Drawing Lessons From The Famous Artists School - Classic Techniques and Expert Tips From The Golden Age of Illustration
Drawing Lessons From The Famous Artists School - Classic Techniques and Expert Tips From The Golden Age of Illustration
Drawing Lessons From The Famous Artists School - Classic Techniques and Expert Tips From The Golden Age of Illustration
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MAGDALEN LIVESEY
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All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have
been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any
infringement of copyright or otherwise, arising from the contents of this publication. Every effort has been made to trace the copyright holders and ensure
that credits accurately comply with information supplied. We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing
information in a subsequent reprinting of the book.
Authors’ Note: The information cited in some of the captions has been adapted from documentation on the Norman Rockwell Museum website:
www.illustrationhistory.com.
10 9 8 7 6 5 4 3 2 1
ISBN: 978-1-63159-122-8
Digital edition: 978-1-63159-413-7
Softcover edition: 978-1-63159-122-8
Names: Plunkett, Stephanie Haboush, author. | Livesey, Magdalen, author. |Famous Artists School (Westport, Conn.)
Title: Drawing lessons from the Famous Artists School : classic techniques and expert tips from the golden age of illustration / Stephanie Plunkett,
Chief Curator, Norman Rockwell Museum; Magdalen Livesey, Cortina Learning International.
Description: Beverly : Rockport Publishers, 2017. | Series: Art studio classics
Identifiers: LCCN 2016056735 | ISBN 9781631591228 (paperback)
Subjects: LCSH: Drawing--Technique. | Norman Rockwell Museum at Stockbridge.
| BISAC: ART / Techniques / Drawing. | ART / Techniques / Pencil Drawing. | ART / Techniques / General.
Classification: LCC NC650 .P59 2017 | DDC 741.2--dc23
LC record available at https://lccn.loc.gov/2016056735
Dedicated to the art of illustration in all its variety, Norman Rockwell Museum in Stockbridge, Massachusetts, is
honored to have partnered with Rockport Publishers on Drawing Lessons from the Famous Artists School: Classic
Techniques and Expert Tips from the Golden Age of Illustration. Inspired by the generous donation of thousands of
original artworks and archival materials from the Famous Artists School to the museum’s permanent collection by
Magdalen and Robert Livesey, owners of Cortina Learning International and Famous Artists School, the book honors
the legacy of twelve legendary illustrators who sought to ensure that others would inherit the traditions, skills, and
professionalism that they practiced and preserved.
Sincere thanks to my outstanding writing partner, Magdalen Livesey, for her enthusiasm and dedication
to this project and to my talented colleagues, Barbara Rundback and Venus Van Ness, who have worked tirelessly
to accession and digitize thousands of studies, final artworks, photographs, course books, and archival records for
publication and access. Their interest in the material and camaraderie throughout the process have provided much
inspiration. Appreciation also goes to Andrew Sordoni, who has generously supported the processing of this important
collection of materials and to Joy Aquilino and John Gettings of Rockport Publishers for their guidance and recogni-
tion of the timeless lessons contained within.
Heartfelt thanks to Director/CEO Laurie Norton Moffatt and Norman Rockwell Museum curatorial team members
Martin Mahoney, Thomas Mesquita, Joseph Tonetti, Mary Melius, and Jesse Kowalski for their support of this effort
in so many ways and to our dedicated Cortina Learning International champions, George Bollas and Carol Bennett,
for their ongoing care for the collections, which has ensured their preservation. We hope that this book will foster the
enjoyment and learning intended by the Famous Artists School illustrators and the many artists and administrators
working behind the scenes in mid-century America to bring their lessons to life.
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5 Acknowledgments
6 Welcome
8 The Founding Illustrators of the Famous Artists School
1
Explore the process of creating a visual narrative, from the initial story
concept and progressive stages of editing to a finished work of art.
THE ART OF 17
19
Character, Plot, and Setting
Mood, Movement, and Emotion
THE STORY 21 Compositional Strategies
2
Learn to create imagery that expresses your personal point of view by
infusing yourself and the world around you into your art.
MAKING IT 31
34
Drawing Upon the World around You
Gathering Inspiration
PERSONAL 36 The Importance of Empathy
3
Creative approaches to drawing that let the mind roam free and help
ideas take shape are explored in this chapter.
DRAWING AS A 50
53
Sketching for Greater Clarity
The Construction of Form
TOOL FOR SEEING 55 Considering the Common Object
4 F
Compositional advice from the Famous Artists offers important tips on at-
tracting and leading the viewer’s eye, establishing a center of interest and
point of view, and creating a strong sense of mood and drama in your art.
T
COMPOSING FOR 60
67
Making Compositional Choices
Establishing a Center of Interest A
BEST EFFECT
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THE WELL- 82
85
Form Follows Function
The Eloquence of Simplicity
DESIGNED IMAGE 87
90
The Use of Visual Symbols
Repetition, Variety, and Novelty
6
Portraying the figure in motion and in space, casting and working with
models, and creating photographic reference for your art are themes that
are explored.
DRAWING 96
102
Casting and Posing Your Characters and Models
The Expressive Face
7
Color’s creative uses, as well as thoughts on what color is, how to
organize it, and how to employ it to its greatest impact, are considered
in this chapter.
AN EYE 128
132
The Basics of Color
Making Color Choices
FOR COLOR 140 Using Color to Evoke Mood, Character, and Atmosphere
Drawing Lessons from the Famous Artists School offers a lively, inspirational exploration of the creative methods
of America’s most highly regarded illustrators, whose influential narrative artworks reached millions on the covers
and pages of the nation’s most popular mid-century publications.
Emerging from a long period of political and economic transformation following the Great Depression and World War II,
Americans began to reimagine themselves and the new lives that they hoped to lead. Directly linked to commerce
and the “American dream” of affluence for all, magazines published aspirational images depicting an ideal standard
of living. To engage audiences, publishers utilized the talents of artists, whose illustrations were seen and enjoyed by
millions. Top publications boasted subscriptions of 2 to 9 million during the 1940s and 1950s, and copies were shared
among family and friends, bringing readership even higher.
The engaging lessons, sage advice, and creative approaches featured in this book reflect those of the Famous Artists
School founders—twelve exceptional visual communicators who achieved legendary status in their time. The twelve
Famous Artists were more than tastemakers—they played a crucial role in affecting the dreams and aspirations of their
day. The Famous Artists School course promised “A Richer Life Through Art” for those pursuing the dream of an art career.
Among the book’s featured artworks are those from the Famous Artists School Collection at Norman Rockwell
Museum in Stockbridge, Massachusetts, which preserves and shares a growing resource relating to Norman Rockwell
and the art of illustration, the role of published imagery in society, and the American twentieth century.
We are delighted to share these timeless lessons and the wisdom of these exceptionally talented artists, who put their
experience to work in support of emerging and experienced artists and their creative development.
“If you can successfully transmit your impressions “Empathy—the ability of the [artist] to feel what “Nature, man and dreams, and manmade
of a subject, reduced to its essential properties his characters must be feeling—is fundamental objects form the basis of almost all paintings.
through your own personality, the result will be not to an illustrator’s success.” [Artists] are absorbed in expressing the
only a record or comment about what you see but relationship among the three.”
also an expression of yourself, and as such, unique
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“Drawing is the art of observation and “You need not worry about your technique. “To me, composition is the foundation of all
communication . . . the most important Your technique is your manner of working, which satisfying art, whether music, architecture,
consideration in making pictures. If you’re able comes from your manner of thinking and feeling. sculpture, or making pictures.”
to draw you can devote yourself to saying It will be impossible to avoid developing a ‘style’
what you think and feel.” eventually, but hold off for as long as you can.”
“I think experience is the best teacher . . . “Working in different mediums can be exciting. “The idea and the presentation both are important
you learn by doing, seeing, and understanding.” I enjoy it and find that it stimulates me and but there is a tendency to emphasize technical skill
helps keep my work fresh.” and facility and ignore the creative thought which
is the foundation of successful picturemaking.”
“The interesting and challenging fact is that “In studying art, never stop consulting the “Next to faces, people seem to notice hands first
variety can never be exhausted as long as greatest organizer of all—Mother Nature.” in illustrations, and there is a widely held belief
creative thinking and feeling exist.” that hands are a better indication of character
than faces.”
