Unit 4 Educational Communication Media: Structure
Unit 4 Educational Communication Media: Structure
Unit 4 Educational Communication Media: Structure
COMMUNICATION MEDIA
Structure
4.0 Objectives
4.1 Introduction
4.0 OBJECTIVES
After completing this unit, you should be able to:
You have read in Unit 2 of this block that the teacher and the students of nursing
will need to use audio-visual aids for effective teaching and learning. In this unit
our primary concern is to help you to understand about audio-visual aids and
different types of common A.V. aids.
According to George Bernard Shaw "The number of people, who can read is
small, the number of those who can read to any purpose, much smaller, and the
number of those who are too tired after a hard day's work to read, enormous. But
all except the blind and deaf can see and hear". This explains the importance of
using Audio-Visual Aids for teaching-learning and communication purposes. Thus
you find, Audio-Visual aids are vital weapons in the teaching learning process and
health education programme. Let us now see how communication media can be
defined and what are the purposes of using these Aids.
Thus, the educational communication media has wider scope and it is comprised
of not only audio-visual material such as educational exhibits, objects, graphic aids,
electronic media etc., but also includes, verbal signs, i.e., words, ideas; body
language; written material, and materials which can communicate through touch,
taste, and smell. Communication media and audio-visual aids are synonymous
terms. From now onwards communication media will be referred as Audio-Visual
materialslaids.
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Introduction to
Nursing Education
4.3
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DEFINITION AND MEANING OF A X AIIIS
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Kinder S. James: Audio-Visual aids are any device which can be used to
make the learning experience more concrete more realistic, and more
dynamic.
McKown and Roberts: Audio-Visual aids are supplementary devices by
which the teacher, through the utilization of more than one sensory channels is
able to clarify, establish, and correlate concepts, interpretations, and
appreciations.
~ The A.V. Aids are sensory devices and provide sensory experience to the
learner, i.e., the learner can see and hear simultaneously. At times the
learner can also taste, smell, and touch, e.g., objects related to diet in nutrition
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class.
The sensory experience through A.V. Aids help teachers to clarify the spoken
and written words and ideas, to establish and understand correlation of ideas
I (concepts)/facts, to do interpretations and thus help her to make teaching-
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~ learning more concrete, i.e., meaningful and vivid, effective and interesting.
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The A.V. Aids are being increasingly used in modem day educational programmes.
Even very small school of Nursing with limited budget will be possessing at least a
few types of A.V. aids which are more commonly used for teaching and learning.
It has been found that A.V. Aids when properly used in the teaching-learning
situation can serve the following advantages:
A.V. aids help in effective perceptual and conceptual learning: A.V. aids
provide direct sensory experience by which one can see, hear, touch, taste, and
smell and can acquire clear, accurate and vivid images and that results in concrete
learning.
A.V. aids are helpful in capturing and sustaining attention of students: Use
of audio-visual aids result in clekr perception and understanding of concepts
through direct sensory experience. This in turn captures and sustain students'
attention in the class.
c.
A.V. aids arouse interest and motivate students to learn: Use of A.V. Aids in
teaching-learning situations, e.g., use of anatomical models and specimen to explain
the structure and functions of organs and systems would not only help in better
understanding but it would generate interest and motivate students to learn. It would
also attain sustained attention of students.
A.V. aids are helpful in new learning: This is possible because A. V. aids can
provide variety of experiences and stimuli to learner to fix up new learning.
A. V. aids help in saving energy and time of both the teachers and students:
Energy and time of both teachers and students are saved because A.V. aids help
clarify, understand, assimilate concepts, their relationships, interpretations etc.
The A.V aids provide near reality experience: Which stimulates self activity
on the part of students e.g. demonstration of resuscitation on mannequin or video on
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resuscitation of adult patients.
A.V. aids can meet individual demands: There are variety of A.V. aids which
can help in meeting the needs of different types of students. There are variety of
A.V. aids which can help in meeting the needs of different types of students, e.g.,
audios can meet the demands of students who are ear oriented, some other
students who can be helped by visual demonstration and while others can learn
better by doing.
A.V. aids are useful for education of masses: A.V. aids like radio, television
are used for education of population at large, teleconference or counselling
sessions for students having ed~cation'throu~h distance education.
introduction to
Effective perceptual and cbnceptual learning
//
Nursing Education
W e t individual demands
Education of masses
We shall now make an attempt to classify the A.V. aids. These can be classified in
different ways as explained below.
