Summer Internship Project Report

On
“A Study on Investor’s Preference with special focus on Demat Account at
Ahmedabad city”
At

A SMC Global Securities Ltd.

Submitted To:-
Institute Code: 807
Institute Name: SAL Institute of Management

Under The Guidance Of

Dr. Priyanka Bhatt
(Associate Professor)

In Partial Fulfilment of the requirement of the award of the degree of

Master of Business Administration (MBA)
Offered By
Gujarat Technological University (GTU)
Ahmedabad

Prepared by:
Mohit Pandya
Enrollment No: 188070592071
MBA (Semester – 3)
Month & Year:
July 2019
 STUDENT DECLARATION
I hereby declare that the Summer Internship Project Report titled “A SMC
Global Securities Ltd." in is a result of my own work and my indebtedness to
other work publications, references, if any, have been duly acknowledged. If I
am found guilty of copying from any other report or published information and
showing as my original work, or extending plagiarism limit, I understand that I
shall be liable and punishable by the university, which may include 'Fail' in
examination or any other punishment that university may decide.

Enrollment no. Name Signature

188070592071 Mohit Pandya

Place: - Ahmedabad Date: - __/__/2019

 Date: __ /__ / 2019
INSTITUTE CERTIFICATE

“This is to certify that this Summer Internship Project Report Titled “A

Study on Investor’s Preference with special focus on Demat Account at
Ahmedabad city” is the bonafide work of Mohit Pandya (188070592071),
who has carried out his / her project under my supervision. I also certify further,
that to the best of my knowledge the work reported herein does not form part of
any other project report or dissertation on the basis of which a degree or award
was conferred on an earlier occasion on this or any other candidate. I have also
checked the plagiarism extent of this report which is 30% and it is below
the prescribed limit of 30%. The separate plagiarism report in the form of
html /pdf file is enclosed with this.

Rating of Project Report [A/B/C/D/E]: ______

(A=Excellent; B=Good; C=Average; D=Poor; E=Worst)
(By Faculty Guide)

Dr. Priyanka Bhatt

(Associate Professor)

DR. VIRAL BHATT

(Director)
 CERTIFICATE OF EXAMINER

This is to certify that project work embodied in this report entitled “A Study on Investor’s
Preference with special focus on Demat Account at Ahmedabad city” was carried out by
Mohit Pandya (188070592071) of SAL Institute of Management (807).

The report is approved / not approved.

Comments of External Examiner:

This report is for the partial fulfilment of the requirement of the award of the degree of
Master of Business Administration offered by Gujarat Technological University.

----------------------------------
Examiner’s Sign
Name of Examiner:…………………………..
Date: - …… Institute Name:………………………………
Place: - …….. Institute Code: ……………………………….
 PLAGIARSIOM REPORT

Plagiarism Quantity: 30% Duplicate

Date Thursday, July 11, 2019

Words 2775 Plagiarized Words / Total 7916 Words

Sources More than 83 Sources Identified

Remarks Medium Plagiarism Detected - Your Document needs Selective Improvement.

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on Investors Perception with special focus on <1% https://www.coursehero.com/file/14293507
Demat Account at Ahmadabad city At A SMC <1% https://www.slideshare.net/homeworkping4
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Name: SAL Institute of Management under the <1% http://shodhganga.inflibnet.ac.in/bitstr
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of the requirement of the award of the degree of 1% https://www.bloomberg.com/research/stock
<1% https://www.iifl.com/sites/default/files
Master of Business Administration (MBA) <1% http://www.smctradeonline.com/contact-us
Offered By Gujarat Technological University <1% https://www.chendurfincorp.in/Home.aspx
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(GTU) Ahmadabad Prepared <1% https://www.mnclgroup.com/aboutus
By: Name of Student: Mohit Pandya Enrolment <1% https://taxguru.in/chartered-accountant/
<1% http://www.parasramindia.com/Home.aspx
No: 188070592071 MBA (Semester 􏿽 3) Month <1% https://spicetelecom4421.blogspot.com/p/
& Year: July 2019 COMPANY CERTIFICATE 1% https://smcinvestments.co.in/wp-content/
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Project Report titled “A SMC Global Securities <1% https://www.datamatics.com/about-us/lead
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 PREFACE

The successful completion of this project was a unique experience for me because by visiting
many place and interacting various person, I achieved a better knowledge about market. The
experience which I gained by doing this project was essential at this turning point of my
career this project is being submitted which content detailed analysis of the research under
taken by me. The research provides an opportunity to the student to devote his/her skills
knowledge and competencies required during the technical session.

To the emphasis on practical aspect of management education of “SAL INSTITUTE OF

MANAGEMENT” has with a modern system of practical training of repute and following
management technique to the student as integral part of MBA in accordance with the above
obligation under going project in “SMC Global Securities Ltd.”
 ACKNOWLEDGEMENT
It is not possible to prepare a project report without the assistance &encouragement of people
who helped and supported to us. Every study requires guidance of someone who is working
in that filed. I would like to thank SMC Global Securities Ltd. And SAL institute of
Management for giving me an opportunity to learn and pursue my Summer Internship in
SMC in their work culture.

