CURRICULUM

POLO On-site Training for OFWs

Developing Designs for Product

Packaging (COC3) Leading to Visual
Graphic Design NC III
TECHNICAL EDUCATION AND SKILLS DEVELOPMENT AUTHORITY
East Service Road, South Luzon Expressway, Taguig City, Metro Manila,
Philippines
 CURRICULUM DESIGN FOR

DEVELOPING DESIGNS FOR PRODUCT PACKAGING

LEADING TO VISUAL GRAPHIC DESIGN NC III

DEVELOPING DESIGNS FOR PRODUCT PACKAGING (COC 3)

The COC 3 consists of competencies that a person must achieve to develop

design studies, develop designs for product packaging, design booth and
product/window display.

A person who has achieved this Cluster of Competencies is competent in

Visual Graphic Design and shall be awarded Certificates of Competency in Visual
Graphic Design NC III. The Units of Competency comprising ths Cluster include
the following:

ICT213301 Develop design studies

ICT213306 Develop designs for product packaging

A person who has achieved this Qualification is competent to be employed in

any of the following positions:

 Visual graphic artist

 Creative/Art director
 Layout artist
 Graphic designer

Individuals aspiring to be awarded the qualification of VISUAL GRAPHIC

DESIGN NC III must acquire the remaining three Certificates of Competency as
follows

COC 1: Print Media Graphic Design Development

ICT213301 Develop design studies

ICT213302 Create vector graphics using a graphics application
ICT213303 Create raster graphics using a graphics application
ICT213304 Develop designs for print media

COC 2: Electronic Media Graphic Design Development

ICT213301 Develop design studies

ICT213302 Create vector graphics using a graphics application
ICT213303 Create raster graphics using a graphics application
ICT213305 Develop designs for electronic media

COC 4: Booth and Product/Display Windows Display Designing

ICT213301 Develop design studies

ICT213307 Design booth and product/window display

Technical Education and Skills Development Authority Page 1 of 27

ENHANCED COURSE DESIGN

Duration*Nominal
Enhanced Course Outline
Suggested
based on TESDA Training
Training CERTIFICATION
Regulations for Visual Graphic
Methods
Design NC III

Develop design studies 45  Lecture COC 3

(ICT213301) hour  Discussion Developing
LO1. Receive and interpret design s designs for
 Practical
brief product
LO2. Generate and assess ideas exercises
packaging
LO3. Conduct research
LO4. Select media materials  Develop
LO5. Apply visual design and design studies
communication techniques  Develop
LO6. Evaluate design designs for
product
Develop designs for product 45  Lecture packaging
packaging (ICT213306) hours  Discussion
LO1.Receive and interpret the
 Practical
brief
LO2.Develop prototype
exercises
LO3.Prepare design for mass/
volume production
90
hours
* Nominal Duration: is the suggested duration of the training which approximates the time
that an average learner can acquire the competency.

TRAINING DELIVERY

The delivery of training should adhere to the design of the curriculum.

Delivery should be guided by the principles of competency-based training.
a) Course outline is based on competency standards/training regulations;
b) Training delivery is learner-centered and should accommodate
individualized and self-paced learning strategies;
c) Training can be done on an actual workplace setting or on a simulated
workplace;
d) Assessment is based in the collection of evidence of the performance of
work;
e) Assessment of competency takes the trainee’s knowledge and attitude
into account but requires evidence of actual performance of the
competency as the primary source of evidence;
f) Training program allows for recognition of prior learning (RPL) or current
competencies; and
g) Training completion is based on satisfactory performance of all specified
competencies indicated in the progress chart.

TRAINEE ENTRY REQUIREMENTS

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Trainees or students should possess the following requirements:
• Can communicate in Basic English either oral or written; and
• Can perform basic mathematical computation.

