SEO Report: 10 Key

Things
This report contains a current evaluation of the
website along with a one year strategy outline for it.

Khaleel Lalljee
+91 9833590377
Executive Summary:
10 Key Things is a play on Infotainment, offering easy to understand tips to improve one’s self.
Search Engine Optimization in a cost-effective way can help to increase the websites ‘Search
Relevance’ when someone looks for a topic covered on the website. Since content is limited, results
will be achieved in the long-term (6months+).

As part of GMS’s commitment, we will work to ensure 10 Key Things stands out from the rest of the
competition. As part of this strategy, we will continually strive for Top ranking, which will get you
seen first, increasing traffic and driving qualified visitors to your site maximizing your conversion
rates and directly impacting your bottom line.

Search Engine Optimization (SEO) is the process of optimizing your website to make it easy for
search engines to find 10 Key Things so it achieves prominent keyword rankings on Google, AOL,
Yahoo, Bing, etc.

Each search engine uses a different method (or “algorithm”) to determine how well your site will
rank with your keywords. Your site optimization process begins with a thorough keyword analysis
to determine which keywords will drive the most qualified traffic to your site. These keywords will
form the foundation for the next steps of your content development and site optimization. This
optimization includes ensuring your page descriptions are in the right places and conform to current
search engine guidelines. It also means making sure your site’s page code and internal links are
compatible with the search engines. This is so the search engine spiders are able to find the relevant
content on 10 Key Things, and index it correctly, so the theme of each of your site’s pages is
accurately conveyed to the engines and to your visitors.

Most Search Engines, (especially Google), consider a site with other high quality and relevant sites
linked to it to be more credible. Therefore, the more credible the site, the higher it will rank. To
maximize 10 Key Things “search credibility” we initiate a strategic link building program, building
links back to your site from high impact partner sites from all over the world.

We will also drive a substantial volume of pre-qualified traffic to your site and increase your
rankings on organic search engines by submitting 10 Key Things to directories such as Yahoo, Open
Directory Project, and other directories related to your industry.

Key objectives:

 Drive quality website traffic

 Optimize Each page for Content Discovery
 Generate new sales leads
 Build brand awareness
 Work with SMO operations to build greater relevance
Index:
Topic Page

1. Understanding Search Engine Optimization 4

2. Pre- Optimisation Activities 5
3. On-site Optimization 8
4. Site Off-Page Optimization 13
5. Client Commitment 15
6. Our Approach For the Next 12 Months 16
7. SEO Strategy Based on Google Humming Bird 17
8. Project Timelines 18
1) Understanding Search Engine Optimisation:
The top 15 results in the Natural search results get significantly more attention and click-through
from Search Engine users. It is a proven fact that 74% of people doing searches use the natural listings
more than the paid sponsored ones. In addition, depending on the Engine, users can trust that result
more, which leads to a higher conversion rate.

Your Search Engine Equity™ (SEE):

Building Search Engine Equity™ on your website is
one of the most important aspects of having a
successful web presence. The SEE™ will help drive
traffic by utilizing Search Engine natural algorithms.
This is the most cost-efficient way of driving traffic to
the website and increasing your leads.

More importantly, your competitors are leveraging

paid search, natural search and they are continually
increasing their search marketing or advertising
budgets.

With time, the costs of paid search campaigns will increase, and without having built a good SEE you
will be spending a lot more to catch up. SEE™ can be the most cost effective and easy to implement
online marketing effort available to advertisers.

The above sample ROI Analysis indicates the value of building Search Engine Equity™ in
comparison to paid search.
2. Pre- Optimisation Activities:
These are the base activities that need to be carried out before a full-fledged campaign can begin.

2.1 – Site Indexation:

Meaning:
Another important aspect of SEO work is site indexation by the major search engines. To reach your
potential audience via search engines, the website and any additional pages not directly accessible
need to be added to the search engine databases. Without this happening correctly a site cannot gain
any organic site traffic from search engines.

