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    How Important Are The Customer Reviews

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    Noor creation
    Customer reviews are an essential part of e-commerce websites. Reviews help companies establish their reputation and image, and attract more customers. Positive reviews in particular have helped companies like Samsung grow rapidly. While negative reviews can identify problems and allow companies to improve their products based on customer feedback. Extensive research also shows that customer reviews significantly impact product sales and the word-of-mouth effect helps market products. Future work should focus on using reviews to better assist customers and updating products based on the most useful suggestions.

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    How Important Are The Customer Reviews

    Uploaded by

    Noor creation
    112 views4 pages
    Customer reviews are an essential part of e-commerce websites. Reviews help companies establish their reputation and image, and attract more customers. Positive reviews in particular have helped companies like Samsung grow rapidly. While negative reviews can identify problems and allow companies to improve their products based on customer feedback. Extensive research also shows that customer reviews significantly impact product sales and the word-of-mouth effect helps market products. Future work should focus on using reviews to better assist customers and updating products based on the most useful suggestions.

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    importance of a customer review

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    How Important Are the Customer Reviews

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    Customer reviews are an essential part of e-commerce websites. Reviews help companies establish their reputation and image, and attract more customers. Positive reviews in particular have helped companies like Samsung grow rapidly. While negative reviews can identify problems and allow companies to improve their products based on customer feedback. Extensive research also shows that customer reviews significantly impact product sales and the word-of-mouth effect helps market products. Future work should focus on using reviews to better assist customers and updating products based on the most useful suggestions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    112 views4 pages

    How Important Are The Customer Reviews

    Uploaded by

    Noor creation
    Customer reviews are an essential part of e-commerce websites. Reviews help companies establish their reputation and image, and attract more customers. Positive reviews in particular have helped companies like Samsung grow rapidly. While negative reviews can identify problems and allow companies to improve their products based on customer feedback. Extensive research also shows that customer reviews significantly impact product sales and the word-of-mouth effect helps market products. Future work should focus on using reviews to better assist customers and updating products based on the most useful suggestions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Research Paper of E-commerce

    Topic: How Important are the customer reviews?

    Introduction:
    Customer reviews or customer feedback is something that is taken from our
    customers about our product or services. Customer give reviews about our
    product when they buy product from our website. As we know , now a days
    online marketing is so popular due to their unlimited facilities that’s why
    Customers prefer online shopping.
    Customers check reviews of any online site, before going to shop there. After
    checking reviews about online site, they satisfy. If the reviews of any online site is
    positive , then it’s very profitable to that site.
    Product review is may be positive or negative. If our reviews are negative then it
    helps to change our product according to customer reviews. Popular method for
    getting reviews is star rating. People generated their reviews on e-commerce sites
    and then their reviews are published on website.
    Now a days customer reviews are become an essential part of each e-commerce
    website. We can say that customers are depend upon reviews.
    Product reviews are the best way to maintain its reputations. Also it’s a good way
    to advertise their product in the market with the feedback of their customers. In
    this way customers take more Interest in our website. Good reviews on website
    can attract the customers.
    Positive reviews help to establish a good image in market. Big companies like
    Samsung , have gained huge name in the market with in short period of time due
    to their positive reviews or feedback from the users.
    Literature Review:
    Popescu and Etzioni [1] studied the extraction of semantic orientation and
    product features from such textual product reviews. Constant et al.
    Dellarocas [2] discussed promises and challenges of online WOM networks.
    Constant et al [3] on the other hand studied the use of expressive content in
    various languages based on Amazon product reviews. The effects of Word-Of-
    Mouth (WOM) in online markets were also studied by various works.
    Chevalier and Mayzlin [4] studied the effect on sales of WOM-processes based on
    online book reviews.
    The concept of word-of-mouth (WOM) has been part of the marketing literature
    since the middle of the 20th century (Katz and Lazarsfeld, 1955) [5]
    but gained additional importance with the rise of the internet. Because the
    conventional limitation to a local social network and the fleeting character of
    WOM yielded a broad reach and long term accessibility (Breazeale, 2009; Chen
    and Xie, 2008; Davis and Khazanchi, 2008; Duan et al., 2008a) [6].

    REFERENCES:
    [1] A.-M. Popescu, O. Etzioni. Extracting Product Features and Opinion from
    Reviews, Proceedings of the conference on Human Language Technology and
    Empirical Methods in Natural Language Processing , 339–346, 2005.
    [2] Ch. Dellarocas. The Digitization of Word-Of-Mouth: Promise and Challenges of
    Online Reputation Mechanisms, Management Science, Vol.49, No.10, 1407–1424.
    2003.
    [3] N. Constant, C. Davis, C. Potts, F. Schwarz. The pragmatics of expressive
    content: Evidence from large corpora, Communications of the Journal of
    Marketing Research, Vol.33, No.1-2, 5–21. 2009.
    [4] J. A. Chevalier, D. Mayzlin. The Effect of Word of Mouth on Sales: Online Book
    Reviews, Communications of the Journal of Marketing Research, Vol.43, No.3,
    345–354. 2006.
    [5]Katz, E., Lazarsfeld, P. F. (1955). Personal Influence : the part played by people
    in the flow of mass communications. Free Press, Glencoe, Illinois.
    [6]Breazeale, M. (2009). Word of mouse. International Journal of Market
    Research, 51 (3), 297–318
    [6]Chen, Y., Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New
    Element of Marketing Communication Mix. Management Science, 54 (3), 477–
    491.
    [6]Duan, W., Gu, B., Whiston, A. B. (2008a). The dynamics of online word-of-
    mouth and product sales—An empirical investigation of the movie industry.
    Journal of Retailing, 84 (2), 233–242.

    Future work:
    According to my opinion, build an research mechanism that increase the
    efficiency of reviews to help customers in decision making process & According to
    their best suggestions, we update our product. We make changes according to
    their necessity.
    Also we need to allow to compare the reviews of the customers & the best
    reviews is published on our social media pages like Facebook, twitter, Instagram,
    Linkedin etc.
    And when we are asking for reviews to customers, then remember one thing that
    we ask question in a very smooth manner & Obviously because we don’t reply to
    every review so give some time to reviews to show your careness to customers.
    ………………………………….

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