Infopreneur Package PDF

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THE INFOPRENEUR BIZ PACKAGE

eBook writers / online course teachers / digital product designers


You've got skills, and you're ready to share 'em! If you dream of making a living
by selling what you know, earning passive income, and helping others, with the
freedom to live wherever you want and be your own boss, then you were born to
be an "infopreneur".

THE WORLD NEEDS YOUR KNOWLEDGE


But it can be overwhelming to handle your website and brand design on top of
everything else that goes into creating your informative products. You may be
tempted to treat your website and branding as an afterthought, but this is a big
mistake. The worst thing (that we absolutely want you to avoid) is pouring your
heart and soul into an info product that you know is useful, only to have no one
take it seriously because your website and branding materials are not where
they should be.

You want to do this right from the very beginning. You want to wow your target
market by visually connecting directly to them and their needs, and make them
wonder where you've been all their lives. That's where I come in.

LET'S DO THIS.
xoxo, Holly
WHAT YOU GET

1. BRAND BOARD
The go-to visual guide for your
business, which you can reference
for every element of your brand.
main logo
alternate logo
color palette
font selection
graphic elements
WHAT YOU GET

2. WEBSITE
A custom Squarespace website (the most
user-friendly platform ever) + an online tutorial
so that posting + editing your new site is a breeze.
Already have a website on a different platform?
No problem. I can transfer it for you.

3. BLOG POST TEMPLATE


A branded drag-and-drop template that you can
use for your blog posts. Just change out the photo
and text, and your post is Pinterest-ready.
WHAT YOU GET

4. SOCIAL MEDIA
I'll also design two custom Instagram
templates and a Facebook ad for your
class or eBook, so that you can hit the
ground running and start promoting
your info product.
MY DESIGN PROCESS

1. YOUR GOALS + INSPIRATION | Starting with a Skype call + detailed client homework, I get a feel for your work, goals,
and style.
2. MOOD BOARD | Once I've gotten to know more about you and your business, I start by creating a mood board to represent
the overall vibe of the project.
3. LOGO CONCEPTS | I'll create 3 different logo concepts for your review + selection. Based on your feedback, we will move
forward with one concept until it's just right.
4. ALTERNATE LOGOS | I'll create 2 alternate logos to go along with your main logo (ex: a black + white version, a
shortened version, etc).
5. TYPOGRAPHY STYLING | I'll select 2 fonts that I recommend for your brand, with recommendations of how to use them
(does not include font files).
6. COLOR PALETTE | Based on the project mood board, I'll select 2-5 complementary colors for your brand identity.
7. SQUARESPACE WEB DESIGN | I'll create a beautiful Squarespace site that fits your new brand look, and show you how
to use it.
8. BLOG POST GRAPHIC TEMPLATE | I'll design a custom, Pinterest-ready Canva template for your blog post graphics, so
that your brand is fully cohesive throughout your site.
9. SOCIAL MEDIA | I'll also design two exclusive Instagram templates and a Facebook ad for your class or digital product.
INVESTMENT | $2200
50% downpayment to book your project
50% due upon completion of the project

TO GET STARTED
Fill out the contact form at
hollycasto.com/contact or email
[email protected]

CUSTOM PACKAGES
Need to add something or take something
away from this package? No problem.
Email [email protected] for a custom quote.

THE FINE PRINT


Rates + services listed are subject to change without
notice A signed contract and retainer fee are required in
order to initiate project. Printing costs are not included
for any of the items listed.

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