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STF BrandAuditChecklist PDF

A brand audit is a health check of a brand to identify problems and help the brand grow. It examines all aspects of a brand including its essence, visual identity, digital presence, and collateral. Doing a brand audit ensures a brand's colors, logo, messaging and presence across mediums are consistent and accurately portray the brand. The results of a brand audit can determine if a rebranding or revamp is needed to strengthen the brand and increase profits.

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Owais Mahmood
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111 views1 page

STF BrandAuditChecklist PDF

A brand audit is a health check of a brand to identify problems and help the brand grow. It examines all aspects of a brand including its essence, visual identity, digital presence, and collateral. Doing a brand audit ensures a brand's colors, logo, messaging and presence across mediums are consistent and accurately portray the brand. The results of a brand audit can determine if a rebranding or revamp is needed to strengthen the brand and increase profits.

Uploaded by

Owais Mahmood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Audit Checklist

What is a brand audit?


A brand audit is effectively a health check of the brand to identify and address problems
areas with a net result of helping you turn things around and grow your bottom line.
Brands are like living entities with life cycles.

Why do a brand audit?


Strong brands make more money. The stronger your brand, the more powerful your
business. A powerful brand can inspire, captivate and engage your audience and
consequently dramatically increase your bottom line. However, even strong brands
need a reality check or health check to keep them on track.

Brand Essence Are the colors consistent across various


What is your market? pieces?
What is your product of service? Digital Presence
What is your Unique Selling Proposition (USP)?
Website
What are your brand values?
Search performance - can you be found
Describe your corporate culture. Does it
fit your brand? online when you search for your name, or
What is your elevator speech? your product or service?
Mission Statement? Vision? What about your core competencies? Do
Would everyone in your company describe you show up when they’re searched for
your brand similarly? within your location?
Visual Identity Social Media
Is your name trademarked or registered? Are your social media sites up to date? Do
Do you have a single logo or trademark? they accurately reflect your brand?
Is it used consistently across your Are you utilizing each social media
materials? platform to its fullest potential in an effort
Collateral to increase your brands’awareness in your
Do all of your materials look like they’re marketing place?
from the same company? Are your logo elements correct and
Are any of them outdated, or formatted in consistent on all your social media
an inappropriate style? platforms?

The next step after your brand audit, decide if you want a rebrand or a revamp of your
existing brand and find a branding agency you feel comfortable with.

For all other bankrupcty needs, Credit Counseling,


Debtor Education & Credit Reports
visit www.startfreshtoday.com or call (800) 247-0864

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