Importance:
Search engines use applications called “spiders” or “bots” to crawl through the site and add pages to
their index. The process of indexing a website by search engines averages from 2 weeks to 2 months.
But this could take much longer on highly competitive industries. Over 75% of all sites aren’t being
indexed properly due to poor design and site structure.

Findings:
The site is properly indexed by Google and Yahoo. Still more pages could get indexed if the following
recommendations are taken care of:
 More quality content should be placed on the website.
 Need more pages to be added considering the competition on our set of keywords. Google has
clearly shown its affinity for larger websites.
 Proper Optimized Meta Tags should be implemented.

Search Engine Pages Indexed

69

10
10
2.2 – Current Link Popularity:

Meaning:
Link popularity is measured based upon the number and weight of inbound links to the page.

Importance:
Link popularity has a great influence to page visibility in search engines and they calculate link
popularity based upon proprietary algorithms. To increase link popularity, a web page must have a
sound number of inbound links from high quality sites. These links can be both from brand websites,
as well as external or 3rd party referrals.

Findings:

Site Homepage Rank Google Back Links

10 Key Things 0

The current scenario needs an urgent look into

2.3 Keyword Analysis:

Keyword analysis is an important phase needed for Website Optimization and consists of the
following:

 Site Goal Identification:

Identify the website’s core business objectives and desired visitor actions.

 Keyword Research / Master Keyword List Deliverable:

Perform keyword research, analysis, and create a master keyword list consisting of all
potential 10keythings and other included sites keyword phrases based on relevancy and
popularity.

Total Keywords: 25

These keywords will be mutually agreed.

Why only 25?

After we ran simulations, it didn’t make sense to invest in a large number of keywords.
Also, after an article is posted we will optimize the page with the relevant code
3) On - Site Optimisation:
A significant component of making a website visible to search engines is the development of a search
engine friendly website structure and careful density of these pages with selected keywords. In
evaluating the current www.Previews-oc.com website, several changes would need to be made to the
site structure in order to achieve high search engine rankings.

3.1 Header Section:

<HEAD> section is important from an SEO perspective as it provides information for search engines
to determine the page theme, instructions to indexing the pages. The ideal <HEAD> section should
content the various tags in following manner

1 – Title Tag
2 – Description Tag
3 – Keywords Tag
4 – Important instruction for Search Engine spiders

<Meta name="robots" content="all" />

<Meta name="revisit-after" content="7 days">

3.2 Optimized Titles and Meta < Keywords? And < Description> Tags:

Title and Descriptions are very important areas of Optimization. Title and Descriptions should be
unique for all the pages using targeted keyword phrases. It’s always recommended to have unique
Title and Description Tags for each by discovering the popular keywords based on page theme.
Once the targeted keywords are defined, it is recommended to change the title, keyword and
description Meta tags to use appropriate key phrases.

The optimal length for each of tags is the following:

 Title Tag - Not more than 70 characters
 Description Meta-Tag up to 220 characters
 Keywords Meta-Tag - 200 to 500 characters

Current Scenario:
At present 10 Key Things, does not have proper Optimized Meta Tags on the Home Page. An
urgent need exists to revamp all On-Page Optimization for pages that are relevant and important
from the SEO stand point. Meta tags play a very important role in making your site visible on search
engines.

Action Point:
We will revisit and redo all the Meta tags of all the pages and make them more SEO friendly plus
User friendly. We will also highlight your USPs in the Meta tags. This will help in inviting clicks on
our website.
3.3 ALT Tags:
Search engine spiders cannot understand any type of written forms of Images and/or graphics so Alt
tags are used to describe the images on your website.

Current Scenario:
ALT tags have been used on your website, however, they are not done in an efficient manner. Alt
tags if used properly can help the website in getting better organic listings.

Action Point:
We will revisit and redo all the image Alt tags of all the appropriate pages and make them more SEO
friendly plus User friendly as well.

3.4 Heading Tags:

Another very important tag to give “weight” to key phrases you want to target are Heading tags.
There No is use of the Heading tag <h1>, <h2> etc. throughout the current site which is Not Good.

h1 / h2 tags if done well can significantly improve site’s ranking.

