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    Types of Demand Example Marketing Strategy: Alyssa M. Saldivar Bsab 3

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    Alyssa Grace Orpiano Refe
    The document discusses different types of demand including negative demand, latent demand, declining demand, irregular demand, and unwholesome demand. It provides examples of each type and recommends marketing strategies to address the specific issues, such as solving the root causes of negative demand, measuring latent demand potential, identifying reasons for decline, and synchronizing irregular demand and supply cycles. The overall aim is for marketers to understand demand types and adapt their strategies accordingly.

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    Types of Demand Example Marketing Strategy: Alyssa M. Saldivar Bsab 3

    Uploaded by

    Alyssa Grace Orpiano Refe
    63 views2 pages
    The document discusses different types of demand including negative demand, latent demand, declining demand, irregular demand, and unwholesome demand. It provides examples of each type and recommends marketing strategies to address the specific issues, such as solving the root causes of negative demand, measuring latent demand potential, identifying reasons for decline, and synchronizing irregular demand and supply cycles. The overall aim is for marketers to understand demand types and adapt their strategies accordingly.

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    The document discusses different types of demand including negative demand, latent demand, declining demand, irregular demand, and unwholesome demand. It provides examples of each type and recommends marketing strategies to address the specific issues, such as solving the root causes of negative demand, measuring latent demand potential, identifying reasons for decline, and synchronizing irregular demand and supply cycles. The overall aim is for marketers to understand demand types and adapt their strategies accordingly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    63 views2 pages

    Types of Demand Example Marketing Strategy: Alyssa M. Saldivar Bsab 3

    Uploaded by

    Alyssa Grace Orpiano Refe
    The document discusses different types of demand including negative demand, latent demand, declining demand, irregular demand, and unwholesome demand. It provides examples of each type and recommends marketing strategies to address the specific issues, such as solving the root causes of negative demand, measuring latent demand potential, identifying reasons for decline, and synchronizing irregular demand and supply cycles. The overall aim is for marketers to understand demand types and adapt their strategies accordingly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Alyssa M.

    Saldivar

    BSAb 3

    Types of Example Marketing Strategy


    Demand

    NEGATIVE  Beef products - for The marketer should solve the


    DEMAND example, the beef industry issue of negative demand by
    analyzing why the market dislikes
    was hit with the news of
    the product and then center acting
    bovine spongiform with the right marketing tactics.
    encephalopathy, or mad cow
    disease. The sales of beef
    dropped dramatically. As a
    result of the widespread
    news about mad cow
    disease, consumers grew to
    fear and dislike the idea of
    purchasing beef to consume.
     Dental work
     Insurance
     Air travel
     Vaccination

    NO DEMAND Find ways to connect the benefits


     Pager
    of the products to the persons
     Typewriter natural needs and interests. The
     Farmers may be not marketer should persuade
    interested in new farming consumers to buy or use a
    method particular product or service.
     College students may not be
    interested in foreign
    language course
     Walk man

    LATENT  Cigarette Marketer should measure the size


    DEMAND  Normal phone vs. Smart of the potential market and develop
    phone effective goods and services that
    People nowadays want more should satisfy the demand.
    and more features in the
    smart phone. They might
    settle on normal phone, but
    then later on, they get the
    itch to buy a smart phone.
     More fuel efficient car
     People might buy a petrol
    car but most likely their
    second car will be diesel car.
     Safer neighborhood

    DECLINING  When CD players were The marketer should identify the


    DEMAND introduced and IPOD came causes of declining and reassess
    in the market, the demand the nature of the products, its target
    for Walkman went down. market and the marketing
     Private colleges have seen campaign with a view to either
    application falls reviving the demand for the product
     Rail travel in the United or deleting it.
    States
     Vinyl records or mechanical
    watches

    IRREGULAR  Tent The marketer should synchronized


    DEMAND  Fire crackers the demand and supply. They
     Keso de Bola should synchronized the demand
     Lechon and supply. They should focus
     Cake primarily on the demand side by
    discouraging use when demand is
    at its strongest, and encourage
    consumers to use when demand is
    at its weakest or find alternative
    markets with counter cyclical
    patterns of demand.

     Ideal Situation where supply The marketer should maintain the


    FULL DEMAND is equal to demand level of demand by continuously
     Rice monitoring and adjusting marketing
     Vegetables campaign.
     Fruits
     Personal hygiene

    UNWHOLESOME  Drugs Marketer must manage the demand


    DEMAND  Liquors more effectively than the
     Cigarette competition is order to be
     Guns successful and prepared to
     Pirated movies respond and react to what happens
    in the market place, not only in
    terms of existing and potential
    consumers but also on terms of
    competitors activities.

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