International Journal of Trend in Scientific Research and Development (IJTSRD)

Volume 3 Issue 5, August 2019 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

Business Development by using

E-Commerce Technology in Myanmar
May Thet Swe
Assistant Lecturer, Information Technology Support and Maintenance,
University of Computer Studies, Pathein, Yangon, Myanmar

How to cite this paper: May Thet Swe ABSTRACT

"Business Development by using E- Technology is very important factor for business development. All countries
Commerce are trying to develop health, education and other technology. Among these
Technology in factors, business development is the primary source of any country. To
Myanmar" Published develop the business of a country, it is necessary to use e-commerce
in International technology.
Journal of Trend in
Commercial transactions carry electronic system on the internet is called
Scientific Research
electronic commerce. E-commerce technology can be used electronically to
and Development IJTSRD26573 transfer business transactions. Generally, e-commerce is used to buy and sell
(ijtsrd), ISSN: 2456-
the products by using online system. These transactions contain many
6470,
combinations of consumers, managers, buyers, sellers and development
https://doi.org/10.31142/ijtsrd26573
agencies. E-commerce technology can help a variety of new goods reach the
market quickly. Organizers use e-commerce technology and other information
Copyright © 2019 by author(s) and
technology that are the keys to achieving organizational goals.
International Journal of Trend in Scientific
Research and Development Journal. This This paper presents Business development by using e-commerce technology in
is an Open Access article distributed Myanmar. E-commerce helps to automate much of this process for businesses
under the terms of the and enables of easy transactions of various kinds of goods and services.
Creative Commons Business in many fields can be improved effectively by the use of e-commerce
Attribution License information technology. So, to reach the sales goals of their sales force, it is
(CC BY 4.0) necessary to manage to be able to use e-commerce technology. The businesses
(http://creativecommons.org/licenses/by in many parts of the country can be improved by the power of e-commerce
/4.0) information technology.

Keywords: Internet, Technology, Commercial Transaction, E-commerce

technology
INTRODUCTION
In today’s fast developing technological world, everything information and supplementation for consumers, and so a
happens quickly day by day. Internet has become an large supply available for consumers is not very easy to
undivided part of daily life. Now, online purchasers increase choose their own needs and wants and ways to satisfy them.
continuously in our society. Many people use e-commerce
technology instead of traditional commerce. E-commerce The market may be broadening because it is not limited by
technology, information sharing is made to be easy to the geographical location whenever the company is located.
another people. E-commerce technology has also increased When a company cannot build or find a place to sell
the speed in which business is conducted. Managers, physically or economically feasible physical sales, virtual
customers and clients contact in far-away locations and sales are very useful. Recommendations are a type of
exchange files in a matter of seconds over the internet. These communication and an especially important issue in e-
day’s businesses are transacted over the internet. Customers commerce. It is easy to find many websites where the
make online comparisons and choose the desired product. customers can get the advice; they need before taking the
Every company does not need other equipment but only decision to purchase a product. E-commerce is becoming as a
needs internet to run the business. new source of helping business enterprises to compete each
other in the market. Business organizations can extend their
Long gone are those days, when people would visit two or market from national to international markets by the use of
three stores before deciding where to buy a product from. In e-commerce technology. And it reduces all levels of
traditional trade, it is not easy for a company to seek the transaction costs so that it doesn’t seem expensive because it
business partners of its geographical location of other is run through online channels as a way of market expansion.
countries. Although people purchased the products by using Users search product's information in continuously
traditional, they found some difficulties in it. Some of the browsing the internet from different online sources. With
facts which are information exchange from person to person the improvement of communication technologies, e-
on heavy dependency. Communications are done in regular commerce will improve continuously. Market research
way. Each communication or transaction requires regular personnel analyze and identify consumers’ preferences and
intervention and it is difficult to identify standard level in satisfy. So, e-commerce technology needs to be developed.
traditional commerce. There are a lot of imperfect

