PART A: ORGANISATIONAL STUDY

1. INDUSTRY PROFILE

1.1 EDUCATION INDUSTRY

India holds an important place in the global education industry. The country has
more than 1.5 million schools with over 260 million students enrolled and about 751
universities and 35,539 colleges. India has one of the largest higher education systems in
the world. Around 35.7 million students were enrolled in higher education in India during
2016-17. However, there is still a lot of potential for further development in the education
system.

India has become the second largest market for e-learning after the US. The sector
is currently pegged at US$ 2 billion and is expected to reach US$ 5.7 billion by 2020. The
distance education market in India is expected to grow at a Compound Annual Growth
Rate (CAGR) of around 11 per cent# during 2016-2020. Moreover, the aim of the
government to raise its current gross enrolment ratio to 30 per cent by 2020 will also boost
the growth of the distance education in India.

 There has been a significant increase in the share of the state private universities
as part of total universities from 3.43 per cent in 2008-09 to 34.82 per cent as of
April 2018.
 As of April 2018, India has 384 state universities, 123 deemed to be universities,
47 central universities and 296 private universities

1.1.1 INDIA’S EDUCATION SECTOR MARKET SIZE

There has been a significant increase in the share of the state private universities
as part of total universities from 3.43 per cent in 2008-09 to 34.82 per cent as of April
2018.
As of April 2018, India has 384 state universities, 123 deemed to be universities, 47 central
universities and 296 private universities.
India has 850 operational universities as of April 2018.With both the Government and the
private sector stepping up to invest in the Indian education sector, the number of schools
and colleges have seen an uptrend over the past few years.

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Government’s initiative to increase awareness among all sections of the society has played
a major role in promoting higher education among the youth.
Total number of agricultural universities in the country increased from 35 in 1999 to 75 in
2017.

Figure 1: University Mix (Source: UGC)

Figure 2: Growth in the number of Universities (Source: UGC)

The Indian education sector is at a crucial stage in its growth phase. The country’s
demographic advantage of a large young population coupled with low gross enrolment
ratios (GERs) presents a huge opportunity to players in the education sector.
We have played a pivotal role in assisting organisations in optimising their entry
and growth strategies, forming successful joint ventures along with complete transaction
support and IT enablement services. As an integral part of the PwC global education

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network, we have access to industry specialists in over 140 countries. Our core cross-
functional team comprises professionals from various fields including tax, regulatory,
corporate finance and strategy who analyse client problems in a more holistic and detailed
manner.

1.2 SEGMENTATION OF INDIAN EDUCATION SYSTEM

The Indian Education System can be broadly divided into three segments; namely
Schools, which include pre-schools and the K12segment, Professional colleges imparting
education in the field of medicine, engineering and management, and lastly, Vocational
training institutes, which includes IT training and teacher training institutes

Figure 3: Segmentation of Indian education system (Source: UGC)

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1.3 INDIA'S RANK IN LITERACY

India ranks 124th in literacy rates as per several sources and given the education
sector budget we might not see a rise in rankings this year.
Till last year on 8 per cent of the schools were RTE (Right to Education) compliant. In
fact, education spending was 4.4 per cent in 1999 and it has now dropped to this value of
3.5 per cent which means a steady decline in a country that is supposed to be focusing on
skilling its labourers to increase growth rate.
India is even behind the likes of Sri Lanka and Indonesia in terms of the Legatum
Prosperity Index. Several experts in the industry are of the opinion that the education sector
must receive at least 6 per cent of the total budget in order to try and reduce the demand
and supply gap.
The IITs, IIMs funding is lowered along with the funding for digital education sector but
more money is allotted to the World Class Institution program.

1.4 MARKET SEGMENTATION APPLIED TO EDUCATION

“This traditional process of ‘segmenting’ the student market by demographics—

traditional vs. non-traditional students—is no longer sufficient in providing college leaders
with the strategic understanding they need. [School] leaders need a more nuanced
understanding of what drives the enrolment decisions of prospective students, and of what
products and offerings meet these students’ needs.”
The categories they propose, and the relative proportions among the university student
population appear as follows:

Figure 4: Six Major Student Segments (Source: Triangle Associates)

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 Two segments, Career Accelerator and Industry Switcher, seem typical of what are
today called non-traditional students, more mature adults returning to the classroom. The
Aspiring Academics are among the most driven, and probably account for almost all
students eventually matriculating into highly selective universities.

1.5 EVOLUTION OF THE EDUCATION INDUSTRY IN INDIA

In ancient times, India had the Guru Kula system of education in which anyone
who wished to study went to a teacher's (Guru) house and requested to be taught. If
accepted as a student by the guru, he would then stay at the guru's place and help in all
activities at home. This not only created a strong tie between the teacher and the student,
but also taught the student everything about running a house. The guru taught everything
the child wanted to learn, from Sanskrit to the Holy Scriptures and from Mathematics to
Metaphysics. The student stayed as long as she wished or until the guru felt that he had
taught everything he could teach. All learning was closely linked to nature and to life, and
not confined to memorizing some information.

The modern school system was brought to India, including the English language,
originally by Lord Thomas Babington Macaulay in the 1830s. The curriculum was
confined to “modern” subjects such as science and mathematics, and subjects like
metaphysics and philosophy were considered unnecessary. Teaching was confined to
classrooms and the link with nature was broken, as also the close relationship between the
teacher and the student. Rajputana, Central India and Gwalior. In 1929, the Board of High
School and Intermediate Education, Rajputana, was established. Later, boards were
established in some of the states. But eventually, in 1952, the constitution of the board was
amended and it was renamed Central Board of Secondary Education (CBSE). All schools
in Delhi and some other regions came under the Board. It was the function of the Board to
decide on things like curriculum, textbooks and examination system for all schools
affiliated to it. Today there are thousands of schools affiliated to the Board, both within
India and in many other countries from Afghanistan to Zimbabwe.

Universal and compulsory education for all children in the age group of 6-14 was
a cherished dream of the new government of the Republic of India. This is evident from
the fact that it is incorporated as a directive policy in article 45 of the constitution. But this
objective remains far away even more than half a century later. However, in the recent

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past, the government appears to have taken a serious note of this lapse and has made
primary education a Fundamental Right of every Indian citizen. The pressures of economic
growth and the acute scarcity of skilled and trained manpower must certainly have played
a role to make the government take such a step. The expenditure by the Government of
India on school education in recent years comes to around 3% of the GDP, which is
recognized to be very low.

“In recent times, several major announcements were made for developing the poor
state of affairs in education sector in India, the most notable ones being the National
Common Minimum Programme (NCMP) of the United Progressive Alliance (UPA)
government. The announcements are; (a) to progressively increase expenditure on
education to around 6 percent of GDP. (b) To support this increase in expenditure on
education, and to increase the quality of education, there would be an imposition of an
education cess over all central government taxes. (c) To ensure that no one is denied of
education due to economic backwardness and poverty. (d) To make right to education a
fundamental right for all children in the age group 6–14 years. (e) To universalize
education through its flagship programmes such as Sarva Siksha Abhiyan and Mid-Day
Meal
In India the education system has various aspects and it has evolved since ancient
time. The unique things about Indian education system are diversity in fundamentals like
language, culture and dialect etc. In the times of yore, India had the Guru Kula System of
education where the teacher and the pupils used to live together in a distant place and were
taught philosophy, arts, science administration and military techniques. Guru was the
central persona and the students returned the favour by helping their teacher in their daily
chores. Women like Gargi, Gayatri and Maitrayi were prominent personas who
participated in educational debates and scholarly researches. However the biggest demerit
of the Vedic education was that only one section of society such as the Brahmins had the
privilege of education. The Kshatriyas were also given guru Kula educations but the lower
strata of the society were never imparted any kind of knowledge.

