Consulting Frameworks
Consulting Frameworks
Consulting Frameworks
Profitability Framework
Price
- Consumer demand elasticity
- Competitors’ price changes
- Market power – can we charge a premium? Have we lost a previous ability to charge a
premium?
- Product differentiation
Sales volume (quantity)
- Loss of market share due to competitors’ actions
- Growth/reduction in overall market
- Increase/decrease in sales to current customers with current products
- Increase/decrease in sales to current customers with new products
- Increase/decrease in sales to new customers with current products
- Increase/decrease in sales to new customers with new products
Cost
- Portions which are fixed and variable
- Time frames in which costs are avoidable
- Allocation of costs to product, overheads etc.
Note: changing volumes can wreak havoc on profitability when looked at from the perspective of
fixed vs. variable costs. Be sure to understand what happens to fixed cost per unit when volume
declines (it increases) and how this can affect profitability in capital intensive businesses.
Company Market positioning
Marketing assessment
Market entry/ industry entry
o HD's past and projected future sales growth (break down into growth in number of
stores, and growth in same store sales)
o Competition – are there any other major national chains that are doing better than HD
in terms of growth/profit. What does this imply for future growth?
o Profitability/profit margin
o Capital required to fund growth (capital investment to open new stores, working
capital)
Synergies/strategic fit
o Brand quality similar? Would they enhance or detract from each other if marketed side
by side?
o How much overlap of customer base? (very little overlap might cause concern that
brands are not compatible, too much might imply little room to expand sales by cross-marketing)
o Cultural fit, if very different, what percent of key management would likely be able to
adjust
o Franchise structure differences. Detail “dive” into franchising structures. Would these
different structures affect the deal? Can we manage two different franchising structures at the same
time?
Porter’s generic strategy
Operational effectiveness