Action Point:
We will revisit and inform you as to where and how we need the h1 tags to be implemented.

3.5 Less Pages

We find that currently the site has very few pages. For Google, the size of the site does matter. Hence
it would be best advised to ensure that we have AS MANY Content rich pages as possible on our
website. We would strongly recommend that we have at least 100-200 pages on our website. The
more the better.

3.6 Page Content Placement:

To obtain listings for the key phrases selected, the text of a site must support those terms, preferably
on more than one page. A definite need to have the content in the top half of the page since it helps in
increasing keyword relevancy. Content on each page should be of at least 200-300 words.
At present, 10 Key Things does NOT have much content across the inner pages. Considering the
competition on our set of keywords, it would be best advised to revisit each of these pages and
ensure that we have add at least 200-300 more words of content OR edit the current content and
wedge in our keywords in it.

Action Point:
We will guide you on how the content should be and where it should be placed for optimum
placements in the search engines.
3.7 Content to Code Ratio:
Google uses the C2C ratio in its algorithm to rank websites. Currently the C2C ratio on our individual
web pages is very low. An urgent need exists to increase the C2C ratio on our web pages.

The homepage C2C ratio is 3.42%, which is extremely Low. Ideally the C2C ratio should be 30% or
more. Ideal scenario is 60%

Action Point:
We will guide you on how this can be further improved.

3.8 Inter Site Linking:

Currently, the interlinking between your inner pages is good. However, it should be further
improved. A pronounced need exists to ensure that Google can easily access other inner pages of our
website.

We need to offer Google more than one way to access any page of our website. This will also help
improve the link reputation of the inner pages.

Action Point:
We will guide you on how this can be further enhanced to achieve better placements.

3.9 Homepage Content:

At present, there is very little content on the Homepage. The homepage is the MOST important page
not only from the user perspective, but also from the Google perspective. Hence there is a definite
need to ensure that we have at least 500 words of STATIC content on our Homepage.

For Google, content is KING, Considering the competition on our keywords, we require at least 500
words of STATIC content on our Homepage with our keywords properly sprinkled across it. We will
guide you on this can be best done.

Action Point: We will guide you on how to increase content on our homepage.

3.10 Page Size:

Page size refers to actual size/weight of the page with significantly affects the page loading time
during the page request. Sometimes pages containing heavy images and objects results in Page
Timeout errors. The size of the home page of 10 Key Things is 20 KB which is Low and Good.
Ideally the page size should be under 20KB for faster indexing.
Google has now gone on record that it would use loading time of a site as a quality signal. It would
be best advised to undergo a GZIP HTML Compression across all our MOST IMP pages.

Action Point:
GZIP HTML Compression is highly advised.
3.11 Link Distance Improvement:

Link distance refers to the number of links a user clicks to reach a page. Less the link distance better
the chances of that page to come on top.

Solution:
We need to ensure that our inner set of pages link to one other properly with proper anchor text. The
website navigation needs to be improved to ensure that any page on our website is maximum only 2
links away from any page.

Action Point:
We will provide keyword rich text links at the bottom of each page to ensure that Google can parse
into all the important pages of our website with ease.

3.12: W3C Validation:

W3C is akin to a recognisable standards mark, like ISI Mark. The new search engine updates weigh
this factor also. Currently, the website has the following issues.

Current Scenario: 90 Errors, 3 warnings

This for a small size, needs to be corrected immediately.

3.13 Canonical Domains:

This involves that sites are accessible by the browser with the www prefix or without www. If the
domain setup is not proper then search engine handles the domain URL and www domain URL are
considered as two separate web pages. If both of the pages are indexed by Google there is a chance of
penalty of duplicate content as well as link popularity can be divided if the few links are pointing to
domain URL and few pointing to domain URL with www.