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 International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
The organization of this paper is as follows: Section I studies to efficiency. Multi-channel Functionality: In current retail
literature review of the system. Section II discusses market and environment, it is highly considered that your
conceptual framework of e-commerce. Section III describes business is spread all across global and though it is possible
types of e- commerce. Section IV discusses transaction to get done through managing products, listings and orders
processing system. Section V describes the Impact areas of e- in a multi-channel environment. Mobile Supported e-
commerce. Section VI discusses advantages and commerce: The fact is that everyone is looking forward to
disadvantages of e-commerce. Section VII presents data have easy browsing on mobile than to go for getting an
presentation in the use of social media in Myanmar. Section efficacious platform, which can actually help to progress the
VIII describes the conclusion of the system. consumer’s preference. Third Party Systems and Plug-ins: It
must have ability to use the third-party plug-ins which is
I. LITERATURE REVIEW meant to provide adaptability, customization and innovation.
There are several approaches of e-commerce technology. These features can be used while developing a website and
Ohidujja man et.al [4] clearly said that e-commerce can though some may not be the part of the standard package.
change online business practices and it can make a huge Business Intelligence: When it comes to managing the data, it
impact on the economy. Hasan et.al [5] also currently is mandatory to get precise and accurate details over the
pointed out that, e-commerce plays a basic part of business data. The tempo should be maintained while managing the
strategy and it becomes an important tool of today’s data, business intelligence helps to get that done on your
economic development. Pallavi Dinodia presented electronic website because only through the tempo and flow, which you
commerce, commonly known as e-commerce, consists of the will be able to analyze the depth of transaction and then take
buying and selling of products or services over electronic advantages of the opportunities that comes up.
system. Many researchers define e-commerce as it is the
action of buying and selling products by electronic ways such III. Types of E-commerce
as by mobile applications and the internet. Nicole Martins Many different types of e-commerce transactions exit in the
discussed, “the good news of online sales in the worldwide. world of e-commerce today. E-commerce transactions occur
He said that $4 trillion expected sales by 2020.” between the business organization and its stakeholders.
Business-to-Business conducted between the companies,
A traditional business plan is required to cover a wide range products or services and covering all electronic transactions.
of content for future projects and effective client market. i.e. companies sell their products to other companies by
This business programs are designed to speak to a specific using online system. They do not take part in the sales to the
target audience. In traditional business, when a product is customers. Business-to-Consumer, most of the companies
sold and bought, it is necessary to inquiry the situation of a sell their products or services to customers at online.
market. Customers want to know the information of Usually, B2C E-commerce web shops have an open access for
products before to buy. Organizers will need to use any visit and user. Consumer–to-Consumer conducted
advertisements, newspapers, magazines, pamphlets and between conducted between coverage of all of the goods or
billboards which give the information of products. There are services using electronic process. Consumer-to-Business, a
many operational costs. Moreover, organizers will also need commodity exchanges the traditional sense of a complete
to spend many labour forces. So, the objective of this paper is reversal of the country. Here, the consumer through the use
that e-commerce is needed to develop because if we use e- of online systems to offer their products or services, and
commerce instead of traditional business, it is very effective companies to post their bids. Then the consumer is expected
for a developing country in Myanmar. to review the bids and their prices and choose the matching
companies. Commerce of this type is very common, and as a
II. CONCEPTUAL FRAMEWORK platform for royalty-free photos, images, and media markets,
It is a main factor of goods and services which are been selling and design elements. Business-to-Administration
supported to the medium of the internet as the main aspect conducted between companies and public administration
of buying selling and exchange every ecommerce. E- online coverage of all sales. This is especially in areas such as
commerce gives information of products to the customers at fiscal, social security, employment, legal documents and
very quickly. There are many examples of online marketing services for the identification, with the investments made in
which email marketing, social marketing search engine and this form e have increased significantly in recent years, the
others which provide customers and sellers to satisfy. When area that includes a large amount and variety of services
it may be developing and using an electronic website the government. Consumer-to- Administration model conducted
entire developed website is unique and one of its own. When between individuals and the public administration covering
you are searching an answer to know more over e- all electronic transactions.
commerce, one should always have to looking for some of
the famous features which helps to create a website more
flexible and feasible. Now the trend has grown so fast that e-
commerce website has made the virtual market similar to
physical one which show the products preview with
advanced filtering and dynamic product search. Quality
Search Functionality: Among all of the functions, quality
search functionality is the functions helps in conversion
rates. Basically, this function is kind of filtering which
processes keywords and helps you to get precise effect over
search and into your sales too. Content Management System
(CMS): It is the system which makes your website unique in
searching across the global markets. This is one of the
features which highly impact over the website as speed key Figure1.Types of e-commerce

