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Course Title: Strategic Management Course Code: STRA701 Credit Units: Four L T P/ S SW/F W Total Credit Units

This 4 credit course on Strategic Management aims to help students understand strategy and the strategic management process. It will equip them to analyze business environments, undertake strategic analysis, and select appropriate strategies. The course uses lectures, case studies, videos and group assignments to teach key concepts like strategic analysis, strategic choice, industry structures and strategy implementation. Students will be continuously assessed through tests, projects, presentations and attendance. A final exam worth 70% will also be administered.

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Pratul Kumar
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97 views4 pages

Course Title: Strategic Management Course Code: STRA701 Credit Units: Four L T P/ S SW/F W Total Credit Units

This 4 credit course on Strategic Management aims to help students understand strategy and the strategic management process. It will equip them to analyze business environments, undertake strategic analysis, and select appropriate strategies. The course uses lectures, case studies, videos and group assignments to teach key concepts like strategic analysis, strategic choice, industry structures and strategy implementation. Students will be continuously assessed through tests, projects, presentations and attendance. A final exam worth 70% will also be administered.

Uploaded by

Pratul Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Course Title: Strategic Management L T P/ SW/F TOTAL

Course Code: STRA701 S W CREDIT


Credit Units: Four UNITS

3 0 0 2 4
Course Objectives:
With growing competition and rapid technological innovations, selection and implementation of a suitable Business Strategy has assumed a vital importance for
survival and growth of the business enterprise. This course has been designed to help students understand the concept of strategy and strategic management
process.

 The course will equip students to develop a good understanding of evolving business environment and how it influences strategic analysis and strategy
formulation.
 It will further enable students to undertake strategic analysis and make the right strategic choice to gain sustained competitive advantage.

Prerequisites:
Students should be having a working knowledge of management theory and practices. They must be well versed with the developments in the corporate world.

Student Learning Outcomes: Upon successful completion of this course the student will be able to :

 Develop an understanding of the strategic management process and the complexities of business environment.
 Analyze the external environmental and internal organizational factors having a bearing on strategy formulation.
 Demonstrate the skills required for selection of the most suitable strategies for a business organization.
 Generate workable solutions to the issues and challenges related to successful implementation of the chosen strategies.
Course Contents/Syllabus:
Weightage (%)
Module I : Introduction to Strategic Management
 Introduction to the concepts of Strategy and Strategic Management, 20
 Evolution of Strategic Management and overview of Strategic Management Process
 Classification and levels of Strategy
 Strategic Intent : Concept of Vision and Mission
 Business Ethics & Corporate Social Responsibility

Module II: Strategic Analysis


 External Environmental Analysis 25
 Industry Analysis using Porter’s 5 Forces Model
 The VUCA Environment
 Environmental Threat and Opportunity Profile (ETOP)
 Value chain Analysis
 Strategic Advantage Profile (SAP)
 Resource Based View of the Firm-VRIO Framework
 Scenario Analysis
 SWOT Analysis and TOWS Matrix
Module III: Strategic Choice
 Corporate Strategies 20
 Making Strategic Choices using Strickland’s Grand Strategy Selection Matrix,
 Portfolio Analysis using BCG and GE Nine Cell Matrix
 Ansoff’s Product Market Matrix.
 Choosing Generic Business Strategies using Porter’s Model of competitive advantage
 Functional Strategies
Module IV: Industry Structures & Market Strategies
 Industry Structures and Lifecycle Stages 15
 Marketing Warfare and Dominance Strategies
 Advantages and Disadvantages of Defensive and Offensive strategies
 Innovation as Blue Ocean Strategy.
Module V: Strategy Implementation & Control
 Resource Allocation and Organization Structure 20
 Integration between various levels of strategy.
 Measuring performance using Balanced Score Card
 Use of Big Data for Balanced Score Card
 Problems in measuring performance and establishing strategic controls.
Pedagogy for Course Delivery:

 The course will be taught using a mix of theory and the case study method. The case studies will be carefully chosen to give the students a good
understanding of the importance of selecting a suitable strategy. MOOCs and Amity online videos will be used to support self-work. Team work and
student participation will be encouraged through group assignments, presentations and role plays. Periodic objective MCQ tests will be administered to
ensure continuous learning process.

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%) Total

100% NA 100%

Theory Assessment (L&T):


Continuous Assessment/Internal Assessment End Term
Examination

Components (Drop
down)
Mid-Term Exam Project Presentation Attendance

Weightage (%)
10% 10% 5% 5% 70%

Text & Reference Books:


 Wheelen and Hunger,(2010), Concepts in Strategic Management and Business Policy, Pearson. – 13th Edition (2013)
 Azhar Kazmi, (2008), Strategic Management and Business Policy, McGraw Hill – Third Edition(2012)
 Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.- Sixteenth Edition (2011)
 Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian Perspective, Cengage Learning- Ninth Edition(2012)
 N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford University Press – First Edition – Second Impression (2012)

Journals

 International Business Review

 Journal of World Business

 International Journal of Strategic Management

 Harvard Business Review

 Strategic Management Journal

 California Management Review

 McKinsey Quarterly

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