Company Overview

Housing development finance Corporation limited (HDFC) an Indian financial conglomerate

based in Mumbai, India. It is a major provider of finance of housing in India. It also has a presence
in banking, life and general insurance, asset management, venture capital, realty, education,
deposits and education loans.

It was founded in 1977 as the first specialized mortgage company in India. HDFC was promoted
by the Industrial Credit and Investment Corporation of India. Hasmukhbhai Parekh payed a new
role in the foundation of this company. In 2000, HDFC Asset Management company launched its
mutual fund schemes. In the same year IRDA granted registration to HDFC Standard Life
Insurance, as the first private sector life insurance company in India.

Product and Services

Life insurance

The company has been providing life insurance since the year 2000, through its subsidiary HDFC
Standard Life Insurance company Limited. It offers 33 individual products and 8 group products.
It uses the HDFC group network to cross sell by offering customized products. It operates out of
451 offices across India serving over 965 locations. It had a market share of 4.6% of life insurance
business in India as of 30 September 2013. HDFC Life has over 15,000 employees.

General insurance

The company offers general insurance products such as: Motor, health, travel, home and personal
accident in the retail segment which accounts for 47% of its total business and Property, marine,
aviation and liability insurance in the corporate segment.
Mutual funds

HDFC provides mutual fund services through its subsidiary HDFC Asset Management Company
Limited. The average Assets Under Management (AUM) of HDFC Mutual Fund for the quarter
Jul-13 to Sep-13 was INR 1.03 trillion.

Mortgage

The company provides housing finance to individuals and corporates for purchase/construction of
residential houses. It is one of the largest providers of housing loans in India. In its Annual Report
for financial year 2012-13, the company has disclosed that it had disbursed approx. INR 456,000
crores in 35 years of its existence for a total of 4.4 million housing units. The average loan profile
amounts to INR 2.18 million (US$35,160) which lasts for about 13 years and covers approx. 65%
of actual property value.

Deposits

For over three and a half decades, HDFC has delivered consistent performance with its Fixed
Deposits. HDFC has earned the trust of more than 6 lac depositors.

HDFC has received AAA ratings for its deposits program from two leading credit rating agencies
(CRISIL and ICRA) for 24 consecutive years, thus building utmost trust and confidence amongst
investors and key partners.

Enhanced customer satisfaction has always been at the core of all HDFC product offerings. HDFC
Depositors are serviced through its 420 inter-connected offices spread across India with instant
services provided at 77 deposit centers. HDFC has set high benchmarks of service delivery on a
continuous basis by providing electronic payment facility for interest payment, instant loan against
deposit and many more.

If you are a resident of India, you can choose from a wide range of deposit products with maturities
ranging from 12 to 84 months at competitive rates of interest and with different features to suit the
investment needs of individuals. Senior citizens who are 60 years of age or older are offered an
additional 0.25% p.a. on all deposit products.

Features & Benefits:

 Money can grow with attractive interest rate with flexible tenure.
 FDR can be opened for months ranging from 12 months to 84 months.
 Automatic renewal facility at maturity.
 Loan facility against FDR to meet urgent financial needs
 The customer may avail loan facilities against FDR as security.
 Premature closure facility at savings rate.
 FD Account can be opened both for Individual and Corporate bodies

Operations
HDFC's distribution network spans 474 outlets (including 148 offices of HDFC's distribution
company HDFC Sales Private Limited) which cater to approx. 2,400 towns and cities spread across
India. To cater to Non-Resident Indians, HDFC has office in London, Singapore and Dubai and
service associates in Middle East Countries. In addition, HDFC covers over 90 locations through
its outreach programs. HDFC's marketing efforts continue to be concentrated on developing a
stronger distribution network. Home loans are also sourced through HDFC Sales, HDFC Bank
Limited and other third-party Direct Selling Agents (DSA).

Our Objectives
Primary Objective

To enhance the residential housing stock in the country through the provision of Housing Finance
in a systematic and professional manner, and to promote home ownership.
Aim

Increase the flow of resources to the housing sector by integrating the housing finance sector with
the overall domestic financial markets.