During medieval period Vedic schools and Madrasas were dominant before British
colonial intruded. The modern education system was introduced during the British rule. In
the 1830s Lord Thomas Babington Macaulay brought English language to India and the
syllabus was limited to modern and specific subjects like science, mathematics, language,

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history, geography and civics. Subjects like philosophy and metaphysics were considered
unnecessary at school level education system. The mode of teaching was mainly confined
to classroom and the teacher student relationship became stronger. The education system
in India got shaped by the influence of various institutions throughout different periods.
During the second half of nineteenth century Rama Krishna Mission and the Theosophical
Society of India tried to combine the western pattern of education with the congenial
ancient knowledge to inspire the young minds of Indians and making them more open and
accepted universally. For a rational mind set intellectuals had come together from various
countries and have translated their knowledge and skills. Education became free and was
allowed to be pursued by anyone without any discrimination like caste, creed religion and
colour .As India progressed and got its independence from the British colonial modern
education system gradually evolved. Presently in the Indian School System has four levels
pre-primary, primary, secondary and higher secondary. There are two national level boards
Central Board of Secondary Education (CBSE) and Indian Certificate of Secondary
Education (ICSE) and also state boards. Government run schools and the private schools
mainly follow both CBSE and ICSE board for their students. However with the
introduction of E-Learning through technology many of the private schools are moving
towards digitization. Some of the best of schools in Noida like JBM Global School has
increased their student’s engagement with the smart teaching techniques like digital
textbooks.

There has been a radical change in the Indian education system from teaching
religion, Vedas, scriptures etc. to coaching technologies like virtual reality, programming
and others. After Independence India established numerous schools to foster education in
every region among every strata of the society. English medium schools have sprouted up
in every corner of the country therefore it is important for the parents to identify the
potentials of their child and send them to the school that is giving the best of education
and co-scholastic outlook. JBM Global School is among the best of schools in Noida who
have successfully combined both scholastic as well as co-scholastic and is helping the
students to excel in all the fronts all over the world.

In the Indian education system the greatest challenge is the vastness and diversity
in terms of languages, culture and acceptability of all religions. JBM being one of the best
schools in Noida have formed the activity schedule of every session is such a way that

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students are educated in modern and in contemporary format so that they excel all over the
world. The best part in imparting education in JBMs classroom is by maintaining a good
disciple and creating bond between the teacher and the students. For imparting meaningful
and creative learning it is important to place disciple in the first place. Our learning
techniques mainly focus to think critically and creatively not just by mugging bookish
knowledge. To encourage quality education and hands-on dimension even to primary
children it is necessary to educate ones soul first which will define the intellect and its
preferred so journal.

The progress in modern education system in India best schools in Noida focus on
the child’s mental health and overall development. JBM Global School has introduced
opening circles where students talk their heart out with the teachers. It is seen that even
pre-primary children sometimes goes through emotional downturns and loads of patience,
understanding, care and guidance is required to keep their spirits high for overall
psychological and mental development. Teachers are trained and services to promote child
development are executed in JBM Global School. Teaching modules are made simple,
consistent, and are continuously evolved by the core management group based on the
hands-on skill in the school backdrop. Then the other teachers are trained in a specialized
and in isolation so that they can effectively become councillors in their own way. The
program is successful as the teachers are linked to the school system. The entire training
of teachers to counsel is supervised by the school management. Thus it can be said that
only when a teacher is motivated she can help a child in working effectively and making
him a better personality.

As we wind up we can say that the world is now a small global village and
education is one of the most important aspect for bonding the future generations. India is
a hub of knowledge creation and human resource is cultivated through sound education
system. JBM Global School is one of the best schools in Noida with 40 years of experience
in education background have successfully put into operation the earlier and modern
learning ways so that the student emerge a successful in all phase of life.

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1.6 TYPES OF EDUCATION IN INDIA

India is the most prominent country to provide the diversity in education. Today it
has attained the second rank in having the highest education network, as there are lots of
globally renowned schools, colleges and universities established by government or
deemed bodies, in the country. Basically the education system in India consists of 12 to
15 years of schooling in which are divided into play school, primary school, secondary
school, senior secondary school and college.

Education in India is given through various mediums like through classrooms,

using graphics, online learning, practical training etc. Its stages are being started with the
preschools where the children at first get the taste of education i.e. they are being made
comfortable with other children. Their first learning starts from playing games as games
make them to learn things very easily. Then the child moves forward to the primary
education where he learns some poems, general mathematics so as to give them a head
start about what all things they will be learning in their future. Then comes the middle
level education where the things starts becoming a bit complicated and at last the
secondary / senior secondary education where they learn the things particular to their
interest which suits their career the most. At the senior secondary education level the
children are made to choose the subjects they want to learn and foresee a career path.

Basically in the senior secondary school grade, the students are having a choice to
choose among three streams, which are Arts, Commerce and Science. In addition to that
they can also opt for other certification courses or diploma. Choice made at the secondary
level is very prominent in deciding the future career path for the student. As per the
structure of higher education system after school, the student is required to complete a 3
years of degree course that will give them a bachelor’s degree in arts, commerce or science
stream, or they can also underdo a 4 or 5 years program that gives them a degree in
professional streams like engineering or medical.

India is very diverse in terms of the quality of education provided. The education
in India is not only limited to regular studies. In addition to that, students are also given
chance to opt for other activities like music, dance, acting or some kind of sport as these
can also be a foundation for a good career.

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1.7 IMPACT OF TECHNOLOGY ON INDIAN EDUCATION INDUSTRY

India is known as one the world's top education destination in the global education
industry. With some of the best universities and colleges India has been successful in
attracting bright talents all over the world. Indian education system is robust and built on
strong foundations. According to Indian Brand Equity Foundation Indian education market
is currently pegged at $100 billion with higher education contributing to 59.7%, school
education at 38.1%, pre-school at 1.6% and the remainder 0.6% consists of technology
and multi-media based education.

India may not be the early adopters of technology in the education sector but with
access to high speed broadband internet and low lost computers and mobile devices there
has been growth in the use of technology for learning. Today India is one of the fastest
growing markets for e-learning based products and services. There are different ways
technology can be used to bring about reformation in the Indian education system. Even
government aims to increase digital literacy of the country to 50% from current 15% by
bringing out favourable policies to give impetus to technology based learning. Many
entrepreneurs and start-up have grabbed this opportunity to develop technology based
educational products for private and government based schools, colleges and universities.

