Print Moto
Print Moto
Print Moto
EXECUTIVE SUMMARY
business. It is the first thing that the customers will see and it reflects everything a
branding success. The proposed business will be named “Bahay Tubo Sugarcane
Producers”. The name bahay tubo is derived from the Philippine national house
“nipa hut” or “bahay kubo”. Also, it is a title of a Filipino song that discuss the
different vegetables that can be cultivated in the Philippines. Aside from that, we
chose “Bahay Tubo” because “house” simply symbolizes the safe environment
where the sugarcane or tubo will be farmed and harvested, and to make sure that
the sugar that are served to you came from our best sugarcanes.
C. Farm Location
The farm is located in Nasugbu, Batangas. The whole land is full planted
for sugarcane. Each harvest takes one truck and the farm is at least one and a half
hour to the mill. The farm has a lot area of six (6) hectares or sixty (60) square
meters.
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D. Description of the Logo
Along with the business name that makes your business memorable is the
business logo, which is also a necessity as it serves as the identity of the product
or services you are offering. Therefore, we came up with a logo that represents
our business that will surely give the customers the idea of legitimacy.
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the superior quality of the products that the firm will produce.
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3. House – The house symbolizes a safe environment where sugarcanes will
from the firm to all the customers. Also, it symbolizes that we have gone
all the legal processes and our sugarcanes is authorized by the government
E. Project Summary
a. Market Summary
mills. The sugar mills and refiners around Batangas will be our target
transport the sugarcanes from our farm. The mills will buy sugarcane
from us, which is used in producing sugar, for them to process and
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b. Technical Summary
filter cakes, that is recovered from the mill and used as organic
scattered over the soil by planting machines. The seeds are actually the
groove, separates the clumps, and places them in the soil. Another
systems to numerous points in the cane field. When the cane reached
its full maturity, harvesting takes place. It can be both done manually
machine and left on the ground, the cane is chopped and deposited in a
workers. The straw is burned first before the manual cutting takes
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potentially poisonous animals that makes it easier for the workers. Axe
are used to cut the cane stalks always close to the ground.
c. Management Summary
the business will hire ten (10) staffs for the start of the business. The
following would be one (1) General Manager, one (1) Land Caretaker,
and six (6) farmers. The caretaker is to cater the daily needs of the land
delivering the sugarcanes to the mills, one being the driver and the
d. Financial Study
e. Socio-Economic Study
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Along with the main goal of the business to earn profit, is to
that, it will increase our GDP because of exports and it will provide
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CHAPTER II
INTRODUCTION
The Philippines is very rich when it comes to agriculture, thus their economy is
largely dependent on it. It is one of the world’s “mega biodiversity” countries, rich in
both fauna and flora. Forestry, and fishing, as well as livestock production and cultivation
Cultivation of crops is common here in the Philippines since one-third of the total
land area is classified as arable. Seventy five percent (75%) of the cultivated area is
devoted to subsistence crops and the rest to commercial crops, mainly for export. This
The Philippines is one of the largest sugar producer in the world. It has a high
range of demand all over the world simply because it serves as a condiment, which is a
spice that is added to food to enhance its flavor that comes mainly from sweet grass or
supply for sugar is still in demand and that means good investment for our sugar industry,
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whether for planters, millers or distributors. Sugarcane is one of the major crops of the
has been around for decades that is why it is known to be highly desirable and profitable.
where it has been grown for over 4,000 years. The Philippines is one of the largest
sugarcane producers in the world. The cane plant form of grass, which belongs to
the Poaceae family, that is often referred as sweet grass. The stem of the
sugarcane produces a high sugar content that is used to make one of the basic
cultivating superior quality and efficient sugarcanes. Since Batangas has the
and fertile land with adequate rainfall during the wet season is an ideal condition
Batangas for the mean time. Then eventually, expand the sugarcane supplies in
the mills in located at the CALABARZON region and different sugarcane juice
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B. Objectives of the Study
produce and supply excellent sugarcanes. The following objectives are to make
Cane – any various tall, perennial grasses with flexible, woody stalks.
long period.