2) Non-projected A.V. Aids: The non-projected A.V. aids are further classified
as:
Graphic aids: Graphic aids include graphs, charts, diagrams, flashcards,
flannel, and khadi graphs, posters, flipcharts, maps, pictures, photographs,
cartoons, comics etc.
Three-dimensional Aids: The 3-dimensional aids include objects,
specimen, models, exhibits mockups, puppets etc.
Display Boards: Display boards include black board, white board,
bulletin board, roller board, magnetic board etc.
Print Material: The print material include pamphlets, booklets, leaflets,
handouts etc.
Audio Aids: The audio aids include radio, recordings, television etc.
Activity Aids: Activity aids include dramatics, demonstrations, field trips,
computer assisted instructions, programmed instructions, teaching
machines etc.
2) Visual Aids: The visual aids are those which can be seen. They include
graphic aids, 3-dimensional aids, display boards, and print material which have
been listed in the previous section.
3) Audio-Visual Aids: The audio-visual aids are those which can be heard and
seen simultaneously. They include all those A.V. aids which are included under
projected and activity aids listed in previous section.
2) Sophisticated A.V. Aids: Sophisticated A.V. aids include all those A.V. aids
which are listed under audio-visual aids (i.e., projected aids) and audio material
(Sub-section 4.5.2, Point 1 and 3).
Introduction to
Nursing Education
v) Evaluation
When you are using any A..V. aids for teaching purposes you should evaluate its
effectiveness. This can be done by checking the following:
These should be kept away from dampness, dust, insects, moths etc. Charts,
Posters, Flash Cards should be kept flat. Film strips, Epidiascope,
Transparencies all need special care, detail of which can be learnt when
necessary.
Now that you have gone through the definition, purposes and types of A.V. aids
and also the factors that contribute towards effectiveness of A.V. Aids we shall
proceed to discuss the common aids used in teaching nursing students.
Introduction to
Nursing Education COMMON A.V. AIDS USED FOR TEACHING
OF NLTRSING STUDENTS
Varieties of A.V. Aids are available now-a-days. Depending on the school budget
these can be purchased and used. You have to know about the availability of these
Aids. However, much can be done by the teachers themselves at a very little cost
of the department. A little thought with genuity is all that is required. Very ofteg the
simpler the aid the more effective it is and is unlikely to go wrong. We are now
going to discuss in brief some of the common A.V. Aids used in various nursing
training institutions.
4.7.1 Chalk Board/Black BoardJWhite Board
It is one of the common used A.V. Aids. Chalk Board or Black Board is a simple
and effective visual aid used for presenting varieties of material of any subject.
Ideas can be represented on it and provides avenues for creativity. It can be used
any time as long as one needs it.
Definition
A Chalk BoardlBlack BoardNhite Board is any dark coloured or white, flat,
smooth surface on which one can write or draw with chalk or any such material. It
is one of the oldest and simplest visual aids.
Chalk Boards can be fixed or portable and can be made of materials such as Wood,
Slate, Glass, Magnetic materials, Sunrnica. Roller Boards are also there.
Advantages of Using a Chalk Board
It is simple to use with little practice.
It is economic and reusable.
Easily available and can be used any time.
It can be used in a wide variety of ways, e.g., simple outlines, drawing,
summary of main points etc.
It encourages active doing and seeing on part of the audience.
Mistakes can be quickly erased and is a natural supplement to all other aids.
i.
Write down new words you want to stress on, in capital letters with even
pressure. Begin writing from the top down and write at an eye level of
audience.
Don't clean the black board with hands. Use a proper eraser in up and down
motion. Erase the matter you have written first.
Ask the students in the class whether they have noted down the important
points before erasing the board.
When writing on the board avoid talking and verbal discussion, as the words
are lost to the class.
Face the students always when addressing them.
Before leaving the class, make sure that the Board is clean.
The example of how to write on a black board is given below:
I Quality of Life
3) Models'
A model is a three dimensional recognizable imitation of a real object. It may be of
the same sizeflarger or smaller than what it represents. It can be handled, operated
and seen from a number of angles. This quality makes the use of models in
teaching more interesting, effective and instructive than a chart or picture which
has only two dimensional representations.
a Models for teaching can be used for various purposes such as in relation to:
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Size - when something is too large to be used, e.g., a large hospital
project, a plan for a building for school of nursing.
- Time - If we want to teach something of the past or future.
- Physical inaccessibility - Places we cannot visit or see, e.g., models of
pyramids.