Growth Strategies

 Increase the Return on Equity each year in order to maximize shareholder value.
 Consistently grow the loan book.
 Maintain low Gross Non-Performing Assets (NPAs)
 Maintain a low cost to income ratio by improving operational efficiency.

Awards and Recognition

 HDFC Ltd awarded winner in ‘Financial Institutions/ Non-Banking Financial

Companies/Financial Services’ sector at the Dun & Bradstreet Corporate Award 2017.
 HDFC Ltd ranked 7th and only Indian company in the list of world's top 10 consumer
finance firms by Forbes in 2017 for the third consecutive year.
 HDFC Ltd awarded as India's Leading Housing Finance Company at the Dun & Bradstreet
BFSI Awards 2017
 HDFC Ltd ranks 5th amongst Business Today's 500 India's Most Valuable Companies in
2017.
 HDFC Ltd ranked 4th in the list of 'India's Most Attractive Brand 2017' by TRA Research
in 2017.
 Porter’s 5 forces model

Barriers to entry: Low

 Licensing requirement: The licensing requirements of RBI for NBFCs are not that
stringent as compared to the banks. There are already 11469 registered NBFCs as of
September 2017.

Bargaining power of consumers: High

 Many alternatives: The consumers have got many alternatives for availing credit.
 Large number of NBFCs: The consumers have a large spectrum to choose from.
Threat of substitutes: Moderate

 Banks: NBFCs were actually created by the government of India as it felt the need to
provide banking facilities to the poor and underprivileged who could not get access to
banks. Thus, banks are a perfect substitute for NBFCs.
 Unorganized money lenders: The unorganized money lenders have a strong presence in
the rural markets. They pose a big threat to the NBFCs in the rural areas.

Bargaining power of suppliers: High

1) Many alternatives: The suppliers in this case are the depositors or the NBFC’s funds. The
suppliers have many alternatives at their disposal to invest their money depending on
their risk appetite. E.g.: High risk: stocks, low risk: banks

Intensity of rivalry: High

 Undifferentiated services: The service offerings by NBFCs are almost the same. Thus,
there is a low level of service differentiation.
 Marketing strategies: Due to the increased rivalry among the NBFCs, there has been use
of aggressive selling & intensive marketing strategies by the companies to gain the
market share.
 SWOT Analysis

High on Service Aspect

Extensive Distribution of 546 interconnected offices
Diversified Financial Services
Stable and Experienced Senior Management Team
Trained and Experienced Workforce

Dependence of DSA, although reducing is still high

Low advertising
Increased regulatory coverage
Volatile Business Environment

Operates in unpenetrated business segments with huge growth potential

Greater scope for acquisitions and strategic alliances due to strong financial
position

Economic slowdown
Highly competitive environment
Stringent Government Norms
 Nature of Job
Practical experience is very important to know any job in detail. Internship provide these
opportunities to implement theoretical knowledge on ground. It also allows to observe and
understand the job responsibility as well as identify the strong and weak points of the organization.
I did my internship at HDFC Ltd. Second Floor, Hindustan Times House, 25, Ashok Marg,
Lucknow in the month of May and June. I was under supervision of Mr. Vinay Gupta, Assistant
General Manager- Resources who had closely overseen my learning regularly.

As an intern I engaged myself in different types of works following my job rotation schedule
provided by my supervisor in the bank which includes all the departments.

Different Aspects of Job Description

1. Client Service:

Providing different client services about deposit facilities. Creating a positive environment and
fulfilling the requirements of the client with proper communication.

2. Deposit Opening:

Helping the client in filling the form, attachment of necessary documents. Motivate/Guide
them regarding the selection of right scheme based on requirement and briefing them.