I am extremely thankful and pay my gratitude to Our Director DR. VIRAL BHATT for
arranging the Summer Training in good schedule. I also extend my gratitude to my Project
Guide my faculty guide Dr. Priyanka Bhatt for her valuable guidance and support on
completion of this project in its presently.

I would like to thank and express my sincere gratitude to Mr. Kartik Dave (Assistance Vice
President – business Development), who gave us different knowledge regarding his filed
and related to our project. Because of that we had a great learning experience. I would also
like to thanks to all the staff members who helped me and provide information regarding
research topic.

I also thankful to Mr. Kalpesh Joshi (Trainer) who contributed her valuable time and gives
me an opportunity to under work with him and helps me to complete my project in SMC
Global Securities Ltd.
 INDEX

Sr. No. Topic Page

No.
1 Introduction of Company 1
History 2
Mission- Vision Statement 4
Organization Stcture 5
Milestones 11
Product Profile 16
Competitive Analysis 18
SWOT Analysis 21
Introduction Of the Topic 23
Overview 23
Identification of problem / Opportunity 26
Need of the Study 26
2 Literature Review 27
Review of literature 28
Research Gap 31
3 Conceptual Framework 32
4 Research Methodology 34
Research objectives 35
Scope of the Study 35
Research Design 36
Sources of Data 36
Data Collection Method 36
 Target population 36
Sampling Design 37
Statistical tool & techniques 37
Limitations of the study 37
5 Data Analysis & Interpretation 38
6 Findings & Suggestions & Conclusion 66
7 Contribution & Practical Learning of the project 70
8 Bibliography 73
9 Questionnaire 75
INTRODUCTION
 CHAPTER 1
1. Introduction of Company
 History :-

Company’s profile of SMC Global Securities Ltd.

SMC Global Securities Limited was established in 1990 and is based in New Delhi, India
SMC Global Securities Limited, together with its subsidiaries, provides various financial
services in India and internationally. It operates through three segments: Trading and
Distribution, Advisory, and Financing. The Trading and Distribution segment offers
brokerage services on dealing in shares, commodities, derivatives, and other securities;
clearing services; depositary services as depository participant; and insurance broking
services. It also trades in shares, commodities, derivatives, and other securities, as well as
distributes third party financial products. The Advisory segment provides portfolio and
wealth management, mortgage and loan advisory, real estate broking, and investment banking
services. The Financing segment offers loans. The company also offers online trading and
real estate advisory services.
 Serving over

18
Lac+unique clients

 Workforce of

3,000
+Employees

 Presence in

500
+Cities in India and Abroad

 Cumulative AUM under mutual funds

3,000
+Crores

 Large network of

2,500
+Sub-brokers & authorised
persons

 Clearing settlement service to

290
+trading members
 Mission & Vision of SMC Global Securities Ltd.

 Mission:-

To help people make the right investment, the right way.

 Vision:-
We aspire to be global organization having dominant position in
financial & investment services through customer’s centric approach.
  Organization structure:-

SMC Global Securities Limited

(Equities, Currency Broking, Trading &
Arbitrage, Debt, Distribution of financial
products)

SMC SMC Others

Comtra Moneywi SMC SMC
se SMC Capitals Invest Moneywi
de Ltd. Finvest ments se
Financia Global Ltd
(Commo Ltd. & Finvest
l IFSC Ltd (Categor
dity (Core Advisor Limited
Services (Stock yI
Broking, Investm s Ltd. (100%)
Pvt broker and Merchan
Trading ent (Wealth Indunia
Ltd.(NB Clearing t
& compan Manage Realtech
FC) member Banker)
Arbitrage y) ment) Limited
exchanges
) in GIFT (100%)
city) SMC
Global
USA Inc
(50%)
SMC
Comex SMC SMC Real
Internation Insurance Estate
al DMCC Brokers Advisors
(Commodit Pvt Ltd. Pvt Ltd.
y Broking, (Insurance (Real Estate
Trading & Broker) Advisory
Arbitrage at services)
Dubai)
  Key Member:-

Mr. Subhash C. Aggarwal

Chairman & Managing Director, SMC Group

Mr. Subhash C Aggarwal is the Co-Founder of SMC

Group and has diverse experience in the financial
services industry in India. With over 29 years of
experience in securities market and financial services,
he has been the key architect of SMC’s growth. He has
been instrumental in building SMC into one of the leading diversified financial services
companies. His vision, skills and outstanding commitment has made the company, Best
Equity Brokerage and Distribution House of India. He is fellow member of the Institute of
Chartered Accountants of India (ICAI). Mr. Aggarwal has served as the Chairman of India-
EU Business Promotion Council, Chairman of National Council on Capital Market and Co-
Chairman of the National Council on Commodity Markets of Associated Chamber of
Commerce and Industry (ASSOCHAM).

Mr. Mahesh C. Gupta

Vice Chairman & Managing Director, SMC Group

Mr. Mahesh C Gupta is the Vice Chairman & Managing

Director of SMC Global Securities Limited. He is Co-
Founder and promoter of SMC Group. With his vast
experience, in depth knowledge and strong analytical
skill, he efficiently assures flawless operations of the Group. His exceptional leadership skills
and outstanding commitment has made this Group one of the leading brokerage and
distribution houses of the country. He looks after the policy, vision and a major part of the
operational activities of the Group. Being in the securities market business for more than 28
years, he has seen all the phases of Stock market and handled all the matters efficiently. He
graduated with Bachelor’s in Commerce from Delhi University and is fellow member of the
Institute of Chartered Accountants of India (ICAI).

