Scribd
Upload
374 views1 page

Type How To Carry Out Advantages Disadvantages: Simple Random Sampling

This document describes four common sampling methods: simple random sampling, systematic sampling, stratified sampling, and quota sampling. Simple random sampling involves randomly selecting samples from a sampling frame where each item has an equal chance of selection. Systematic sampling chooses elements at regular intervals from an ordered list. Stratified sampling divides the population into distinct groups and takes random samples proportionally from each group. Quota sampling sets quotas for certain groups in the population but uses non-random selection of sampling units.

Uploaded by

Amir Pousti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
374 views1 page

Type How To Carry Out Advantages Disadvantages: Simple Random Sampling

This document describes four common sampling methods: simple random sampling, systematic sampling, stratified sampling, and quota sampling. Simple random sampling involves randomly selecting samples from a sampling frame where each item has an equal chance of selection. Systematic sampling chooses elements at regular intervals from an ordered list. Stratified sampling divides the population into distinct groups and takes random samples proportionally from each group. Quota sampling sets quotas for certain groups in the population but uses non-random selection of sampling units.

Uploaded by

Amir Pousti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Type How to carry out Advantages Disadvantages

What is it : • Bias free. • Not suitable when


Every sample has an equal chance of being • Easy and cheap to population size is large.
Simple random selected.
Method:
implement. • Sampling frame
sampling In sampling frame each item has identifying • Each number has a needed.
number. Use random number generator, or known equal chance of
‘lottery sampling’ (names in a hat). being selected.
What is it : • Simple and quick to • Sampling frame again
Systematic Required elements are chosen at use. needed.
Sampling regular intervals in ordered list. • Suitable for large • Can introduce bias if
samples/ populations. sampling frame not
(random) random.

What is it :
• Reflects population • Population must be clearly
Population divided into groups (strata) and a
Stratified simple random sample carried out in each structure. classified into distinct strata.
• Selection within each stratum
sampling group. • Guarantees proportional suffers from same
Same proportion sampled from each strata. representation of groups
(random) Used when sample is large and population disadvantages as simple
naturally divides into groups. within population. random sampling.

What is it : • Non-random sampling can


• Allows small sample to still
Population divided into groups according to introduce bias.
Quota characteristic. A quota of items/people in
be representative of
• Population must be divided
population.
sampling each group is set to try and reflect the • No sampling frame required. into groups, which can be
group’s proportion in the whole population. costly or inaccurate
(non-random) Interviewer selects the actual sampling units.
• Quick, easy, inexpensive.
• Non-responses are not
recorded.

Opportunity Sample taken from people who are


• Unlikely to provide a
• Easy to carry out. representative sample.
sampling available at time of study, who meet
• Inexpensive. • Highly dependent on
criteria.
(non-random) individual researcher.

You might also like