Divisional Performance Appraisal
Divisional Performance Appraisal
Dec/Jan 2007
ROI=Profit/Investment
Measurement of profit:
3 important profit measures are considered for measuring divisional
profit.
1) Net profit(before or after tax).
2) Contribution margin
3)Controllable profit
Performance Assessment
The ROI of a division may be analyzed in terms of its profit margin and investment
turnover.
= (Profit/Sales)*(Sales/Investment)
The target ROI can achieved by any combination of investment turnover and
profit margin.
• The use of ROI may distort allocation of resources of the firm. Division may
choose the investment opportunity which benefits the division by but not
the one desirable from the company point of view.
• The methods employed in practice to calculate the investment base tend to
motivate managers to take decisions which may not be congruent with the
larger interests of the firm.
Here the aggregate divisional investment was multiplied by the average cost of
capital to get interest charge.
Advantages Of RI Method
Permits the use of different rate of return for different rates of return for
different types of assets. For example, the cost of long term funds may be
used for fixed assets while the cost of short-term borrowings may be used
for current assets. A higher rate of return may be applied to high-risk
investment and a lower rate of return may be applied to low-risk
investment.
It encourages the divisional manager to undertake projects whenever the
rate of return exceeds cost of capital. In this way it overcomes a signal
shortcoming of ROI method, where the manager acts contrary to interest of
the firm.
Limitations of RI Method
Like ROI method, the problems related measuring divisional income and
investment as present in measurement of RI as well.
Defining rate of return associated with various investment components is
difficult.
RI is absolute quantity so it cannot be used readily for inter-divisional or
inter-firm comparisons.
ROI=(RI/I)+k; where I-=Investment; K= cost of capital
RI is readily transformed into ROI, both show different results and when
there is conflict often ROI is preferred, so RI is relatively neglected.