Some of the uses of technology in the education sector are mentioned below

 DISTANCE EDUCATION

Distance education is a way of learning where the students or working

professionals can learn the courses remotely through online access and interact with
faculty via online classroom. It helps students to interact with their mentors or tutors
directly through chat, e-mail or phone call. Indian is a developing country and for many
students who are living in remote places or villages getting degree for higher education is
still a distant dream. In such instances technology enabled distance education can help
them to complete their studies, upgrade their skills and get a degree. This gives the students
or working professionals the flexibility to learn at their own time without the compulsion
of going to a class.

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 Availability of broadband and hi-speed internet along with low cost computers to
tier 2 and tier 3 cities has made learning seamless without any glitches.

 CLASSROOM BASED LEARNING

Nowadays technology has become integral part of classroom based teachings.

Today in many schools, colleges and universities in India instead of blackboard projector
screens are used for teachings. Hand writings of teachers are replaced by power point
presentation. Student experience a different kind of set up in today's technology based
classroom. Gadgets like tablets and laptops are used to take down notes. Animated content
are created on various subjects and in different languages so that students can have better
understanding of a complex subject in a simple way.

 ONLINE LEARNING MANAGEMENT SYSTEM

Many colleges and universities in India are integrating online Learning

Management System or LMS platform into their web portal. Students can remotely login
to access course material and also attend live classes with teachers. Pre-recorded lectures,
videos can be uploaded on the LMS platform making it easy for students to go through it
multiple times. LMS adoption is still poor in many parts of India where students do not
have the access to computers or broadband internet. However, government is providing
computers to remote areas and creating content that consumes less data and can be easily
accessed on internet.

 LEARNING THROUGH MOBILE APPS

According to a report released by Counterpoint Research, India has become the

second biggest smart phone market in the world after China with more than 220 million
active users. This presents a huge opportunity for delivering e-learning content through
mobile apps. Today educational mobile apps are available on popular platforms like
Android and IOS. Developers are creating educational apps based on particular subjects.
They are simplifying complex concepts with easy to understand illustrations and
animations, puzzles games etc. There are apps available for grammar, physics, chemistry,
mathematics and so on. With the prices of tablets and smart phone coming down people

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from villages and remote areas can also make use of this apps to learn and update their
skills.

There are also certain websites like Khan Academy and various YouTube channels
that offer video lectures by eminent scholars and teachers in various subjects.

Even though some of the educational institutions in India ranks par with world's
best universities and colleges the use of technology is still limited in Indian education
sector. With the rising cost of education, technology based learning can come to the rescue
of those who wants to go for higher degree but cannot afford it. Government needs to play
an active role in encouraging educational institution in adopting latest technology for
teachings and delivering course content. With its population of 1.2 billion people the scope
for technology based learning can surpass that of many developed and developing nation.

With technology gripping the nation, the Indian education industry, is fast
changing. A comparison of the lifestyle between now and a decade ago, show how
technology has made a huge impact across the nation. Technology has reduced the distance
between nations and has made banking, shopping, traveling, communicating a lot easier.
The education sector has not remained untouched by technology. A modern mix of
technology and education is coming to life.

A majority of Indian educators employ traditional teaching methods, which have

failed to meet the student requirements in the modern day landscape. Despite this
drawback, there is a further impact on the number of teachers allocated to the students.
With a lower number of teachers across an increasing number of pupils, the capability to
focus on the students declines and ultimately has an impact on the student’s academic
progression. Different students have different requirements and it is important for the
teachers to ensure that every student meets his capability to the fullest. Meeting individual
student requirement is nearly impossible in a class of 30 students. Every student is required
to follow the average classroom velocity, which means that the individual learning
capacity of every student will have to be the same, this is nearly impossible to work on.
The inconsistent quality of the teachers also has an impact across the education sector.
Most students living in remote regions are worst affected by this problem. They do not
have the access to decent schools nor an opportunity to be a part of the state of the art
learning pedagogies.

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 In order to address these problems, digital platforms are using technology to
enhance the landscape of academics in the country. By introducing multimedia formats,
the platforms are allowing the students to understand the concepts better and also gives
them an opportunity to adopt a personalized approach that allows to enhance the student’s
learning experience. This also ensures that the student does not have to follow the
classroom velocity and can learn concepts at their own speed. Digital platforms offer a
better insight into the academic progress of a student. The artificial intelligence allows the
quick analysis of the student generated data to evaluate the individual skillsets and their
weaknesses. Using this, they can make the best use of their skills while countering the
limitations.

This provides the student with an ideal learning environment and also meets their
specific needs. By using technology, the teachers can focus on the strengths and
weaknesses of the student for each particular topic and give them an efficient way to
progress in the same. The digital platforms will provide good quality content at all times
and guarantee the availability of academic experts for doubt resolutions as well. Even
while travelling, the students can access the educational content and remain at an
appropriate academic pace. There are various platforms that are actively making a
qualitative difference to the Indian education sector by unlocking the advanced learning
methodologies for students across different regions. With the constant evolution of the
technology, the long plagued problem across the Country is being resolved with the
removal of barriers to quality education.

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1.8 THE FUTURE OF EDUCATION INDUSTRY IN INDIA

At the higher educational level significant changes have taken place in the system.
In the past few years, the scientific and technological developments in the country has
got international attention. The future of Indian education may be summarized on the
following lines:

 Future Indian education will be exceptional.

 Role of education by 2020 will be dynamic.
 Focus will be on technical and professional education.
 Barriers in getting integrated education will be removed.
 Education will be based on society's requirements.
 Present defects of our school education system will be overcome by 2020
 A different kind of Indian student will emerge by 2020.
.

1.9 BARRIERS TO EDUCATION INDUSTRY

 A lack of funding for education.

 Having no teacher, or having an untrained teacher
 No classroom
 A lack of learning materials
 The exclusion of children with disabilities
 Being the ‘wrong’ gender
 Living in a country in conflict or at risk of conflict
 Distance from home to school
 Distance from home to school
 The expense of education

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1.10 PORTERS 5 FORCES ANALYSIS FOR THE EDUCATION INDUSTRY

Figure 5: Porters 5 Force analysis (Source: Analytics vidhya)

Bargaining power of customers - High

In education industry normally it is seen that bargaining power of customers is very

high. Education industry is an industry where we can observe a large of competitors and
also government is a major player in the education industry which provides various courses
spread across various fields for free of cost or minimal cost. As a result the bargaining
power of customers is high.

Bargaining Power of Suppliers - Moderate

Suppliers to educational industry are Trainers, stationery suppliers and the

computer suppliers, book publishers, service providers.
Among those suppliers trainers demand for high remuneration as these courses are having
more demand and rest are available in competitive market.
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Threat of New Entrants - Very High

The barriers to entry in education industry is very high. As there is much demand
for these courses despite the barriers lot of people are willing to invest in the industry. This
usually leads to two problems - they drive down prices and they may also drive down
industry reputation by diluting the quality of education.

Threat of Substitute Products – High

In education industry the threat of substitute products is high. As there is much

demand to these courses. As there are lot of substitutes, similar courses and a large number
of competitors exist in the market threat of substitutes is very high.

Competitive Rivalry within an industry - Very High

This is a highly competitive industry. As there is demand to these kind of courses

daily new entrants are coming in to this industry, since there are many competitors in the
industry customers can choose anyone who provides beneficiary to them. This is a very
tough industry to survive in.

