Bastldm December 2019 PDF

MANAGEMENT
DEVELOPMENT
PROGRAMME
Business Analytics for

Strategic and Tactical
Level Decision Making
Dates
December 16 - 20, 2019
Programme Directors
Prof. Saibal Chattopadhyay & Prof. Uttam K. Sarkar
Venue
Management Development Centre (MDC),
IIM Calcutta Campus, Diamond Harbour Road
Joka, Kolkata – 700104
Phone: 033 7121 6000 (D) / 7121 1000 (B), Extn: 6000/6001
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

INTRODUCTION:
Myths and promises surrounding Business Analytics galore. Success and failure stories of analytics ventures are
visible across organizations. Real experts as well as self-styled experts keep sermonizing about the subject. The
uninitiated get confused if it is a panacea, yet another hype, or something that requires informed attention. The
reality is confounding to senior people, especially to those involved in tactical and strategic level decision making
who have understandably not been formally trained in this emerging field. The result is the dilemma if they are
treating the subject with the consideration it deserves, particularly, if they are overdoing the promises or myths
surrounding the subject.
OBJECTIVES:
Given the nature of the subject, expertise development for the operational and tactical level requires a sound
understanding of statistics, modern information-communication-computation technology, principles and practices
of management, and some business domain expertise as prerequisites. Top and middle level management
executives at strategic and tactical levels often may not possess all these skills and this ground reality often paves
ways for misunderstandings about the subject leading to unwarranted expectations or missed opportunities caused
by ignorance. This programme is meant for middle and top level decision makers operating at tactical and strategic
levels.
The objective is to sensitize the participants about the myths, promises, and realities surrounding business analytics
to help them appreciate the potentials and limitations of analytics applications in their own organization.
KEY TOPICS:
• Opportunities and pitfalls of business analytics
• Data visualization
• Deep learning and use of artificial neural networks in predictive analytics
• Combining managerial expertise and data driven intelligence for decision making using Bayesian belief revision
• Decision making under uncertainty and statistical approach to business analytics
• Forecasting analytics
• Herding and cascading behavior in networks
• Emerging areas in analytics - blockchain and internet of things (IoT)
PEDAGOGY:
Case study, Group games, Simulations, Participatory classroom sessions, Hands-on-experience on simple projects
with easy-to-use software tools, Classroom lectures.
WHO MAY ATTEND:

Middle level and senior level managers involved in tactical and strategic decision making in any organization caring
for data-driven and data-aided decision making.
PROGRAMME DIRECTORS:
Prof. Saibal Chattopadhyay, Professor, is a Statistician and is with the Operations Management Group of the
institute since 1997. He had earlier been a faculty at the Presidency College Calcutta, University of Connecticut,
Stamford, USA, and at University of Nebraska, Lincoln, U.S.A. He is an M.Sc. in Statistics from the Calcutta University,
and M.S. & Ph.D in Statistics from the University of Connecticut, Storrs, U.S.A. His current teaching and research
areas include Statistical Methods in Business, Sequential Estimation, Finite Population Sampling, and Environmental
Monitoring. He has published his research in leading international journals and conference proceedings. He can be
reached by email at [email protected].
Prof. Uttam Kumar Sarkar, Professor, is with the Management Information Systems Group of the Institute since
1997. He had earlier worked in multinational software firms, as a faculty at I.I.T. Delhi, and as a faculty at the
University of Miami, Florida, USA. He is a B.Tech, M.Tech, and Ph.D in Computer Science and Engineering from I.I.T.
Kharagpur. His current teaching and research interests include Business Data Mining, Social Networking Analysis, and
Sponsored search market behaviour. He has published his research in leading international journals and conference
proceedings. He can be reached by email at [email protected].
PROGRAMME DETAILS:
Duration: December 16 - 20, 2019
Programme Commencement: 9:00 AM on December 16, 2019
Programme Conclusion: 2:00 PM on December 20, 2019
Venue: Management Development Centre (MDC), IIM C Campus
Accommodation: For Residential participants
Check in: December 15, 2019 (6:00 pm onward)
Check out: December 20, 2019 (2:00 pm)
Participant Fees: Residential (R): ₹ 85,000/-
Non-Residential (NR): ₹ 10,000/- less than the Residential fee
Taxes and surcharges extra, as applicable.
However, we would strongly encourage candidates to enroll as Residential
participants, as the experience of an MDP is optimized in a full‐immersion
mode.
Discount on Programme Fees
A discount of 10% on the fees can be availed by an organization if it nominates at least 4 participants for this particular MDP.
Terms & Conditions:
• Participants would have to make their own travel arrangements.
• Accommodation at IIM C will be provided till 2.00 p.m. on the last day of the Programme. Participants staying beyond this time will have to bear
additional stay and food charges, which they have to settle directly with the hospitality service provider, conditional upon room availability.
• Cancellation Policy: In case you/your nominated candidate(s) does(do) not attend the programme, 40% of the programme fees will be retained,
as per policy.
• Executive Education Alumni: With effect from April 1, 2017, participants of IIM Calcutta’s ‘Open’ MDPs who attend 20 days of learning through two
or more Open MDPs will be eligible to apply for ‘Executive Education Alumni of IIM Calcutta’ status.
HOW TO APPLY:
• You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding
to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/
mdp/mdp-calendar
• Once the candidature(s) is(are) approved, the sponsoring authority or participant (in case
of self‐nomination) will be intimated over email along with the Payment Advice seeking
programme fees in advance.
• Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
• Upon remitting the fees online, kindly intimate CMDP office with the UTR No./relevant
transaction details through email, so that we can connect your remittance to your
nomination(s).
Please note that confirmation of participation is subject to receipt of Programme fees by
CMDP Office before commencement of the MDP.
IIM Calcutta’s rankings and accreditations:

• Only Management Institute in India with triple accreditations by AACSB (Association to
Advance Collegiate Schools of Business), AMBA (Association of MBAs) and EQUIS.
• Part of the prestigious CEMS Alliance comprising 31 top Business Schools from around the
world (The Global Alliance in Management Education or CEMS (formerly the Community of
European Management Schools and International Companies)).
• An internationally recognized Business school, IIM C stood at rank 23rd globally and 2nd
in Asia in the Financial Times’ Master in Management B-School Survey 2018.
Our correspondence address is as follows:

[email protected]
CMDP Office
Management Development Centre (MDC)
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata - 700 104
Phone: +91 33 7121 6000-01 (Extns: 6012/6005)
Email: [email protected] Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar
For all other details on administrative matters please refer to the ‘Guidelines for Participants’ on our website or
e-mail to [email protected]

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MANAGEMENT

Business Analytics for

Prof. Saibal Chattopadhyay & Prof. Uttam K. Sarkar

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

WHO MAY ATTEND:

IIM Calcutta’s rankings and accreditations:

Our correspondence address is as follows:

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