Currently, www.10keythings.com opens the same page with www and without www which is not
good from Google Perspective. To avoid this, one of the two URLs should be given a permanent
redirection (301) to the other URL

(www.10keythings.com– Recommended).
3.14 Use of DIV Tags (Strongly Recommended):

There is a very smart way to push the content up in the source code by placing the content in the div
tags and then placing the div tags at the top in the source code. To the user, the page is open just as
normal. However, Google will be able to index the content much before it reads all the JavaScript.
This will help immensely in improving the Keyword Relevancy of the website which in turn will help
us attain top positions faster.
4) Site off- Page Optimization:

Off page Optimization is the process of achieving quality links to your website.
This has two benefits;
1. If resulted properly, it in extra traffic coming into a site via external links.
2. Search engines and particularly Google will consider each link as a vote and evaluates it in its
ranking algorithm. In other words, the more the references to a website (or more accurately a
webpage’s) in other pertinent and authoritative websites the better.

4.1 Text Links/ Anchor Text:

Using key phrases in the internal links and external links (those pointing to the site) can dramatically
help SEO rankings. The more text links might be considered in the bottom page, copy and in the
footer that contain targeted key phrases.

We recommend utilizing keyword as anchor text to link various pages for the purpose of better
anchor text Optimization and interlinking of the pages through the contents.

Action Point:
We will guide you on how to improve the link reputation of each of the pages.

4.2 Site Map:

The site map provides a guide for the search engines to find, crawl and index pages easily. Having a
site map acts as an alternative way to index the website and improve its ranking. There is NO HTML
sitemap on 10 Key Things

Action Point:
Advise your developer to ensure that it exists on each and every page of the website.

4.3 XML Site Map:

Since the website is Big, and it would keep increasing every day, hence its best advised to create an
XML sitemap every week and get it updated and submitted in Google and Bing via Google
Webmaster Tools and Bing Webmaster Tools respectively.

4.4 Press Release Submissions:

We will research and prepare a list of all the relevant press release websites these press release
websites act as a good source for getting innumerable visitors to our website. Some press releases
also include quality one way inbound links to your website.
Up to 6 press release submissions will be posted on a monthly basis. The press release to be provided
by 10 Key Things
4.5 Directory Submissions:

Search engines, consider quality incoming links to be a vote, i.e. – All factors being equal, a site with
more incoming links will rank higher (NOTE: It’s not only the number of links, but also the quality of
links). We build reciprocal and/or one way incoming links to enhance your rankings.

Small directories come in very handy when looking for one way links. We submit our website in all
the Major and Minor Directories online. Apart from getting one way links, these directories also help
us attract added traffic. We will submit your website in up to 100 researched directories every month.

4.6 Article Submissions:

We will also research and prepare a list of article sites. The article websites act as a good source for
quality one way inbound links. Up to 10 articles submissions (1 article X 10 sites) will be posted. The
article content to be provided by 10 Key Things

4.7 Social Bookmarking

We will carry out research and prepare a list of various popular social bookmarking sites related and
create bookmarks for our websites. Up to 30 social bookmarking submissions will be carried out on a
monthly basis.

Benefits of Social Bookmarking:

 Quick Indexing:
The fastest way to have any webpage or site visited by the search engines and indexed is by
submitting them to any of the popular social bookmarking sites like Stumble Upon, Only
Wire, Digg, excreta.
 Traffic Generation:
By tagging (or submitting them under your niche keywords), a lot of the traffic from these
sites are also targeted. The result is that you may also have return visitors if you have very
useful content or compelling offers on your website.
 Personal Branding:
Most of the social bookmarking sites like Stumble Upon, give you the opportunity to develop
your own page on their site. This is more like a more developed profile that you can use to list
all your web pages, post links to your sites and even publish content on any niche that you
may be involved in. In this way, you are not only submitting your pages to get one-way links
to your sites, you are also branding yourself.
 Quality Backlinks:
You can build a personal page on a lot of the social bookmarking sites, including the leading
one, StumbleUpon. The effect of these is that your page will be frequented by the search
engine robots.
5 Client Commitments:

1. In order to implement a successful search engine optimization campaign the following

information would be required from 10 Key Things:
2. Access to the admin module / FTP wherein we can go and edit the Meta tags, image ALT tags,
excreta for EACH AND EVERY PAGE of the website.
3. Additional content on the home page would be essential; the content to be provided by 10 Key
Things should be based around the agreed keywords.
4. In addition to (further) optimizing the existing pages, content for additional keyword specific
pages would be required; again these would be based around the agreed keywords.
6 Our Approach for the Next 12 Months:

1. Since you know your business more than we do, hence, we would require your guidance. You
will give us a list of sections / pages / which are MOST Relevant to your business. List of
pages wherein you want maximum conversions.
2. We will visit each of these sections / pages / and redo the meta tags across all these pages /
categories keeping Google Suggest and Google Keyword Planner in mind.
3. Research the Best Keywords for the Website Pages. We will undertake a detailed analysis of all
our major competitors for keywords that in case we have missed and target them.
4. In order to get maximum traffic, we will redo the Meta tags across all the TOP LEVEL pages
(Top level pages are pages/ categories that have a direct link from the homepage) on HIGH
PRIORITY. Since these are the top links, hence these also have a high PR value and demand
more equity in Google’s eyes.
5. Creating an XML Sitemap and submitting the same via GWT (Google Webmaster Tools) and
BWT (Bing Webmaster Tools).
6. Building High Quality Inbound Links to the Home Page and other IMP Product pages and
other respective pages via Press Releases / Article Submissions / Directory Submissions /
Social Bookmaking / Excreta
7. Revisiting our campaign each month to add fresh new Keywords.
8. Re-Strategizing the SEO Campaign every month after extrapolating the data from our Google
Analytics and preparing a plan of action depending upon the Top Traffic Generating
Keywords.
9. To continuously look at ways that 10 Key Things could improve its SEO traffic and get more
page views.
10. Editing the Meta tags as and when required.
11. Monthly Reporting on Keyword Rankings Progress + Google Traffic with details + Next
Month SEO strategy.
12. Structured Data Markup: Providing search engines with as much information as possible
about your page content helps them do their job better.
7 SEO Strategy based on Humming Bird Update
SEO Strategy based on Hummingbird update:

 While some people may be panicking that their SEO strategy needs to be revamped, if you’ve been progressing with the
natural evolution of SEO, there’s nothing to worry about. You’re on the right track.
 Hummingbird allows the Google search engine to better do its job through an improvement in semantic search. As
conversational search becomes the norm, Hummingbird lends understanding to the intent and contextual meaning of terms
used in a query.
 It seems that with Hummingbird, Google can now better answer those long-tail queries even if a page is not optimized for
them. So some pages may have a better chance of being found for certain queries now. (Boost for 10 Key Things)
 Structured Data Markup: Providing search engines with as much information as possible about your page content helps
them do their job better.
 Google+: Google’s social network is essential in helping to identify your online brand, connecting it with concepts and
serving your content in Google results.
 Links: Links help Google put concepts together on the Web; they also send strong signals to Google about the credibility of
your page.
 Content Creation: Nowadays, Quality content is crucial, and that includes at least some level of keyword optimization.
PROJECT TIMELINES
1. Initial Pre Position Report:
Within 3 days from the date of signing the contract.

2. Delivery of the Optimized Content:

Within 30-60 days from the date of signing the contract this may vary depending on the site
and any special circumstances.

3. Ranking Progress Report:

Within 90 days from the date of signing the contract.

4. Ranking Progress Report:

Within 120 days from the date of signing the contract

5. Ranking Progress Report:

Within 150 days from the date of signing the contract.

6. Ranking Progress Report:

Within 180 days from the date of signing the contract.

7. Ranking Progress Report:

Within 210 days from the date of signing the contract.

8. Ranking Progress Report:

Within 240 days from the date of signing the contract.

9. Ranking Progress Report:

Within 270 days from the date of signing the contract

10. Ranking Progress Report:

Within 300 days from the date of signing the contract

11. Ranking Progress Report:

Within 330 days from the date of signing the contract.

12. Post Ranking Report:

Within 360 days from the date of signing the contract