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1.11 OVERVIEW OF ANALYTICS / DATA SCIENCE INDUSTRY

Data Science industry is best understood through following diagram:

Figure 6: Data Science Industry (Source: Analytics Vidhya)

The industry can be looked as a summation of three different verticals – Data

Science products, the in house analytics happening in various companies and the third
party services / consultancy provided by companies. Among the three, it is very difficult
to size the in house analytics setup. Hence whenever any metric related to size of data
science industry, it would mostly be focused on either products or services.

Also, there are a few additional industries associated with data science which are not
covered in this framework. These would include data science training institutes, placement
agencies and even Analytics Vidhya.

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1.12 SIZE OF ANALYTICS SERVICES MARKET

According to Avendus Capital (in 2012), the data analytics market in India is
expected to reach $1.15 billion by 2015, and will account for a fifth of India’s knowledge
process outsourcing (KPO) market of $5.6 billion. Further, as per recent report published
by NASSCOM (2014), this is further expected to double up and become $2.3 billion by
2017-18. Bulk of this revenue would be driven by the top companies like Mu-Sigma,
Fractal, Absolut Data, Latent View etc.

According to a research from Everest Group, the size of global analytics services
is between $2 – 2.5 billion in 2013. This essentially means that India holds 35% – 50% of
global analytics services market.

1.13 TRENDS IN ANALYTICS INDUSTRY IN INDIA

 While Bengaluru & Delhi NCR have traditionally been the hub of analytics in
India, there are new cities like Pune, Hyderabad and Chennai coming up fast on
the heat map.
 In terms of tools, SAS would still dominate the market share as most of the banks,
telecom players and CPG players rely on SAS. However, the start-ups and
consultancies have clearly started focusing on R and Python. So, this might be up
for a change, especially given the trend in the U.S.
 Currently, there are only a limited set of companies working on real Big Data
analytics problem. While Big Data has generated a lot of buzz, most of the job
openings today are focused towards developers as opposed to analysts.
 The industry is going through really tough competition in recruiting the top talent
directly from colleges. This has resulted in a very healthy increase in pay packages
to the best talent from premier institutes.
 In coming times, I expect a lot of action in analytics in the heated e-commerce
space in the country. With the likes of Flipkart and Snapdeal setting up their own
analytics units and Amazon being Amazon, data assets are expected to create a
differentiation in coming times.

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1.14 RISE OF ANALYTICS START-UPS GLOBALLY & IN INDIA

This is probably one of the most exciting times to be in a start-up, more so for a
data science start-up. In general, people are more open to taking risk than ever before. Big
Data and Data Science projects have received a very favourable response from the venture
capital. Today data science is directly or indirectly impacting every major start-up.

Here is a list of top 10 most funded analytics / Big Data start-ups in Jan 2015 (source: Gill
Press on Forbes):

Start-up Name Amount of Funding What are they doing?

(Million)
Cloudera $1040 Hadoop-based
software, services and
training
Palantir $950 Analytics applications
Technologies
Mongo DB $311 Document-oriented
database
Domo $250 Cloud-based Business
intelligence
Mu Sigma $195 Data-Science-as-a-
Service
Data Stax $190 Apache Cassandra-
based platform
Map R $174 Hadoop-based
software, services and
training
Opera Solutions $122.2 Data-Science-as-a-
Service
Guavus $107 Operations intelligence
platform
[Tie] Adaptive Insights $101.3 Cloud-based Business
Intelligence
Table 1: Big Data start-ups (source: Forbes)

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1.15 THE ADVANCEMENT OF DATA ANALYTICS

Especially in India, the advancement of Data Analytics has reached to such a level
that it has given way to exceptionally high employment chances as well as progressive
income of the professionals working in this field. Apart from the obvious employment
perks, there is also the fact that these professionals get to work with new and advanced
technologies. These rapid developments are potentially going to change the way the world
of businesses as well as business models and help them improve exponentially too.

Apart from this rosy picture, there does seem to be a link in the armour of Big Data.
The issue of data security has come to the fore and not for all the good reasons lately. With
many telecommunication companies experiencing breaches in the data and the prevalence
of the harmful malware and virus plaguing the virtual world today, data security does
definitely become of great importance. Data is essentially classified into three different
types, the first one being data that is human sourced, then there is data that is unorganized
or unstructured. And lastly, there is the ungoverned data that is stored everywhere from
commonplace computers to personal computers.

Currently, the few fields that are making use of this data analytical technologies
are investment banks, media agency, outsourcing companies, other companies which are
based on the internet for their business development and so on. This use of Data Analytics
has advanced so much so that today, these firms are able to serve their customers in a much
better way, especially in keeping with their different needs and requirements.

Today the availability of data is growing by leaps and bounds and this is mainly
because of the growing use of social media and other Internet of Things devices and
various other gadgets. As this enormous amount of data or as it is popularly known as Big
Data grows exponentially it also develops a huge opportunity for professionals to work
with it and derive analysis from the same. The future of Big Data Analytics certainly looks
exceptionally bright as there are many avenues that can be taken advantage of.

India at present has close to 600 Data Analytics firms with the potential for about
100 new data driven start-ups ready to launch into the industry. It is believed by many
statisticians that by 2020, India will have a huge demand and supply misbalance and will
be in need of close to 2, 00,000 analytical data experts in the field of Data Analytics.

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1.16 THE FUTURE OF DATA ANALYTICS IN INDIA

India is popularly known as the world’s largest democracy and a developing

country which, although is a Third World country, has the growth rate of becoming a super
power in the near future. The main reason for this is the demographic dividend that our
country seems to be bursting with. Many of the foreign countries see our nation as an
opportunity for great FDI opportunities through various firms like KPOs, MNCs, BPOs,
and other multi-branch companies. This has resulted in India becoming an absolute hub
for all those foreign companies looking to find one of the best outsourcing places.

The fields of business analytics and Data Analytics are both rapidly blooming,
especially in the sense that our country is almost like an ever growing talent pool. The new
and emerging profession of a data analyst is considered to be highly lucrative by all mainly
because of quick development and higher pay. The various skills that are required of a
candidate especially trying to be a part of this field are the knowledge of statistical
techniques, quantitative capacity, logical reasoning, and the knowledge to work with big
data and the technique of keeping up with the different assets of a certain company.

As this field happens to be a perfect combination of the in demand skills, these

include currently popular tools such as R Programming, SAS Programming, Big Data and
Hadoop, Python, SQL, Pig, and so on, as well as administration and management of the
same coupled with the knowledge of proper analysis of the past information to work
properly well in the current scenario. There are many experts in the field of Big Data who
feel that it is important to not just check the growth of this field, but also to conclude that
the field had a whole avenue of great future in the current scenario.

1.17 IMPORTANCE OF DATA ANALYTICS COURSE

Data analysis is an internal organisational function performed by Data

Analysts that is more than merely presenting numbers and figures to management. It
requires a much more in-depth approach to recording, analysing and dissecting data, and
presenting the findings in an easily-digestible format.

With a data analysis course you’ll be able to provide a company with decision-
making insight into the following key areas:

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  Predict customer trends and behaviours
 Analyse, interpret and deliver data in meaningful ways
 Increase business productivity
 Drive effective decision-making

1.18 FUTURE OF BIG DATA

The term 'big data' will quietly go away from the world of IT. Though it’s
something which has a broad meaning, but by itself, it is actually meaningless. Like IT,
big data is a term which includes a lot in the minds of people to really have an exact
meaning beyond saying to people who know just a little to explain that 'I work in big data'.