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A
O
A consummate visual storyteller and a masterful painter with a distinct, personal message
to convey, Norman Rockwell constructed fictional realities that offered a compelling picture
of the life that many twentieth-century Americans aspired to. Anxiously awaited and imme-
diately understood, his seamless narratives seemed to ensure audience engagement with the
publications that commissioned his work. The complexities of artistic production remained
hidden to his enthusiasts, who were compelled by his vision and content to enjoy his art in the
primary form for which it was intended — on the covers and pages of their favorite magazines.
What came between the first spark of an idea and a published Rockwell image was anyone’s
guess, and far more than readers would have ever imagined.
Conceptualization was central for the artist, who called the history of European art into
play and employed classical painting methodology to weave contemporary tales inspired by
everyday people and places. His richly detailed, large-scale canvases offered far more than
was necessary, even by the standards of his profession, and each began with a single idea.
Admittedly “hard to come by,” strong picture concepts were indispensable. From the antics
of children to the nuanced reflections on human nature that he preferred, each potential
scenario was first cemented with a simple thumbnail sketch. What followed was a carefully
orchestrated process of image development that demanded the careful integration of
Norman Rockwell
Art Critic, 1955 aesthetic concern, graphic clarity, and the effective use of technology.
Cover illustration for
The Saturday Evening Post,
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Norman Rockwell once said he envied students who swooned when with their gallery colleague? The scene’s movement from reality to C
viewing the Mona Lisa because he never felt such passion. Rockwell fantasy establishes a lively tone that proved engaging for his audience. A
may have seen himself as a more analytical artist, such as the one ex- m
amining a seventeenth-century Dutch painting in his 1955 Art Critic Getting the Idea: The Thumbnail Sketch re
(see previous spread). His original draft depicts a student examining “It is extremely important to develop a [concept] that is good. No c
painter Frans Hals’s technique in a portrait of a Dutch housewife. matter how well you paint a storytelling picture, if the idea is not d
In that study, a landscape on an adjacent wall places the student in good it will be a failure and people will ignore it,” Rockwell noted in
a gallery of Dutch artwork. But a recurring Rockwell theme of fantasy the Famous Artists School course. “When I have an idea . . . I try it a
and reality exchanging places seems to have taken over, and the out on everyone I can induce to look at my sketch. If people seem a
painting changes course. uninterested or only mildly interested, I abandon the idea and search
With typical humor, Rockwell replaces the dour woman with one for another. Only when people become enthusiastic do I become
more alluring, based on a Peter Paul Rubens portrait of his wife, Isabella enthusiastic, and then I am anxious to get to painting.” In the drawing
Brant. The landscape has become a group of Dutch cavaliers, brought to below, Rockwell’s bohemian model studies the portrait on the wall
life with animated facial expressions. They are wary and concerned. Is carefully. He is still unsure of what will go into the larger frame
the student getting too close to the painting? Is he being too personal to the right, but his thumbnail sketch visualizes his basic concept.
14
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15
Jo
In
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Color study details for Art Critic, 1955, cover for The Saturday Evening Post, April 16, 1955. Oil on acetate board. e
16
Just as in works of literature, character, plot, and setting play import- Others haven’t much action at all, in which case the artist must
ant roles for narrative artists — often in varying degrees, depending invent some . . . or plan a mood illustration which will give the
upon the intent of their piece. Character is the “who,” plot is the reader a quick impression.”
“what,” and setting is the “where and when” of any visual story, and Skillfully executed, extreme close-ups of attractive young women
each of the Famous Artists had a different approach to incorporating for large-format women’s magazines were illustrator Jon Whitcomb’s
these elements. When reading through a manuscript to create an stock in trade. His “character” paintings emphasized the play of
editorial illustration, Jon Whitcomb visualized the story as a movie. light and shadow on his subjects in arresting works that accentuated
“Viewed this way, the big scene or scenes aren’t hard to locate,” he subtle expressions and distinctive facial features, from well-defined
said. “Some stories lend themselves to interesting poses and layouts. eyebrows to full lips and high, contoured cheekbones.
17
18
“Even before the artist has a very definite visual idea of what [to] holidays. The artist invites his viewers to identify with the children
paint, he already knows what [the] subject is going to be about in who anxiously await their grandmother’s arrival. We look over their
a general way. He has decided what the emotional content of the shoulders toward her; She and the children’s father are framed within
picture will be. Most effective pictures try to get this across in one the open door. Holiday greens adorn the stairwell and are connected
single message,” said Austin Briggs, who believed that a story con- to the exterior scene with color — note the bright green package
cept should be able to be summed up in one sentence. In storytelling under grandmother’s arm and shutters on the home across the street.
images, Briggs advised artists to home in on a detail that means Briggs’s story is expanded by other elements as well. Arms raised
something to them. “I start where I am the most sensitive. The more in greeting connect the young girl and her grandmother, and the
the situation means to me, the more meaning I can give it for others.” cropped figure on the left, presumably the children’s mother, tells
But Briggs clearly understood the interests of his audience as well. us they are not home alone.
For the advertising illustration below, Briggs paints a narrative
with universal appeal — an anticipated visit from family for the
Austin Briggs
Grandmother Arrives
for a Visit, c. 1950
Illustration for American Proof 1 2 T
Airlines: “I’m a lot closer
to my grandchildren . . .
holiday time or anytime.”
Oil on Masonite
19
In telling a visual story, “the illustrator is presenting a play, and action and props down to the essentials,” composing these elements E
should instruct the actors not to overreact but to underplay their into a subtly integrated picture. W
parts,” wrote Ben Stahl. “In such a well-directed play, more can be In his art, Robert Fawcett endeavored to “reproduce a moment of o
expressed by a simple gesture on the part of a figure than by a wild, action. You must strive, by all the means at your command, to give n
exaggerated motion trying to express the same thing.” He advised the impression of movement, preceding and following the moment fi
artists to decide upon the mood of their story, choosing a situation of action frozen in your picture.” n
to illustrate that gives a sense of the story as a whole. Then, “sift the m
h
o
in
tionable characters propelling her to move away. Fawcett’s painting takes a long view painted treatment,” said Stahl. The piece’s somber tones underscore the dire nature of
of the diner, employing vertical lines that establish pictorial depth. The counter, stove the situation, and Stahl purposely established an invisible line between the doctor and
top, and the receding scale of the objects moving back into space, lead us directly mother, a reflection of their psychological separation. Two frightened children appear
into the action. in the background, underscoring the emotionality of the scene.
20
y
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of
d
21
22
Stevan Dohanos
No Passing, 1954
Cover illustration for
The Saturday Evening
Post, October 9, 1954
Oil on canvas
23
Norman Rockwell
(Above) Study for Just Married
(Morning After the Wedding), 1957
Cover illustration for The Saturday Evening Post,
June 29, 1957
Charcoal and graphite on paper
24
Peter Helck
Hollowed Tree Trunk
Pencil on paper
Oil on canvas
25
T
M
In this illustration (opposite), Austin Briggs literally places us at the edge of a cliff,
looking over the shoulder of a young girl whose parents below are understandably
distraught. He invites us to experience her plight firsthand and draws upon our own
understanding of the potentially dire nature of the situation to inspire engagement
with the image and narrative.
Austin Briggs
Illustration for
The Innocent Daredevils
by Stephen Cole
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Much in Rockwell’s art is inspired by autobiography. “I once did boy because he was a ranch boy leaving home for the first time. And
a cover showing a father seeing his son off to college,” he wrote, his father was holding two hats, one the boy’s beat-up old rancher’s h
referring to Breaking Home Ties, a cover illustration for the Saturday hat and the other his brand-new hat. The boy was carrying a lunch sk
Evening Post. “That year my three boys had gone away and I’d had an box all done up in a pink ribbon. I drew a collie dog with his head on h
empty feeling — it took me a while to adjust without them. This poi- the boy’s lap. I got most of my fan letters about the dog. You see the s
gnancy was what I wanted to get across in the picture. But there was father couldn’t show how he felt about the boy’s leaving. The dog did.” R
humor in it too,” Rockwell reflected. “I put a funny kind of suit on the w
P
c
Norman Rockwell
Breaking Home Ties, 1954
Cover illustration for
The Saturday Evening Post,
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John Atherton
Self-Portraits as Fisherman,
c. 1948
Pencil on paper
Norman Rockwell
Sport, 1939
Cover illustration for The Saturday Evening Post, April 29, 1939
Oil on canvas
29
Robert Fawcett
NOW YOU TRY IT! Sketches of Newtown, Connecticut, c. 1948
Pencil on paper
Al Dorne
Studies, Group Drinking Coffee (left) and Man at Bar Reading Newspaper
30
Let’s consider what makes artists like Michelangelo, Rembrandt, or the objective facts. I’d probably be a very poor reporting artist. Some
Picasso great. Why is their work memorable? Here’s one explanation: of the material shown here will probably turn up in a painting sooner
They had a unique way of looking at things and a particularly effective or later. My pictures are based on my own experience, and these
way of expressing and communicating feeling and emotion. As the sketches are aspects of that experience.”
founding illustrators all agreed, artists must train themselves to see Briggs went on to counsel, “Don’t worry about how to draw. Rather,
and observe more closely and attentively than other people. express what you see, interpreted by your eyes and brain. Reduce it
Austin Briggs made the sketches shown below on a trip to Charleston, to its essentials. If you can successfully transmit the essence of what
South Carolina. He wrote, “They started out to be objective and you see, you will succeed in expressing something new and completely
factual, but in some ways they became sort of fanciful. I can’t stick to personal, not only a record of what you see but an expression of
the factual long without personal reactions setting in and changing you — and therefore unique.”