Mr. Damodar K. Aggarwal

CMD-SMC Capitals Ltd. and SMC Investments &

Advisors Ltd., Chairman & Director-SMC Real Estate
Advisors Private Limited and SMC Comtrade Limited

Mr. Damodar K Aggarwal is a promoter and one of the

key architects of success of the SMC Group. He has
recently been conferred upon with “The Distinguished Entrepreneurship Award”- by one of
the apex business chambers of India “PHD Chamber of Commerce”. Innovation in offerings,
branding, research and arbitrage are his forte. He has more than 26 years of experience in
Equity, Commodity, Debt, Forex, Real Estate, Fund Management and Risk Management. He
is an eminent speaker and regularly presents his views and expertise on various market
related issues through print and television media. He is also a fellow member of the Institute
of Chartered Accountants of India (ICAI). In addition, he is the Vice President of PHD
Chamber of Commerce and past President of Commodity Participants Association of India.

Mr. Ajay Garg

Director & CEO- SMC Global Securities Limited,

Director & CEO – SMC Global IFSC Private Limited,
Director – Moneywise Financial Services Private
Limited, Director – SMC Insurance Brokers Private
Limited

Mr. Ajay Garg is a fellow member of the Institute of

Chartered Accountants of India (ICAI) & a rank holder having wide and rich experience of
more than 20 years in securities and commodities market. He is heading Broking Division
and NRI / FPI Business of SMC. His key roles & responsibilities include business
development, risk management, technological up-gradation & development and
administration of day to day activities at SMC Group. He monitors the trading operations,
surveillance and the risk related thereto. He played vital role in the development of SMC’s
state-of-art web portal & internet based trading platform. He takes care of the brand building
and marketing activities of the entire group. Mr. Garg is very creative and enjoys accepting
challenges. He has been recognized for his exemplary leadership and contribution to the
industry with “Entrepreneur of the Year – Innovation in Financial Services” award during
Entrepreneur India Awards, 2015 organized by Franchise India.

Mr. Anurag Bansal

Whole Time Director – SMC Global Securities Ltd.,

Director – SMC Capitals Limited

Mr. Anurag Bansal, aged 42 years, is a rank holder and

fellow member of the Institute of Chartered
Accountants of India (ICAI) and a member of Institute
of Cost and Works Accountants of India (ICWAI). He
possesses extensive experience of over 20 years in Capital Markets. His roles and
responsibilities include management and supervision of various businesses including
Investment banking, Institutional Equities, distribution division apart from legal and other
strategic functions of the organization. He is also vice chairman of BSE Brokers Forum
(BBF) and also on the board of International Council of Securities Associations (ICSA).

Mr Himanshu Gupta

Chairman & CEO–Moneywise Financial Services Pvt.

Ltd., Director – SMC Global Securities Ltd., Director-
SMC Comtrade Ltd.

Mr. Himanshu Gupta is a young, dynamic and versatile

personality and he plays a key and active role in core
strategic business decisions of the SMC Group. He began his career with SMC in 2011 as
Senior Vice President (Operations). He leads the expansion of the Group’s financing business
(through its NBFC arm, Moneywise Financial Services Pvt. Ltd) and development of Fixed
Income Securities & Bullion business. He also administers overall operations of the
company including Finance, Accounts & Taxation, Risk Management, Surveillance and other
back office operations. Mr. Himanshu Gupta is a Fellow member of the Institute of Chartered
Accountants of India and also a graduate in Commerce (Hons.) from Delhi University.

Mr. Pravin Agarwal

Whole-Time Director- SMC Insurance Brokers Pvt.

Ltd.

Mr. Pravin Agarwal is currently acting as a whole time

director of SMC Insurance Brokers Private Limited.
Our subsidiary company is actively involved in the
development of our insurance broking business. With more than a decade of work experience
in Insurance and Financial Industry, his key strength lies in meticulous and strategic planning
and implementation of radical concepts for the overall development and diversification of
Insurance Broking.

Mrs. Reema Garg

Director – SMC Investments & Advisors Ltd., Director

– Moneywise Finvest Limited
Chief Human Resource Officer (CHRO) - SMC Global
Securities Limited

Mrs. Reema Garg possesses excellent communication

and interpersonal skills and plays a key and active role
in strategic planning & brand building for the organization. She is self-motivated woman
having a professional approach emphasizing on the core values of the organization. She
innovates, develops and effectively implements new ideas for the growth and progress of the
human resources, customer care and quality management functions of the company. Mrs.
Garg has done B.Sc. (Computer Sc.) from Delhi University and Masters in Computer
Application (MCA). Her keen interest in Human resource processes has motivated her to
pursue Research in HR from AIMA and is in the final thesis writing phase.
 Mr. Ayush Aggarwal

Whole Time Director- SMC Real Estate Advisors Pvt.