3. The Software used for Deposits (Citrix):

HDFC Ltd. uses software named “Citrix” which is an internal software by which they access
all the information and details (i.e. Customer Details, Customers DAF, etc.). There were some
restrictions for me in using the software.
4. Providing Form 15G/H to the customers:

Provision/Providing of 15G/H forms to the customers in managing their tax deduction on their
request. The customers who do not want their tax to be deducted were provided with 15 G/H
forms on their request. Verification of signature along with scanning is also done.

5. Providing Interest certificate and form 16A:

Interest certificate informs the customer about the amount of interest they have earned on their
deposit in a financial year. Also, customer on their request were provided with proposed
interest which showed the interest income for the current year i.e. the interest they will be
earning in the current year. Form 16A is given to the customer who have not filled the Form
15 G/H to let them know in which quarter tax is deducted on their interest income. If no TDS
certificate in generated from the system, then no tax is deducted.

6. Accepting and verification of deposit forms of individuals and non-

individuals:

This is the major part of the job under which deposit form are submitted and verified with the
documents attached to it. PAN number is mandatory and if the depositor is willing to have a
nominee then the date of birth of the nominee along with his/her relation with the depositor
should be stated. In case of new deposits generation of unique customer number is done by
giving KYC Forms.

7. Renewing Matured fixed deposits:

The matured deposits were renewed either by filling up a renew form or by getting a filled
form printed from the HDFC office in which all the customers’ details were already printed.
On renewal the old deposit certificate is surrendered to the company and a new one with new
deposit number is printed and issued.
8. Issuing Deposit Certificate:

Once the new and renewed certificate are issued their deposit number along with its stationary
number is written on the depositor form and then kept with the other deposit certificates.
Deposits are sent to the customer address who have opted for delivery but for those who have
opted for by hand option the certificate is provided when they come to the office.

9. Payment of matured as well as pre-matured Fixed Deposits:

Customers who are looking for payment after maturity are paid after checking the bank details
provided at the beginning along with the signature of the depositor/depositors (in case there is
more than one depositor). For matured as well as for pre-mature payments the customer must
bring the deposit certificate with the depositor/depositors’ signature but, in case of premature
payments the reason for payment must also be stated at the back of the certificate along with
signature.

10. Payments in Death Case:

In case of death of the depositor the nominee must give all the documents required for KYC
along with a form of change of bank details. After the above documents are provided and bank
details verified, the payment of the matured amount is processed.

11. The visits made during the internship:

There are some areas which were visited under the supervision of my industry mentor in order
to gain better experience with customer dealing

Serial number Institution

1 LPS Vrindawan
2 SKD Vrindawan
3 LPS SouthCity
4 New Public School SouthCity
5 DPS Eldeco
6 APS Academy
7 ASPC
8 Central Public School, Rajni Khand
9 Vishwanath Academy
10 LPC, Ruchi Khand
11 Pioneer Montessori School, Ravi Khand
12 Mary Gardiner, LDA Colony
13 Chiranjiv Bharti, Aashiyana
14 ST. Teresa, LDA Colony
15 ST. Mary’s, LDA Colony
16 Apollomedics Super Speciality Hospital, Alambagh
17 SKD Hospital, Opp Phoenix Mall
18 Greens Medical Centre, LDA Colony
19 Ajanta Hospital and IVF Centre
20 Avadh Hospital
21 Javitri Hospital
22 Suri Medical Foundation Hospital, Indira Nagar
23 Park Diagnostic Centre, Mall Avenue
24 SRMS Functional Imaging and Medical Centre, Gomti Nagar
25 Force Security, Mall Avenue
26 Sardar Patel Post Graduate Institute of Dental & Medical Sciences
27 O.P. Chaudhary Hospital and Research Centre
 Job Analysis

Opening of fresh deposit

Step 1- Accepting of Fresh Deposit Form
This step calls checking of the deposit form which is given by the customer for opening of his/her
deposit with HDFC. These deposit forms are received from three different sources i.e., HDFC
Sales, Individuals and third-party Direct Selling Associates. The form deposited has to be verified
and scanned with all the documents attached with it. Even the form collected can be of for six
different individuals each having different interest rates.