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Austin Briggs
Studies of Charleston,
South Carolina
Ink on paper
31
32
These sketches by Austin Briggs are perfect examples of the observant eye at
work. Few details have been included, but the shapes of his subjects’ bodies, and
NOW YOU TRY IT!
their postures and attitudes, have all been effectively captured. Drawings such as
these could serve as reference for a finished work or simply as yet another exercise t h e q u i c k g e s t u r a l s t u dy
in training the artist’s eye.
33
Fred Ludekens
Studies for “They Should All Be as Stupid as Redheads”
(working title, “Bull Headed Redheads”) by Hart Stilwell,
True magazine, November 1950
34
John Atherton
Studies of boats
Pencil on paper
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35
Empathy, or the ability to feel with the characters and the action you Girl at Mirror follows a long tradition of artists who have pictured pi
are portraying, is the secret to making your pictures come alive. The a woman contemplating her reflection. George Hughes, fellow m
spirit of the event, according to Austin Briggs, is more important than Post cover artist, said that Édouard Manet’s 1877 Woman Before Mir- tw
the fact. Paint what moves you; present your emotions so that your ror inspired this painting. Two paintings by other artists stand out im
viewer can share them. as strong candidates, however. Included in Rockwell’s reference files
Exploring a similar theme, Norman Rockwell’s Girl at Mirror, are examples of Picasso’s Girl Before a Mirror and Louise Élisabeth
a 1954 Saturday Evening Post cover illustration, pictures a child’s Vigée Le Brun’s The Artist’s Daughter, each of which could have
transition to young adulthood. Rockwell had a natural ability to directly influenced this work. Rockwell typically created a full-scale
portray experiences that a broad audience could easily relate to, charcoal drawing in preparation for work on his final canvas. The
an essential element of his success. drawing closely resembles his finished illustration, from the main
Austin Briggs
I’ll Never Let You Go, 1948
Illustration for
The American Magazine,
1948
Casein on board
36
-
magazine pages. There are, however, distinct differences between the
two. Consider the changes that Rockwell made in his final and what
NOW YOU TRY IT!
impact they have had on the painting.
r e i m ag i n e a r o c k w e l l
s
Norman Rockwell
Girl at Mirror, 1954
Study (in charcoal) and final cover illustration
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38
39
S
P
Norman Rockwell rarely had time to sketch uninterruptedly unless he was traveling —
an activity that refreshed him and took him away from the deadlines of a busy illustration
practice. He traveled extensively throughout his life for both business and pleasure. This
rare sketchbook page documents the artist’s travels to France in 1932, where he recorded
the architectural details of the historic Pont Neuf, the oldest standing bridge across the
Seine River in Paris.
Norman Rockwell
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Robert Fawcett spoke for his fellow master artists when he wrote, Draw constantly, freely, searchingly, courageously, experimentally,
“Spend every spare moment developing the coordination of your lovingly. Forever draw because what you put down is the measure
eye and your hand to acquire greater resources for what is a difficult of what you have seen. The more you draw, the more you will see.”
business at best. Do not be content with a few sketches. Make hun- In these pages shown below from his sketchbooks, we can see what
dreds, thousands of complete studies, action sketches, composition Fawcett meant.
notes and accurate observations of the visible world all around you.
This will train your brain to remember and your eye to be observant.
J
S
P
Jo
a
m
sk
Robert Fawcett d
Sketches q
Ink and pencil on paper d
th
According to Fawcett, drawing over and over gives you p
knowledge of form, an accurate eye, and an obedient th
hand. Once you have those, you can forget technique to
and a focus on accuracy and concentrate on what it st
is you’re trying to communicate. These drawings show ro
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John Atherton
Sketches
Pencil on paper
43
44
Austin Briggs
Sketch
Ink on paper
N
Briggs sketched this restaurant interior, which to him S
had a European feel, to serve as reference for a setting P
in some future story illustration. Briggs wrote, “A funda- C
mental of my approach is to bring as much as possible Tu
of my own experience to every job that I do.” P
Peter Helck
Sketches
Ink on paper
46
Norman Rockwell
Sketchbook drawings for
Pan American Airlines, 1955
Clockwise (from top):
Turkey, Japan, and England
Pencil on paper
r-
s
s
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3 h
ti
4 In
w
a
Overall brown tones
a
a
(Clockwise from top) s
1. Blue su
2. White rails
3. Linen cover
4. Blue sky
48
Robert Fawcett
Sketches and studies of men in conversation
Pencil and colored pencil on paper
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49
Norman Rockwell’s rough preliminary sketches were the first In New Television Antenna, Rockwell measures the promise of new
depictions of his ideas. He began each modeling session by showing technology against the historical past, and invites our consideration
his thumbnails to his models and describing the concept for his new of whether television may become the “religion” of the future, as
illustration. Then, he would strike the poses himself and enthusias- suggested by the church steeple. The artist’s conceptual drawings
tically act out each part to demonstrate what he wanted, getting his increase in detail as his idea for this 1949 Saturday Evening Post
performers into the spirit. The camera was also an integral part of cover crystallizes.
his process, as it captured the nuances of expression and the diffi-
cult-to-maintain positions that he coaxed from his models.
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50
November 5, 1949
Final, oil on canvas
51
re
Fred Ludekens d
Studies and final illustration for Renegade Canyon by Peter Dawson
The Saturday Evening Post, 1949
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52
According to Robert Fawcett, drawing the same thing over and over
again enhances an artist’s knowledge of form and sharpens focus on
detail. This allows the artist to forget “technique” and concentrate
on structure. The three interpretations of an identical man, below,
seen from the rear holding a shovel, examine the figure’s stance and
silhouette, and explore the effects of light and shadow on form. First,
Fawcett created a simple contour drawing and filled it with flat tones.
His second drawing employs line and stark shadows to delineate
form, and his final work relies upon line, shadow, and varied tone to
create a more complete picture.
The quick portrait studies at right, which Fawcett frequently made,
rely on light and shadow to create volume, and search out the small
details that reveal character and emotion.
Robert Fawcett
Studies,
Man with Shovel —
Rear View (left) and
Five Men’s Heads (above)
Pencil and ink wash
on paper
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53
“Remember,” Austin Briggs wrote, “in order to describe an object bottom right, he emphasizes the sweep of the woman’s gesture by D
you must have light, and light cannot be expressed without shadow.” darkening the strokes of her hair, the curve of her back, and her right s
Nature has at its disposal an infinite and subtle range of values, but leg thrusting forward. A
Briggs pointed out that the artist must make selective statements of th
light, dark, value, and pattern to create an effective work of art. “Once in
the basic areas of light and dark are expressed, we must decide from b
the nature of our subject which of the middle values” to employ. w
Briggs uses both line and tone to create form in the drawings re
below and right. He varies his quality of line, from the light, breezy th
strokes of the woman’s towel blowing in the wind, to the strong, A
dark line that describes the form and stance of the beachgoer in the s
foreground with her back to us. Spatial clarity is established sim- b
ply — darker lines and tones delineate the figures closest to the viewer, th
while softer shades push others back in space. in
In his sketches of a figure in motion, Briggs again employs lines d
of varying widths and shades to describe form. In the image on the h
I
th
u
s
T
a
A
fa
Norman Rockwell
Portrait of an Old Man, European travel sketchbook;
c. 1932
Pencil on paper
In these studies, the artist used light, dark, and middle tones
to capture fragments of his subject. Light seems to be shin-
ing most strongly from the left-hand side and slightly above
Proof 1 2 T
his subject, casting the right of the man’s head, hand, and
shoes into deeper shadow. Rockwell uses the broad side Austin Briggs Jo
of his pencil to create tonal strokes and the point for crisp Gestural studies P
detail, as in the man’s expressive face and his worn shoes. Ink on paper N
54
John Atherton
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56
In his progressive study of a simple window structure (above), Stevan Dohanos’s carefully observed series
begins to take on narrative content. Dohanos offers three different views: the window with the shade pulled
down, then with a pane cracked by a hammer, ending with the window taped and the shade raised to reveal
colorful red geraniums on the windowsill.