Ltd., Director- Moneywise Finvest Limited

Mr. Ayush Agarwal is a Whole-Time Director of SMC

Real Estate Advisors Private Limited and a director in
Moneywise Finvest Limited (a wholly owned subsidiary
Company of SMC Global Securities Limited). He is taking care of SMC’s real estate
advisory business, research division and SMC’s Mortgage business. He also oversees the
digital initiatives and social media strategy of the group. Mr. Aggarwal is a commerce
graduate from the University of Delhi and has completed his Post Graduate Program in
Family Managed Business (PGP-FMB) from SP Jain Institute of Management & Research,
Mumbai. He is also the member of young business leader forum (YBLF) of PHD Chamber of
Commerce & Industry.

Mr. Pranay Aggarwal

Whole Time Director- SMC Comtrade Limited and

Director- SMC Real Estate Advisors Private Limited

Mr. Pranay Aggarwal is involved in the strategic

planning of SMC Group and he has been instrumental in
the launch of ‘SMC Gold’ – a dedicated HNI clients’
desk providing premium and top of the line services. Additionally, he is involved in the
technological upgradation of the SMC Group.He serves as the Whole-Time Director of SMC
Comtrade Limited and Director of SMC Real Estate Advisors Private Limited (a wholly
owned subsidiary company of SMC Global Securities Limited).He is a Chartered Accountant
from the Institute of Chartered Accountants of India (ICAI) and commerce graduate from the
University of Delhi. He started his career with Price Waterhouse Coopers before joining
SMC in 2016. In addition, he has cleared the First Level of Certified Financial Advisor
(CFA) from USA.
Milestones:-

1990

Founders

Mr. Subhash, C. Aggarwal & Mr. Mahesh,

C. Gupta took the membership of DSE

1995

EQUITY BROKERAGE

Company started providing a trading platform for

Equities to its clients

ARBITRAGE

Engaged in ‘Arbitrage’ operations employing both proprietary & client funds, for monetizing
the market mispricings

2000

DEPOSITORY PARTICIPANT

SMC started providing services of Depository

Participant

F&O TRADING & CLEARING

Started trading & clearing services for Futures and Options segment
 2003

COMMODITY BROKERAGE

Providing trading platforms to clients for trading in

commodities

2005

RESEARCH SERVICES

(Equity & Commodities) Fundamental &

Technical Research

2006

DISTRIBUTION OF FINANCIAL PRODUCTS

Distribution of IPOs & Mutual Fund products

INSURANCE DISTRIBUTION

Distribution of Life and General Insurance pro

2007

NRI BUSINESS
NRI Trading and Advisory Services

INSTITUTIONAL DESK

Institutional Trading and Advisory Services

2008

ONLINE TRADING

Facility to trade online in

Equities, Derivatives & Commodities

WEALTH MANAGEMENT SERVICES

Client based Portfolio & Wealth Management Services

INVESTMENT BANKING

Fund raising through IPO, Debt & PE routes

CURRENCY BROKERAGE

Providing trading platforms to clients for trading in currency

NBFC

Providing Margin funding & IPO financing to clients

2010

CORPORATE HEDGING DESK

Corporate Desk for Currency & Commodity

Hedging
 2014

REAL ESTATE ADVISORY

Providing broking services for Real Estate,

Mortgage and Loan Advisory

2016

SMC IN USA

SMC established overseas office in United

States vide its Wholly Owned Subsidiary SMC

Global USA Inc.

NATIONAL PENSION SYSTEM

SMC became Point of- presence (POP) for National Pension System (NPS)

SMC IM+ REALTY FUND

A dedicated real estate fund, SMC IM+ Realty Fund in joint association with IM+ Capitals,
Mumbai, AIF (category-II)

SMC GLOBAL

Act as a Stock broker and clearing member on derivative segment of India International
Exchange
 2017

SMC INSURANCE POS

Enroll a new distribution partner ‘POS’

approved by

General Insurance & Life Insurance IRDA for selling products

2018

IndiaKaLoan.com

An online portal that gives consumers access to all types of loans, cards and investment
products in India

SMC Gold Desk

A dedicated HNI client desk for all the investment needs , which aims to provide ultimate
service experience

Discount Brokerage

Successfully launched a Discount broking platform under brand name STOXKART

 Product Profile:-

 Product:-

 Offer a diversified range of financial services

 Institutional and retail brokers of equity, currency
 Commodities
 Derivatives
 Online trading
 Depository services
 Fixed deposits
 IPOs and mutual funds distribution
 Dedicated desk for NRI and institutional clients
 Insurance broking
 Clearing services
 Margin funding
 Investment funding
 Portfolio manage
 Wealth advisory & research.
 Services:-
  Competitor analysis:-

1. Zerodha Demat Account:-

Zerodha is one of the largest discount brokers having more than Over 1.5 lakh trading
customers with the average daily trading transaction of over Rs 10,000 crore.

Zerodha is best for small investors because there are no minimum charges of brokerage
per trade. The brokerage rate is 0.01% or Rs 20 per executed order whichever is lower.

Key Benefits of Zerodha

 Delivery is totally free. No brokerage on delivery.

 No minimum cap of brokerage per transaction.
 Maximum brokerage charge capped to Rs 20 irrespective of transaction volume.
 Provide a margin from 4 to 10 times.

