BBA TITLES

HR Topics

1. Performance appraisal/ performance management system.

2. Human resource information system
3. Recruitment / selection methods
4. Attrition/retention
5. Compensation
6. Employee satisfaction/surveys
7. Organizational design, governance
8. Performance measurement/mgmt
9. Succession management
10. Training & development

Finance Topics

1. cash management
2. management of financial services
3. working capital
4. inventory control
5. Audit and Accounting
6. Budgeting/Cost Control
7. Business Valuations
8. Cost Benchmarking
9. Electronic Funds Transfer
10. Factoring/Financing
11. Product/Customer Profitability
12. Project Assessment, Feasibility
13. Risk Management

Marketing Topics
1. Internet Marketing
2. Market Assessment/Planning
3. Market Research/Surveys/Focus Groups
4. New Product Development/Design
5. Pricing Strategy
6. Revenue Management
7. Sales force Management
8. Advertising and Promotion/PR
9. Branding
10. Customer Relationship Mgmt
11. Data Mining/Data Driven Mktg
12. Direct Marketing Customer Satisfaction Survey
13. Consumer Perception Survey
 14. Service Quality Study
15. Service Blueprinting
16. Service Process Mapping – Back stage, on-stage
17. Improving service quality using service blueprinting
18. Competition Analysis
19. Service standards
20. Study on effectiveness of employee’s role in service delivery
21. Effectiveness of channels (distributors) in service delivery
22. Effectiveness of channels (on-line/ Internet) in service delivery
23. Customer Data Analysis
24. Study of Institutional markets
25. Effectiveness of promotion schemes
26. Measurement of Brand awareness and brand perception
27. Customer Loyalty study
28. Study of purchase influencing factors
29. Customer Profiling
30. Advertising effectiveness study

100 Marks Projects in Finance Projects.

1.)JIT (just in time)

2. EOQ
3. ABC analysis
4. vendor performance
5. quality circle
6. TQM
7. ISO 9000
8. value engineering
9. centralize purchase
10. management audit
11. company analysis with ratio/fund flow
12. study of stock exchange
13. role of SEBI
14. joint venture
15. takeover
16. merger
17. marginal cost as management tool
18. product life cycle
19. media plan
20. test marketing
21. export pricing
22. role of small scale industries in developing nation
23. role of SIDBI
24. role of EXLM bank
25. study of financial institute
26. mutual fund
27. Privatization – insurance, road, ports etc.
28. waste management
29. trade union movement in India
30. labour welfare scheme
31. working capital management
32. cash management / fund management
33. importance of budget
34. invisible exports
35. tourism industries
36. brand equity
37. bench marking
38. co-operative movement in Agro-product
39. marketing Agro-product
40. DOT COM company in future
41. IT Parks
42. South East Asian origin
43. FDI
44. Regional Grouping / Trade Block
45. SEZ
46. packing need
47. social forestory
48. comparative study of industries (either financial angle or
marketing angle or techno angle)
49. marketing of SSI produt
50. warehousing
51. transport
52. IATA – role function
53. communication and custom service
54. universal bank
55. credit cards
56. health economics
57. body language
58. role of financial institutions in industrial development
59. NBFC's
60. GDR's / ADR's
61. debt markets
62. securitization
63. commercial paper
64. forex and treasury
65. performance appraisals
66. private sector banks
67. comparative study of 2 financial institutions
68. need and importance of financial analysis
69. tax and non tax revenues
70. deficit financing
71. corporate finance
72. corporate restructuring
73. telebanking
74. internet banking
75. capital markets
76. FII's and India
77. failure of mutual funds
78. comparative study of mutual funds
79. emotional intelligence
80. organization culture in Indian organization
81. conflict management
82. time management
83. interpersonal relations
84. professional stress
85. performance appraisals
86. performance 360 appraisals
87. counseling
88. transactional analysis
89. organizational development
90. motivation
91. group dynamics
92. Vedic management
93. human relations
94. VRS
95. retrenchment
96. layoffs
97. training and development
98. recruitment in Indian organization
99. rural marketing
100. CRM
101. customer retention
102. management of services
103. customer behaviour with product
104. FEMA
105. tele marketing
106. sky shops
107. net work marketing
108. global marketing
109. industrial goods marketing
110. marketing mix case study
111. promotional strategies
112. exchange offers
113. after sales service
114. celebrity marketing
115. PLC
116. role of advertising
117. product diversification
118. product modification
119. product elimination
120. trend in privatization
121. trend analysis in FDI (sector wise / state wise)
122. impact of globalization in any specific industry
123. essentials of a valid contract
124. rights and duties of directors
125. xxxxxxxxxxxxxxxxxxx
126. futures and options
127. financial swaps
128. foreign exchange rates
129. creation of corporate entity
130. dishonour of cheques and liability of directors
131. prospectus for issue of capital
132. role of partners including implied authorities
133. effect of dissolution of partnership
134. MODVAT
135. effect of indirect taxes on industries
136. value added tax
137. meeting and minutes in a company
138. environmental management
139. labour welfare measures under factories act
140. environmental protection measures
141. Stress Management
142. Brand Equity
143. IT management, IT insights
144. Finance Scams in india
145. CONSUMER BEHAVIOR IN RELATION TO HEALTH CARE PRODUCTS
146. INDIAS MAJOR TRADE PARTNERS - UK AND USA
147. ORGANISATIONAL DEVELOPMENT
148. CONSUMER BEHAVIOUR WITH RESPECT TO COLD DRINKS".
149. Working Capital Management

