in 1912 in Sierra Leone by Sofi Tucker, a widowed mother of four, who sold Shea nuts and her homemade beauty preparations. BeautyLynk is an on-demand beauty service app that brings licensed professionals directly to customers at their home or office to provide services like hair, makeup, and nails.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Case Study Companies 

     
    If you don’t have a business or don’t want to use your own business, you may choose one of 
    the case study companies below to complete the assignments in this course. Basic information 
    is provided below, and you may gather and assume additional information from their websites. 

    Product Startup: ​Shea Moisture 

    Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 
    1912. By age 19, the widowed mother of four was selling Shea Butter, African Black 
    Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker 
    was our Grandmother and SheaMoisture is her legacy. 

    Service / App Startup: ​BeautyLynk 

    BeautyLynk is an on-demand beauty service that brings licensed beauty professionals 


    directly to women of color at home or work in four easy steps. Step 1 LOCATION: 
    Choose the services you want at your home, office, or hotel. Step 2 SERVICE: Book 
    the services for the date and time you want. Step 3 LYNK: We'll lynk you with one of 
    our vetted Beauty Professionals. Step 4 ENJOY: Knock, knock! Who's there? Our 
    Beauty Professional, getting ready to get YOU ready. 

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