Technical Education and Skills Development Authority Page 3 of 27

LIST OF TOOLS, EQUIPMENT AND MATERIALS
Recommended list of tools, equipment and materials are as follows:

TOOLS EQUIPMENT MATERIALS

Description Description Description
Computer with at least 17”
Operating system Reference Book
monitor
Ergonomic computer tables
Internet Browsers Adobe PDF documents
and chairs
(Netscape Navigator,
LCD Projector Hand-outs
Internet Explorer, Mozilla,
Printer, color (DeskJet or CD’s
Opera)
laser) CD ROMs
Relevant or equivalent Scanner Practice materials
graphic software Digital Camera Various printing media
applications such as: Monitor calibrator (optional) (e.g. photo-paper,
- Adobe Photoshop tarpaulin, etc.)
- Adobe Illustrator
Print media
- Adobe In-design
- Adobe After Effects Internet
- Adobe PageMaker Printed materials
- Adobe FrameMaker - Books and magazines
- Adobe Image Ready - Newspapers
- CorelDraw - Brochures and flyers
- QuarkXpress - Billboards and tarpaulins
- Microsoft PowerPoint - Prototype materials
- Corel Ventura papers/cardboards
- Macromedia Flash / - plastic
Flashlite - textiles
- 3D software - styrofoam
application - corrugated boxes
- Auto CAD - wood
- ceramics
- metallic materials

The quantity of tools and equipment to be used for the conduct of training for
this qualification shall depend on the number of students, size of the class,
and/or modality of training. The most important consideration is to make sure
that tools and equipment are adequately provided to all trainees when needed.
The actual list of tools, equipment, machines, supplies and other materials to be
used shall be identified and detailed in the Competency Based Curriculum (CBC)
to be submitted by the TVET provider when registering a course or training
program with TESDA.

Due to the fast-changing nature of the Information and Communications

Technology (ICT) sector, TVET providers are reminded to use and provide their
trainees with the latest technology tools, equipment and materials where
appropriate and applicable.

In cases where there are specialized tools, equipment and facilities that are
not generally considered standard requirements or not absolute requisites for
training, the industry working group or TESDA may provide guidelines or specific
advice on such matters.

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TRAINING FACILITIES
The Visual Graphic Design Workshop must be of concrete structure. Based on
class size of 25 student/trainees the space requirements for the
teaching/learning and circulation areas are as follows:
TEACHING/LEARNING SIZE IN AREA IN QT TOTAL AREA
AREAS METERS SQ. Y IN SQ.
METERS METERS
Lecture Area 5 x 8 40 1 40
Computer laboratory 6 x 8 48 1 48
Learning Resource Area 4 x 5 20 1 20
Wash ,Toilet & Locker Room 2 x 5 10 2 20
Total 128
Facilities / Equipment / 37
Circulation**
Total Area 165
** Area requirement is equivalent to 30% of the total teaching/learning areas

TRAINER’S QUALIFICATIONS
Trainers shall be required to be certified to the National Certificate for which
qualification they will train. TESDA shall provide an online training on Plan Training
Session and Facilitate Learning Sessions to the potential trainers. 1
Minimum requirements:
 Holder of a National Certificate in the Qualification s/he will teach; and
 Has completed the following units of Trainer’s Methodology Level I:
i. Plan Training Sessions;
 Identifying learner’s training requirements
 Prepare session plan
 Prepare instructional materials
 Prepare assessment instruments (Institutional)
 Organize learning and teaching resources ;and
ii. Facilitate Learning Sessions
 Prepare training facilities /resources
 Conduct pre-assessment
 Facilitate training session
 Conduct competency assessment
 Review delivery of training session
*(The training modules corresponding to the above units of Trainer’s
Methodology can be requested through email from
[email protected] or [email protected]).

MEASUREMENT OF ACHIEVEMENT OF COMPETENCY

 Practical demonstration with oral questioning

RECOMMENDATIONS FOR ASSESSMENT AND CERTIFICATION

1. Prior to competency assessment for Computer Systems Servicing, please
accomplish the Self-Assessment Guide (SAG) to determine readiness for
assessment.
1
(The training modules corresponding to the above units of Trainer’s Methodology can be accessed through the
TESDA-NITESD website.)

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 2. Submit accomplished SAG to POLO staff in- charge for advice

Technical Education and Skills Development Authority Page 6 of 27

 COMPETENCY-BASED
CURRICULUM
COC 3

DEVELOPING DESIGNS FOR PRODUCT

PACKAGING

LEADING TO

VISUAL GRAPHIC DESIGN NC III

ICT213301 Develop design studies

ICT213306 Develop designs for product packaging

Technical Education and Skills Development Authority Page 7 of 27

UNIT OF COMPETENCY : DEVELOP DESIGN STUDIES

UNIT CODE : ICT213301

MODULE TITLE : DEVELOPING DESIGN STUDIES

MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge
in reception and interpretation of design brief,
generate and assess ideas, conduct research, select
media materials, apply visual design and techniques
and evaluate design