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Cultivation – an action cultivating the land.
separate part
determines the price and output level that returns the greatest profit.
the lower parts uncut to give the stubble crop; its purpose is to mature the
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D. Scope and Limitations
production for the meantime, since one of the objectives of every businessmen is
to expand their business. The farm will be located at Nasugbu, Batangas and will
be available for expansion when the owners’ means permit it to do so. It is owned
by six partners and each have a specific role in running the business.
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CHAPTER III
MARKET STUDY
The heart of every business success lies within the marketing strategy. Marketing
Also, it is a way of informing the people what is the business all about and the products
Market study helps in all parts of the business, either financial aspect or the
making itself. It is important to know the strength and the weakness of the firm to avoid
This chapter is consisting of demand, supply, the gap analysis of demand and
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A. Methodology
The associates used different methods of data collection. This study
implements both primary and secondary data sources for us to have background
and enough idea in the business operations, industry and market, and so on. Also,
strategy.
a. Interview
consuming sugarcanes which are the residents and mills. With these,
b. Research
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data will be very instrumental in gathering information for us to
B. Demand
The significance of getting the demand in this feasibility study is for us to
know how many consumers have the ability and is willing to buy the sugarcanes.
a. Previous Demand
Central Azucarera Don Pedro has a milling capacity of 16,000 metric tons per day
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b. Projected Demand
table below.
YEAR DEMAND
2017 2,880,000
2018 2,880,000
2019 2,880,000
2020 2,880,000
2021 2,880,000
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C. Supply
Supply is a necessity for the business for them to meet the demands of the
a. Previous Supply
Supply of Sugarcane
Year
(in metric tons)
2012 1,549,424
2013 1,607,612
2014 1,638,400
2015 1,645,689
2016 1,655,307
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b. Projected Supply
YEAR SUPPLY
2017 1,667,979.832
2018 1,678,865.34
2019 1,722,407.38
2020 1,765,949.42
2021 1,809,491.46
Identifying the gap between the demand and supply projected is necessary.
It shows the unsatisfied market as well as the available market that can be
accommodated by our supply. The demand must always be dominant over the
supply. If not, then the business will not be feasible. It is attained by subtracting
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E. Market Share Analysis
a. Market Share
Production
Year Demand Demand Gap Market share
Capacity
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F. Market Segmentation
Geographic
Climate : Tropical
G. Marketing Strategies
a. Product Strategy
can be grown in a wide range of soils yet we must make sure that it is
suitable for cultivation. Also, we will supplement the soil with well-
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sanitation will be observed not only for the sugarcanes but also for the
b. Place Strategy
place has its own proper disposals for waste, and sanitations. A storage
for farm tools and equipment, a parking lot for delivery vehicles and a
H. Competitors
product.
Since one of the major crops of Nasugbu, Batangas is the sugarcane and
Azucarera de Don Pedro is the main consumer, a lot of farmers chose to plant it.
Our main competitors are the farms that are old in the industry. Since they are
I. SWOT Analysis
a. Strengths
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Active participation of the firm to the socio-economic welfare
program;
implementation.
b. Weaknesses
c. Opportunities
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More investments in product diversification like bioethanol,
sugarcane;
service providers;
districts;
d. Threats
sugarcane farming;
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CHAPTER IV
TECHNICAL STUDY
After dealing with the demand and supply, we will be now focusing on the
technical study. The technical aspect of a feasibility study discusses the necessary
Objectives:
To identify the kind of business and the proposed process of cultivating sugar
canes.
To determine the needed supplies and equipment for the business to operate and
To know how these products are obtained and how it is distributed in the market.
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A. Product Description
the base to produce multiple stems then the stem grows to cane stalk. It is the
main source of sugar, which is one of the basic commodities. Also, it provides raw
material for manufacturing alcohol and the parts of sugarcane is being used as
fodder for animals. As sugar, has worldwide demand, one can make decent returns
sunlight and high humidity. Thus, Sugarcane crop can be cultivated all
in the soil. However, deep rich loamy soils are best for its growth and
yields. Also, good water drainage is most suitable for sugarcane crop.