Account Charges

 Trading Account Opening Charges ( one time) – Nil

 Demat Account Opening Charges ( one time) – Rs 300
 Trading Account Maintenance Charges (AMC) – Rs 0
 Demat Account Maintenance Charges (AMC) – Rs 300 per year

Zerodha Brokerage Charges

 Equity Delivery- zero brokerage

 Equity Intraday- 0.01% or Rs 20/per trade whichever is lower
 Equity Futures- 0.01% or Rs 20/per trade whichever is lower
 Equity Options- flat Rs 20 per trade.
 2. Upstox Demat & Trading Account:-

Upstox (earlier known as RKSV Securities) is a discount broker in India, good for traders
who look for low brokerages, high margins, and decent trading platforms.

Upstox also offers fix brokerage of Rs. 20 per trade irrespective of the trading volume
like other discount brokers.

Upstox Account Fee & Charges

 Upstock Equity Demat and Trading – Rs. 300 (includes first year AMC)
 Upstock Commodity Trading Account– Rs. 150
 Upstock Annual Maintenance Charges – Rs. 150

3. Angel Broking Demat Account:-

Angel broking is one of the oldest brokerage companies in India having established
network branches in over 900 cities. At present angel broking providing service to more
than 10, 00,000 customers.

Angel Broking Provided Trading Platforms

 Angel Eye – A web based platform useful for portfolio tracking and undated quotes. It
also provides up-to-date market information and live news. I use Angel Eye platform for
transactions.
 Angel Broking App – A mobile app useful to view current market prices and track your
portfolio.
 Angel Speed Pro – Installable software comes with 30 days intraday and 20 years
historical data.

Additional Services

 Margin provided up to 10 times of the amount deposit.

 Free SMS advisory service for 3 months.
 You can start trading within 1 hour through digital KYC.
Account Charges of Angel Broking

 Trading Account Opening Charges – Rs 0.

 Demat Account Opening Charges – Rs 0.
 Angel Classic (10,000 to 24,999) – Rs 450 per annum.
 Angel Preferred (25,000 to 49,999) – No AMC for 1st year and Rs 450 p.a afterwards.
 Angel Premier (50,000 to 99,999) – No AMC for 2 year and Rs 450 p.a afterwards.
 Angel Elite (1, 00,000 & more) – No AMC for 3 years and Rs 450 p.a afterwards.

4. Religare Demat Account:-

Religare securities Ltd. (RSL) is a wholly owned subsidiary of religare enterprise. RSL is
a diversified financial service group which serving more than 8 lakh across both online
and offline platforms.

RSL offers broking services in equity, currency and commodity along with depository
participant services.

Account Charges

 Demat Account Opening Charges – Nil

 Trading Account Opening Charges – Nil
 First Year Annual Maintenance Charges – Nil
 Annual Maintenance Charges From 2nd Year – Rs 500

Note – You can avail lifetime AMC free account with one-time payment of Rs.2500.

Religare Demat & Trading Account Brokerage Charges

 Intraday Charges – 0.05%

 Delivery – 0.50%
  SWOT Analysis:-

A. Strength:-

 PAN India reach large network

 Over 27 years’ experience and expertise

 Wide range of financial products under one roof

 Innovative IT Solution

 Reputed & well established brand in the India Financial services

sector

B. Weakness:-

Here are the weaknesses in the SMC Capitals SWOT Analysis:

 Lower Institutional broking Business

 Lower presence in southern part of country

C. Opportunities:-


 Positive economic outlook in long term will lead to growth in the
financial services business.
 Decreasing interest rates are going to create opportunities to financing
business with higher spread and also for the trading and distribution
business in terms lower finance cost
 Domestic and international expansions
 Recently launch Discount brokerage platform

D. Threats:-

 Global and Domestic political uncertainties.

 Intense Competition

 Any slackening in the reform momentum (by the government) could

result in a more modest or slower pace of recovery.
 2. Introduction of the Topic

Introduction of the Demat Account:-

 Overview:-

 Demat Account :-

A demat account is opened by the investor at the time of registering with the
investment broker or sub-broker. This account is preferred for trading (buying
and selling of stocks) to enable electronic settlements. Almost every
shareholder must have this account to trade in stocks as required under
Securities and Exchange Board of India (SEBI) laws. One cannot trade in
stocks without having a legitimate demat account.

 Benefits of Demat system :-

Demat account for shares and securities with business purpose

The benefits of demat are as follows:

 Easy and convenient way to hold securities

 Safer than paper-shares (earlier risks associated with physical certificates such as bad
delivery, fake securities, delays, thefts etc. are mostly eliminated)

 Reduced paperwork for transfer of securities

 Reduced transaction cost

 No "odd lot" problem: even one share can be sold

 Change in address recorded with a Depository participant (DP) gets registered with all
companies in which investor holds securities eliminating the need to correspond with
each of them separately.
 Transmission of securities is done by DP, eliminating the need for notifying
companies.

 Automatic credit into demat account for shares arising out of bonus/split,
consolidation/merger, etc.

 A single demat account can hold investments in both equity and debt instruments.

 Traders can work from anywhere (e.g. even from home).

 Benefit to the company :-

The depository system helps in reducing the cost of new issues due to lower printing and
distribution costs. It increases the efficiency of the registrars and transfer agents and the
secretarial department of a company. It provides better facilities for communication and
timely service to shareholders and investors.

