Population and Sample by Toby
Population and Sample by Toby
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What is a Population?
The population is not confined to
people only, but it may also include
animals, events, objects, buildings, etc.
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Types of Population
Finite Population: When the number of
elements of the population is fixed and thus
making it possible to enumerate or count it in
totality, the population is said to be finite.
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Types of Population
Infinite Population: When the number of
units in a population are uncountable, and so
it is impossible to observe all the items of the
universe, then the population is considered as
infinite.
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Types of Population
Existent Population: The population which
comprises of objects that exist in reality is
called existent population.
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Types of Population
Hypothetical Population: Hypothetical or
imaginary population is the population which
exists hypothetically
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What is a Sample?
Sample - a part of population chosen at
random for participation in the study.
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Probability Sampling
Probability Sampling is a sampling technique in
which sample from a larger population are chosen
using a method based on the theory of probability.
For a participant to be considered as a probability
sample, he/she must be selected using a random
selection.
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Types of Probability Sampling
Simple Random Sampling is a completely random
method of selecting the sample. This sampling
method is as easy as assigning numbers to the
individuals (sample) and then randomly choosing
from those numbers through an automated
process.
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Types of Probability Sampling
Stratified Random Sampling involves a method
where a larger population can be divided into
smaller groups, that usually don’t overlap but
represent the entire population together.
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Types of Probability Sampling
Cluster Random Sampling is a way to randomly
select participants when they are geographically
spread out.
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Types of Probability Sampling
Systematic Sampling is when you choose every
“nth” individual to be a part of the sample. For
example, you can choose every 5th person to be in
the sample.
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What are the steps involved in Probability Sampling?
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Types of non-probability sampling
1. Convenience Sampling: Convenience sampling is
a non-probability sampling technique where
samples are selected from the population only
because they are conveniently available to
researcher.
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Types of non-probability sampling
3. Quota Sampling: Hypothetically consider, a
researcher wants to study the career goals of male
and female employees in an organization.
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Types of non-probability sampling
4.Judgmental or Purposive Sampling: the samples
are selected based purely on researcher’s
knowledge and credibility.
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Types of non-probability sampling
5. Snowball Sampling: Snowball Sampling helps
researchers find sample when they are difficult to
locate.
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When to use non-probability sampling?
•This type of sampling is used to indicate if a
particular trait or characteristic exists in a
population.
•This sampling technique is widely used when
researchers aim at conducting qualitative research,
pilot studies or exploratory research.
•Non-probability sampling is used when researchers
have limited time to conduct researcher or have
budget constraints.
•Non-probability sampling is conducted to observe
if a particular issue needs in-depth analysis.
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Advantages of non-probability sampling
1. Non-probability sampling is a more conducive
and practical method for researchers
deploying survey in the real world.