Scribd
Upload
94 views3 pages

Digital Marketing Backlog PDF

The document lists various marketing ideas and initiatives for a company. It rates each idea based on its potential impact, how difficult it would be to implement, and an overall score. Many of the highest rated ideas involve automating various email campaigns to improve metrics like conversion rate, average order value, and churn. Other top ideas are launching Google Shopping and creating dashboards.

Uploaded by

Allice Hartono
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
94 views3 pages

Digital Marketing Backlog PDF

The document lists various marketing ideas and initiatives for a company. It rates each idea based on its potential impact, how difficult it would be to implement, and an overall score. Many of the highest rated ideas involve automating various email campaigns to improve metrics like conversion rate, average order value, and churn. Other top ideas are launching Google Shopping and creating dashboards.

Uploaded by

Allice Hartono
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Idea Multiplier Impact Effort Score [1] Notes Status

Launch email cross-sell campaign AOV 5 - High 5 - Days 5.0


Automate a second order campaign Churn 5 - High 5 - Days 5.0
Automate an email welcome campaign Conversion Rate
5 - High 5 - Days 5.0
Automate an abandoned cart campaign Conversion Rate
5 - High 5 - Days 5.0
Launch Google Shopping Traffic 5 - High 5 - Days 5.0
Create Dashboards Traffic 5 - High 5 - Days 5.0
Integrate with Mailchimp or Klaviyo Traffic 5 - High 5 - Days 5.0
Automate a win-back campaign Churn 2 - Medium 5 - Days 3.5
Build Adwords ad funnel Traffic 5 - High 2 - Weeks 3.5
Launch remarketing Traffic 5 - High 2 - Weeks 3.5
Product Review Emails Conversion Rate
2 - Medium 5 - Days 3.5
Launch referral program Traffic 5 - High 1 - Months 3.0
Integrate existing content with relevant products Conversion Rate
2 - Medium 2 - Weeks 2.0
Add quantity discounts AOV 2 - Medium 2 - Weeks 2.0
Test premium service upsell AOV 2 - Medium 2 - Weeks 2.0
Build Facebook ad funnel Traffic 2 - Medium 2 - Weeks 2.0
Test cross-sell on product page, in cart AOV 2 - Medium 1 - Months 1.5
Port over loyalty program or implement new one Churn 2 - Medium 1 - Months 1.5
Develop long-tail keyword content Traffic 2 - Medium 1 - Months 1.5
Current and prospective customer surveys Conversion Rate
2 - Medium 2 - Weeks 2.0
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
#VALUE!
Channels Products Muliplier Statuses Impact / Confidence
Effort
Viral Marketing CRO-P AOV 1 - Idea 5 - High 5 - Days
Public Relations Audits Churn 2 - Testing 2 - Medium 2 - Weeks
Unconventional PR Blog Traffic 3 - Tested 1 - Low 1 - Months
Search Engine Marketing Email Conversion Rate 4 - Focusing
Social & Display Ads Mastermind Brand 5 - Abandoned
Offline Ads AOV-P
Search Engine Optimization
Content Marketing
Email Marketing
Engineering as Marketing
Target Blogs
Business Development
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Website
[1] higher = better

You might also like