 Benefit to the investor:-

The depository system reduces risks involved in holding physical certificates, e.g., loss,
theft, mutilation, forgery, etc. It ensures transfer settlements and reduces delay in
registration of shares. It ensures faster communication to investors. It helps avoid bad
delivery problems due to signature differences, etc. It ensures faster payment on sale of
shares. No stamp duty is paid on transfer of shares. It provides more acceptability and
liquidity of securities.
 Benefits to brokers:-

It reduces risks of delayed settlement. It ensures greater profit due to increase in volume
of trading. It eliminates chances of forgery or bad delivery. It increases overall trading
and profitability. It increases confidence in their investors.

 Disadvantages of Demat:-

 Trading in securities may become uncontrolled in case of dematerialized securities.

 It is incumbent upon the capital market regulator to keep a close watch on the trading
in dematerialized securities and see to it that trading does not act as a detriment to
investors.

 For dematerialized securities, the role of key market players such as stock-brokers
needs to be supervised as they have the capability of manipulating the market.

 Multiple regulatory frameworks have to be conformed to, including the Depositories

Act, Regulations and the various Bye-Laws of various depositories.

 Agreements are entered at various levels in the process of dematerialization. These

may cause worries to the investor desirous of simplicity.

 There is no provision to close a demat account, which is having illiquid shares. The
investor cannot close the account and he and his successors have to go on paying the
charges to the participant, like annual folio charges etc...

 After liquidating the holdings, many Indian investors don't close their dp account.
They are unaware that DPs charge even on dormant accounts.
 Identification of problem:-

1. Trading in securities may become uncontrolled in case of dematerialized securities.

2. It is compulsory for the capital market regulator to keep a close watch on the trading in
dematerialized securities and to check that trading does not act as a detriment to investors.

3. The role of key market players in case of dematerialized securities, such as stock-brokers,
needs to be supervised as they have the capability of manipulating the market.

4. Multiple regulatory frameworks have to be followed, including the Depositories Act,

Regulations and the various By-Laws of various depositories.

5. Additionally, agreements are entered at various levels in the process of dematerialization.

Investors may find the process complicated.

 Need of study:-

 To analyse Investors Awareness & Preference regarding demat account

 To analyse Investors where invest.

 To analyse Investors risk capability.

LITERATURE
REVIEW
 CHAPTER 2
Literature review

 Dr. R. Ganapati and Dr. T. Ramasamy (2007) stated that a stock exchange is an
organization which provides a market place for trading shares, where investors may
buy and sell shares. Only members of the stock exchange can perform the functioning
of buying and selling of shares or stocks. He suggested that share brokers can collect
minimum charge for opening an demat account. It can help the customers to open the
account within 2 – 4 days. It will increase the customers’ confidence level to invest a
sizeable amount in the share market.

 Dr. Dhiraj Jain and Preksha Mehta (2012) in their study of the awareness about the
services offered by the depository participant. The research was based on the main
economic approach. The level of awareness about closing and termination of demat
account was also moderate. The objective of the study is to examine the investor’s
opinion regarding charges on various services offered by the depository participants.

 Inderbir Kaur (2013), the objective of the study is to know the reasons for investors’
preference between remat and demat and to know the satisfaction level of depository
participants. In this quantitative technique, percentage method has been used. Overall
the depository is convenient and safer and majority of people are shifting towards
dematerialization as compared to the past history and study.

 Dr. Romi Sainy (2016), the study has used factor analysis to categorize the major
influences of investment decisions of the stock brokers. A self-developed
questionnaire was used for the purpose of the study. The five point likert scale which
comprised of 40 items. The results suggests that economic environment, GDP and
government policies, foreign trade and investments etc., are major factors affecting
stock prices.
 Chaudhary & Malik (2011) in their paper “Depository system in India: An appraisal”
states that majority of the participants are resided with NSDL with stake of 55
percent. Thus, it acts as the primary organization with the majority of participants in
the system. Further the paper analysis concludes that the respondents have no clear &
crisp idea regarding the services offered by the DPs to their clients. In order to
overcome geographical & time barriers formal & informal communication need to be
developed. The majority of respondents were comfortable with the prevailing fee
structure of depository which shows the existing fee structure followed by NSDL is
benevolent.

 Gunjan Munjal and Anuj Nohria (2016) in there paper found that majority of the
respondents are not aware about demat account and share market.

 Ramesh Onkareppa Olekar (2013) found that stock market in India has been emerged
as a significant financial intermediary, Efficiently Resources Allocation, Providing
strong support to Indian economy and help Investors to realize the benefits of stock
market investing.

 Inderbir kaur (2013) they found that respondents feel that dematerialization provides
enough services and it’s convenient to use.

 Jasbir Singh (2012) found that present study was undertaken with objectives to study
the investment criteria of different personnel and awareness among customers about
Demat account. If the people those who are trading but don’t have enough knowledge
about the facilities or services available, they take. Awareness of the Demat A/c and
efforts which were made for improvement of Demat Account.
 Olekar & Talwar (2013) in their paper “Online trading & DEMAT account in India
some issues” observed that the banks normally levy a lower service charges compared
to other depository participants. He also found that when the numbers of users are
more online, the speed of transactions is affected.
 Research Gap:-

Research has taken more than 10 literature reviews for study purpose. Under the
majority of people are not aware about demat account and those know about demat
account they have issue of charges of brokerage company’s and also they fear about
share market.
CONCEPTUAL
FRAMEWORK
 CHAPTER 3
 Conceptual framework:-

• Investors Preference

Dependent
Variable

• Risk
• Return
Independent • Stock Prices
Variable • Duration
 RESEARCH
METHODLOGY
 CHAPTER 4

Research Methodology:-

 What is research methodology?