- Unusable reality - Real materials that cannot be studied, e.g., it is
easier to study models of human heart, human eyes, kidneys etc.
a Models used to simulate resuscitation procedures are invaluable and
enable the nurse. to practice the skills of external cardiac massage and expired
air ventilation.
Process - Use of three bottles suction method or the working of the ~ducational
Communication Media
wangestine Apparatus for continuous gastric suction can be taught easily by
use of models.
The advantages of using a model is that:
The size can be adjusted as needed.
Dista~ceand time do not become limitation.
It can explain concepts, structures and working of parts.
odei is help to simulate reality.
Enables class participation, individually or in groups.
It gives the learner visual, tactic and oral stimuli which increase the learning
experience. .
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The limitations are:
Models are quite costly.
Wrong concepts can be conveyed.
Needs more storage space.
Useful for teaching only in small groups.
Requires talent to prepare.
4.7.3 Posters
We don't have to tell you how widely posters are used on different topics/subjects
as you come across them almost every day you are engaged in teaching your
clientele.
i) Definition
A poster is an informational or educational tool to convey illustrated message to
many people in many locations. It is a visual combination of an illustration of
message conveyed to people.
ii) Purposes
The purposes of posters are:
To provide general motivation.
To create an aesthetic or atmospheric effect.
To communicate a more general idea.
I It attracts attention.
1 It conveys the message very quickly.
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When a poster is seen too often, it becomes a part of the environment and
then no longer attracts attention.
Layout: Few trial exercises should be undertaken to get the best layout.
Colour: Suitable colour and colour combination should be used to make the
poster attractive and eye - catching.
Display: When displaying a poster, one should be sure to find a place where
there is adequate light and where the larger population will see it.
Activity
Give example of one poster which you have liked and mention the reasons for
liking it.
4.7.4 Charts Educational
Communication Media
i) Definition
Chart is defined as a visual aid which depicts pictorial and written key information
in systematic way to summarize, compare, contrast etc., e.g., anatomical charts and
figure, diagrams etc.
ii) Purposes
Its purposes are:
To visualize an item, it is otherwise difficult to explain only in words.
To highlight important points.
To provide outline of materials covered in presentation.
iii) Advantages
Its advantages are:
It is an effective tool for teaching-learning.
It arouses interest.
It involves a low cost.
It is portable.
It is easy to make.
It is available for use and reuse.
It is used to explain, clarify, and simplify the complicated materials.
It can be used to compare and show relationships.
It attracts attention, reduces the amount of verbal explanation and encourages
action.
iv) Disadvantages
Its disadvantages are:
Charts cannot be used for large groups.
It cannot be used for illiterate groups. -
v) Types
Charts can be of different types, meant to serve different purposes. The teacher
has to choose the type she wants to present the topic. Some of the types that are
available are: table chart, wall chart, flow chart; flip chart, pull chart etc. All the
charts are made of locally available chart paper (size 20" x 30" x 40" ).
4.8
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LET US SUM UP - - - -
i) Preparation of the Teacher and Student: The teacher should have good
knowledge about the topic and should know about the A.V. aid she is using.
If she is using a specimen, she should be acquainted with the different parts,
and if need be she should practice with the specimen before taking the
F- - class. The seating arrangements should be such that the students can see
properly.
ii) Proper Selection: It is important to choose the right kind of aid for the
particular topic so that it is effective, arouses interest and stimulates the
students to learn. One should avoid using very expensive aids for the class.
iii) Proper Presentation: To attain the purpose of the A.V. Aid used, it should be
properly presented. Use of pointer, light, layout, meaningful display are some
of the points to be considered, e.g., if a flash card is used, the cards should
be so arranged that it is in sequence and puts the theme in a continuous way.
Introduction to iv) Evaluation: It is important to get a feedback about the effectiveness of the
Nursing Education A.V. Aids which has been used. The teacher can do this by asking a few
questions, i.e., are the colour scheme and layout effective? Did it serve the
purpose? Was it seen by all properly? Did the students reply to the
questions asked? etc.
ii) Objects are the samples of real things visible, tangible and complete by
itself, e.g., a cooking range, a suction machine etc.
iii) . Specimens are a part of a thing or one unit out of a number of like
things, so as to represent the whole things, e.g., specimen of Foetus,
Placenta, Eye etc.
ii) Be attractive with proper colour combinationlclear drawing and not over'
crowded.
iv) Adds variety to the available teachingaids and can be used in areas
where other methods cannot be used.
Check Your Progress 8