Scribd Logo
Upload

Welcome to Scribd!

  • 227 views

    ANA Marketing Communications Framework

    Uploaded by

    Demand Metric
    This document provides a framework for developing a comprehensive marketing communications strategy in 6 steps: 1) Analysis of the brand, industry, and competitors; 2) Developing a strategy based on the buying process; 3) Creating messaging; 4) Developing programs like advertising and public relations; 5) Planning budgets and timelines; and 6) Measuring results with key metrics. The framework is supported by over 20 linked tools and templates to help implement each step of the strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    ANA Marketing Communications Framework

    Uploaded by

    Demand Metric
    227 views1 page
    This document provides a framework for developing a comprehensive marketing communications strategy in 6 steps: 1) Analysis of the brand, industry, and competitors; 2) Developing a strategy based on the buying process; 3) Creating messaging; 4) Developing programs like advertising and public relations; 5) Planning budgets and timelines; and 6) Measuring results with key metrics. The framework is supported by over 20 linked tools and templates to help implement each step of the strategy.

    Original Description:

    ANA Marketing Communications Framework

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a framework for developing a comprehensive marketing communications strategy in 6 steps: 1) Analysis of the brand, industry, and competitors; 2) Developing a strategy based on the buying process; 3) Creating messaging; 4) Developing programs like advertising and public relations; 5) Planning budgets and timelines; and 6) Measuring results with key metrics. The framework is supported by over 20 linked tools and templates to help implement each step of the strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    227 views1 page

    ANA Marketing Communications Framework

    Uploaded by

    Demand Metric
    This document provides a framework for developing a comprehensive marketing communications strategy in 6 steps: 1) Analysis of the brand, industry, and competitors; 2) Developing a strategy based on the buying process; 3) Creating messaging; 4) Developing programs like advertising and public relations; 5) Planning budgets and timelines; and 6) Measuring results with key metrics. The framework is supported by over 20 linked tools and templates to help implement each step of the strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 1

    MARKETING COMMUNICATIONS

    Framework
    For more information about the linked resources
    Leverage the framework below to quickly empower below, visit the Marketing Communications Playbook.
    your organization’s marketing communications strategy.

    1 ANALYSIS 2 STRATEGY 3 MESSAGES 4 PROGRAMS 5 PLAN & 6 MEASURE


    BUDGET

    Brand Assessment Buying Process Stage Positioning Advertising Calendar & Key Marketing
    Budget Template
    Tool Template Statement Worksheet Budget Template Metrics Dashboard

    Brand Perception Message Editorial Calendar Marketing Plan Campaign Impression


    Lead Acquisition Model
    Survey Mapping Tool Template Presentation Calculator

    Marketing Channel Content Mapping Public Relations Email Marketing


    Industry Analysis Tool Ranking Tool Tool Calendar ROI Calculator

    Content Marketing Social Media Channel Advertisement Social Media Online Advertising
    Assets Database Selection Tool Evaluation Matrix Marketing Calendar ROI Calculator

    Marketing Collateral Lead Generation Press Release SEO Keyword


    Management Tool Prioritization Tool Template Database

    Web Content Audit Events Database Mobile Marketing


    Tool Template Planning Checklist

    Competitor Analysis Tradeshow


    MarCom Calendar
    Tool Evaluation Matrix

    Content Monitoring
    Objectives Worksheet
    Tool

    Competitive PR and Marketing Strategy


    Advertising Analysis Scorecard

    Buyer Persona
    Template

    You might also like