Scribd Logo
Upload

Welcome to Scribd!

  • 54 views

    Front Pages PDF

    Uploaded by

    himanshu khanduri
    This major project report is submitted by Himanshu Khanduri towards partial fulfillment of a Bachelor of Business Administration degree. The report examines consumer preferences between Samsung and LG electronics brands in India. Primary data was collected through questionnaires, and secondary data came from books, journals, and magazines. The report includes profiles of LG and Samsung, a literature review on consumer behavior and electronics brands, the research methodology used, an analysis of the findings, and recommendations. The conclusion is that understanding consumer preferences is important for electronics companies to compete effectively.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Front Pages PDF

    Uploaded by

    himanshu khanduri
    54 views6 pages
    This major project report is submitted by Himanshu Khanduri towards partial fulfillment of a Bachelor of Business Administration degree. The report examines consumer preferences between Samsung and LG electronics brands in India. Primary data was collected through questionnaires, and secondary data came from books, journals, and magazines. The report includes profiles of LG and Samsung, a literature review on consumer behavior and electronics brands, the research methodology used, an analysis of the findings, and recommendations. The conclusion is that understanding consumer preferences is important for electronics companies to compete effectively.

    Original Title

    front pages.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This major project report is submitted by Himanshu Khanduri towards partial fulfillment of a Bachelor of Business Administration degree. The report examines consumer preferences between Samsung and LG electronics brands in India. Primary data was collected through questionnaires, and secondary data came from books, journals, and magazines. The report includes profiles of LG and Samsung, a literature review on consumer behavior and electronics brands, the research methodology used, an analysis of the findings, and recommendations. The conclusion is that understanding consumer preferences is important for electronics companies to compete effectively.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    54 views6 pages

    Front Pages PDF

    Uploaded by

    himanshu khanduri
    This major project report is submitted by Himanshu Khanduri towards partial fulfillment of a Bachelor of Business Administration degree. The report examines consumer preferences between Samsung and LG electronics brands in India. Primary data was collected through questionnaires, and secondary data came from books, journals, and magazines. The report includes profiles of LG and Samsung, a literature review on consumer behavior and electronics brands, the research methodology used, an analysis of the findings, and recommendations. The conclusion is that understanding consumer preferences is important for electronics companies to compete effectively.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    MAJOR PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT

    OF

    BACHELOR OF BUSINESS ADMINISTRATION

    MAJOR PROJECT REPORT

    A study on consumer preference towards

    Samsung and Lg
    Batch: 2016-2019

    Submitted by: PROJECT GUIDE

    HIMANSHU KHANDURI MS. RITU BAJAJ

    01520801716 ASSISTANT PROFESSOR

    Bhagwan Parshuram Institute of Technology

    Affiliated To Guru Gobind Singh Indraprastha University, New Delhi


    ACKNOWLEDGEMENT

    It is in particular that I am acknowledging my sincere feeling towards my mentors who


    graciously gave me their time and expertise.

    They have provided me with the valuable guidance, sustained efforts and friendly approach. It
    would have been difficult to achieve the results in such a short span of time without their help.

    I deem it my duty to record my gratitude towards the MS. RITU BAJAJ who devoted his/her
    precious time to interact, guide and gave me the right approach to accomplish the task and also
    helped me to enhance my knowledge and understanding of the project.

    Signature:

    HIMANSHU KHANDURI

    01520801716

    BBA

    6th SEMESTER
    DECLARATION

    I hereby declare that the following documented project report “A study on consumer
    preference toward Samsung and Lg” is an original and authentic work done by me for the
    partial fulfillment of Bachelor of Business Administration degree program.

    I hereby certify that all the endeavor put in the fulfillment of the task are genuine and original
    to the best of my knowledge & I have not submitted it earlier elsewhere.

    Signature:

    HIMANSHU KHANDURI

    6th SEMESTER

    01520801716
    EXECUTIVE SUMMARY

    In today scenario, every company wants to compete with others to remain in the market .So it
    is very necessary for the company to know What are the needs and wants of the customer ,
    what is the preference of customer. It is very important for a company to know which product
    is referred by the customer on which basis.

    My study is all about this i.e. to study the preference of customer in selected brands of
    Electronic companies on the basis of price, brand name, quality, and services and find out the
    steps that a company can adopt to fight the competition.

    In earlier pat of the project it was discussed that who is consumer, what was his preference and
    what was the preference toward particular brand.

    This research is carried out using primary data. Questionnaires is used to collect primary data
    and for secondary data books, journals, magazines etc. are used.
    TABLE OF CONTENT
    CHAPTER NO CHAPTER Name PAGE NO.

    Declaration

    Acknowledgement

    Executive summary

    CHAPTER- 1 INTRODUCTION 1–5

    1.1 Electronic industry 2


    1.2 consumer behaviour and preference 4
    1.3 Smart TV 5
    1.4 Manufacturing Industry 12

    CHAPTER -2 COMPANIES PROFILE 6 – 22

    2.1 LG company profile 7-14


    2.2 Samsung company profile 15-20

    CHAPTER -3 LITERATURE REVIEW 20- 24

    CHAPTER -4 RESEARCH METHEDOLOGY 25-27


    4.1 Research Methedology 26
    4.2 Objective of the study 27
    CHAPTER-5 Data analysis and interpretation 28 – 39

    CHAPTER-6 Finding 40

    CHAPTER-7 Recommendation 41
    CHAPTER-8 Conclusion 42
    Bibliography 43
    ANNEXURE 44- 46

    You might also like