The process used to collect information and data for the purpose of making
business decisions. The methodology may include publication research,
interviews, surveys and other research techniques, and could include both
present and historical information.

Research objectives:-

o To study the investor’s preference about Demat Account among the individuals at
Ahmedabad.
o To know the main investment objective of the investors while investing.
o To check the investors experience of stock market.

Scope of the study:-

The study is to find out the preference of investors who have been interested and
knowledge of share market. The information considered for analyzing the behaviour
of investor about demat account. The primary data is collected from the investors.
This study has been done with the database provided by the company. The study is
limited to Ahmedabad city only.
Research Design:-

Descriptive research design.

 Source of data:-

Two source of collecting data has been use primary data and secondary data. The
Present study is based on primary data which was collected using questionnaire
method.

 Primary Data:-

For collection primary data used questionnaire method.

 Secondary Data:-

Secondary Data is collect from the company’s websites.

 Data Collection Method:-

Survey method

 Target population:-

In order to fulfil the above objectives as undertook an exploratory research. This

research was carried out by means of a survey of sample size 150 individuals from
various segments.

 Businessman
 Professional
 Salaried
 House Maker
 Sampling Design:-

A set of information used to identify a sample population for statistical treatment. A

sampling design includes a numerical identifier for each individual, plus other
identifying information about characteristics of the individuals, to aid in analysis and
allow for division into further design for more in-depth analysis.

Sampling area: Ahmedabad City

Sample size: 150 respondents

 Statistical tools & techniques:-

For this research instrument is the questionnaires I had prepared a set of question in
very flexible manner such that the respondent have wide choice before them the form
of question were close ended question which gives all possible outcomes.

 Analysis:
1) Frequency
2) Cross Tab

 Limitations of the study:-

 Limitation of Time and cost were the biggest constrain of this studies.

 In this research sample size of 150 Individuals which does not represent the whole
population.
DATA ANALYSIS
&

INTERPRTATION
 CHAPTER 5
DATA ANALYSIS & INTERPRTATION

Gender
Gender Frequency Percent Valid Cumulative
Percent Percent
Female 30 20.0 20.0 20.0
Male 120 80.0 80.0 100.0
Total 150 100.0 100.0

INTERPRATION:-

From the above chart it is clearly visible that most of the investors are male which
count 80% and rest 20% is female. It is easy to say that majority of male respondents
have took part in this study.
 Age Group
Age Frequency Percent Valid Cumulative
Percent Percent
18-24 62 41.3 41.3 41.3
25-35 57 38.0 38.0 79.3
36-45 22 14.7 14.7 94.0
46 & above 9 6.0 6.0 100.0
Total 150 100.0 100.0

INTERPRATION:-

From the above chart it is clearly visible that most of the investors are young people.
Age group of 18-24 and 25-35 are very much investing regularly in they know about
Demat account.
 Annual Income
Annual Income Frequency Percent Valid Cumulative
Percent Percent
Below 2, 50,000 69 46.0 46.0 46.0
2, 50,000-5, 00,000 59 39.3 39.3 85.3
5, 00,000-10, 00,000 15 10.0 10.0 95.3
More than 10, 00,000 7 4.7 4.7 100.0
Total 150 100.0 100.0

INTERPRATION:-

This chart shows investor 46% person earns income below 250000, 29.3% earns
income 250000-500000, 10% person earns income 500000-1000000, and 4.7%
investor earns more then 1000000.
 Marital status
Marital status Frequency Percent Valid Cumulative
Percent Percent
Single 91 60.7 60.7 60.7
Married 59 39.3 39.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

By the graph and in the survey 60.7% people are single and the rest of 39.3% are
married. Here most of people are unmarried.
 Education
Education Frequency Percent Valid Cumulative
Percent Percent
Primary 5 3.3 3.3 3.3
Secondary
29 19.3 19.3 22.7
(10+2)
Graduate 78 52.0 52.0 74.7
Post graduate 38 25.3 25.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

In this research most of investor is graduate and their percent is 52, 25.3% people are
post graduate, 19.3% people are passed 12th, only 3.3% people have primary
knowledge.
 Occupation
Occupation Frequency Percent Valid Cumulative
Percent Percent
Business 27 18.0 18.0 18.0
Profession 19 12.7 12.7 30.7
Salaried 79 52.7 52.7 83.3
House
2 1.3 1.3 84.7
maker
Other 23 15.3 15.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

From the above chart we can easily see that the most of investor are salaried that
count 52.7%, 18% are businessman, 15.3% are other, 12.7% are profession, and 1.3%
is house maker.
 Investment objective
Investment objective Frequency Percent Valid Cumulative
Percent Percent
Capital
47 31.3 31.3 31.3
Appreciation
Regular income 74 49.3 49.3 80.7
Safety 18 12.0 12.0 92.7
Tax saving 7 4.7 4.7 97.3
No response 4 2.7 2.7 100.0
Total 150 100.0 100.0

