Travelogue High Ridge
Travelogue High Ridge
Travelogue High Ridge
Overview
Oriental. The store reopened its operations to the public last December 17,
the DEU818 Corporation, together with its other stores: various Dear
1
High Ridge Restaurant is located in the hilltop of Aluba, Upper
o’clock in midnight.
consumed inside the store. Their food and drinks prices range from P55.00
2
to P400.00. They offer a variety of dishes from appetizers, entrees, to
Few of their best dishes are the Baby-Back Ribs, Roasted Chicken,
Fried Chicken, Sinuglaw, Crispy Pata, Seafood Platters, and many more.
Aside from the dishes, they also offer scrumptious desserts with their High
Facilities
to allow an area of free parking for the customers and it could accommodate
Alfresco Area
3
Inside the restaurant proper, they have an alfresco area where it is an
open space area. You could observe the city more closely while dining in this
area. However, the restaurant has a ‘Pay as you order’ policy if you opt to
dine in the alfresco area. They practice this policy to prevent customer walk-
out incidents where customers would disappear without paying their bill
especially if the restaurant operations are busy. They strictly implement this
policy and give more effort to monitor the alfresco area considering the area
They also have two functions rooms available for events and meetings.
These function rooms are adjoining rooms where it could flip the divider for
Function Room 1
4
One facility that gives a great impression to every customer is the
toilet, its cleanliness, and smell. High Ridge restaurant offers clean and
Thanksgiving with a great view from the top. High Ridge Restaurant also
and more. For functions, the client could opt for preferred time for their
events. They could offer snacks for PhP200 per person, and buffet, lunch or
Wedding Function
Inclusive of the function offered are the venue, sound system, tables,
and chairs set up. The restaurant also allows food from outside but with a
minimum fee. With the function halls, dining area, and alfresco area, the
5
Employees
Aside from the delectable food and the panoramic view the restaurant
could offer, they also have a great team that would accommodate during the
Most members of their team are from Cagayan de Oro City and nearby
before they are fully deployed in the store. Even after deployment, DEU818
because they want to equip their employees with exemplary skills with a
management will hold general meetings to update the team members about
the status of the stores, few reminders for the members, and to give
organization.
they want to retain employees by offering good benefits and fair wages.
6
Aside from providing proper wage and wage benefits, and other employee
employees even before the Executive Order No. 51 s. 2018 on signed by our
President.
During this period, the company allows the staff to demonstrate their
period, the restaurant manager and junior managers would evaluate the
the medical check-up isn’t free, the employees are given the convenience to
be in one place for the check-up, and avoid the long queues in various
health centers and hospitals. They are also given the possibility to pay the
7
For the regular managers, restaurant and junior managers, they are
Management
junior managers with the management trainees oversee the floor. The junior
The junior managers and management trainees also have their own
respective monthly reports and weekly monitoring aside from the daily
restaurant manager.
8
Their administrative services are handled by a separate administrative
department with their office in the Dear Manok Tiano Branch. This
Financial Management
curious about was about the sales and the financial management of the
restaurant, and how it is for a restaurant above the city to cope up with
One question was about the sales of the restaurant which was
the sales and profit of the company are adequate enough to cover all
quality of food and service it offers. These expenses are those the
management can control such as the labor expenses, utility expenses, and
others. These expenses are reduced through the early closing of operations
especially in the most off-peak seasons and closing the store during the
It has also been discussed during the session about the cash
9
member is assigned to be the cash custodian, with the responsibility of
retrieving the cash from the Dear Manok branch office, monitoring the cash
before and after the operations, and transport the cash back to the office.
Though less secured, it has been assured by the management that their
Marketing
There are various marketing strategies for a company like High Ridge
their newly launched products, incoming events, promote their menu, and
many more. They utilize the platform of Facebook and Instagram to reach
Festival, and other holidays. During this seasonal days, the restaurant
would offer various activities that would attract more customers. Like the
As a tourist spot destination, there are a few travel and tour agencies
privilege, High Ridge Restaurant grant discounts to the travel and tour
agencies when they book function events. They would give five (5) pax free-
of-charge if the agency would book more than 50 people, otherwise, they
11
The restaurant also relies on one of the most effective forms of
breathtaking cityscape view over the hills, sumptuous foods and great
customer satisfied with their services and food, and are amazed by the view.
the nearby areas. Nearly all of its employees are residents of nearby areas
Oro/Hugo and Ultrawinds, which offers more to the customers. Still, a lot of
relax and escape the busy streets of Cagayan de Oro City. High Ridge
12
Their location is more accessible for the customers compared to their
competitors. It is only a 15-minute ride from the city proper with a private-
reach the store without their own vehicle, with the initiative of the High
customers which they could be picked-up in the Corpus Christi High School
their valued customers since their road is currently being improved with the
initiative of our government, from a very rocky road to concrete road thus
giving customers easier travel up to the store. Aside from the accessibility,
their view of the city is their prime advantage over their other competitors.