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c. Yield in Sugarcane Cultivation
d. Marketing of Sugarcane
B. Cultivation Process
a. Land Preparation
as this crop stands in the field for more than one year. With the help of
the cuttings are collected; the end of the canes should be removed to
break the apical dominance of the cane. Furrow method is one of the
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should be planted horizontally or at an angle of 45 degrees in furrows
at 15-30cm depth.
c. Ratooing
preparatory labor and planting material. Aside from that, ratoon crop
matures earlier and gives same yield as regular sugar planting. Yet, the
d. Irrigation
for early plant crop. In later crop, during the growth period and
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Once in 7 days during germination stage, 1-35 days
after planting.
after planting.
after planting.
and fertilizers.
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Table 7. Fertilizer Dose for Seasonal Plantation
f. Intercultural Operations
Weed Control
weedicides.
Crop Rotation
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more rainfall is possible, sugarcane can be rotated with
g. Harvest
right maturity level. It took a year before you can harvest a fully
Before cutting the crop, make sure that the irrigation has stopped 2
leaves should be removed from the cane and roots. After harvesting,
make bundles and crush them in the machines after 24 hours to avoid
size of the land that will use for business and the operating time table for
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The farm size of the business measured a lot area of 6 hectares or
storage house.
ACTIVITIES MONTH
2016 2017
NOVEMBER DECEMBER JANUARY FEBRUARY
24 to 29 1 to 23 27 to 31 3 to 31 1 to 15
GATHERIING OF
DATA FOR
FEASIBILITY STUDY
CAPITAL
CONTRIBUTION
PROCESSING AND
FILING OF LEGAL
REQUIREMENTS
CONSTRUCTION OF
FARM
PURCHASING AND
INSTALATION OF
EQUIPMENT
HIRING AND
TRAINING OF
EMPLOYEE
PREPARING ALL THE
MATERIALS NEEDED
FOR THE
OPERATION OF THE
BUSINESS
START OF THE
BUSINESS
OPERATION
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Table 9: Production Schedule
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D. Machinery and Equipment
Unit Total
Description Function Quantity
Cost Cost
Land
1 2500 2500
Preparation
Plow
Shovel
For cutting
weeds and 6 500 300
sugarcane
Bolo Knife
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For scrubbing
6 150 900
dirt and debris
Scrub Brush
For digging up
small holes and
6 300 1800
mixing
fertilizer
Trowel
For carrying
3 1500 4500
loads
Wheelbarrow
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E. Plant Location
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F. Plant Layout
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G. Raw Materials and Supply
Raw materials are used for starting our business. In starting the sugarcane
farming we need “Taad” it serves as the seed to have and to grow sugarcane.
“Taad” cost two thousand (2000) pesos per sack. Another raw supply we need is
the fertilizer. The fertilizer we are going to use is Ammonium 2100. Ammonium
2100 cost five hundred fifty pesos (550) pesos per sack. In one (1) hectare we
need to use twelve (12) sacks of fertilizers. All of the raw materials can be found
We will also use one long table and six chairs for our office. It only cost
H. Utilities
Cooperative, Inc) will provide the power supply in the farm, warehouse and
offices. Emmanuel Water Works will be the one to supply water that will be used,
not only for the crop, but also for cleaning the environment to maintain the
Telephone). Additional to that is the delivery vehicle of the sugarcane from the
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farm to the respective sugar mills. A truck will serve as the business’ delivery
vehicle.
I. Waste Disposal
In the sugarcane farm after the first harvest, farmers will cut out the matured cane
called “setts”. The end of the canes should be removed to break the apical
dominance of the cane and then the farmers will set aside the removed parts into
the sidewalks wherein the herbivore animals like cow, goat and carabao will eat it.
While the ashes after the burning of the sugarcane will just blew by the wind.
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CHAPTER V
MANAGEMENT STUDY
to achieve its goals and objectives. It must consist of the overall implementation of plan
including the proper utilization of manpower and human resource to attain anticipated
results. This section includes the form of ownership, and the project schedule. The
management aspect of this study determines the effectiveness of the plan and the
efficiency of people who will run it. Therefore, the success or the failure of the business
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A. Form of Ownership
business will be registered under Securities and Exchange Commission (SEC) for
property and industry with the intension of dividing the profits among themselves.
agencies for it to function legally after all the required documents and permits are
a. Vision
b. Mission
To make sure that the clients together grow with us and commits
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C. Capitalization
Charmaine
Industrialist–Capitalist Php 250,000 Personal Savings
Santiago
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D. Organizational Structure
recommended for small firms or to those businesses that focus on small product
or service. Functional structure is divided into a smaller group of people with their
common specialty. Respective jobs of the employees can be done easily because
there will be a leader to be followed and each subordinate have their own task to
be done. Aside from being appropriate to the business, we chose this structure
because it can help each group to improve their works since they have the same
skills. They can operate independently and can increase specialization through
their fields.