Sources of Deposit Application-

1) Direct Sales Agents: Direct Sales Agents grows new business prospects through cold
calls. They have geographic territories. They know about methods, so they collaborate
with existing clients to build offers of the company’s products and administrations. These
are the operators enlisted by the company to get the new business and get commission in
return.

2) Individuals: The customer themselves bring the form in order to open their deposit
with HDFC. They come with the form filled along with all the documents which have to
be attached with the deposit form.

3) Direct Sales Team: The activity duty of direct sales team resembles coordinate sales
agents. They additionally have the duty to bring new customers and applications and
make new business for the organization. Be that as it may, not at all like Direct Sales
Agents, they are not required to visit the customers.
HDFC Ltd. Offers total of 6+types of deposits with in-terest rates as follows-

1. Deposit for Individual

Special Deposits (Fixed Rates) upto Rs. 2 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
33 7.70% 7.75% 7.83% 7.98% 7.98%
66 7.70% 7.75% 7.83% 7.98% 7.98%

Premium Deposits (Fixed Rates) upto Rs. 2 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
15 7.55% 7.60% 7.68% - 7.83%
22 7.65% 7.70% 7.78% 7.93% 7.93%
30 7.60% 7.65% 7.73% 7.88% 7.88%
44 7.65% 7.70% 7.78% 7.93% 7.93%

Regular Deposits (Fixed and Variable Rates) upto Rs. 2 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.50% 7.55% 7.63% - 7.78%
24-84 7.50% 7.55% 7.63% 7.78% 7.78%

Regular Deposits (Fixed and Variable Rates) exceeding Rs. 2 crore upto Rs. 10 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.65% 7.70% 7.78% - 7.93%
24-84 7.65% 7.70% 7.78% 7.93% 7.93%
 Regular Deposits (Fixed and Variable Rates) exceeding Rs. 10 crore and below Rs. 25 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.70% 7.75% 7.83% - 7.98%
24-84 7.70% 7.75% 7.83% 7.98% 7.98%

Regular Deposits (Fixed and Variable Rates) exceeding Rs. 25 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.80% 7.85% 7.93% - 8.08%
24-84 7.80% 7.85% 7.93% 8.08% 8.08%

Eligibility:
 Resident Individual
 Minor through guardian
 Hindu Undivided Family (who is not a tax-resident of any country other than India).

Documents Required: Following documents are required by an individual to open a fixed

deposit.
 Dully filled Application Form
 KYC Form if the depositor is a new depositor
 Pan card (mandatory)
 Address proof (Aadhar, Driver License, etc.)
 One cancelled cheque
 Passbook photocopy if the cheque doesn’t have the name of the customer printed
on it.
 2. Deposit for NON-Individual (Institutions and Trusts)
Special Deposits (Fixed Rates) upto Rs. 2 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
33 7.75% 7.80% 7.88% 8.03% 8.03%
66 7.75% 7.80% 7.88% 8.03% 8.03%

Min. Amt 40,000 20,000 20,000 20,000 20,000

Premium Deposits (Fixed Rates) upto Rs. 2 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
15 7.70% 7.75% 7.83% - 7.98%
30 7.70% 7.75% 7.83% 7.98% 7.98%

Regular Deposits (Fixed and Variable Rates) upto Rs. 2 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.60% 7.65% 7.73% - 7.88%
24-84 7.60% 7.65% 7.73% 7.88% 7.88%

Regular Deposits (Fixed and Variable Rates) exceeding Rs. 2 crore upto Rs. 10 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.65% 7.70% 7.78% - 7.93%
24-84 7.65% 7.70% 7.78% 7.93% 7.93%
 Regular Deposits (Fixed and Variable Rates) exceeding Rs. 10 crore and below Rs. 25 crore
“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.70% 7.75% 7.83% - 7.98%
24-84 7.70% 7.75% 7.83% 7.98% 7.98%