• Do a progressive drawing that starts with a single object, like Dohanos’s window or something of your choice—
be it a glass, flowerpot, or car. Use your imagination but begin your series with observational drawing.
• In the first drawing, sketch your object simply, on its own.
• In the second drawing, add details that, in Dohanos’s words, depict “the occurrence of an incident” that
changes the object in some way.
• In the third drawing, introduce narrative content by embellishing the image further or by creating a setting
that implies meaning. Add color to highlight important elements.
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57
fo
Te
The painting shown opposite, by Peter Helck, embodies this approach and is a perfect
introduction to the role of rhythm and movement in composition. The dominant element
in this picture, the winding road traveling from foreground to background, lends a sense
of movement to an otherwise still scene. Our eye follows it involuntarily, noting the small
figures in the foreground and tracing with interest the passage of the road as it narrows
and winds away into the hills. All the other picture elements must, by necessity, be subor-
dinate to this sweeping graphic element.
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Peter Helck
Advertising illustration
for ALCOA, 1951
To begin with, let’s define composition in artistic terms: Composition Parker valued innovation above all, and as a result, he experimented
means the orderly arrangement and distribution of forms, shapes, with a wide variety of styles. Leaping beyond the constraints of tradi-
colors, and space. It is the use of artistic judgment in assembling the tional narrative picture making, he established a vibrant visual
various elements of a picture to produce an effective whole. In other vocabulary for the new suburban life so desired in the aftermath of
words, composition is the basic underpinning of an artist’s work. Not the Depression and World War II. More graphic and less detailed than
surprisingly, each of the Famous Artists School founders had his own the paintings of luminary Norman Rockwell, who was a contemporary
interpretation of what that basic tenet meant to him. and an inspiration to the artist, Parker’s stylish compositions were
For Al Parker, composition was simply a pleasing arrangement of sought after by editors and art directors for their contemporary look and
shapes. His advice was to start with one shape and fit others around feel. “Art involves a constant metamorphosis . . . due both to the nature
it, and he reminded us that negative space can and should be an at- of the creative act and to the ineluctable march of time,” Parker said.
tractive shape. The weight and placement of shapes add to the mood As seen below and opposite, Parker created striking illustrations for
and attract the viewer. Any details added later are only as good as the Kinfolk, Pulitzer Prize – winning author Pearl S. Buck’s novel, which
basic structure allows them to be. was serialized in three parts on the pages of Ladies’ Home Journal.
60
Proof 1
61
Austin Briggs
Sketches illustrating various
compositional possibilities.
Ink on paper
62
Proof 1 2 T
63
Diagram 1 shows how the soldier and the breakwater form one shape that is firmly
attached to the left border of the picture. Stability of structure supports the mood
of stolid introspection. The angle formed by the rifle and the soldier’s arm creates
an effect of expanding space behind the figure. In diagram 2, the placement of the
Proof 1 2CT
horizon line fixes attention on the soldier’s head. Background figures establish balance
and movement in the picture; at the same time, they carry the eye to the left toward
the center of interest. Diagram 3 shows three planes that were established to create
a sense of depth in the picture and mark out the “playing” space. 1 2 3
64
y,
65
Now that we have defined composition, we must face the artist’s In contrast, scenes of adventure should contain contrasting tones K
universal problem: how to select the right materials and then change and strong diagonal lines that are not harmonious to the eye. Use e
and rearrange them to deliver a clear, intelligible message. But there angles, sharp corners, and opposing movements, as in von Schmidt’s a
is more to consider when making compositional choices. thriller, Wing Walkers, which features the cropped diagonals of the s
Harold von Schmidt tells us that “composition’s job is to direct plane’s body and wings. The human brain longs for balance and sym- e
the eye and create a response in the viewer.” In other words, the ele- metry — when those are removed, we have a feeling of danger or unease.
ments in the picture must be “composed” to create a certain mood. o
So, here’s the question to answer: What do you want the viewer
to feel when looking at your picture? Von Schmidt has some sugges-
tions. For a love scene, for instance, he recommends using picture
elements that suggest a feeling of envelopment, of drawing together,
of quiet. A picture of lovers should weave them together with line,
tone, and color. In Forgiven, which accompanied a story in Cosmopol-
itan magazine, long diagonal lines unite the couple within the long
sweep of the room. The man’s face is purposely hidden to engage
viewers with the woman’s complex expression, and the two figures are
linked as one — organic shapes framed by the geometric edges of the
bench, table, and rug. “This is a sort of ‘mother and child’ concept,”
von Schmidt said. “Here was a case of ‘her holding him’ instead of
‘him holding her’ which you see so often, and the situation was too
good to pass up.”
(Both images on this page)
Harold von Schmidt
(Above) Forgiven, illustration for Cosmopolitan, 1926
Oil on canvas
N
R
S
T
O
U
b
(Right) p
Wing Walkers, 1929 p
Story illustration for o
Lovers Leap by M
Proof 1 2 T
Laurence Stallings th
Liberty magazine, c
April 6, 1929 d
Oil on canvas th
66
Knowing how to create a strong center of interest, or focal point, was some approaches are very straightforward. “One of the best ways to
essential for the Famous Artists, who considered it a skill that every make an observer look at the point in a picture you wish him to see
artist should have. The center of interest is the area of an artwork that is to show the characters in your picture also looking at that point,”
strongly attracts a viewer’s attention ; understanding how your audi- he said. “The reader will also naturally look there, and that point . . .
ence will view your work will help you communicate more effectively. it becomes the center of interest.”
e. There are many devices that can be used to ensure that aspects
of your pictures become centers of attention. As Rockwell explains,
Norman Rockwell
Roadblock (Bulldog Blocking Truck), 1949
Study for cover illustration for
The Saturday Evening Post, July 9, 1949
Oil on board
67
(C
1.
2
3
4
5
6.
7.
8
Robert Fawcett
The Fall of the Alamo,
1948
Ink (study) and
watercolor (final)
on paper
Proof 1
68
these elements will attract the eye to this important point. In the
example on this page, the man bending down in the foreground is
an “eye-catcher,” while the real center of interest in terms of the story
being illustrated is the girl on the sofa. Thus, the viewer’s eye is caught
and then immediately directed to the girl and her imminent interaction
with the men in the doorway, as shown in Briggs’s detailed diagram.
1
2
5
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7
6
69
of an Iowa landscape.
This unexpected visual
element attracts the
viewer’s eye and interest.
70
33CT
Proof 1 2C
71
72
73
is cast in deep shadow, surrounded by the light-bathed with areas of light and dark to
faces of the people he confronts. Bright spots punctuate
the composition, which is generally dark in tone to
determine the most effective
create an air of mystery and suspense. composition.
75
Ben Stahl
Jack of Swords, 1949
Story illustration for Jack
of Swords by Gerald Kersh,
The Saturday Evening Post,
October 8, 1949
Oil on board
76
Fred Ludekens
Studies for Up Stepped
McGonigle by John and Proof 1 2 T
Ward Hawkins,
The Saturday Evening Post,
January 13, 1951
Pencil on paper
77
Ward Hawkins,
The Saturday Evening Post,
January 13, 1951
Pencil on paper
78
79
La
F
The Famous Artists were, by and large, commercial artists — that is, they produced work
on assignment for magazine covers, story illustrations, advertisements, posters, books,
and more. Although they occasionally drew and painted for their own pleasure, they were
dedicated visual communicators who sought to connect with a broad, popular audience
through the printed page. Thus, they each established effective approaches to visual
design that could be called upon when constructing artworks for publication.
When creating his famous mother and daughter cover illustrations for Ladies’ Home
Journal, Al Parker eliminated distracting backgrounds in favor of clean poster designs
that emphasized strong, simple forms and recognizable narratives. Here, he activates his
composition by contrasting flatness with volume — linear figures are juxtaposed with areas
of opaque color and naturalistic faces. Red hats connect each of his subjects, as does a
lively pattern created by white gloves and a patch of snow atop the younger child’s head.
