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    Consumer Persona For An Epos

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    Nisha Prakash
    Karan is a 27-year-old businessman who wants to expand his family's successful fast food business in India using new technology, but his risk-averse father and uncle prefer maintaining the status quo; Karan is frustrated but believes using a new POS system called Plutus Smart can help improve the customer experience, collect feedback, and convince his elders to support his expansion plans.

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    Consumer Persona For An Epos

    Uploaded by

    Nisha Prakash
    50 views2 pages
    Karan is a 27-year-old businessman who wants to expand his family's successful fast food business in India using new technology, but his risk-averse father and uncle prefer maintaining the status quo; Karan is frustrated but believes using a new POS system called Plutus Smart can help improve the customer experience, collect feedback, and convince his elders to support his expansion plans.

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    Consumer Persona for an Epos

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    Karan is a 27-year-old businessman who wants to expand his family's successful fast food business in India using new technology, but his risk-averse father and uncle prefer maintaining the status quo; Karan is frustrated but believes using a new POS system called Plutus Smart can help improve the customer experience, collect feedback, and convince his elders to support his expansion plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views2 pages

    Consumer Persona For An Epos

    Uploaded by

    Nisha Prakash
    Karan is a 27-year-old businessman who wants to expand his family's successful fast food business in India using new technology, but his risk-averse father and uncle prefer maintaining the status quo; Karan is frustrated but believes using a new POS system called Plutus Smart can help improve the customer experience, collect feedback, and convince his elders to support his expansion plans.

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    © All Rights Reserved
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    Userforge

    Karan Deep Arora


    Hip Happy Happening

    Age Education Location Income


    27 B.com New Delhi 60000

    Quote

    Live Life Kingsize".

    Goals

    Own one restaurant in every city of India by 2025


    Touch every continent by 2020
    Own a Ducati before turning 30

    Story

    Karan is a second generation Businessman. He joined his family business after


    completing his graduation from Kirorimal College. His dad and uncle set up a
    sweet shop in early 70's which grew to a fast food joint serving South Indian,
    Chinese and Chat. It is a two floor joint and does brisk business.

    Karan is inspired by use of technology in dining business that he experienced


    on his trip to Europe for his Honeymoon and wants to bring it to India, along
    with the idea of expansion in Gurgaon, Noida and South Delhi. He wants to
    expand into fusion food and fine dining but his risk averse dad and uncle veto
    the concept. They want to continue with the statusquo and also feel that
    expansion plans need to be taken forward slowly, perhaps with another joing
    opening in Noida, which should be take care by Karan.

    Karan is frustrated but persistent. He has recently used Plutus Smart on one of
    his outings with his friends to a upmarket crafted Beer joint and delighted with
    the experience. He believes that it will greatly help him collect the customer
    feedback and implement new ideas.

    He also thinks that he can use it it multiple ways, such as asking customer his
    favorite dish and then offering it to surprise his customer, the next time they
    visit. He can think of many instances where he feels that he can use this POS
    to delight his customers and take their loyalty to next level.

    Perhaps, that will convince his Dad. Also, he feels that the price point is right
    as he gets much more out of this terminal at a minimal cost every month. For a
    small difference, the offerings are huge and possibilities excite Karan.

    Frustrations
    Karan is dependent on his elders for permission but believes in the power of
    pestering.

    Older generation does not understand the value of this terminal but Karan gets it.
    Cash is still king for Karan's dad.

    Pain Points

    Slower payment system slows down the business.


    Customers get frustrated and leave the shop. This is a loss to the business.

    Motivators

    Instant customer feedback is something that he loves and believe that it can be a
    game changer in the food business.
     Karan is sold on the daily settlement feature and believes that for an added little
    extra cost, this is a small price to pay.

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