Regular Deposits (Fixed and Variable Rates) exceeding Rs. 25 crore

“Period “Monthly “Quarterly “Half-Yearly “Annual “Cumulative
(Months)” Income Plan” Option” Option” Income Plan” Option”
12-23 7.80% 7.85% 7.93% - 8.08%
24-84 7.80% 7.85% 7.93% 8.08% 8.08%

Eligibility:
 Charitable Trusts
 Religious Trusts
 Educational Institutions
 Association of Persons
 Co-operative Societies
 Partnership Firms

Documents Required: List of documents to be submitted by various categories of

customers for KYC

Categories Documents

“Partnership Firms” “Certified true copy of the following documents:”

(i)“Certificate of Registration issued by Registrar
“Detailed information about the following should
of Firms”
be submitted”
(ii)“Partnership Deed”
(i) “Legal Name used” (iii) “PAN Card”
(ii) “Complete Address of firm” (iv) “Power of Attorney granted to a partner or an
(iii)“Names of all partners and their addresses” employee of the firm to transact business on its
(iv)“Telephone numbers of the firm and partners” behalf”
(v) “Any officially valid document identifying the
partners and persons holding the Power of
Attorney and their addresses”
(vi) “Telephone bill in the name of firm/partners”

“Certified true copy of the following

“Association of Persons”
documents:”
“Detailed information about the following should
(i) “Certificate of Registration if registered”
be submitted:”
(ii) “PAN Card’
(i) “Legal Name used”
(iii) “Power of Attorney granted to transact
(ii) “Complete Address of Association”
business on its behalf”
(iii) “Names and addresses of the founder, the
(iv) “Any officially valid document identifying
directors/managers of the association”
the persons holding the Power of Attorney and
(iv) Telephone numbers of the managing
their addresses.”
committee”
(v) “Resolution of the managing body of the
association”
(vi) “Telephone bill in the name of association.”

“Certified true copy of the following documents:”

“Co-operative Societies”
(i) “Certificate of Registration issued by Registrar
“Detailed information about the following should
of Co-operative Society”
be submitted:”
(ii) “PAN Card”
(i) “Legal Name used”
(iii) “Resolution passed by the managing
(ii) “Complete Address / Telephone Numbers of
committee”
the Society”
(iv) “Telephone bill in the name of the society”
(iii) “Name and addresses of the Chairman, (v) “Rules & Regulations/Bye Laws”
Secretary, Treasurer and the members”

“Certified true copy of the following documents:”

“Trusts & Foundations”
(i) “Certificate of Registration issued by the
“Detailed information about the following should
Charity Commissioner”
be submitted:”
(ii) “PAN Card”
(i) “Names and addresses of the Trustees, Settlers,
(iii) “Trust Deed”
Beneficiaries and signatories”
(iv) “Power of Attorney granted to transact
ii) “Names and addresses of the founder, directors
business on its behalf”
/ managers / beneficiaries of the trust”
(v) “Resolution of the managing body of the
(iii) “Telephone/fax numbers”
Trust”
(vi) “Telephone bill in the name of Trust”
(vii) “Proof of Identity & Residence of Partners /
Trustees / Settlers / Beneficiaries / Signatories.”

“Certified true copy of the following documents:”

“Companies”
(i) “Certificate of Registration/Incorporation
“Detailed information about the following should
issued by the Registrar of Companies”
be submitted:”
(ii) “Memorandum & Articles of Association”
(i) “Name of the Company”
(iii) “PAN allotment letter/card”
(ii) “Principal place of business”
(iv) “Resolution of the Board of Directors to open
(iii) “Mailing address of the company”
an account and identification of those who have
(iv) “Telephone/Fax numbers”
authority to operate the account”
(v) “Power of Attorney granted to its managers,
officers or employees to transact business on its
behalf”
(vi) “Telephone Bill”
 3. Deposit for NRI

Special Deposits (Fixed Rates) upto Rs. 2 crore

Period Monthly Quarterly Half-Yearly Annual Income Cumulative
(Months) Income Plan Option Option Plan Option
33 7.70% 7.75% 7.83% 7.98% 7.98%