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IV. TRANSACTION PROCESSING SYSTEM familiarity of modern applications and online technologies as
The Online Transaction Systems are essential for e- a result, it can affect considerable growth in other digital
commerce. E-commerce commonly use fax, email and industries such as e-commerce, mobile commerce, and
telephone order. It also applies communication and online advertising. The government has made efforts in the
information sharing technologies among trading partners to education system through the implementation of computer
get success of business objectives. Online transaction tools and techniques, essential for all educational levels,
processing software a class of programs that can support from primary education to the end of studies. Electronic
transaction oriented application on the internet. Online facilities such as personal computer, laptops, tablets or
transaction processing involves many everyday acts such as laptops, e-books with the use of the internet were applied to
online booking, online shopping and even in store shopping students from urban and rural areas. By doing so they can
when the point of sale terminal (pos) is tied to inventory get a lot of knowledge and make their lifestyle better
management software. Online transaction processing is a Entrepreneurs are appealed to invest modern computer
class of program, typically for data entry and retrieve. technologies and electronic commerce. The more the
educational standards at all levels develop, the greater the
4.1. Transaction Focused Process demand for electronic commerce and m-commerce in the

Customer order goes to shopping cart market. Users change in online shopping habits. The online

Payment Gateway is contacted shopping process is easy to use and mere understandable

Payment Processor verifies funds than any other process. This, along with better offers, has

Response sent to Payment Gateway brought changes in the buying habits of online buyers. E-

Response of purchase sent to customer commerce technology has grown in importance in business.

Payment Processor settles payment to merchant Consumers consider a variety of relevant factors and make a
through bank best guess. They measure using e-commerce technology by
satisfaction and trust. Organizers send commercial report
4.2. Information Focused Process like buy orders or invoices electronically to business. The

Customer visits vendor website banking process such as credit cards, debit cards, automated

Customer requests information from vendor's website teller machines (ATM) and mobile banking were forms of

Vendor responds to inquiry electronic commerce.

Business negotiation process

Order fulfillment upon agreement For the development of a business industry, there must be a

Through the agreed process the stimulation of strong relationship between customers, partners and
international payment. departments of a company. Every organization relies on
other organizations and all of its departments to get their
According to following figure 2, the top motivators for online product or service to a customer and building strong
shopping are trust and loyalty, most important is ensuring business relationships is necessary to succeed in any field.
security, cash back guarantee, cash after delivery, Fast Each organization knows what it needs to do; an ecommerce
delivery service and discount & offers. If this factor can be business inherently relies on other organizations to
ensured in near future Myanmar then both the consumer complete every step necessary to get the product to
and marketers can make a huge contribution in economy customers.

5.2. Business Impact

E-commerce is leading a structural change in e-commerce. It
impacts businesses in a variety of ways such as financial, life,
safety, regulatory, operational costs and many others. One of
the opportunities for customer to search the products they
ward on the internet and they can order them by using the
process of e-commerce. Consumers buy and sell the products
for 24 hours per day. E-commerce is low operational costs
and better quality of services. Consumers are very easy to
start and manage a business. And customers can select
products from different providers without moving around
physically. There are main factors in E-commerce that are
social factors, legal and ethical factors, economic factors,
Political and technological factors.