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

Upon completion of this module, the trained student must be able to:

LO1. Receive and interpret design brief

LO2. Generate and assess ideas

LO3. Conduct research

LO4. Select media materials

LO5. Apply visual design and communication techniques

LO6. Evaluate design

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LO1. RECEIVE AND INTERPRET DESIGN BRIEF

ASSESSMENT CRITERIA:

1. Liaise with the relevant personnel to interpret and identify the objective
and outcomes of the media, considering the application of visual
design and communication techniques to ensure the creative, technical
and production requirements can be met
2. All relevant factors which may determine and affect visual design and
communication concepts and application are identified through the
breakdown and interpretation of the brief and liaison with relevant
personnel

CONTENTS:

 Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
- Relevant intellectual property right provisions
- Dealing with external and internal managers and teams with
reference to print media requirements.
 Principles of graphic and visual/ communication design
 Characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 Knowledge and application of a range of computer design software
 Knowledge of the limiting factors of computer hardware and software
 Interpretation of creative information, scripts and images
 Copyright laws, regulations and copyright clearance procedures
 Familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
 Interpersonal skills
- analysis of client specifications
- analysis and decision making
- Comprehension skills to interpret work instructions
- Listening skills to effectively address clients’ concern;
- Communication skills to efficiently deliver messages, feedback and
instruction

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 CONDITIONS:

Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES:

 Lecture/ discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 10 of 27

LO2. GENERATE AND ASSESS IDEAS

ASSESSMENT CRITERIA:

1. Range of visual design and communication ideas are responded based

on the design brief and creative solutions to all design issues are
generated
2. Visual design and communication ideas are discussed and collaborated,
as required, with relevant personnel to ensure contribution of a range
of ideas and creative solutions to the initial concept
3. Creative ideas and solutions are continuously reflected on and
assessed for implications on budget, timeline, technical feasibility and
suitability to meet the brief

CONTENTS:

 Knowledge of:
- Familiarity in different graphic applications
- Relevant intellectual property right provisions
 Principles of graphic and visual/ communication design
 Characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 Knowledge and application of a range of computer design software
 Knowledge of the limiting factors of computer hardware and software
 Interpretation of creative information, scripts and images
 Copyright laws, regulations and copyright clearance procedures
 Familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
 Interpersonal skills
- analysis of client specifications
- analysis and decision making
- Comprehension skills to interpret work instructions
- Listening skills to effectively address clients’ concern;
- Communication skills to efficiently deliver messages, feedback and
instruction

Technical Education and Skills Development Authority Page 11 of 27

 CONDITIONS:

Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES

 Lecture/ discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 12 of 27

LO3. CONDUCT RESEARCH

ASSESSMENT CRITERIA:

1. Techniques and tools for visual design and communication for use in
the creation of the identified media are researched and selected based
on the design brief
2. Characteristics and differences of digital imaging and traditional
imaging are explored and compared for appropriate selections and
used
3. The range of delivery platforms for the identified media are researched
and compared based on the design brief
4. Range of typographical and visual elements to be used in the
development of the media are explored and selected
5. Relationship between the visual components and the hardware
required is identified and applied
6. Organized research media and findings for use by all relevant
personnel throughout the design development process are updated as
required
7. Initial discussions and design brief against the findings are evaluated
and discussed with relevant personnel

CONTENTS:

 Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
- Relevant intellectual property right provisions
- Dealing with external and internal managers and teams with
reference to print media requirements.
 Principles of graphic and visual/ communication design
 Characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 Knowledge and application of a range of computer design software
 Knowledge of the limiting factors of computer hardware and software
 Interpretation of creative information, scripts and images
 Copyright laws, regulations and copyright clearance procedures
 Familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
 Interpersonal skills
- analysis of client specifications
- analysis and decision making
- Comprehension skills to interpret work instructions
- Listening skills to effectively address clients’ concern;
Technical Education and Skills Development Authority Page 13 of 27
 Communication skills to efficiently deliver messages, feedback and
-
instruction
 Technical skills
- computer operation
- Using range of tools and techniques for producing and manipulating
images
- ability to review decisions in term of user characteristics and
requirements
 Project management skills
- Tasking management skills to provide quality service in less time.
- planning and research
- understanding the capabilities of other collaborative personnel
CONDITIONS:

Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES:

