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    Quest Story PDF

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    Tarannum Yogesh Dobriyal
    Orville Redenbacher spent over 50 years experimenting with and improving popcorn varieties through his work as a farmer and agricultural agent. He developed a fluffier, lighter popping corn and method for slow drying. It took Redenbacher four more years of seeking farmers to grow and retailers to sell his "Red Box" popcorn before a marketing firm convinced him to put his photo on labels under the name "Orville Redenbacher's Gourmet Popping Corn", which he thought was absurd advice. The renamed popcorn became a success when a department store buyer loved it and ordered a truck full after Redenbacher autographed jars as they sold. Redenbacher's story demonstrates the importance of persistence

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    Quest Story PDF

    Uploaded by

    Tarannum Yogesh Dobriyal
    163 views2 pages
    Orville Redenbacher spent over 50 years experimenting with and improving popcorn varieties through his work as a farmer and agricultural agent. He developed a fluffier, lighter popping corn and method for slow drying. It took Redenbacher four more years of seeking farmers to grow and retailers to sell his "Red Box" popcorn before a marketing firm convinced him to put his photo on labels under the name "Orville Redenbacher's Gourmet Popping Corn", which he thought was absurd advice. The renamed popcorn became a success when a department store buyer loved it and ordered a truck full after Redenbacher autographed jars as they sold. Redenbacher's story demonstrates the importance of persistence

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    Orville Redenbacher spent over 50 years experimenting with and improving popcorn varieties through his work as a farmer and agricultural agent. He developed a fluffier, lighter popping corn and method for slow drying. It took Redenbacher four more years of seeking farmers to grow and retailers to sell his "Red Box" popcorn before a marketing firm convinced him to put his photo on labels under the name "Orville Redenbacher's Gourmet Popping Corn", which he thought was absurd advice. The renamed popcorn became a success when a department store buyer loved it and ordered a truck full after Redenbacher autographed jars as they sold. Redenbacher's story demonstrates the importance of persistence

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    163 views2 pages

    Quest Story PDF

    Uploaded by

    Tarannum Yogesh Dobriyal
    Orville Redenbacher spent over 50 years experimenting with and improving popcorn varieties through his work as a farmer and agricultural agent. He developed a fluffier, lighter popping corn and method for slow drying. It took Redenbacher four more years of seeking farmers to grow and retailers to sell his "Red Box" popcorn before a marketing firm convinced him to put his photo on labels under the name "Orville Redenbacher's Gourmet Popping Corn", which he thought was absurd advice. The renamed popcorn became a success when a department store buyer loved it and ordered a truck full after Redenbacher autographed jars as they sold. Redenbacher's story demonstrates the importance of persistence

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Quest

    Story Structure: Hero sets forth to achieve a difficult goal.


    Along the way encounters obstacles (dangers, 
    enemies, roadblocks, and the like) that  require to be
    over-come in order to reach  the goal.
    May acquire a mentor who helps at crucial  moments
    with wisdom or advice to get  around particular
    difficulties, or to close in  finally on the real goal at
    journey’s end.
    The hero may be reluctant at first, but  eventually
    does get caught up in the need to  reach the end, the
    point, the prize.

    Elements: Emotional Need – Hunger or Longing for Goal –  the


    Fire in the Belly.
    Hero cannot go home. Hero Returns – But in a 
    different guise or a different place.
    Values – High Drive, determination, luck, courage  in
    the face of overwhelming odds—in short, a 
    celebration of the underdog.
    One person cannot achieve. Collaboration  needed.
    The hero is not often valued for expertise. That is 
    usually left to the mentors. We admire the hero  for
    winning despite all the difficulties that youth, 
    inexperience, and hard terrain can throw in their  path.

    Situations to be used in: Achieving Sales targets


    Launching a new product
    Opening a new plant
    Story: ORVILLE REDENBACHER

    The life story of Orville Redenbacher, the late popcorn king, is a classic example of persistence. He
    was 63 years old before he convinced supermarket buyers that their customers would pay double
    for his premium popcorn. But do you know the rest of the story?

    Orville began raising popping corn as a 4-H project 50 years earlier on his father’s Indiana farm. And
    then, over the years, as a county agricultural agent, a farm manager, and as an owner of an
    agricultural company, Redenbacher continued experimenting with various hybrid popping corns and
    fertilizers. He tried to improve on a formula that had remained virtually the same since the Iroquois
    Indians had introduced popping corn to colonialists 250 years earlier.

    Finally, he came up with a variety of corn that, when popped, was lighter and fluffier than the
    standard store-bought variety. Then he learned how to dry it slowly, to assure that every kernel
    would pop.

    That was just the beginning. Orville spent the next four years driving through Indiana and Illinois …
    seeking farmers who would grow the corn … and retailers who would sell it. A year later, a Chicago
    marketing firm convinced him to put his photograph on the label and to change the name from “Red
    Box” to “Orville Redenbacher’s Gourmet Popping Corn.”

    He thought it was absurd advice. After all, who would want to buy a jar of popcorn with a picture of
    an old man on the label? But he gave it a try, sending a case of the newly labeled corn to the
    manager of the gourmet food department at Marshall Field’s department store in Chicago. She
    loved it and ordered a truck full, asking Redenbacher to be on hand to autograph jars as they sold.

    “Orville Redenbacher’s Gourmet Popping Corn” became the world’s leading popping corn. Asked
    about his philosophy of life, Redenbacher replied, “Never be satisfied. Be stubborn. And be
    persistent.”

    As Redenbacher proves, PERSISTENCE is one of the most important ingredients in the formula for
    success.

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