Social factors–
Have decisive influence consumer perceptions of the
internet features.
Figure2. Motivators Factors

Legal and ethical factors –
V. IMPACT AREAS OF E-COMMERCE Point out the way to promote and sell the products shown an
5.1. Social Impact internet .Governments, on behalf of society, seek to
The social impact of e-commerce is concerned with the safeguard individual’s rights to privacy.
following factors:

Economic factors –
Greater use of the Internet, students and youths use more Variations in economic performance in different countries
the internet than the other people. This lead to the and regions affect spending.

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 International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470

Political factors – 6.2. Disadvantages of Ecommerce
National governments and transnational organizations have
People can easy to start a business but some sites are
an important role in determining the future adoption and not guarantee
control of the Internet and the rules by which it is governed.
Technical failures can cause total unpredictable effects
on the process

Technological factors –
There is always a minimum chance directly to connect
Changes in technology offer new opportunities to the way with customers
products can be marketed. But some action can be taken to
Organizers were afraid to hackers
overcome some of these barriers. The other main costs are
It is difficult to know when an online site is safe to use.
the cost of using an ISP to connect to the Internet and the
E-commerce Lacks Personal Touch
cost of using the media to connect. Free access would
Anyone Can Set Up an e-Commerce Website
certainly increase adoption and usage. But there are any
No One Can Buy During a Site Crash.
challenges in e-commerce.
Customers Can't Try Before They Buy.

Cost of access: This is certainly a barrier for those who do VII. DATA PRESENTATION
not already own a home computer. The data shows the use social media users as a percentage in
Myanmar from 2016 to 2019. As about January 2019, about
Value proposition: Value proposition: Customer demand will 39 percent of the Myanmar populations were active social
be the need to perceive the Internet and other media cannot media users. The e-commerce technology is big in Myanmar
offer what he does value For example, to provide more with the improvement of internet penetration. People are
information, and include access to lower prices. familiar with internet since social media like face book. At
this information gathering, e-commerce offers relatively
Ease of use: This includes the ease of first connecting to the inexpensive solutions for making information available to a
Internet using the ISP and the ease of using the web once. large number of customers via the web, including social
Security: While this is only, in reality, a problem for those networking platforms, that today enhancement (or
who shop online, the perception may be that if you are occasionally even replace for) traditional communication.
connected to the Internet then your personal details may not According to a survey conducted by the Internet and social
be secure. media of Myanmar, the number of internet users in the
Myanmar the end of 2019.
Fear of the unknown: Many will simply have a general fear of
the technology and the new media, which is not surprising
since much of the news about the internet will concern
pornography, fraud and privacy infringements.

Figure3. Relation between e-business and e-commerce

Figure4. Penetration of social media from 2016 to
VI. ADVANTAGES AND DISADVANTAGES OF E- 2019
COMMERCE
6.1. Advantages of E-commerce

Faster buying or selling procedure, as well as easy to
find products.

Purchasing and selling products 24 hours per day

Market may be broadening because it is not limited by
the geographical location

The lowest costs and save time

Business can start easily

Customers can easily find products information

Customers can transfer their own properties using
electronic application

Save travel time and cost

Creates targeted communication

Speed up the buying process and save time for
customers

Personalize the store as per the customer
expectation Figure5. Social media stats in Myanmar

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 International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
VIII. Conclusion [4] L. Robin, E-commerce and consumer behaviour, in:
E-commerce market in Myanmar is still bit in the early stage, International Working Group on Price Indices—
but now have mobile phones and internet easily available to Seventh Meeting, 2005, pp.363-374. [14]
everyone. So, e-commerce will grow big.
[5] T. Novak, D. Hoffman, Y. Yung, Measuring the customer
In near future E-Commerce will be the leader with
experience in online environments: a structural
popularity and prosperity in e-trade sector. From above
modeling approach, Marketing Science 19 (1) (2000)
discussion we can come to a view that e-commerce has
22-42
changed the business strategy and making life easier for the
people of Myanmar as well as other countries. [6] M. Head, Y. Yuan, and N. Archer, “Building trust in E-
commerce: a theoretical framework,” and
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