There are a great number of elements which are categorized under big data from
machine learning and data collection, to analytics and data security, none of which really
have to anything to do with each other, but are still categorized as 'big data'. It may be
noticed that groups not having any relation in big data are also improving their awareness
about big data.

Even you will find that groups who do not have any kind of relation with big data
are also being aware of these zone. The reasons behind this are the hacks, robotics, self-
driving cars, and myriad other data-driven technologies from this we can clearly evaluate
the use of term big data is not going to be out anytime soon.

1.19 BENEFITS OF BIG DATA ANALYTICS

Cost Reduction

Big data helps in providing business intelligence that can reduce costs and improve
the efficiency of operations. Processes like quality assurance and testing can involve many
complications particularly in industries like biopharmaceuticals and nanotechnologies.
Big data analytics can provide insights on the impact of different variables in the
production process thus helping industries take better decisions.

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Improved Decision Making

Big data analytics can analyse past data to make predictions about the future. Thus
businesses can not only make better present decisions but also prepare for the future. This
gives them a competitive edge and provides a more agile framework for decision making
and risk handling.

New Products and Services

Businesses can analyse past data about product launches and customer feedbacks
to launch better products in future. Along with this, the real time market analysis allows
business to understand shifts in demand and supplies of products and changes in
consumers’ behaviour which helps in customer oriented marketing. The increased demand
for personalized services can also be empowered by analysing consumer needs,
preferences and buying behaviour’s.

The Challenges in Using Big Data Analytics

The biggest challenge in using big data analytics is to segment useful data from
clusters. The data required for analysis is a combination of both organized and unorganized
data which is very hard to comprehend. On top of this is the shortage of talented personnel
who have the skills to make sense out of big data. From recruitment to training and from
budgeting to strategizing, using big data analytics comes with as many challenges as
possibilities.

Though there are many hurdles ahead of us, we are all determined to give this
technology the chance it deserves. Big data in its full capacity is capable of creating a
revolutionary change in the world something as big as the internet or maybe bigger. There
are many cases of successful implementation of big data and the instances are likely to
grow from hundreds to thousands in just a decade if not less.

1.20 THE RISE OF DATA ANALYTICS

Part of the reason for this is that a good data scientist has a strong business acumen,
along with the ability to communicate findings to the business which in turn can influence
how the company approaches a business challenge. Companies use this vital information

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for the good of the organisation and therefore we have seen a massive up take on the IT
desk in Cork for Data Scientists and Data Analytics professionals.

What’s important to note here is that a good data scientist will not just address your
organisation or teams problems but they will pick the right problems that have the most
value to that particular organisation.

From speaking with many clients here in Cork I think it’s fair to say a statistical
background helps. Along with Statistics the strong data scientists should have a variety of
skills. Typical skills required would be a Degree in Mathematics, Operations Research, or
Computer Science with Data Science and Machine Learning. Good experience in Python
and R are highly beneficial. In recent years we have seen that Data Analysis has
transformed professional sports such as football and rugby. The information gathered for
players nowadays is unbelievable, their speed, their movement, touches, tackles and so on.
This in turn is used to identify key performance indicators in the player and the team. Not
only does it identity their strengths but also their weaknesses and areas for improvement.

In a similar way the Data Analytics team in an organisation will use this
information gathered to identify not only their strengths but also the key areas to
improve. Be it sport or business it is always about keeping one step ahead of your
opponents, competitors, or for some it’s just about surviving.

Data Analytics can give you vital information to influence the direction your
company takes and I think this is why we are seen a rise in the demand for Data Analytics
and Data Science professionals.

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 2. COMPANY PROFILE

2.1 BRAINSWIG EDUTECH PVT LTD

Brainswig is a live and interactive platform that is revolutionizing professional

offline and online education. They are a leading provider of training for university level
students and working professionals in the areas of Business Analysis, Data Analysis,
Advanced Statistics and Microsoft Excel Advanced. They deliver instructor-led courses
supported by online resources, along with 24x7 on-demand support. They provide
learners, the flexibility to learn at their own time and location, even from their mobile
devices. Brainswig courses are specially curated by experts who monitor the IT industry
with a hawk’s eye, and respond to expectations, changes and requirements from the
industry, and incorporate them into our courses.

Particulars Response
Type of the Business Data Analytics Course provider
Type of Industry Educational Sector
No of Years into present business 2 years
Company’s growth rate 20% every year
Company’s future plan Business expansion to other states
Number of employees 8

Table 2: Company profile

2.2 VISION, MISSION AND DREAM

a) VISION
The company vision is to make learning easy, interesting, affordable and accessible
to millions of learners across the Globe. They pledge to promote professional excellence
through continuous learning experience through their innovative and up-to-date training
programs that focus on updating the skills of professionals.

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b) MISSION
To create an alternative learning platform, using a unique learning methodology of
live online interactive courses along with 24x7 support. They promote progressive training
that is customized to meet the organizational standards and motivate the students for
overall development. They aim to empower their customers with skills which will help
them upgrade their career and improve their lives. By leveraging technology and building
an ecosystem of industry practitioners and learners, they aim to become the largest and
most engaging learning platform in the universe.

c) DREAM
Empower everyone and to become the largest and most engaging learning platform
in the universe

Name of the company Brainswig Edutech Pvt Ltd

Primary contact person Mr. Dinesh Babu

Managing Director & CEO
Address #12-1st floor, Sairam nagar, Vadakupattu
main road,
Medavakkam, Chennai – 60010
Email [email protected]

Mobile +91 9626201705

Table 3: Location of Brainswig Edutech Pvt Ltd

2.3 HISTORY

Brainswig Edutech Private Limited is a Private incorporated on 18 March 2016. It

is classified as Non-government Company and is registered at Registrar of Companies,
Chennai.It is involved in Higher education [Includes post-secondary/senior secondary sub-
degree level education that leads to university degree or equivalent.

Directors of Brainswig Edutech Private Limited are Anusha and Dineshbabu.

Brainswig Edutech Private Limited's Corporate Identification Number is (CIN)
U80301TN2016PTC104763 and its registration number is 104763.Its Email address is

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[email protected] and its registered address is VOC NAGAR 5TH STREET
KALLAKURICHI TN 606202 INDIA

2.4 CORE COMPETENCE

 Customization
 Innovation
 Faster service
 Team work
 Leadership
 Risk taking

2.5 BUSINESS APPROACH

Brainswig Edutech Pvt Ltd is different from its competitors. It takes complete
Responsibility of the customers regarding the courses from enrolling to completion of the
courses at any time 24x7.
It even do customization for the courses as per customer’s tastes and preferences

Target Group: It focuses on working professionals and students.

2.6 PROMOTIONAL STRATEGIES OF THE COMPANY

 Social media.