In their dining area and the alfresco area, the view of the city is 180 degrees.
competitors. High Ridge Restaurant offers the best quality food products
restaurants within the city. Their products are offered at the most affordable
prices which is convenient to all types of customers that will visit in the
restaurant.
establishments, especially those who offer food and services. High Ridge
13
unforgettable dining experience in their restaurant. They are approachable
and they have the heart to give the best customer service.
Waste Management
management within their store and area. They properly segregate their
waste and garbage into its proper bins. Every day, at 8:00A.M., a designated
Future Plans
various projects and ideas that are feasible, and to gain superiority within
improving the restaurant’s venue and facilities as few of their concerns for
Surely, this attraction to the store would add value to the restaurant once
14
Weather
restaurant is the bad weather. With its location, it gives the customers a
difficult time to reach the store especially those who would take motorcycles
and “habal-habal”. It’s one of the intentions for the free shuttle ride for
customers given they would be 10 persons to ride the shuttle. It also offers a
Customers would also want to order food that is suitable for the
current weather. High Ridge restaurant cannot control the bad weather, yet
they could adjust and improve what they could offer that can be suitable for
the weather. They are currently offering variety of soup, from tinola native
chicken, sigang baby, sigang shrimps, tinolang tangigue, and beef pochero.
15
They are also offering hot beverages like hot calamansi, tea, cappuccino,
service.
their customers. They always make sure that their customers will have a
However, even with the best efforts of the crew, the restaurant can still
managers will try their best to resolve the issues immediately to avoid
In the course of the discussion, the manager was asked about their
during the first year of operations of High Ridge restaurant where the orders
took 1 to 2 hours to prepare. The managers that times attend the concerns
16
Government Interventions
Our government has the supreme power over the private companies
especially those businesses that violate laws and regulations but there was
a different case with High Ridge restaurant. It started its operations last
2014 until its operations were halted and closed due to “zoning violations”
as per Mayor’s order. There has been some rumor that the establishment
was shut down because of political interest. However, after some legal
process and DEU818 Corporation has presented the land title of the area of
High Ridge restaurant, the store operations were resumed last December
17, 2014.
customers, the government took the initiative to improve the road going to
Going Concern
employees, it has been ensured by the High Ridge team that they will still
serve the best quality of service and food will be served to its customers.
17
ANALYSIS AND RECOMMENDATIONS
currently practicing.
One of the major concern of the students is the road going to High
Ridge restaurant. Although one group of students are fetched by the free
shuttle ride of High Ridge restaurant, some graduate students had gone to
the establishment using their own vehicle which gave them a hard time
locating the exact road. Especially that, currently, the road has an on-going
construction with no signage that the road is currently closed and there is a
the right road yet there will also be customers who won’t bother to look for
another route, and that will gain the restaurant a negative feedback that
ample amount of effort to secure and have standards and policies of more
security. Despite the fact that the management ensures the safety of their
18
cash handling procedures, it is better to further improve the standards of
cash management security and prevent any mishandling and possible theft,
than doing it later after it has already happened. We can observe by some
factors that it is quite impossible for a bank teller to pick-up because of time
years and they are determined to continually strive for excellence when it
plan for the establishment to develop the area into a resort in the future.
This would give the customers something to look forward to where they
could treat their families to relax after a busy day and week. Improvements
of the services would attract more customers, not only within the locality of
Cagayan de Oro City and in the nearby areas, but it could also draw
tourists within the globe. It may also be advantageous for the restaurant to
add more leisure facilities to entertain customers while waiting for their
Most travelers and tourists are visiting a place because of the food,
and High Ridge offers quality food that is worth every penny. They have a
principles to serve quality food, it is impressive that they continually aim for
19
restaurant to add more dishes to their menu that would fit in a bad
weather.
on Facebook and Instagram, where they post their current promotions and
foods photography. However, we can observe that not all customers have an
access to their social media accounts, thus making their promotions limited
more customers and tourists. The management could also encourage their
employees to share the social media posts to widen the customer reach.
They could also promote High Ridge through giving discount coupons in
deliver to customers who would like to try their dishes but have some
difficulty visiting the restaurant. They could start on areas near to the
20
SCRAPBOOK
During the lively discussion about the company policies, standards, and
procedures of High Ridge Restaurant with the management team
Graduate School Class GS85. Developing and Evaluating Business Policies 21
students with the High Ridge Management Team during the Benchmarking
Session last September 1, 2018
Closing remarks of Dr. Aldrich Palarca and the giving of certificate of
recognition to the Restaurant Manager of High Ridge Restaurant
22
Graduate School Class GS85.
APPENDIX
23
High Ridge Menu
24
High Ridge Menu
25
26
High Ridge Burger Surf n’ Turf
27
28