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    Goals and Objectives

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    Mary Landa
    The document outlines marketing goals and objectives for an organization which include increasing sales revenue, launching new services, increasing new visitors, improving customer satisfaction, and increasing customer advocacy. It then provides a case study on Bounty Agro's chicken brands - Chooks-to-Go, Uling Roasters, and Reyal. Chooks-to-Go targets health-conscious Filipinos and offers oven-roasted chicken. Uling Roasters targets those who prefer charcoal-grilled chicken. Reyal offers sauce-coated chicken for families. Chooks-to-Go is priced from 149-165 pesos for sizes. Uling Roasters is more affordable while Reyal offers flavor

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    Goals and Objectives

    Uploaded by

    Mary Landa
    5K views3 pages
    The document outlines marketing goals and objectives for an organization which include increasing sales revenue, launching new services, increasing new visitors, improving customer satisfaction, and increasing customer advocacy. It then provides a case study on Bounty Agro's chicken brands - Chooks-to-Go, Uling Roasters, and Reyal. Chooks-to-Go targets health-conscious Filipinos and offers oven-roasted chicken. Uling Roasters targets those who prefer charcoal-grilled chicken. Reyal offers sauce-coated chicken for families. Chooks-to-Go is priced from 149-165 pesos for sizes. Uling Roasters is more affordable while Reyal offers flavor

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    Marketing goals and objectives

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    The document outlines marketing goals and objectives for an organization which include increasing sales revenue, launching new services, increasing new visitors, improving customer satisfaction, and increasing customer advocacy. It then provides a case study on Bounty Agro's chicken brands - Chooks-to-Go, Uling Roasters, and Reyal. Chooks-to-Go targets health-conscious Filipinos and offers oven-roasted chicken. Uling Roasters targets those who prefer charcoal-grilled chicken. Reyal offers sauce-coated chicken for families. Chooks-to-Go is priced from 149-165 pesos for sizes. Uling Roasters is more affordable while Reyal offers flavor

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5K views3 pages

    Goals and Objectives

    Uploaded by

    Mary Landa
    The document outlines marketing goals and objectives for an organization which include increasing sales revenue, launching new services, increasing new visitors, improving customer satisfaction, and increasing customer advocacy. It then provides a case study on Bounty Agro's chicken brands - Chooks-to-Go, Uling Roasters, and Reyal. Chooks-to-Go targets health-conscious Filipinos and offers oven-roasted chicken. Uling Roasters targets those who prefer charcoal-grilled chicken. Reyal offers sauce-coated chicken for families. Chooks-to-Go is priced from 149-165 pesos for sizes. Uling Roasters is more affordable while Reyal offers flavor

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    Marketing Goals and Objectives

    To Increase Sales Revenue and Profitability


    To Launched a new Services
    To Increase the Percentage of New Visitors
    To Improve Customer Satisfaction
    To Increase Customer Advocacy
    Caselet: Chicken Marketing
    Bounty Agro Successfully Launched rotisserie chicken Chooks-to-Go without souce in 2008 and became
    the market leader within 2 years, aggressively opening more stores numbering at 1,000 – more then the next
    3 competitors combined.
    In 2013, Bounty Agro launched another cooked chicken kioks brand, Uling Roaster, this time using charcoal
    grill similar to early entrants Andok’s, Baliwag, and Sr. Pedro. Uling Roasters even used an unconventional
    tagline “ Di raw masyadong Masarap pero Pwede na.”
    In 2015,Bounty Fresh launched a third brand, Reyal Liston Manok offering sauce – in fact, with a tagline,
    “Mas Masarap ‘pag may sauce.”
    Visit www.josiahgo.com and read Q&A with Bounty Fresh CEO tennnyson Chen (June 6, 2014) and
    separately Q&A with Bounty Agro President Ronald Mascarinas (August 19, 2016)
    Identify who is the target market and what is the value Proposition of each of the 3brands of Bounty --
    Chooks-to-Go, Uling Roasters, and Reyal. How are they Priced differenty?

    Chooks-to-Go Uling Roasters Reyal

    Target Market Chooks-to-Go Targets Uling Roasters targets Reyal Litson Manok
    Filipinos were Filipinos who still targets Filipino families
    Undeniably chicken prefer charcoal roasted love and look forward
    lover, they crave for chicken thus the to sauce sulit,sauce
    chicken, and chooks to profiliferation of sarap litson manok.
    go answer this craving thousands mom and
    by providing filipinos a pops type of charcoal
    delicious oven roasted grilled chicken across
    chicken na “masarap the country.
    kahit walang sauce.”
    Value Proposition People nowadays is In National Scale , the Many of the People
    more conscious with traditional charcoal nowadays, they love a
    their health. A safe and roasted chicken roasted chicken with a
    clean preparation for substantially bigger sauce. That why reyal
    food is a big factor that than their chooks to go. offering a sauce unlike
    why chooks to go Filipinos still prefer the chooks to go.
    ensure that it provides charcoal roasted
    the customers a safe, chicken. So they using a
    clean, guaranteed fresh charcoal grill for the
    and a high standard preparation of the
    preparation for roasted chicken.
    chicken. That why they
    changed the cooking
    process from the
    traditional charcoal-
    roasted to oven-
    roasted.
    Pricing Chooks to go roasted Uling Reyal litson manok a
    chicken is priced at Roaster their price are whole chicken is only
    149, 155 and 165 pesos much more affordable. P150, affordable price.
    depending on the sizes. They offers a Flavor ful
    Available sizes are ulam.
    Regular, Bigtime and
    Supersize which comes
    in three different
    flavors, Sweet roast,
    Hot and Spicy and
    Pepper Roast.

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