Premium Deposits (Fixed Rates) upto Rs. 2 crore

Period Monthly Quarterly Half-Yearly Annual Income Cumulative
(Months) Income Plan Option Option Plan Option
15 7.55% 7.60% 7.68% - 7.83%
22 7.65% 7.70% 7.78% 7.93% 7.93%
30 7.60% 7.65% 7.73% 7.88% 7.88%

Regular Deposits (Fixed and Variable Rates) upto Rs. 2 crore

Period Monthly Quarterly Half-Yearly Annual Income Cumulative
(Months) Income Plan Option Option Plan Option
12-23 7.50% 7.55% 7.63% - 7.78%
24-36 7.50% 7.55% 7.63% 778.00% 7.78%

Regular Deposits (Fixed and Variable Rates) exceeding Rs. 2 crore upto Rs. 10 crore
Period Monthly Quarterly Half-Yearly Annual Income Cumulative
(Months) Income Plan Option Option Plan Option
12-23 7.65% 7.70% 7.78% - 7.93%
24-84 7.65% 7.70% 7.78% 7.93% 7.93%
 Regular Deposits (Fixed and Variable Rates) exceeding Rs. 10 crore and below Rs. 25 crore
Period Monthly Quarterly Half-Yearly Annual Income Cumulative
(Months) Income Plan Option Option Plan Option
12-23 7.70% 7.75% 7.83% - 7.98%
24-84 7.70% 7.75% 7.83% 7.98% 7.98%

Eligibility:

 Non-Resident Individuals and person of Indian origin resident outside India holding
PIO Card.
 Deposits would be accepted for a maximum period of 3 years.

Documents Required:

 Latest photograph

 Certified copy of the proof of identify

 Certified copy of the proof of address

 Double Taxation Form

Deposit Amount upto Rs.20 crore

Monthly Quarterly Half-Yearly Annual Cumulative

Period Income Plan Option Option Income Plan Option
31-90 - - - - 6.50%
91-180 - - - - 7.15%
181 days < 12 Months - - - - 7.50%
 12 Months - 60 Months 7.65% 7.70% 7.78% 7.93% 7.93%

4. Corporate Deposits

Eligibility:
 Body Corporates
 Private Limited Companies
 Corporations
 Statutory Board
 Local Authorities
 Banks & Financial Institutions and other such institutions as may be decided by the
management from time to time
 Companies can deposit a minimum of Rs 1,00,000/- with no maximum limit on the
number or amount of deposit(s)

Documents Required:
 Deposit application form, along with KYC form and documents (PAN and address
proof (Telephone Bill or Bank Account Statement))
 Memorandum and Articles of Association
 Resolution
 Director’s KYC form with documents.

Deposit Amount upto Rs.20 crore

Monthly Quarterly Half-Yearly Annual Cumulative

Period Income Plan Option Option Income Plan Option
31-90 - - - - 6.50%
 91-180 - - - - 7.15%
181 days < 12 Months - - - - 7.50%
12 Months - 60 Months 7.65% 7.70% 7.78% 7.93% 7.93%

5. Smart Deposits

Eligibility:
 Foundations/Institutions registered under Section 8 of the Companies Act, 2013
 Companies can deposit a minimum of Rs 5 Lacs & a maximum of Rs 20 Crores

Documents Required:
 Deposit application form, along with KYC form and documents (PAN and address
proof (Telephone Bill or Bank Account Statement))
 Memorandum and Articles of Association
 Resolution
 Director’s KYC form with documents.

6. Recurring Deposits

Fixed Rate Option

Period (Months) Rate of Interest
12-60 7.40%

Eligibility:
 Minimum Monthly Savings Amount Rs. 2000
 Resident Individual
 Hindu Undivided Family (who is not a tax-resident of any country other than India).

Documents Required:
 Deposit application form, along with KYC documents.
 Account Payee cheque for the initial monthly savings amount drawn in favor of
HDFC Ltd.
 ACH (debit clearing) Mandate for the subsequent deposit installments.