He also took time to design a decorative font that relates aesthetically to his layout and
Alfred Charles Parker painting style. A true innovator, Parker wrote, “After I have chosen the situation I want to
Mother, Daughter, Proof 1 2 T
illustrate, I try to avoid any hackneyed or stereotyped approach or arrangement. I pretend
and Son Sledding, 1949
Cover illustration for I am seeing the figures and props for the first time and discard any preconceived ideas I
Ladies’ Home Journal, may have of them.”
February 1949
Even before the artists took up their pencils to sketch out ideas, Designing images for magazine covers presented a different
constraints for particular assignments were already in place in terms challenge. An image for a cover had to incorporate maximum display
of scale, layout, color, and many other details that were dependent value while including the details necessary to not only attract but also
upon a client’s needs and expectations. They had to work within, and hold the viewer’s attention. In most cases, any one of a number of
sometimes around, these concerns to produce art that would do the approaches might be successful; as seen opposite, the final decision
job, satisfying both the client and themselves. They worked directly was often a collaboration between artist and art director.
with art directors for magazines and advertising agencies — in the age
of print media, their imagery wielded a great deal of influence. At the
top of their careers, the founding artists were in great demand and
their particular styles and talents were well known. Nevertheless, they
had to find creative ways to meet requirements that posed composi-
tional and practical challenges.
For example, for an advertising assignment, Fred Ludekens made
the sketches at right of a horse and rider watching a train wind
through the landscape of the far West. The client was the railroad
company; the painting was to be part of a two-page spread advertising
the pleasures of a cross-country trip by train. The client did not want
to show the locomotive or the observation car, but did want to depict
the landscape that the train would be passing through. As indicated
in Ludekens’s sketch, the painting was to be part of a layout in which
another image would overlap its lower right-hand corner, so the artist
had to plan his composition to make this as unobtrusive as possible.
Other technical considerations in regard to magazine work ex-
erted great influence on how artists prepared their work. Ludekens
a
explained that he used a great deal of black in his paintings because
s
after passing through the printing process, a picture that used real-
c
istic colors could often end up looking washed out, with all contrast
fe
lost. Given that the function of the illustration is to stop the reader
U
and involve him in the action, the illustration must make a strong
b
statement. Ludekens said, “The subtleties of tone quality and minute
d
detail are only important to me if the statement and the impact are
e
there first. I want no question in the reader’s mind as to what I am
in
trying to say. If the man is being shot in a western, let’s be sure that
he’s being shot. Every symbol and every attitude I can think of will be
c
used to give clarity to the statement.” The artist’s use of dark values
ti
in the work at far right is punctuated by spots of brightness to estab-
It
lish mood and bring the viewer’s attention to important aspects
in
of the composition, such as his figures’ faces, hands, and expressions.
m
e
Proof 1 2CT
82
Fred Ludekens
Studies and cover
illustration for True,
March 1947
Pencil on paper
83
“There was one kind of idea which I didn’t have to struggle was not one of the many professional models engaged by Rockwell W
over — the timely idea,” Rockwell said. “I’d just keep my ear to the when he lived in New Rochelle, New York. Instead, he chose Dave “k
wind and, when I heard of a craze or fad or anything which everyone Campion, the owner of a local news store, for this and other images s
was talking about, I’d do a cover of it.” Welcome to Elmville was one that required a character who was tall and lean. Positioning him in p
such idea. Norman Rockwell said that at the time, rather than im- a crouching position gives his body angles that create movement, to
posing new taxes on their citizens, towns were hiring police to set up and the diagonal nightstick and shadow add to this effect. Streaks of e
speed traps and “fine their victims heavily.” The model for this pose white paint in the foreground tell us a car has just gone speeding by.
Norman Rockwell
Welcome to Elmville, 1929
Cover illustration for
The Saturday Evening Post,
Proof 1
84
When Ben Stahl was a young artist, his mentors often told him to
“keep it simple.” He found that hard to do: He loved drawing every
s single leaf on a tree. However, he “began to see the eloquence of
pictures that possessed this restraint and simplicity.” It’s not easy
Ben Stahl
to paint that way—“to attain simplicity while maintaining the true Story illustration for
essence of a scene is most difficult.” Fugitive From Terror
by James R. Webb for
The Saturday Evening Post,
April 23, 1949
Oil on canvas
Proof 1 2 T
85
John Atherton
Studies for Duck Hunters,
c.1953
Pencil on paper
In these composition
sketches, John Atherton
was searching out the
grouping that would
create visual interest
and be both simple and
direct in telling the story.
Small changes indicate
his thinking process:
Separate one hunter
from the group, or bring
them closer together?
Push figures back in
space, or bring them
forward? Raise or lower
the horizon line? Small
adjustments to the main
elements of a picture
Proof 1
86
Proof 1 2 T
87
(This page)
Norman Rockwell
The Law Student, 1927
Cover illustration for
The Saturday Evening Post,
February 19, 1927
Oil on canvas
(Opposite)
Stevan Dohanos
Mailman, 1944
Cover illustration for
Proof 1
88
89
In designing an image, Austin Briggs pointed out, the artist has three Briggs tried a number of different poses, from standing to sitting
possible ways to handle the various pictorial elements. One could and squatting, noting that “when one stops to realize the many v
take a shape and repeat it over and over again. A second possibility different viewpoints from which the action can be seen, the possible c
is to take an idea and change it subtly each time it appears, which differences in pose and relationship of forms, the differences in a
gives both consistency and interest to the painting. The third is to lighting effects which might be achieved, it is obvious that the mere b
introduce a completely new element into the composition, which statement of a scene chosen more or less at random is not enough. ti
strengthens the others by contrast and keeps the composition from A variation in any one of these factors could produce an entirely o
becoming dull and predictable. different effect.” Briggs’s final composition features a “coldblooded, s
In this depiction of a coldhearted sniper, Briggs used the setting quiet, and methodical” gunman looking toward an enemy beyond
and props to reinforce the character of the man through a technical the edges of the picture plane. His motif features a triangle set off
arrangement of structure and pattern. He decided that his figure balance on its point. After trying many variations, Briggs realized
must be still yet contain the suggestion of potential motion. Contrast- how much drive he could get in the composition “by bending the
ing with the controlled tension of the man, the background suggests man’s leg and making it join to the rifle barrel to form a triangle.”
the “nervous instability of his emotions,” wrote Briggs.
90
Proof 1
91
92
93
M
P
In his graceful sketch of a leaning man (opposite), Briggs describes form by emphasizing
the curvature of his back and showing the volume of his body in the horizontal wrinkles
of his jacket. A loosely cast shadow on the back of his head, and on the left side of his
arm and trousers, gives the sense that he is a three-dimensional being.
Austin Briggs
Study for Crisis in the House
by Ralph Knight,
The Saturday Evening Post,
Proof 1
After composition, what determines the success or failure of an director’s job,” Rockwell wrote. “Before a model even attempts to pose
illustration is the action and expressions of the characters. And why for me, I tell him the story I want my picture to tell because I want
not? The human figure is one of the most fascinating and rewarding him to understand what I am trying to do, what I am trying to convey.
subjects any artist can tackle. Few things interest us more than the Then, I get into the pose myself and show him how I think it should
men, women, and children we see around us. The liveliness and be done.” The camera captured countless necessary details, from the
energy in the vast majority of artworks by the founding artists are subtleties of facial expression and body language to the folds of a
directly related to their skill at making characters true and believable. model’s dress. This all but eliminated repeat modeling sessions
We, as viewers, can almost hear whispers, shouts, laughter, and and high professional fees, an advantage in a deadline-driven field.
weeping because of the actions and expressions of the characters — “Now anybody could pose for me,” Rockwell said. Photography’s
no words are needed. spatial ambiguity, oblique angles, extreme perspectives, and cropped
Artists cast their characters as carefully as any stage or movie edges offered new ways of seeing, and choice photographic reference
director, for an illustration must capture a moment in time. So, could be retained and filed away for future consultation.
very early on in the process of creating an illustration, artists take Rockwell’s Post covers generally derived from his imagination or
time to consider the individuals who will bring their work to life. were inspired by scenes that he had witnessed and remembered, but
With an eye on the visual narrative, Norman Rockwell went to Saying Grace was one exception. In the fall of 1951, the artist received
great lengths to populate his images with just the right models, a letter from a woman in Pennsylvania who described something that
or types. Unlike other artists who engaged professional posers, she observed in a Philadelphia Automat restaurant. Seated at a table,
Rockwell hired his family, neighbors, friends, and fellow artists to she observed a young woman with a little boy of about five. They
act out the characters in his paintings to great effect. Following a walked by her with food-laden trays, situating themselves at a table
series of thumbnail sketches in which his concept and composition where two men were already seated, “shoving in their lunch.” Despite
were sealed, he scouted models, costumes, props, and locations, this, the young woman and boy folded their hands, bowed their heads,
and captured the essence of character and expression in nuanced and said grace.
black-and-white photographs — sometimes up to 100 for a Post As shown on the following spread, Rockwell used this description
cover. “Directing models so you can get the right poses for your as a jumping-off point.
pictures is an art in itself, and is somewhat akin to the motion picture
Norman Rockwell
Saying Grace, 1951
Proof 1 2 T
96
e
s,
Proof 1
97
(Near right)
Industrial setting in
Upstate New York.