orking Capital management

Capital structure
RATIO ANALYSIS
Financial Modelling of a company for last 10 years, leading to a analysis of its ratios.
Liquidity Analysis..
Comparative Valuation.
corporate lending
Industry analysis and company analysis on a scenario basis, competitiveness, growth
potential and credit analysis
debtor management
Research in Risk management, Banking, Derivatives etc
. International Banking, Foreign Exchange, Monetary Economics, Micro Finance, Rural
Finance
The Effects of Financial Constraints on Corporate Investment Decisions and Demand for
Liquidity
Corporate finance
Capital budgeting
Virtual finance
Financial Planning and forecasting
Structured Finance
Computational finance
Optimization Methods in Finance
Dependence on external finance: an inherent industry characteristic?
Project Finance as a Tool for Growth
Creating Value through Financial Management
Cost Reduction and Control
New Financial Approaches for the Economic Sustainability in Manufacturing Industry
Activity-based costing and management
Fundamental Analysis to Assess Earnings Quality
EQA Earnings quality Analysis
Zero Base Budgeting
international business
international finance
investment banking
investment management
VENTURE CAPITAL

http://www.scribd.com/doc/18361164/Mba-Project-Titles

1. Product
strategies of
private life
insurance
companies
2. A study on "why companies should go for outsourcing"
3. Effectiveness of advertising on real estate sector
4. Study on consumer expectations and perceptions towards consumer
loans
5. Workers attrition rate at hotel industry is increasing. Study regarding
this issue
6. Attrition rates at different sectors
7. Effectiveness and scope of employee referrals in the process of talent
sourcing
8. Study of training needs across different industries
9. Study on creation of luxury brand
10. Strategies used to build successful Internet based customer services
11. Measuring the effectiveness of retail banking of a nationalised bank
compared to a MNC
12. Conspicuous consumption
13. Study of awareness and acceptability of UPVC windows and door
systems
14. Opportunities of Financing the NANO's in Bangalore
15. Changing trends in FMCG industry in India
16. A study of best HR practices in service industry
17. Fundamental analysis of Indian telecom companies
18. Study of consumer behaviour in automobile industry
19. customer buying behaviour towards insurance products
20. Promotion strategies followed in Insurance sector
21. Study on changing consumer preference towards organised retailing
from un-organised retailing.
22. study on "impact of advertising in B2B marketing"
23. Distribution network & general insurance industry
24. A study on distribution channels in aluminum industry
25. Study on strategies for promoting retailers' brands
26. Study of operations & marketing of chemical goods in SSI
27. The impact of tax on electronic goods & products (industrial
marketing)
28. Merchandising key account management in apparel exports
29. Effect of marketing in mobilization in BPO segment
30. Marketing in FMCG sector
31. E-marketing of financial services: Relationship approach
32. Understanding cross cultural literacy in international business
33. The study of operations & marketing of Indian Pharmaceutical
industry
34. impact of promotional activities at mall on consumers behaviour at
shopping malls
35. A study on Indian pharmaceutical industry
36. Managing of luxury brands
37. Viability of Micro Insurance in Indian
scenario<br />
Performance evaluation of initial public
offers
39. Process of
underwriting and
valuation of life
insurance<br />
40.<span style='left: 0.27em; word-spacing:
-0.14em; color: #FF0000; margin-right:
0.27em;'> Risk management</span> in foreign
