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Product Launch Checklist

The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

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257 views1 page

Product Launch Checklist

The document provides a checklist for product launch activities related to new medical devices. It recommends beginning pre-launch activities 3-6 months before launch for less expensive devices, and 18 months before for devices over $250,000, to allow time for budgeting and grant funding. The pre-launch phase involves identifying the product and target market, developing marketing and documentation, and establishing training. During launch, documentation and marketing should be completed, and a launch event held. Post-launch follow up ensures objectives are met and feedback obtained to improve future efforts.

Uploaded by

Kuldeep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Product Launch Checklist for New Medical Devices

Timing: Begin pre-launch activities 3 – 6 months prior to launch date for less expensive investments, or for more
accepted devices. For devices with a price point close to or above $250,000.00, initiate pre-launch activities at least 18
months prior to launch date to allow customers time to plan the purchase into their budget cycle, or seek grant funding if
necessary.

Pre-launch Phase (initial planning)


Identify product (confirm purpose/vocabulary to be used with product development team)
Identify targeted launch date
Initiate processes for regulatory acceptance if applicable
Confirm key objectives
Confirm target market (decision makers/influencers)
Match product to target market influencers
Identify primary and secondary (media) influencers
Establish marketing plan (identify methods to spread launch information to influencers)
Map influencers to marketing plan
Coordinate timeline with project development team
Solicit pre-launch press coverage
Identify how your product differs from the competition
Identify documentation required to support new product
Begin documentation development
Establish sales training requirements
Identify how a potential user purchases your product
Confirm acceptance of all applicable regulatory requirements

Launch Phase
Complete documentation package
Review sales effort
Use traditional media, social media, PR, and blog to reach influencers)
Create launch event
Validate product benefits to users

Post-launch Follow-up
Confirm if objectives were achieved
Measure impact of launch phase
Obtain feedback from sales effort
Provide feedback to inform customer service, support, ongoing marketing, and documentation team
Ensure spare parts are available
Solicit testimonials and reviews from influencers
Continue media blitz
Develop case studies/success stories
Continue digital contact (blogs, videos, etc.) with influencers to promote product benefits
Continue news of product momentum
Provide for an exit strategy if launch does not meet objectives

Novatek Communications, Inc. • 500 Helendale Road • Suite 280 • Rochester, NY 14609
Phone (585) 482.4070 • Fax (585) 482.4098
www.novatekcom.com

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