Restructuring
Restructuring
Introduction
The purpose of this report is to present the analysis and suitable recommendations towards the
decision of whether Project Chariot should be implemented at Marriott Corporation (MC) or not. This
project involves splitting up the company into two separate entities, Marriott International Incorporated
(MII) and Host Marriott Corporation (HMC) in order to minimize debt and improve the financial health
of the company after severe effects from real estate market crash and slowdown in the business. The
description of Marriott Corporation, key issues faced by the corporation, details about the proposed
Project Chariot and the alternatives and consequences of implementing Project Chariot is reported in the
following sections. Finally, with the support of financial data supplied in the case, suitable
J. W. Marriott Sr. founded the Marriott Corporation (MC) in 1927 and shaped the company’s
path towards huge growth and success. Marriott’s main strategy in those days was to develop hotel
properties around the world and sell these properties to outside investors while retaining long-term
management contracts. MC was a conservative company and it stressed the themes of careful attention to
details, the organization and its employees. Quality was one of the highest priorities set by the founder
himself. In 1953 MC went public, selling one-third of its shares in its Initial Public Offering. Although
they continued to sell public stock, the Marriott family always kept 25% ownership over the business. J.
W. Marriott Sr. resigned in 1964, and his son J. W. Marriott Jr. took over from then and immediately
took a diversion from his father’s conservative financial policies. In the 1970s MC began to use bank
credit and unsecured debt instead of mortgages to the finance development which was considered
beneficial at that time due to substantial higher cash flows than the interest charges. Later, MC
experienced two financial crises, which were due to limited partnerships in 1989, where MC
experienced a sharp drop in income and the 1990 real estate market crash. This resulted in MC’s stock
prices to fall more than two-thirds, which means a drop of $2 billion in market capitalization. This was
In order to improve and bring back the financial stability and also improve the financial
condition of MC, the then CFO proposed restructuring the company under a project named Project
Chariot. This case deals with the analysis of the financial condition of MC and setting up relevant
background information, financial data and other considerations required to analyze the pros and cons of
Due to the economic downturn in the early '90s and the Tax Reform Act of 1986, MC had limited ability
to raise funds. This resulted in large interest payments on property, which basically left Marriott
Corporation with lots of debt. This left the organization with nothing but a fast restructuring of its debt
policy and with it a restructuring of the company itself. Stephen Bollenbach, the new chief financial
officer, planned on doing this change by inventing Project Chariot. Under Project Chariot, MC would
become two separate companies. One is called Marriott International, Inc (MII), which would comprise
MC's lodging, food, and facilities management businesses. The other one was to be named Host Marriott
Corporation (HMC), which would retain MC's real estate holdings and its concessions on toll roads and
at the airports.
Under Project Chariot, MII and HMC would have different and independent management teams.
For MII, this means that the new spin off would include little long term debt and therefore more it would
be more profitable, whereas for HMC this separation would mean that they would retain the real estate
debt from MC. To every upside there is a downside and in this case the bondholders would not be
satisfied with this move. This split would lead that bond rating agencies would lower MC's long-term
bonds to a level below investment grade, whereas the stockholders will very likely benefit from this new
project. By saying this, leveraged buyouts (LBOs) had provided stockholders, in the past, with large
profits from tender offers at premium prices, while creating losses for bondholders in the reduced market
value of their newly speculative investments. So called "event-risk" covenants would have blocked
Project Chariot or at least required any measures to protect bondholders from its potentially adverse
effects, which they often did so, but at the cost of lower interest.
The management could either choose to go with Project Chariot and split the company into two
separate entities or they could stay within the same structure and try to improve the financial condition
of the company. In order to choose the best solution to this problem the financial statements and data of
Based upon MC's historical financial information for 1991, the value of
the company is estimated at $3,658,000. The same calculations can be done for the two companies
formed from the Project Chariot spin-off: HMC and MII based upon a projected pro forma basis, equity
and debt figures for the two new entities. HMC's value is estimated at $2,600,000,000 and MII's value is
estimated to be $1,200,000,000.
The key element in the restructuring plan was that HMC was to keep
the debt associated with its assets, rounding to about $2.9 billion. Marriott International would then only
have modest debt after restructuring. To help alleviate HMC's position, MII was to provide a $630
million line of credit to HMC, though the expiration date of the line was sooner than the maturities of
many of the bond issues outstanding. It is important to know that by transferring debt the company will