Mid-term test ICE level 3 rubric
Excellent(21-25) Very Good (16-20) Sufficient (10-15) Poor (0-5)
Introduction An overview of the company is An overview of the company is An overview of the company is An overview of the
provided which includes provided which includes a large provided but is lacking company is not provided.
information regarding the reason portion but not all of the requested significant pieces of the
for starting, basic activity, information. requested information.
company focus, goods and/or
services provided, primary
customers, and location.
Product/Service Product/Service mix was clearly Product/Service mix was clearly Product/Service mix was Product/Service mix was
discussed and included a discussed and included a complete partially discussed and seemed partially discussed or some
complete line of product/service line of product/service offerings. to lack a complete line of was omitted. Explanation of
offerings and included reasoning Explanation of how your products product/service offerings. how your products will be
for the selection. Includes will be competitive was unclear. Explanation of how your competitive is missing.
explanation of how your products products will be competitive
will be competitive. was missing.
Market Analysis Marketing of the business was Marketing of the business was Marketing of the business was Marketing of the business
thoroughly discussed including discussed including the partially discussed including was partially discussed but
the identification of the target identification of the target market some but not all of the lacked mention of any
market and how they will be and how they will be reached, following: identification of the specific information.
reached, customer needs and customer needs and product target market and how they
product characteristics, pricing, characteristics, pricing, distribution, will be reached, customer
distribution, promotion. promotions. needs and product
characteristics, pricing,
distribution, promotions.
Business Challenges, the way to overcome Challenges, the way to overcome Challenges, the way to Challenges, the way to
Development them, and future projections are them, and future projections are overcome them, and future overcome them, and future
Strategy clearly defined and well defined and explained although the projections are defined and projections are not written
explained. definition and explanation are explained, but there are a lot clearly. The might even be
missing some details. of details that are not included. absent from the project.
Writing skills There are no significant errors in There are some errors in spelling, It takes efforts to understand The writing is very hard to
spelling, grammar, punctuation grammar, and punctuation use. The the writing. The errors in understand.
use. The writing is well organized organization is somewhat easy to spelling, grammar, and
using appropriate conjunctions follow with some missing punctuations interfere with the
and transitions. It is easy to conjunctions and transitions. It is meaning of the writing.
follow. clear, but somewhat choppy. Conjunctions and transitions
are present but very limited.
Adapted from: https://www.rcampus.com/rubricshowc.cfm?code=W523C3&