 Blogging

 Email campaign

 Cold calling

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2.7 MAJOR COMPETITORS OF BRAINSWIG EDUTECH PVT LTD

Company name Branch in Revenue (comparison Availability of

Chennai with Brainswig Edutech the Modes
Pvt Ltd)
Imarticus Yes High Both online and
offline
NIIT Yes High Online

Silversis Yes High Online

Intellipaat Yes High Online

Table 4: Major Competitors of Brainswig Edutech Pvt Ltd

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2.8 SWOT ANALYSIS

Figure 7: SWOT Analysis

STRENGTHS
 Focus on entire Tamil Nadu
 Trainers have already took classes for faculty members for Anna University,
Madras University etc., there by the company get potential clients easily
 Company offers courses which is much less than its competitors
 Provide advanced and trending courses both offline and online

WEAKNESSES

 Lack of employees strength

 Company invest less in promotions and adverting
 Less space for training needs
 Rural people are not yet aware about the course and its importance

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OPPURTUNITIES

 Large number of working professionals and institutes shows interest to join for the
course
 Demand for the course in future is very high
 Many educational institutions have adopted into their syllabus

THREATS

 If course provided online chances of leaking the materials and class is high
 Lots of colleges started teaching these courses. (R, SPSS, Tableau, BA, ML)

2.9 SERVICES OFFERED

Following are the courses on which Brainswig Edutech deals with:

 Business Analytics
 Data Analytics
 R Programming
 Advanced Statistics
 SPSS
 Python
 Machine Learning
 Tableau
 Big Data Analytics
 Excel
 Data Visualization

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2.10 WHY BRAINSWIG?

Integrity

Academic integrity is the moral code or ethical policy of academia. This includes
values such as avoidance of cheating or plagiarism; maintenance of academic standards;
honesty and rigor in research and academic publishing.

Respect

Respect is “treating others with honour and dignity.” Everyone has worth and
dignity as a human being, whether they are young or old, rich or poor, male or female, or
any other difference.... Respect does not mean you have to like everyone, and others might
not treat you as they should.

Collaboration

Collaboration takes place when members of an inclusive learning community work

together as equals to assist students to succeed in the classroom. This may be in the form
of lesson planning with the special needs child in mind, or co-teaching a group or class.

Innovation

Innovation is defined as “the process of making changes to something established

by introducing something new.” It applies to“…radical or incremental changes to
products, processes or services.”

Result Orientation

Result oriented is a term used to describe an individual or organization that focuses

on outcome rather than process used to produce a product or deliver a service. As such, a
number of processes are used where the most effective and economical process is
identified.

Experienced

Learning experience refers to any interaction, course, program, or other experience

in which learning takes place, whether it occurs in traditional academic settings (schools,
classrooms) or non-traditional settings (outside-of-school locations, outdoor
environments), or whether it includes traditional educational.

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2.11 ORGANIZATION STRUCTURE

Managing Director

Director

HR Manager

Employee/Interns Employee/Interns Employee/Interns

The above diagram shows the organisation flow of Brainswig Edutech the
managing director is the supreme head of the company and the name of him is Mr Dinesh
Babu, the name of the director is Mrs Anusha Dinesh Babu, the work of HR manager in
our company is also done by the director of the company. Next the employees of the
company and the interns like me who were working for the company.

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2.12 PROCESS FLOW

Executing direct
college visit and
Fixing date for free
Industry Analysis submitting company
demonstration
proposal and course
curriculam

Identifying a city Fixing an

with potential oppointment with the Follow up
colleges decision makers

Zone wise
Identifying colleges segmentation of
with MBA course colleges(North,South,
East,West)

Contacting the
Prepare database
decision makers
about college and its
through cold calls
decision makers
and mails

Figure 8: Process Flow

Identifying a city with potential colleges

This can be understood as the very first step in the process flow diagram. Here
company identifies a city where potential colleges are there and which will be feasible for
the organisation.

Identifying colleges with MBA course

In the next stage company checks for MBA colleges in the selected city, where
courses offered by company can be easily converted.

Prepare database about college and its decision makers

Here company prepares a detailed database which consist of all the necessary
information regarding the college like its location, total number of students, details about

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the decision makers. Company collet these information from college websites, through
cold calling and email campaigning.

Contacting the decision makers through cold calls and mail

After collecting the database company contact the decision makers of the
organisation through cold calls and emails. Company also send a copy of course structure
and proposal.

Zone wise segmentation of colleges (North, South, East, West)

In this step the colleges identified are segmented into various zones (North, South,
East and West) so that it is easy for the company to execute direct visit and give more
focus on the identified colleges.

Fixing an appointment with the decision makers

Here through cold calls, email campaigns, SMS Campaigns Company fixes an
appointment with the decision makers of the organisation for direct visit to explain about
the course.

Executing direct college visit and submitting company proposal and course
curriculum
This is the major step in the process flow diagram, here the company sales
executives executes a direct visit to the colleges which was identified as potential and the
data have been already collected. Here company explains all necessary details regarding
the course through directly pitching to the organisational decision makers. The sales
executives submits documents like proposal and course curriculum and also try to fix a
date for executing free demonstration.

Fixing date for free demonstration

Fixing demonstration may happen in direct visit and also after direct visit.
Providing demonstration is always an expense for the company but a organised
demonstration can help company to convert the sales. In this stage company get an
approval from the decision makers of the organisation to organise a demonstration in the
organisation so that the students and the decision makers have better idea about the course.

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Follow up
Follow is the last step in the process flow diagram, but has a greater importance
from company point of view. Sale for a company not always happen through through direct
pitching and direct visit, rather it happens through continuous and timely follow up.

Page 35 of 53
 PART B: OPERATIONAL WORK

3. KEY RESPONSIBILITY AREA

a) Manage proposal

Managing the proposal process for new prospects, from initial contact through to
closure. And, Reporting business trends and area performance to the Corporate Sales
Manager.

b) Maintain relationship

Developing & maintaining successful business relationships with all prospects. And,
interacting with the management team of Colleges in Tamil Nadu.

c) Customisation of course

Understand the customer requirement and customise course offered by company

according their needs.

d) Demonstration

Execute direct visit to colleges in Tamil Nadu and provide the Demonstration for
product and services which Brainswig offers to the students and other decision makers of
the organisation.

e) Fixing price

Through proper follow up and direct pitching to the decision makers and clients a price
has to be fixed which covers all the expense for the company and which is profitable.

f) Understand customer needs and present accordingly

Should have understanding the business requirement, coordinating and interacting

with client to propose an objective business solution which brings sustainable value for
the client. Should have knowledge of selling strategies, development of proposals,
contracts, close plans and statements of work for professional services.

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g) Prepare timely report

Keeps management informed by submitting activity and results reports, such as daily
call reports, weekly work plans, and monthly and annual territory analyses.

As part of Business Development of Data Analytic courses in the state of Tamil Nadu,
Brain swig Edutech focused on 8 major districts. The districts in which company executed
direct visits are Chennai, Coimbatore, Vellore, Kanchipuram, Erode, Namakkal,
Puducherry, Salem.

