E-Book The Marketers' Ultimate Introductory Guide To Projection Mapping ...
E-Book The Marketers' Ultimate Introductory Guide To Projection Mapping ...
E-Book The Marketers' Ultimate Introductory Guide To Projection Mapping ...
PROJECTION MAPPING
CONTENTS
1. What is projection mapping? ....................................................... 3
2. Why is projection mapping used in events and marketing? .............. 6
3. Projection mapping in marketing & events ..................................... 8
4. The difference between 2D and 3D projection mapping .................. 11
5. Projection mapping on moving objects .......................................... 14
6. Practical requirements, cost and project management ...................... 16
7. Costs ......................................................................................... 18
8. Technical requirements ................................................................ 20
9. Examples of projection mapping in marketing events ...................... 22
10. The expert’s advice on projection mapping .................................. 27
11. Some (more) mind-blowing examples of projection mapping .......... 29
12. Summary ................................................................................. 33
Front cover credits: Cover image shows projection for Wermland Opera, Karlstad, Sweden.
Produced by: Eyebrite Film and Visions. Tech: Adapt Events. Light: Light it.
Photo: Tricolor India
Click to watch video
1. WHAT IS
PROJECTION
MAPPING?
2. WHY IS
PROJECTION
MAPPING USED
IN EVENTS AND
MARKETING?
Piotr Majewski, Chief Creative Officer of It all comes down to the fact that
production house MOOV, explains why thanks to the mapping projection you
projection mapping is such a powerful tool for can have a unique, visualized dialogue
marketing purposes: with the consumer, telling him in an
unforgettable way a story that will stay
“From my point of view, marketing is with him for a long time. The brand
all about storytelling, and this is what will stay with him for longer than after
connects the brand marketing with the watching regular commercials on TV.”
projection mapping.
Projection mapping can add that special twist
that makes your product, brand or company
stand out.
3. PROJECTION
MAPPING IN
MARKETING &
EVENTS
In addition to the sales and advertising aspects, “Thanks to this kind of 3D projection
projection mapping is well suited as a tool for mapping, one can create virtually any
product testing. The technology is typically used illusion such as a moving or emerging
in the process of choosing patterns, products, object, dramatically increasing the
or to test shapes, forms and industrial design
effect of the storytelling and wow
solutions. Being able to visualize the different
factor.”
options at a low cost and with the flexibility to
test several different solutions, makes projection
mapping the perfect tool for product and - Piotr Majewski, Chief Creative Officer
design testing.
4. THE DIFFERENCE
BETWEEN 2D AND
3D PROJECTION
MAPPING
5. PROJECTION
MAPPING ON
MOVING OBJECTS
Tracking as a feature proves just how far “The honors are awarded by the
technology has come. With the possibility to industry publication whose reporters
project content on to a moving object, you can tirelessly visit all 1296 exhibitors at
turn a dancer, a horse, a car or whatever you the Integrated Systems Europe show
wish, into a canvas in motion. To carry out such
before handpicking the winners.
an advanced performance, you’ll be employing
Dataton received the accolade for its
state-of-the-art algorithms, finely tuned to the
object’s movements. If the 3D object is a eye-catching demonstration of real-
person or an animal, the bar is raised even time motion tracking integration.”
higher. Creating a seamless blend between the
projection and the object presents another level The use of projection mapping in such a
of difficulty but when it’s done well, it’s all the creative way grabbed the attention of visitors
more impressive. and is a good example of how small-scale, yet
complex, projection mapping can transform a
trade show booth into a lead generator.
https://vimeo.com/254761152
6. PRACTICAL
REQUIREMENTS,
COST AND PROJECT
MANAGEMENT
7. COSTS
8. TECHNICAL
REQUIREMENTS
Don’t forget that you can hire all the Subscribe to our blog and we’ll let you know
components needed to execute your project, when the guide is available!
and bring in people who are skilled and
certified in the multi-display software necessary
to create and display your project.
9. EXAMPLES
OF PROJECTION
MAPPING IN
MARKETING EVENTS
The Season 7 premiere party took place at the Video: Game of Thrones 2017 Premiere
Walt Disney Concert Hall the night before the
Emmy Award nominations 2017, and just four ”For the spectators, projection
days before Season 7 hit TV-screens world- mapping makes for a great
wide! experience.”
Photo: Whimsy
Click to watch video
Photo: MOOV
Click to watch video
“I wonder, what would it be like?” This was the For such an impressive show, one record was
question the creative team in Visio-Vox asked not enough, it also boasted the world’s largest
themselves. And the result? Nothing short of media kinetic sphere sculpture and lightest
amazing. The epic history of the region is projection.
narrated through a 30-minute animated movie
Photo: Visio-Vox
Click to watch video
12. SUMMARY
Is our attention span decreasing in proportion to the growing assortment and choices of
entertainment on offer? With all the modern technology around us, and the constant noise from
product and service providers trying to impress consumers, it takes more than ever before to create
“wow factor”.
Projection mapping is a marketing tool abound with possibilities to catch your audience’s attention,
create an immediate effect, and leave a lasting impression.
Mapping can be a tool for you to touch and move the audience, at the same time as you present
your message.
business@dataton.com
+46 13 10 24 50
Teknikringen 22
SE-583 30 Linköping, Sweden