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E. Manpower Requirement
the task to the persons who is specialize of doing it or to assign of different parts
efficiency. We will look for three positions. General manager, operations manager
the person is capable in a certain position, thus it will avoid incompetent workers
a. General Manager
i. Duties
good quality.
Ensures that the safety guidelines and health rules are followed
ii. Qualifications
skills
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Capable to work hands-on the location and is willing to spend
iii. Salary
Php 10,000/month
b. Farmers/Land Caretakers
i. Duties
ii. Qualifications
Physically fit
iii. Salary
Php 4,500.00/month
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c. Driver and Helper
i. Duties
ii. Qualifications
Physically fit
iii. Salary
Php 400.00/deliver
F. Compensation
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The driver and helpers will receive their salary after every
delivery.
b. SSS/PHIC/HDMF Benefits
c. Overtime Pay
number of hours.
deserving employees.
G. Employment Process
The manager will analyze the vitae and will urgently contact the
applied.
of time.
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When the applicant complied with all the requirements, he or she will
If the applicant performs well and passed the on the job evaluation,
This part indicates the major and specific policies of the firm.
Organizational policies and procedures are needed for the firm to operate well.
Organized firm will lead to successful and efficient operation of the business.
a. Employment
passed all the screening process he or she must comply to the requirement
Employment Requirements
i. 2 x 2 Picture (2 pcs.)
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iv. Photocopy of Birth Certificate from NSO
viii. Cedula
b. Classification of Employees
According to Rank:
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ii. Supervisor – an individual who will routinely observed and give
According to Status
c. Orientation
After the employee/s were hired he or she should learn and apply
Orientation were given by the head of the company to teach the newly
hired employees for their respective job position and duties, the do’s and
don’ts of the company, and all rules including the punctuality of all the
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d. Contract
complying with all the requirements of the firm. Contract will serve as
proof that you are willing to follow the terms and conditions in operating
the business.
e. Work Schedule
General Manager 1 8
Caretakers 1 8
Farmers 6 Contractual
e. Punctuality
All employees must and strictly required to follow the working hours
plan and action and if the employee must leave for reason, he or she must
Employee/s who violated the business hours that was given to them must
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comply to the following: first and second late or absent without leave, will
write an incidental report. All reason why the employee was absent
without the consent of the head or late must be written in the incidental
by the employee; he or she must write all the reason why he should not be
within two (2) days after the employee commits three consecutive
tardiness or absences. Employees who will not comply with the said rules
I. Legal Requirements
a. Security Exchange Commission or SEC
Articles of Partnership
Certificate of Registration
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e. Bureau of Internal Revenue or BIR
Form
Business Permit
Occupancy Permit
Tax Clearance
Mayor’s Permit
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CHAPTER VI
FINANCIAL STUDY
chapter is capable of determining the stability of the firm and to know whether the
business is profitable or not. For us beginners, this will include the start-up capital, the
expenses and revenues, company’s total earnings, projected financial statements and its
projection analysis.
Objectives:
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CHAPTER VII
SOCIOECONOMIC STUDY
We all know that the main goal of every business is to earn profit, but we should
also consider the external factors that will affect the business. This chapter the sectors
that will benefit in this business. It is understood that one of the objectives is to earn
profit and at the same time is to socially and economically provide benefits.
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A. Socio-Economic Contributions
sugarcane production over the past five years was 23 million metric
tons which yielded 2 243 700 metric tons of sugar from about 411 000
economy:
b. Employment Generation
business will not work properly. The newly hired employees will be
orient the workers so that they can enhance their skills and knowledge
in doing such course of business. Once the workers were hired the
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benefits like membership in Social Security System (SSS), Philhealth,
and PAG-IBIG
c. Environment Contribution
such as sugar, given the rising interest and expansion of markets for
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increasingly a source of biofuels and bioplastics. As prices of
Pollution
Industrial Waste
processing.
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Land laid bare in preparation for cane planting is
increasingly on fertilizers
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