3.1 THE LIST OF MBA COLLEGES IN ALL THESE 8 LOCATIONS ARE

GIVEN BELOW:

3.1.1 COLLEGES IN CHENNAI

Sl. No COLLEGE NAME

1 Vel Tech High Tech Engineering College, Chennai

2s St. Peter's University, Chennai

3 Jaya Engineering College, [JEC] Chennai

4 Saveetha Engineering College, [SEC] Chennai

5 Gojan School Of Business

6 St Joseph’s Engineering College

7 S R M University Vadapalani Campus M B A

8 Sathak Arts and Science College

Table 5: Colleges in Chennai

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3.1.2 COLLEGES IN COIMBATORE

Sl. No COLLEGE NAME

1 Adithya Institute of Technology
2 Akshaya Institute of Management Studies, Coimbatore
Ambal Professional Group of Institutions (PGI, Palladam),
3
Coimbatore
4 Amrita School of Business
5 Avinashilingam University for Women
6 Bharathiar University, Coimbatore
7 CK College of Engineering and Technology, Coimbatore
8 CMS Academy of Management and Technology
9 CMS Institute of Management Studies
10 Coimbatore Institute of Engineering and Technology
11 Coimbatore Marine College
12 D.J. Academy for Managerial Excellence, Coimbatore
Dhanalakshmi Srinivasan College Of Engineering,
13
Coimbatore
14 Dr.S.N.S.Rajalakshmi College Of Arts And Science
15 Easa College Of Engineering And Technology
Firebird Institute Of Research In Management,
16
Coimbatore
17 GR Damodaran Academy of Management
18 GRD Institute Of Management Studies
19 GRG School Of Management Studies
20 Guruvayurappan Institute Of Management, Coimbatore
21 Happy Valley Business School (HVBS), Coimbatore
22 Hindusthan College of Arts and Science, Coimbatore
23 Hindusthan College of Engineering and Technology
24 Hindusthan Institute of Technology, Coimbatore
25 Info Institute of Engineering
26 Jansons School of Business

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 Kalaignar Karunanidhi Institute of Technology,
27
Coimbatore
28 Karpagam Arts And Science College, Coimbatore
29 Karpagam College of Engineering
30 Karunya Institute of Technology
31 Kasturi Institute of Management Studies, Kasturi Group,
32 Kathir College of Engineering
Kovai Kalaimagal College of Arts and Science (KKCAS),
33
Coimbatore
Kumaraguru College of Technology (KCT Business
34
School)
KV Institute of Management and Information Studies,
35
Coimbatore
36 Nehru College of Management
37 Nehru Institute Of Engineering & Technology
38 Park College of Engineering and Technology
39 PPG Business School, Coimbatore
40 PSG Institute of Management, Coimbatore,TN
Table 6: Colleges in Coimbatore

3.1.3 COLLEGES IN VELLORE

Sl. No COLLEGE NAME

1 Arcot Sri Mahalakshmi women College of Institute of
Management, Vellore
2 Oscar business school, Vellore
3 Kingston Engineering College, Vellore
4 Ranipettai Engineering College, Vellore
5 Saraswathivelu college of Engineering college, Vellore
6 Thiruvallur University, Vellore
7 Auxilium college
8 C Abdul Hakeem College of Engineering and Technology

Table 7: Colleges in Vellore

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3.1.4 COLLEGES IN KANCHIPURAM

Sl. No COLLEGE NAME

1 Amirtham Institute Of Management Studies
2 Sri Chandrasekharendra Saraswathi Viswa
Mahavidyalaya
3 Pallavan College of Engineering
4 Lord Venkateshwaraa Engineering College
5 J E I Mathaajee College of Engineering
6 Tirumalai Engineering College

Table 8: Colleges in Kanchipuram

3.1.5 COLLEGES IN ERODE

Sl. No COLLEGE NAME

1 Bharathidasan School of Business
2 C G Institute of Management Studies, Erode
3 Erode Sengunthar Engineering College, Erode
4 J K K Munirajah College of Technology, Erode
5 Kongu Arts and Science College, Erode
6 M.P.Nachimuthu M.Jaganathan Engineering College
7 Maharaja College for Women, Erode
8 Nandha College of Technology
9 P K R Arts College for Women (mba), Erode
Shree Venkateshwara Hi Tech Engineering College,
10
Erode
Sree Amman Institute of Management and Research,
11
Erode
12 Surya Engineering College, Erode
13 Velalar College of Engineering and Technology, Erode

Table 9: Colleges in Erode

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3.1.6 COLLEGES IN NAMAKKAL

Sl. No COLLEGE NAME

1 Alpha institute of management
2 Annai mathammal sheela engineering college
3 Brahma school of business
4 Cms college of engineering
5 Gnanamani institute of management studies
6 J.k.k.nattraja college of engineering & technology
7 K s r college of engineering
8 Mahendra engineering college
9 Muthayammal engineering college
10 Paavaai group of institutions
11 Pgp college of arts and science
12 Selvam college of technology
13 Sengunthar engineering college
14 Sengunthar institute of mangement studies

Table 10: Colleges in Namakkal

3.1.7 COLLEGES IN PUDUCHERY

Sl. No COMPANY NAME

1 Rajiv Gandhi College of Engineering and Technology
2 Acharya School of Business and Technology
3 Chemin Institute of Instrumentation Management
4 Christ College of Engineering and Technology
5 Gems B School
6 Sri Manakula Vinayagar Engineering College
7 Balaji Institute of Management Science

Table 11: Colleges in Puducherry

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3.1.8 COLLEGES IN SALEM

Sl. No COLLEGE NAME

1 Knowledge Business School, Salem
2 Mahendra College of Engineering, Salem
3 Periyar Institute of Management Studies
4 Sengunthar Arts and Science College
5 Sona College of Technology, Salem
6 Sri Ganesh School of Business Management, Salem
7 Tagore Institute of Engineering and Technology, Salem
8 The Kavery Engineering College, Salem
Vasavi Vidya Trust Group of Institutions Faculty of MBA,
9
Salem
Vinayaka Mission's Kirupananda Variyar Engineering
10
College
VSA Educational and charitable trusts group of institutions,
11
Salem

Table 12: Colleges in Salem

4. DATA ANALYSIS AND INTERPRETATION

4.1 SUMMARY OF VISITS (Cross Tabulation)

City B-school Engineering Arts& science Total

Chennai 1 4 3 8
Coimbatore 8 24 8 40
Vellore 2 4 2 8
Kanchipuram 0 5 1 6
Erode 2 6 3 11
Namakkal 1 7 5 13
Puducherry 2 4 1 7
Salem 2 7 2 11
Grand Total 18 61 25 104

Table 13: Summary of all Visit

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The table above clearly depicts about the summary of total college visits which Brainswig
Edutech has done in the period (2nd June 2018-31st July 2018). Company has executed visit
to 104 colleges in total spread across 8 major cities of Tamil Nadu. The cross tabulation
table help us to understand that out of 104 colleges 18 colleges comes under B-school
category, 61 are Engineering Colleges and the rest 25 are Arts & Science college .

4.2 TOTAL CONVERSION

No. of colleges
City Visited No of colleges converted
Chennai 7 4
Coimbatore 40 12
Erode 11 5
Kanchipuram 6 2
Namakkal 14 4
Puducherry 7 4
Salem 11 8
Vellore 8 3
Total 104 42

Table 14: Total conversions

40
No. of colleges Visited
No. of colleges converted

14
12 11 11
7 7 8 8
5 6
4 4 4 3
2

Chennai Coimbatore Erode Kanchipuram Namakkal Puducherry Salem Vellore

Figure 9: Total Conversions

Page 43 of 53
The above table explains about the city wise classification of total colleges visited by the
company and total number of colleges which had been converted to join for the course.
From the table we can understand that out of 104 Colleges visited as part of business
development of company could convert 42 colleges.