exchange<br />
41. Asset liabilities management in Indian
banks<br />
42. Portfolio construction using
fundamental analysis<br />
43. Portfolio
management and how
it has helped increase
effective
investment<br />
44. Investment banking
(Fin) (retail banking in
India)<br />
45. Risk management
in Indian banks<br />
46. A comparative
analysis towards
restructuring of the
shared services unit of
EMC2<br />
47. ERP
implementation
strategies (systems)<br
/>
48. Measurement of
financial
efficiency<br />
49. Fundamental
 analysis of financial
sector<br />
50. Fundamental
analysis of insurance
sector<br />
51. Study on human
resource costing<br />
52. Asset liability
management of life
insurance
companies<br />
53. Basel - II<br />
54. Recruitments<br />
55. analysis of attrition
in IT and ITES
sector<br />
56. Work-life balance
in IT sector<br />
57. Incidence of
illegitimate power
&amp; its impact on
effectiveness of odd
initiatives<br />
58. Implementation
&amp; effectiveness of
competence
management<br />

59. people issues in

mergers and
acquisitions<br />
60. performance management<br />
61. Best practices in the field of HR<br />
62. Study of the online music industry,
w<span style='left: -0.07em; margin-right:
-0.07em;'>.</span>r<span style='left:
-0.06em; margin-right:
-0.06em;'>.</span>t. marketing in the
Indian context<br />
63. Future and business potential of
gaming industry in India<br />
64. Job design model of motivation<br />
65. Role of emotional satisfaction in
service encounters - retail sector<br />
66. Study on factors influencing
adaptability &amp; usability of consumer
electronics<br />
67. Future of consumer durables pertaining
 to standard brands &amp; own brands of
retailer like<br />

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(next, bigbazar)<br />
68. Study of consumer behaviour related to
different soap brands in Bangalore<br />
69. Impact of small car segment on two-
wheeler industry<br />
70. Influence of branding on consumer
purchasing behaviour<br />
71. Analysis of factors influencing in
selection of mobile service providers in
NCR<br />
72. Impact of NANO on two wheeler
industry<br />

73. Study and analysis of market

potential of PVC windows and
doors<br />
74. Mobile banking<br />
75. Consolidation &amp;
mergers in banks of
India<br />
76. Credit appraisal process in
banks<br />
77. Consumer behaviour
towards public sector and
private sector banks<br />

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<p class='pl ff0' style='left:
8.25em; word-spacing:
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line-height: 2.53em; top:
19.98em;'>
78. A study of efficiency in
banks<br />
79. Analysis of sales
promotions ability to prompt
brand<br />
80. A study on the consumer
electronics industry in
India<br />
 81. Measuring effectiveness of
display system for chocolate in
retail<br />
82. Choosing retail locations
for shopping in India (retail
industry)<br />
83. Study on &quot;impact of
web 20 technologies on B2B
marketing&quot;<br />
84. Fundamental analysis of
printing sector<br />
85. Integrated marketing
communications (IMC)<br />
86. Analysis of the role of
outdoor advertising and
establishing strategies for
managing space<br />

87. Consumer perception of M-

Commerce<br />
88. A study of customer perception of
service quality dimension in insurance
industry<br />
89. Factors affecting real estate
markets in Bangalore<br />
90. Study on medical tourism and
growth of health care sector<br />
91. Innovations in marketing in
electronic and IT companies<br />
92. Perceptual mapping of two-
wheeler industry<br />
93. Study on perception of customers
on mutual fund advertisement<br />
94. Impact of IT/ITES growth on real
estate industry<br />