3.5 Years - Data Science & Analytics Consulting: Sales and Customer Management
3.5 Years - Data Science & Analytics Consulting: Sales and Customer Management
EDUCATION
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Indian School of Business (ISB) | PGP in Management | Intended Majors: Marketing, Strategy & Leadership (2018 - 2019)
• Consulting Project: Identified new product offering that monetizes existing capabilities of major Indian e-commerce logistics company
- Conducted extensive research and market sizing across 20 opportunities to identify the right product for revenue stream diversification
- Created product roadmap including design, business integration plan and go-to-market strategy to maximize penetration
• Curriculum Affairs Coordinator, Graduate Student Board (Academic Affairs Council)
- Organized Bidding info/Alum connect sessions to promote networking basics/elective details and achieved footfall of 100+ students
- Curated Gyaankosh, an exhaustive repository of learnings from all core courses at ISB, used by 600+ students for placement preparation
RCOEM, University of Nagpur | B.E | Information Technology (2009 - 2014)
• Ranked in the top 1 percentile (AIR 201 / 81447) in the 9th NIIT National IT Aptitude Examination 2013
• Internship: Revamped L&T Infotech’s legacy employee management system by developing a centralized software solution
WORK EXPERIENCE ~ 3.5 years | Data Science & Analytics Consulting
Prudential Global Services | Analyst, AI & Advanced Analytics Team London, Mumbai (Dec 2016 - Apr 2018)
Developed analytics-driven strategies to boost sales and increase customer retention | Collaborated with Director-level stakeholders and managed
cross-cultural teams across India and UK to drive operational excellence
Awards and Recognitions:
• Selected (2 / 60+) to represent Prudential at the M&G Investments International Hothouse Event 2018 organized in London
- Identified bottlenecks in M&G’s existing operations and developed a prototype solution to increase responsiveness towards B2B clients
• Received PruExcellence Award (5 / 700+) in 2017 for generating cost savings of £100,000 by building a critical data analysis tool
• Received letter of appreciation from the Managing Director of Prudential India twice in 2017 for outstanding work
• Selected (1 / 60+) to work on-site across various locations in the UK on a critical project involving extensive stakeholder management
• Consistently received “Exceeds Expectations” (top 10%) performance rating across all performance reviews
Sales and Customer Management:
• Improved sales conversion rates by 15% by predicting cross-sell/up-sell opportunities through customer profiling and segmentation
- Developed model to segment customers by product type, investment patterns and share-of-wallet to identify cross-sell/up-sell leads
- Performed customer segmentation to identify the right customer mix for A/B testing for a new product email campaign
• Reduced customer drop outs by 20% through pre-emptive flagging of leads using text analytics on call centre notes
• Reduced processing time of a critical sales report by ~75% through end-to-end automation of report generation and distribution
• Developed a centralized KPI Scoring & Monitoring System for efficient and accurate performance management of 100+ consultants
Stakeholder Management:
• Engaged with 6 Directors and 17 senior managers across 6 business units to generate a critical Customer Outcome Report for the CEO
- Identified metrics to quantify and benchmark health of month-on-month customer operations and flag process inefficiencies
• Collaborated with 6 senior managers across 3 teams to build and deploy a centralized customer management tool for 100+ consultants
Mu Sigma | Decision Scientist (Analytics Practitioner) Bangalore (Sep 2014 - Sep 2016)
Collaborated with CXO-level executives of Fortune 100 companies across various verticals such as Retail, Pharma and Insurance to solve high-
impact business problems and drive informed, data-driven decision making
Key Projects:
• Brand Management: Enabled a Fortune 100 Pharma client to gauge social media presence and decipher key trends and discussions
- Designed a media monitoring solution to progressively analyse sentiments of posts, monitor grievances and flag illegal disclosures
• Campaign Pricing: Designed a pricing strategy for a major US retailer based on price responsiveness of customers across 25 states
- Developed a pricing framework for promotional campaigns based on price elasticity and seasonality in purchase patterns of customers
• HR Workforce Forecasting: Formulated a strategy to combat aging workforce for the HR Business Partner of a Fortune 100 Insurance client
- Devised a 5-year $10M recruitment plan and discovered $25M savings opportunity over a 5-year period through succession planning
- Built a simulation tool to forecast workforce requirement based on major demand-supply levers (such as growth, attrition, promotion)
• Portfolio Management: Built customized platform for 70+ senior managers of Pharma client for better visualization of portfolios
- Developed a value generation KPI model to quantify overall non-monetary value generated at a project and portfolio level
- Conducted a detailed Buy vs. Build analysis across 10 tools through extensive market research & collaborations with PPM vendor firms
Leadership initiatives:
• Spearheaded team of 7 members for market analysis and identification of new drug development opportunities for a major US Pharma client
- Conducted regular evaluation and 360-degree feedback sessions to maintain transparency in the team and promote ownership
• Led a team of 3 members for a critical social media analytics project for a Fortune 100 Pharma client
• Mentored 10+ new recruits and conducted final performance evaluations as a part of the recruit training and onboarding program
EXTRA-CURRICULARS
• Worked as Creative Lead and managed a team of 15+ for Exposé 2015 – Mu Sigma’s Annual event attended by 2000+ employees
• Built training and development modules for 60+ new recruits in collaboration with the Human Resources Division at Mu Sigma
• Designed promotional campaign for the Annual Workshop on Aptitude Development (WAD) and achieved footfall of 500+ students