 Lecture/ discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 14 of 27

LO4. SELECT MEDIA MATERIALS

ASSESSMENT CRITERIA:
1. Range of visual design and communication techniques available are
identified and presented to the relevant personnel for the consideration
of their ability to meet the creative, technical and production brief
2. Appropriate visual design and communication techniques are selected
to fulfill the creative, technical, and production requirements of the
brief
3. Relevant materials and media are gathered based on their
compatibility to the creative and technical specifications of the
selected media
4. Relevant personnel is consulted to ensure that all required media is
identified and sourced and ensuring that selection is based on the
understanding of the user characteristics and capabilities

CONTENTS:
 Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
 Principles of graphic and visual/ communication design
 Characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 Interpretation of creative information, scripts and images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- understanding the capabilities of other collaborative personnel
CONDITIONS: Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES:
 Lecture/discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:
 Observation
 Practical demonstration
 Oral questioning

Technical Education and Skills Development Authority Page 15 of 27

  Portfolio of compiled activities/practices

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LO5. APPLY VISUAL DESIGN AND COMMUNICATION TECHNIQUES

ASSESSMENT CRITERIA:

1. Selected design techniques are used to develop the structure

of the product, ensuring that all elements are fully documented
for future use
2. Relevant media elements required to achieve the desired
outcome are considered
3. Technical parameters and planning are discussed with relevant
personnel to achieve the most appropriate format
4. Range of appropriate design parameters is determined,
obtained and used to build the brief,

CONTENTS:

 Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
- Relevant intellectual property right provisions
- Dealing with external and internal managers and teams with
reference to print media requirements.
 principles of graphic and visual/ communication design
 characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 knowledge and application of a range of computer design software
 knowledge of the limiting factors of computer hardware and software
 interpretation of creative information, scripts and images
 copyright laws, regulations and copyright clearance procedures
 familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
 Interpersonal skills
- analysis of client specifications
- analysis and decision making
- Comprehension skills to interpret work instructions
- Listening skills to effectively address clients’ concern;
- Communication skills to efficiently deliver messages, feedback and
instruction; and
 Technical skills
- computer operation
- Using range of tools and techniques for producing and manipulating
images
- ability to review decisions in term of user characteristics and
requirements
Technical Education and Skills Development Authority Page 17 of 27
 CONDITIONS:

Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES:

 Lecture/ discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 18 of 27

LO6. EVALUATE DESIGN

ASSESSMENT CRITERIA:
1. Design brief appropriateness to the user/audience and technical
feasibility are reviewed and creative solutions are employed
2. Additional requirements, modifications and necessary amendments
are discussed with the concerned parties and confirmations are applied
to the overall design

CONTENTS:
 Knowledge of:
- Familiarity in different graphic applications
- Principles of graphics design
- Relevant intellectual property right provisions
 Principles of graphic and visual/ communication design
 Characteristics of digital and traditional graphics
 Color theory
 Familiarity in media elements
 Interpretation of creative information, scripts and images
 Copyright laws, regulations and copyright clearance procedures
 Familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 Artistic and creative skills
- concept development
- graphic design
- effective visual communication skills
- interpreting creative information, scripts and images
- design and drawing skills
- ability to maintain design integrity
CONDITIONS: Students/trainees must be provided with the following.

 Industry standard computer type and current software application

should be used.
 Design briefs
- Timeline
- Design objectives
- Design message
- Target audience

METHODOLOGIES:
 Lecture/discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:
 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices
UNIT OF COMPETENCY : DEVELOP DESIGNS FOR PRODUCT PACKAGING

Technical Education and Skills Development Authority Page 19 of 27

UNIT CODE : ICT213306

MODULE TITLE : DEVELOPING DESIGNS FOR PRODUCT

PACKAGING

MODULE DESCRIPTOR : This module covers the skills, attitude and knowledge
in receiving and interpreting the designed brief,
developing prototype and preparing design for mass/
volume production

NOMINAL DURATION : 45 hours

QUALIFICATION LEVEL : NC III

SUMMARY OF LEARNING OUTCOMES:

Upon completion of this module, the trained student must be able to:

LO1. Receive and interpret the designed brief

LO2. Develop prototype

LO3. Prepare design for mass/ volume production

Technical Education and Skills Development Authority Page 20 of 27

LO1. RECEIVE AND INTERPRET THE DESIGN BRIEF

ASSESSMENT CRITERIA:
1. Liaise with the relevant personnel to interpret and identify the objective
and desired outcomes of the electronic media, considering the
application of visual design and communication techniques to ensure
the creative, technical and production requirements can be met
2. All relevant factors which may determine and affect visual design and
communication concepts and application are identified through the
breakdown and interpretation of the brief and liaison with relevant
personnel
3. Target user/audience is identified to determine the format and delivery
platform of the electronic materials through discussion with relevant
personnel
CONTENTS:
 principles of graphic and visual/ communication design
 characteristics of digital and traditional graphics
 color theory
 familiarity in electronic media elements
 knowledge and application of a range of computer design software
 knowledge of the limiting factors of computer hardware and software
 interpretation of creative information, scripts and images
 copyright laws, regulations and copyright clearance procedures.
 familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 ability to review decisions in term of user characteristics and
requirements
 planning and research
 effective visual communication skills
 interpreting creative information, scripts and images
 understanding the capabilities of other collaborative personnel
 design and drawing skills
 ability to maintain design integrity
CONDITIONS: Students/trainees must be provided with the following.
 Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player)
and software application should be used.
 Design briefs
METHODOLOGIES:
 Lecture/discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:
 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices
Technical Education and Skills Development Authority Page 21 of 27
LO2. DEVELOP PROTOTYPE

ASSESSMENT CRITERIA:

1. Visual elements, techniques, tools, materials and forms of packaging

needed for the development of product packaging are researched and
compared
2. Relationship between the visual elements and materials required is
identified
3. Organize research media and findings for use by all relevant personnel
throughout the design development process, updating as required
4. Initial discussions and design brief against the findings are evaluated
and discussed with relevant personnel
5. Design prototype is produced according to the creative and
printing/technical requirements, and ensuring that selection is based
on solid understanding of the characteristics and capabilities of
intended buyers/customers
6. Product lines are branded, expanded and kept consistent based on
visual style created
7. Design prototype is evaluated on whether it is able to meet the
creative and technical requirements set for the project
8. Additional requirements or modifications to the design are identified
and implemented

CONTENTS:

 principles of graphic and visual/ communication design

 characteristics of digital and traditional graphics
 color theory
 familiarity in electronic media elements
 knowledge and application of a range of computer design software
 knowledge of the limiting factors of computer hardware and software
 interpretation of creative information, scripts and images
 copyright laws, regulations and copyright clearance procedures.
 familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 ability to review decisions in term of user characteristics and
requirements
 planning and research
 effective visual communication skills
 interpreting creative information, scripts and images
 understanding the capabilities of other collaborative personnel
 design and drawing skills
 ability to maintain design integrity

CONDITIONS:

Students/trainees must be provided with the following.

 Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player)

and software application should be used.

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  Design briefs

Technical Education and Skills Development Authority Page 23 of 27

 METHODOLOGIES

 Lecture/discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices

Technical Education and Skills Development Authority Page 24 of 27

LO3. PREPARE DESIGN FOR MASS/ VOLUME PRODUCTION

ASSESSMENT CRITERIA:

1. Final design files and prototype-guide are prepared for mass/volume

production
2. Appropriate format for saving the graphic is identified given the various
elements in the graphic
3. Document is checked to ensure correct layout file and that there are no
non-printable elements

CONTENTS:

 principles of graphic and visual/ communication design

 characteristics of digital and traditional graphics
 color theory
 familiarity in electronic media elements
 knowledge and application of a range of computer design software
 knowledge of the limiting factors of computer hardware and software
 interpretation of creative information, scripts and images
 copyright laws, regulations and copyright clearance procedures.
 familiarity with the capability of a range of tools and techniques for
producing and manipulating images
 ability to review decisions in term of user characteristics and
requirements
 planning and research
 effective visual communication skills
 interpreting creative information, scripts and images
 understanding the capabilities of other collaborative personnel
 design and drawing skills
 ability to maintain design integrity

CONDITIONS: Students/trainees must be provided with the following.

 Industry-standard hardware (e.g. PC, CD or DVD player, MP4 player)

and software application should be used.
 Design briefs

METHODOLOGIES:

 Lecture/discussion
 Practical exercises
 Simulation
 Demonstration

ASSESSMENT METHODS:

 Observation
 Practical demonstration
 Oral questioning
 Portfolio of compiled activities/practices
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