(Far right)
Modeling sessions in
Rockwell’s Stockbridge,
Massachusetts, studio.
(C
Ja
in
M
(Near right)
Platform constructed N
to situate models w
against the windows S
in his Stockbridge, st
Massachusetts, studio.
R
(Far right) st
New York City scene
from Inside Horn & Ta
Proof 1
Hardart Automat in H
Times Square. N
98
99
Austin Briggs
Studies and final illustration for The Saturday Evening Post, 1950
100
In Parker’s illustration, a
weary mother faces her
teenager’s room armed
only with a dust mop
and old-fashioned elbow
grease. Despite the
blank text box — Parker
sometimes did not paint
areas that he designated
for type to save time —
we sense the heaviness
of the figure, who leans
on her dust mop as if
bracing herself for the
work at hand. This clever
double-page spread
illustration separates the
woman from the clutter
by the gutter of the
magazine, which would
Proof 1
101
Believable figures, no matter how well drawn, cannot tell a story alone. the eyebrows, and that the eyes are situated in about the center of the
The face is a compelling center of attraction in art, inspiring viewers to head. In each vignette, the artist has added details that carry weight,
laugh, cry, and empathize with the characters portrayed. Honing your authenticity, and emotional content.
powers of observation is paramount — watch people’s reactions in dif- “The human face is a very mobile affair and can be contorted by
ferent situations and study yourself in a mirror. One thing you’ll notice talented muscles into mugging of an astonishing range,” said Jon
immediately is that one part of the face almost never acts alone. There Whitcomb. “There are thousands of ways of showing laughing, crying,
is always a related action from other facial muscles, for when the mouth flirting, screaming, and pouting, but the same sets of muscles work in
laughs, the eyes and eyebrows become more expressive, too. various combinations to register them all.”
In the drawings below, Al Dorne explores a variety of animated Whitcomb notes that a good way to explore expression is to try
facial expressions, from surprised to seductive. He’s developed each out a range of possibilities in front of a mirror. “In doing this you will
head as a solid form in the shape of an egg that is intercepted by find that various changes occur in muscle structure. In laughter, the
four convex horizontal lines — one for the eyebrows, eyes, nose, and cheek muscles become more prominent and dimples may appear. In
mouth. A vertical line passes right through the center of the “egg,” frowning, the forehead muscles are involved and will show creases.
intersecting the forehead and dividing the eyes, nose, mouth, and To show doubt or disbelief, some people raise one eyebrow, and this
chin in equal sections. Notice that the ears extend from the line of has become a standard cliché to register skepticism.”
Proof 1 2C
Al Dorne
Development of a face
Pencil on paper
102
Jon Whitcomb
Facial expression studies,
Proof 1
103
Norman Rockwell
Portraits of
Dwight D. Eisenhower, 1952
Illustrations for
Proof 1 2 T
104
105
(Top right)
Gene Pelham
Photographs for
The Gossips, 1948
Cover illustration for
The Saturday Evening Post,
March 6, 1948
Photomontage by
Ron Schick
Norman Rockwell
(Right)
Study for
The Gossips
Charcoal on paper
(Opposite)
The Gossips, 1948
Cover illustration for
The Saturday Evening Post,
Proof 1
March 6, 1948
Oil on canvas
106
107
108
When Al Parker composed this illustration, he arranged all the elements so that
the girl’s face would be the center of interest. He said, “I isolated [her] face by
keeping the background dark against her black head covering. No matter how
busy the arrangement below, you look at her first. . . . The expectancy in her face
is one of horror mixed with determination to carry out her plan [of poisoning
the man].”
Stevie, 1956
Illustration for Stevie
by Norman Struber
McCall’s,
January 19, 1956
Gouache and collage
on board
109
something momentous is
happening, even before
we notice the gun in the
soldier’s hand.
110
Choose one subject — whether a friend, family member, or colleague — whom you
can observe over the course of several hours. Request permission to photograph
him or her throughout this period.
• Observe and carefully document a range of facial expressions that occurs
naturally, from subtle to dramatic, much as the illustrators of the Famous
Artists School have done.
• Capture your subject’s expressions in simple, candid reference photographs
taken with your digital device or with any camera.
• Use these photographs as the basis for a series of line or tonal drawings
that examines the unique qualities of your subject’s face in animated motion Proof 1 2 T
— whether calm, amused, pensive, tense, agitated, or more. Consider the
ways in which facial features react as a whole when expressing emotion.
111
How does the body communicate in art? As important as facial clear that this figure, perched on a rocky incline with one arm thrust
expressions are, their impact is enhanced and carried forward by into the air and the other set for stability, is in trouble and asking for
the expressive gestures of the hands and body — by the “language” help. In contrast, spontaneous flowing lines capture the attitudes of
of the human form itself. the figures in the rough sketches shown opposite, created in pencil
In the sketch below by Austin Briggs, additional details are not and ink, communicating a sense of relaxation and languor.
necessary to give us a sense of what is going on. It seems abundantly
Proof 1
112
(Opposite)
Figure on rocks
Ink on paper
Proof 1 2C
113
(Right)
Figure studies
Young Men in Group
Pencil and colored
pencil on paper
Proof 1 2C
114
Proof 1
115
Jon Whitcomb
Hand studies
Ink on paper
Proof 1 2CT
Of hands, Whitcomb wrote: “Next to faces, people seem to notice hands most in illustrations, and there is a widely
held belief that hands are a better indication of character than faces.” Of course, in Whitcomb’s case, most of his
illustrations involved men and women with impeccably groomed hands. Note the careful arrangement of the graceful
fingers in these studies—they are strong graphic elements that convey the character and status of his subject.
116
by Janet Adams,
McCall’s, July 1954
117
(This page)
Norman Rockwell
Freedom of Worship, 1943
Illustration for
The Saturday Evening Post,
February 27, 1943
Oil on canvas
(Opposite)
Al Dorne
Studies [hand] for
illustration for
Proof 1 2 T
118
T 3C
Proof 1 22CT
119
(Below left)
Advertising study
Pencil on paper
Proof 1 2C
120
121
“Whenever possible,” wrote Austin Briggs, “I study the action or Natural, convincing action is yet another key to successful ri
activity I am illustrating, so that I can be sure my characters look illustration. Viewers must be able to “read” the story or incident R
and move as convincingly as possible. . . . Suppose you are planning with one quick glance at the figures in motion. If they look awk- s
to draw a picture of men planting a tree. It would be easy to fake the ward — or, worse, unrealistic — the impact of the illustration is lost. th
action, of course. But it is much better to go out and watch men doing The founding artists often worked from photographs to achieve as c
the job. Then you will know much better how it is done, and you will much authenticity as possible. As Austin Briggs said, “If . . . you are
have a much better chance of finding an interesting and provocative portraying an action scene, make sure you photograph your models
approach to the subject.” actually in action. It’s nearly impossible to predict what will happen
Briggs also saw the value of drawing the figure in total, even if just to clothes — or to the body either, for that matter — in real action.”
a portion of it appeared in his final illustration. He planned to use Norman Rockwell embraced that method of working, as illustrated
the pose below for a partially hidden figure, but felt it was “essential in Liberty Girl, a determined World War II worker who is ready
to draw the whole . . . so that it would be soundly constructed from the to take on any task. In both Rockwell’s photograph and his draw-
ground up.” ing (opposite), the model is propelled forward in motion, and her
Austin Briggs
Man Planting
Ink on paper
body, emphasizing
volume and the
form beneath his
subject’s clothing.
