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    Offermind Masterclass Notes - Part 2 Red Ocean Analytics

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    Kirangrafix
    The document provides guidance on analyzing potential customers in the "red ocean" market and designing effective sales messages and offers. It discusses identifying the ideal "avatar" or dream customer, understanding customer beliefs and journeys, and hacking a competitor's funnel. The goal is to deliver the right sales message and offer that fulfills customer needs and crosses the smallest bridge to convert them, focusing on the chemicals that motivate buyers and easiest ways to administer solutions for sellers.

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    Download as PDF, TXT or read online from Scribd

    Offermind Masterclass Notes - Part 2 Red Ocean Analytics

    Uploaded by

    Kirangrafix
    212 views5 pages
    The document provides guidance on analyzing potential customers in the "red ocean" market and designing effective sales messages and offers. It discusses identifying the ideal "avatar" or dream customer, understanding customer beliefs and journeys, and hacking a competitor's funnel. The goal is to deliver the right sales message and offer that fulfills customer needs and crosses the smallest bridge to convert them, focusing on the chemicals that motivate buyers and easiest ways to administer solutions for sellers.

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    Offermind Mastercalss

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    The document provides guidance on analyzing potential customers in the "red ocean" market and designing effective sales messages and offers. It discusses identifying the ideal "avatar" or dream customer, understanding customer beliefs and journeys, and hacking a competitor's funnel. The goal is to deliver the right sales message and offer that fulfills customer needs and crosses the smallest bridge to convert them, focusing on the chemicals that motivate buyers and easiest ways to administer solutions for sellers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    212 views5 pages

    Offermind Masterclass Notes - Part 2 Red Ocean Analytics

    Uploaded by

    Kirangrafix
    The document provides guidance on analyzing potential customers in the "red ocean" market and designing effective sales messages and offers. It discusses identifying the ideal "avatar" or dream customer, understanding customer beliefs and journeys, and hacking a competitor's funnel. The goal is to deliver the right sales message and offer that fulfills customer needs and crosses the smallest bridge to convert them, focusing on the chemicals that motivate buyers and easiest ways to administer solutions for sellers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Red Ocean Analytics 

    (A living breathing checklist to grab from the red ocean before we think what we're going to sell)

    Sellers

    H
    W Buyers

    The outputs will give you a map of your dream customer (Avatar) and also the sales message

    Offer Your Avatar
    Sales Message

    We want customer who are "willing and able and a Dream‐Customer"
    this is a "Hot Traffic Who IS a BUYER"
    Buyers Sellers

    3 personas (customers) in the red ocean Looking for the ROCK (Red Ocean Category King)

    3. Die Hard ‐ In order to convert they need  publishing the most. doing a lot of ads
    Identity shift they have the biggest bridge to  doing tons of promotions
    cross other people and companies are talking about them

    2. Successful ‐ In order to convert they      
    need a bargain or much higher value

    1. Hate ‐ in order to convert they  
    need a new/different vehicle. The easiest to 
    get. They will sell your product to the rest of 
    the market the smallest bridge to cross

    Steve is talking directly to the person who is:

    In the red ocean

    Sold on the red ocean

    not getting the results they want but just 
    doesn't know where else to go to
    Buyers Sellers

    Beliefs (fuels the sales message and the offer) Sales message and Offer design starts with 
    hacking your competition's funnel
    All beliefs are upheld by a story. We are looking for the 
    stories, or experiences that somebody went through, that 
    installed that belief in their head.
    1. Sales Message: the sales message is why somebody buys
    Vehicle belief / story
    Will this work for me?  2. Offer: looking how they fulfil on their sales message

    Internal belief / story 3. Delivery of the Sales Message: on what platform does 


    Can I make this work for me?  your customer like to consume the information. This is the 
    way your competition is using
    External belief / story
    Do I have the resources?  4. Delivery of the Offer: what they are doing in their 
    business to fulfilling the offer. What structures and system they 
    put in place to deliver what they committed, and how they are 
    doing it (business hacking)
    Buyers Sellers

    You customers were looking for solution longer than you 
    think. We need to look at the "ghost markets" that they 
    came from. The solutions they've already tried. 
    We look for "the customer origin story" and 
    "the customer journey"

    CJ (Customer Journey): "What have they already tried?" MJ (Market Journey):  "What have they already tried?"

    1. it helps you "join the conversation inside their head" All these other small companies in that market, who are not the 
    2. protects you from creating another red ocean that you  category king, how they survive?
    think is blue. Something they tried before! What did they try that didn't work? And what works?

    CO (Customer Origin Story): "Why do they care?" MO (Market Origin Story): "Why do they care?"

    What's keeping them on their journey. Why are they willing  Why did they get into business. Why are they trying to sell those 
    to try another thing people?
    Buyers Sellers

    The Easiest Way To GET It The Easiest Way To ADMINISTER It

    D (Dopamine): Chemical of distraction. The easiest to get.  D (Dopamine): Through content and interruptions.
    The one we seek the most frequent.

    O (Oxytocin): Chemical of connection. The one we want the  O (Oxytocin): Trough the experience of buying, or 
    most. We will do everything to get it! hanging out with the Guru and getting attention.

    S (Serotonin): Chemical of status. When you get "likes" when  S (Serotonin): Through an Identity shift, or elevation of 
    you get elevated by someone. someone. (Swag for example)

    E (Endorphin): Chemical of work‐reward. We have to put in  E (Endorphin): Trough giving checklist or setup guides. 
    effort in order to get it. Helps solve a problem of refunds.

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