Scribd
Upload
112 views1 page

Paper Code: US03SBCA23 Title of Paper: E - Commerce

This document outlines the syllabus for a semester 3 BCA course on E-Commerce. It includes 4 units covering introduction to E-commerce, E-commerce business models, electronic marketplaces, and customer relationship management. Each unit is assigned a weighting and describes the topics to be covered in detail.

Uploaded by

jimit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
112 views1 page

Paper Code: US03SBCA23 Title of Paper: E - Commerce

This document outlines the syllabus for a semester 3 BCA course on E-Commerce. It includes 4 units covering introduction to E-commerce, E-commerce business models, electronic marketplaces, and customer relationship management. Each unit is assigned a weighting and describes the topics to be covered in detail.

Uploaded by

jimit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

SARDAR PATEL UNIVERSITY

Programme: BCA
Semester: III
Syllabus with effect from: June 2019
Paper Code : US03SBCA23
Total Credit: 2
Title of Paper: E - Commerce

Lectures per week :2 Exam Duration: 2 hrs


All units carry equal weightage.

Unit Description in detail Weighting (%)


I Introduction To E-Commerce
Definition, communication perspective, business process perspective,
service perspective
Classification by nature of transaction : B2B, B2C, C2C, C2B, Non business
EC, Intra-business EC 25%
Classification of EC Applications: electronic market, inter organizational
system, customer services
Benefits to organizations, consumers, and society
Limitations of EC, framework of EC, future of EC
II E-Commerce Business Models
Introduction, eight key ingredients of a business model, major B2C and B2B
business models, Introduction to M-Commerce 25%

III Electronic Marketplaces


Marketspace components, types of electronic markets (electronic
storefronts, electronic malls, types of stores and malls)
Portals and their types, role of intermediaries in E-markets, E-market 25%
success factors, competitive factors, impact of E-Market on organizations
(marketing, HR, manufacturing, finance and accounting)

IV Customer Relationship Management (CRM)


CRM : meaning, types of CRM, benefits and limitations of CRM, issues in
CRM implementation, classifications of CRM applications, one-to-one 25%
marketing (personalization, collaborative filtering, customer loyalty, trust)

Basic Text & Reference Books :-


1. Electronic Commerce : A managerial Perspective Efraim Turban, Jae Lee, David King, H Michael
Chung (Pearson Education.)
2. E-Commerce – Business, Technology, Society Kenneth C Laudon, Carol Guercio Traver (Pearson
Education)

Page 1 of 1

You might also like