122
Norman Rockwell
Liberty Girl, 1943
Photo and cover study for
The Saturday Evening Post,
Proof 1
September 4, 1943
Charcoal on paper
123
H
ca
in
T
ta
th
m
fr
T
th
an
p
al
to
n
th
le
to
a
an
Robert Fawcett
Advertising studies for Ice Cutter
Charcoal, pencil, and conte crayon on paper
124
125
M
G
Jon Whitcomb
Boy at Party
Cover illustration for
Good Housekeeping,
Proof 1
March 1940
Gouache on board
A
ve
p
d
Jon Whitcomb co
Boy Reading in
Cover illustration for Good Housekeeping, January 1941 co
le
In this portrayal of a young boy reading, Whitcomb e
Proof 1
128
129
F
C
A
Artist unknown
Famous Artists Course
Color studies
Acrylic on canvas
130
Proof 1
132
133
134
135
136
July 1939
Oil on board
137
138
Proof 1 2CT
139
140
141
142
Write a note to a friend or family member without the use of words by creating
a message that conveys emotion through color.
• Cut six 8 x 8-inch (20 x 20 cm) squares of illustration board as substrates for
this experiment.
• Choose a color medium, whether oil, gouache, or watercolor paint, or a dry
medium like pastel, colored pencil, or oil pastels, with a range of colors available
for direct use or mixing.
• Make a list of six distinct emotions that you may wish to convey to someone else
in a color note — from love and tenderness to anger, frustration, joy, or sadness.
• Without concern for composition or form, let your mind and imagination roam free,
depicting each of the emotions you have delineated individually through the use
of color. Proof 1 2 T
• When you are done, place your color notes side by side to analyze their differences
and the part that color played in communicating emotion. Then share your notes
with friends to see how they interpret what you created.
143
John Atherton
Book illustration for The Crock of Gold
Proof 1
by James Stephens
Gouache and ink on board
144
Austin Briggs
Proof 1
Playing Bocce
Mixed media on board
145
Stevan Dohanos
Bird
Proof 1
146
Albert Dorne never had formal art training. A quick study, he worked at
an unpaid art studio job to acquire knowledge of business and
developed his own techniques to achieve results, meet deadlines,
and please clients. He started each project by creating a “comp,”
or comprehensive drawing. Once he had the client’s approval, he
would make a careful and complete pencil drawing. After transferring
his image to illustration board, Dorne began the painting process,
achieving striking results in record time by outlining forms in
black line for emphasis and turning to colored inks and dyes. With
self-deprecating humor, Dorne explained his approach: “Very early
in what I like to refer to as my artistic career, I built up an immunity
to complicated techniques that call for A) Reading a lot, B) Experi-
mentation, C) Making a mess of a job because I couldn’t handle the
medium, and D) Having to do the whole thing over. All of this may
sound like an attempt to excuse my lack of technical knowledge. It is.”
Dorne also increased his working efficiency by hiring assistants
to handle the business side of his career, realizing that his time was
more profitably spent at the drawing board. However, no matter
how many assistants he had, he was adamant about doing all his
own artwork. He spent long days at work, conferring with clients
by phone, since meeting them in person would be too time-consum-
ing. His fellow artists marveled at the pace of his work. Clippings,
tearsheets, sketches, and notes collected by his assistants were
kept close at hand to lend verisimilitude to any subject he might
be called on to illustrate — from city scenes, which were familiar
to him, to farm animals, which were not.
Al Dorne Proof 1 2 T
Story illustration for
The Quarter Pound-Loss
by Hazel Heckman,
Collier’s, July 19, 1952
147
brush with a blunt point and ink that was designated as waterproof —
though he did dilute it with water so that it made a dark gray line.
For painting, he preferred flat sable oil brushes, 1 inch (2.5 cm) wide
and well worn, sometimes with long hair. Fawcett liked his painting
brushes to have long handles so that he could stand well away as he
was working, to be able to see the design more clearly. He felt that he
achieved his most successful results when following a technique used
by the Old Masters, who “glazed color over a black and white under-
painting until they had all the richness they desired, then articulated
with opaque tempera or oil the spots which needed clarification.”
Robert Fawcett
Story Illustration for
How a Secret Deal
Prevented a Massacre
at Ole Miss
by George B. Leonard,
T. George Harris, and
Proof 1
Christopher S. Wren,
Look, December 31, 1962
148
pipe cleaners, painting knives, a wire brush, painting rollers, and even
dental tools.
When an assignment called for color, Helck usually worked in
gouache, one of the most water-soluble of all water-based mediums
compared to tempera and casein, which are water-resistant when dry.
e In the early stages of a gouache painting, he used a roller to create
large areas of flat color. When dry, he transferred his pencil drawing
onto the color surface. This had the effect of organizing his picture
into logical relationships, and from there he developed the details.
Although he usually didn’t use oil for commercial work, his procedure
in that medium was similar. He began with a pencil or ink drawing,
then laid over repeated washes of thinned-out oil color, creating a
gradual buildup of depth and texture.
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Peter Helck
Cornstalks in a field
Ink and gouache on board
149
Fred Ludekens
Story illustration for
The Innocent and the Guilty
by Norman Katov
Proof 1
150
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Alfred Charles Parker
Woman with Lily,
Cover illustration for
Cosmopolitan, April 1949
151
For Norman Rockwell, the charcoal drawing was the perfect intermediary B
step between his rough thumbnail concept study and his final oil c
painting. By the mid-1930s, his meticulous artistic process also w
included the careful selection of local models, who were coaxed into c
poses that suited his narratives and then photographed to capture fr
impossible-to-hold gestures and expressions. The resulting photo- w
graphs were arranged and projected onto drawing paper with the aid m
of a Balopticon, a still projection lantern that became an important a
compositional tool for the artist. While many artists used projection
devices surreptitiously in their process, Rockwell was very up front h
about the Balopticon’s usefulness. Although he claimed to feel guilty c
about it, he said, “I comfort myself with the thought that many of the w
great painters used aids to drawing: the camera obscura, the camera in
lucida, mirrors, et cetera.” p
For Rockwell’s charcoal drawing, composed at the same size as h
the final painting, he worked on architect’s detail paper, which has c
“a slight sizing on the surface so, before I draw, I go over it very
thoroughly with a kneaded eraser. Then all areas will take the charcoal
uniformly.” As for charcoal, he worked with Fusains Rouget No. 3
sticks and Wolff’s carbon pencils, a mixture of charcoal and graphite,
which were blended with his thumb and fingers rather than a paper
stump or cloth. After completion, Rockwell’s charcoal drawing was
then photographed, and his photographic prints became substrates
for color studies created in oil.
Once Rockwell’s final image was transferred to canvas, he created
an underpainting in a single color, such as raw umber or vermillion,
diluting and wiping his paint with rags to capture areas of light and
dark. His underpainting was sealed with French retouching varnish
so that his later work would not disrupt it. He then went on to rapidly
lay in prominent colors. “Don’t do this lay-in too carefully,” he said.
“You want some accidents to play with.” Rockwell preferred Winsor &
Newton, and sometimes Shiva oil paints, arranged on a standing
glass palette from warm (left) to cool (right). Depending upon his
artistic goals, he moved between an impasto or opaque method of
painting and a traditional glazing approach, in which layers of thin
washes of color are applied over the underpainting to achieve richness
and depth.
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Norman Rockwell
Posing as a model and study for The Common Cold:
The All Out Remedy for the Patient Who Is All In, 1945
Illustration for The Saturday Evening Post, January 27, 1945
152
y Ben Stahl’s preferred tools for sketching were black chalk, grease
crayon, or pencil on smooth bond. Sometimes, he added a casein
wash or brush and ink. In his drawings, he created tone by dipping
charcoal into india ink, then smudging it on paper, a trick he learned
from Peter Helck. Stahl often worked in casein paint, a fast-drying,
water-soluble medium derived from milk protein. Stahl said, “I’ve
mixed just about everything with casein, from india ink to oil color,
and have never found a combination that didn’t work.”