4.3 CONVERSION HAPPENED AS

City converted Training Workshop

Chennai 4 2 2
Coimbatore 12 4 8
Erode 5 5 0
Kanchipuram 2 1 1
Namakkal 4 2 2
Puducherry 4 1 3
Salem 8 5 3
Vellore 3 2 1
Grand Total 42 22 20

Table 15: Conversion type

The Above table clearly explains city wise classification of total conversion of
sale that company has achieved. From the table we can also understand total conversion
in training mode and total conversion in full time course.

Page 44 of 53
 GRAND TOTAL

20

42

22

Converted Training Workshop

Figure 10: Total conversion

INTERPRETATION:

The above given pie chart help us to interpret that out of total 104 colleges visited across
7 major cities in Tamil Nadu company could convert 42 colleges to join for the course.
Conversion happened in two ways : as Training mode or as workshop mode. Out of 42
colleges converted 22 are interested for training mode and the rest 20 are for workshop
mode.

4.3.1 CHENNAI

CHENNAI

Converted Training Workshop

Figure 11: Conversion in Chennai

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INTERPRETATION:

The above pie chart explains about the conversion that happened in Chennai. In this
scenario company visited major 8 colleges in Chennai and could convert 4 colleges. Out
of the total 4 colleges converted in Chennai, 2 college want Training mode and 2 college
want to go with Workshop mode.

4.3.2 COIMBATORE

Coimbatore

12

Converted Training Workshop

Figure 12: Conversion in Coimbatore

INTERPRETATION:

The above pie chart explains about the Coimbatore visit which Company has executed.
Company visited 40 major colleges in Coimbatore which is one of the major educational
hub of Tamil nadu. Here conversion happened happened in 12 colleges, where 8 colleges
are ready for a Workshop mode and 4 colleges are willing for Training mode or complete
course.

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4.3.2 VELLORE

VELLORE

Converted Training Workshop

Figure 13: Conversion in Vellore

INTERPRETATION:

The above pie chart show the company visit in Vellore visit of Tamil Nadu where company
has executed visit in 8 colleges but conversion happened only in 3 colleges. Out of 3
colleges converted 2 college want to go with Training mode or full course programme and
1 college agreed for Workshop mode.

4.3.3 KANCHIPURAM

KANCHIPURAM

Converted Training Workshop

Figure 14: Conversion in Kanchipuram

Page 47 of 53
INTERPRETATION:

The above pie chart help us to interpret that out of 6 colleges visited by company
Kanchipuram district of Tamil Nadu total 4 conversion happened. Out of 2 colleges
converted 1 college agreed for workshop mode and 1 college is going for full course
training programme.

4.3.4 ERODE

ERODE
0, 0%

5, 50% 5, 50%

Converted Training Workshop

Figure 15: Conversion in Erode

INTEREPRETATAION:

Above given is the pie chart showing the conversion of college in Erode district of Tamil
Nadu. Here company executed visit in 10 colleges. Out of 10 colleges visited company
could convert all 10 college to join for the course. In this scenario conversion happened in
equal proportion. 5 college are looking for workshop mode other 5 are looking for full
time course.

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4.3.5 NAMAKKAL

NAMAKKAL

Converted Training Workshop

Figure 15: Conversion in Namakkal

INTERPRETATION:

From the above given pie chart we can interpret that out of 13 colleges visited 4 college
turned up for the course. In that 4 college which showed interest 2 are looking for Full
course and 2 others are looking forward for workshop mode of training.

4.3.6 PUDUCHERRY

PUDUCHERRY

Converted Training Workshop

Figure 16: Conversion in Puducherry

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INTERPRETATION:

The above given is the pie chart of conversion that happened in puducherry of
Tamilnadu.In puducherry company executed visit in 7 colleges and they could convert 4
college to join for the course. Out of 4 colleges which showed interest for the course,3 are
interested for workshop model training and 1 college should like to go with full time
training programme.

4.3.7 SALEM

SALEM

Converted Training Workshop

Figure 17: Salem

INTERPRETATION:

The above given pie chart clearly explains about the college visit which was executed by
the company in Salem district of Tamil Nadu. Here company had visited 11 colleges are
were able to convert 8 college to join for the course. Out of the 8 colleges converted 5 are
looking forward to join for full time training programme and the 3 for workshop mode of
training.

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 5. LEARNINGS AND CONCLUSIONS

Following are the things that I got to learn during the Internship tenure of two months.

 Engineering colleges are the core customers for the business.

 Many colleges are having Data Analytics course in their course curriculum and
these colleges need to be targeted.
 University colleges are showing less interest towards the course because of long
drawn approval procedure. However sustained follow up can result in break
through which will expand business in future
 Colleges in rural areas do not have much of awareness regarding the course. They
need to be addressed because some institutions are innovative .Fliers need to be
sent periodically to be displayed on their notice boards
 Initiate regular follow up with the colleges.
 Address affordability issues regarding course fee particularly in rural areas
 Expand the team of trainers are limited.

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 6. RECOMMENDATIONS

Following are the suggestions recommended to the Organization

 Regularly check the database of the colleges and follow up with the colleges.
 Under performing employees have to be counselled, the reasons have to be found
out and sorted out.
 Customers’ details should be obtained correctly and used productively
 There should be a dedicated Marketing team in order to promote the Company and
its services and products.
 Documentation issues are very important in this business which needs to be clear
as the customer queries need to be resolved accurately.
 The online portal should be made more attractive and catchy
 The online portal should give a pop-up message or a notification in order to notify
the customer.
 Research team also should be formed in order to notify the new trends that are
developing in this market.
 For the betterment of company it is advised to have a per participant based payment
as compared to hourly based payments.
 Some deemed universities had this course as the part of their curriculum –they
should be approached to identify opportunities.

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 7. BIBLIOGRAPHY
https://www.analyticsvidhya.com/blog/2015/07/overview-analytics-industry-india/

http://indianexpress.com/article/business/business-others/analytics-market-to-double-to-
2-3-billion-by-fy18/

http://dataconomy.com/big-data-implementation-set-to-rise-three-fold-in-india-by-2015-
according-to-new-survey/

http://www.forbes.com/sites/gilpress/2015/01/31/top-ten-most-funded-big-data-startups-
january-2015/

http://www.iitk.ac.in/ime/MBA_IITK/avantgarde/?p=1165

https://economictimes.indiatimes.com/industry/services/education/online-education-will-
be-a-2-bn-industry-in-india-by-2021-google-kpmg/articleshow/58913744.cms

http://www.brainswig.com/about-us-v2.php

https://www.urbanpro.com/a/success-story-of-dineshbabu-r-a-corporate-
trainer?&_r=emailCampaign|proofthemonthJan-07_||

https://www.urbanpro.com/kolkata/dineshbabu-r/2094236

https://elearningindustry.com/future-of-data-analytics-in-india-what-look-like

https://www.morganmckinley.ie/article/rise-data-analytics

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