At the beginning stages of a painting in casein, Stahl would make
his preliminary drawing on a toned surface with a No. 5 sable water-
color brush. At this point, he handled the casein the way he would
watercolor — transparently. After the drawing was established, he laid
in the first tones with bristle brushes. At first, Stahl used very wet
paint, but as the painting progressed and the details were refined,
his paint became drier and thicker, giving him more control. He
continued with bristle brushes, because he needed a tool that would
Ben Stahl
Sketch, Woman with
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Wine Glass
Pencil on paper
153
154
Jon Whitcomb freely admitted that his “pet” medium was watercolor,
both transparent and opaque. In fact, he wrote, “I regret that I am
completely unskilled in the medium of oils, [even though] there
are effects possible in oil painting that are not feasible in any other
medium.” However, this preference did not really limit the scope of
his production, as he found many ways to vary his effects by exploit-
ing his favorite mediums and even combining them.
For painting in watercolor, Whitcomb used opaque Winsor &
Newton Designers Colors (gouache) and casein white on Whatman
illustration board. As a glamour illustrator, Whitcomb was known for
his pictures of beautiful women, handsome men, and celebrities, so
his techniques for creating realistic and appealing faces were well
developed. His advice for blending skin tones from light to shadow:
“Adjacent light and dark areas are blended with a bristle brush which
has been dipped in an intermediate tone. This works best when the
paint is more dry than wet. For even smoother effects some casein
medium can be mixed with the color. This slows up drying and gives
you more time to work.”
Whitcomb liked to paint sitting down; everything in his studio
was on wheels so it could be moved around as needed. As palettes,
he used butcher trays with a white enamel finish, as did a number of
his fellow artists. He claimed not to be particular about brushes, but
said, “I like them when they are new and hate them when the point
o has worn off.” As for colors, he preferred to use them straight from the
tube, lined up beside him in color-spectrum order. “It seems to me
that no mixture of red and yellow on the palette is ever as bright as
the manufacturer’s orange. Mixing the stuff is always a last resort.”
His working method was the result of long years of experience at
turning out advertising illustrations on tight deadlines. He described
the process this way: “I like to work all over a drawing at once so I
can keep a color and tone balance across the whole thing. . . . Several
times during the progress of a drawing, I spray it with a thin film
of lacquer. This keeps pencil marks from rubbing off and the early
layers of watercolor from mixing with whatever I feel like putting
on next. The fixative also keeps certain colors from bleeding through
lighter washes applied later on top.”
Jon Whitcomb
Story illustration for Julie by Ruth Babcock,
Proof 1
155
Stephanie Haboush Plunkett is the deputy director and chief curator of Norman Rockwell Museum. Born and raised T
a
in Brooklyn, New York, she is the recipient of a bachelor of fine arts degree from Pratt Institute and a master of fine C
arts degree from the School of Visual Arts, and has served as the curator of many exhibitions exploring the art of 4
Norman Rockwell and the field of illustration. Plunkett began her professional career in the field of museum education
S
at the Brooklyn Museum, where she designed and taught programs for children, school groups, and families, and she has
also held positions at the Brooklyn Children’s Museum and the Heckscher Museum of Art in Huntington, New York.
She lives in Pittsfield, Massachusetts.
Magdalen Livesey is president and managing editor of Cortina Learning International, Inc., publishers of distance learning
materials in foreign languages and English as a second language and of the Famous Artists Schools (FAS) Courses in A
painting and commercial art, writing, and photography. She has worked closely with the FAS guiding faculty on updates to
the classic art courses while supervising the publication of online versions of the Art Foundations, Painting, Illustration/
Design, and Cartooning courses. She lives in Wilton, Connecticut. N
A
N
About Norman Rockwell Museum
th
Norman Rockwell Museum, located in Stockbridge, Massachusetts, holds the largest and most significant collection of L
art and archival materials relating to the life and work of legendary American illustrator Norman Rockwell and a growing
A
collection of original illustration art that reflects the vibrancy, evolution, and resilience of the field — from the emergence
N
of printed mass media in the mid-nineteenth century to the innovations of digital media today. Illustration is the art of 3
the people — at once the most democratic and influential form of art. Through our dedication to this expansive body of
A
materials, which have reflected and shaped American popular culture, we seek to examine the nature of published images
C
and their integral presence as artistic and cultural artifacts through time. Visit www.nrm.org.
O
T
U
Il
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(b
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156
The copyrighted images appearing on the following pages are Page 106
reproduced by permission, © The Norman Rockwell Family Gossips photomontage designed by Ron Schick.
Agency, all right reserved: pages 12, 25, 28, 29, 37, 45, 51, 67, 84, 88,
93, 97, 104, 105, 107, 118, 141, 152. Page 147
Quote courtesy of David Apatoff, Albert Dorne: Master
The copyrighted images appearing on the following pages Illustrator, Auad Publishing, 2013.
are © SEPS: Licensed by permission of The Curtis Publishing
Company, Indianapolis, IN, all right reserved: pages 20, 23, 26,
44, 52, 65, 74, 75, 76, 83, 89, 92, 100, 110, 142, 150.
ARTWORK CREDITS
Other Collections
The D.B. Dowd Modern Graphic History Library, Washington
University, in St. Louis, MO: pages 18, 39, 70 (top), 101, 109, 142
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157
ALCOA advertising illustration (Peter Helck), 58 Two Women Talking study, 108
American Airlines “woman dressed in bathing suit and overcoat” sketch, 33
Grandmother Arrives for a Visit (Austin Briggs), 19 Woman in Crowd, 116
There’s nothing like it on Earth for traveling with a baby! Young Men in Group study, 114
(Alfred Charles Parker), 39
The American Magazine Chevrolet advertisement illustration (Peter Helck), 75
Always with Me (Alfred Charles Parker), 129 Collier’s magazine
I’ll Never Let You Go (Austin Briggs), 36 The Kid’s in Town (Albert Dorne), 119
Atherton, John The Quarter Pound-Loss (Albert Dorne), 147
boat studies, 35 Six Greedy Loafers (Albert Dorne), 21–22
doodle sketches, 43 Cosmopolitan magazine
Holiday magazine illustration, 70 The Affair (Jon Whitcomb), 138
Holiday magazine study, 70 Forgiven (Harold von Schmidt), 66
The Crock of Gold illustration, 144 A Matter of Life and Death (Austin Briggs), 115
Duck Hunters studies (1953), 86 Woman with Lily (Alfred Charles Parker), 151 G
materials and methods, 144
Present, Scottie Dog in Gift Box (1938), 87 Dohanos, Stevan
Samson and Delilah (film) and, 10–11 Bird, 146
Self-Portraits as Fisherman (1948), 29 lighthouse studies and painting, 48 H
United Airlines poster illustration, 55 Mailman (1944), 89
United Airlines poster studies, 56 materials and methods, 146
No Passing (1954), 23
Briggs, Austin Samson and Delilah (film) and, 10–11
American Airlines advertisement, 19 Variations on a Window, 57
Charleston, South Carolina studies, 31 Dorne, Albert
compositional sketches, 62–63 advertising illustration study, 72–73
Crisis in the House study, 94 advertising study, 120
Father and Daughter on Train, 25 facial development studies, 102
figure studies, 112–113, 119 Facial Expressions, 111 H
gestural studies, 54 Famous Artists School and, 10
Grandmother Arrives for a Visit (1950), 19 figure studies (1948), 120 L
I’ll Never Let You Go (1948), 36 Group Drinking Coffee study, 30
The Innocent Daredevils illustration (1950), 26 The Kid’s in Town illustration (1953), 119
“man painting at easel” sketch, 33 Magician study, 125
Man Planting study, 122 Man at Bar Reading Newspaper study, 30
Mary Pushed Her Fists into the Pillow and Pushed Herself Up materials and methods, 147
(1967), 69 The Quarter Pound-Loss (1952), 147
materials and methods, 145 Samson and Delilah (film) and, 10–11
A Matter of Life and Death illustration, 115 Six Greedy Loafers studies (1955), 21–22
A Matter of Life and Death study, 115 L
Men Talking study, 114 Famous Artists School L
My Love Will Come illustration (1948), 76 color studies, 130, 131, 132–133, 134–135 L
My Love Will Come studies (1948), 76 founding faculty, 10–11 L
New York Central Railroad advertisement, 25 hand study, 121
One More for the Skylark illustration, 65 Head and Hands lesson, 111 L
One More for the Skylark studies, 64–65 Famous Artists Magazine studies and illustration
Playing Bocce, 145 (Alfred Charles Parker), 38
“restaurant interior” sketch, 46 Fawcett, Robert
Samson and Delilah (film) and, 10–11 character study, 35
Saturday Evening Post illustration (1950), 100 doodle sketches, 42
Saturday Evening Post study (1950), 100 The Fall of the Alamo (1948), 68
“seated man” studies, 108 Five Men’s Heads study, 53
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