INTERPRATION:-

In the survey most of investors have 49.3% of regular income, 31.3% have capital
appreciation, 12% have safety investment objective and 4.7% have tax saving
investment objective.
 Investment avenues
Responses Percent of
Frequency Percent Cases
Equity 28 9.8% 19.6%
Mutual fund 42 14.6% 29.4%
Bond 18 6.3% 12.6%
Fixed Deposit 87 30.3% 60.8%
IPO 14 4.9% 9.8%
PPF 3 1.0% 2.1%
Gold 8 2.8% 5.6%
Post office 19 6.6% 13.3%
Life
63 22.0% 44.1%
insurance
Real estate 5 1.7% 3.5%
Total 287 100.0% 200.7%

INTERPRATION:-

This chart shows that investor’s first preference is fixed deposit, second insurance,
third Mutual fund, fourth equity, faith Post office, sixth Bond, seventh IPO eight
Gold, ninth Real estate and last PPF.
 Aware about the demat account?
Frequency Percent Valid Cumulative
Percent Percent
Unaware 42 28.0 28.0 28.0
Moderately
58 38.7 38.7 66.7
aware
Completely
50 33.3 33.3 100.0
aware
Total 150 100.0 100.0

INTERPRATION:-

From the above chart it is clearly visible that most of the investors are moderately
aware or unaware about demat account there percentage 66.7% and only 33.3%
investors are completely aware about demat account.
 Do you have a demat account?
Demat Frequency Percent Valid Cumulative
Account Percent Percent
Yes 49 32.7 32.7 32.7
No 101 67.3 67.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

In this graph majority of people don’t have demat account only 32.7% investors have
demat account.
 In which company have Demat account?
Frequency Percent Valid Cumulative
Percent Percent
Zerodha Demat 14 9.3 9.3 9.3
Motilal Oswal 5 3.3 3.3 12.7
Religare 4 2.7 2.7 15.3
Angel Broking 7 4.7 4.7 20.0
SMC Global
20 13.3 13.3 33.3
Securities
Other 19 12.7 12.7 46.0
Not answer 81 54.0 54.0 100.0
Total 150 100.0 100.0

INTERPRATION:-

This survey shows that the majority of people don’t have demat account in this chart
we can easily see that only 46% people have demat account and 54% people did not
answer.
 If no, so where do you invest?
Frequency Percent Valid Cumulative
Percent Percent
Mutual
18 12.0 12.0 12.0
fund
Fixed
78 52.0 52.0 64.0
deposit
Post office 3 2.0 2.0 66.0
Gold 3 2.0 2.0 68.0
Not
48 32.0 32.0 100.0
answer
Total 150 100.0 100.0

INTERPRATION:-

This graph shows that those investor do not have demat account they are investing in
fixed deposit that count 52% and second mutual fund that count 12%.
 Aware of charges.
Frequency Percent Valid Percent Cumulative
Percent
Yes 53 35.3 35.3 35.3
No 97 64.7 64.7 100.0
Total 150 100.0 100.0

INTERPRATION:-

From the above chart the majority of people don’t aware of charges of demat account.
64.7% people are not aware of charges of demat account and 35.3% people are aware
of charges of demat account.
 Approached for demat account.
Frequenc Percent Valid Cumulative
y Percent Percent
Yes 64 42.7 42.7 42.7
No 86 57.3 57.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

According to this survey mostly investors are did not approached for demat account
that count that 57.3% of investor did not approached for demat account and 42.7%
people have been approached for demat account.
 How do you trade?
Frequency Percent Valid Cumulative
Percent Percent
Online 50 33.3 33.3 33.3
Offline 30 20.0 20.0 53.3
Both 38 25.3 25.3 78.7
Not
32 21.3 21.3 100.0
answer
Total 150 100.0 100.0

INTERPRATION:-

In the survey people or investor like to do online trade. 33.3% people do online trade,
20% people do offline trade and 25.3% people like to do both type of trade.
 Online trading.
Frequency Percent Valid Cumulative
Percent Percent
Time suitability 34 22.7 22.7 22.7
Transaction cost 2 1.3 1.3 24.0
Convenience 13 8.7 8.7 32.7
Faster
34 22.7 22.7 55.3
transaction
All of above 38 25.3 25.3 80.7
Not answer 29 19.3 19.3 100.0
Total 150 100.0 100.0

INTERPRATION:-

In this survey and by this graph its shows that why investor’s prefer online trading.
Mostly people like time suitability and fastest transaction they both counted 22.7%
each.
 Often you trade.
Frequency Percent Valid Percent Cumulative
Percent
Daily 11 7.3 7.3 7.3
Weekly 14 9.3 9.3 16.7
Monthly 44 29.3 29.3 46.0
Yearly 26 17.3 17.3 63.3
Not answer 55 36.7 36.7 100.0
Total 150 100.0 100.0

INTERPRATION:-
According to this survey mostly people trade monthly and yearly that counted 29.3%
and 17.3% then 9.3% people trade in weekly and last 7.3% people trade in day. 36.7%
people not answer because in this most of people do not have account and who have
account they don’t trade.
 Percentage of your earnings.
Frequency Percent Valid Cumulative
Percent Percent
10% 65 43.3 43.3 43.3
25% 39 26.0 26.0 69.3
50% 4 2.7 2.7 72.0
Not
42 28.0 28.0 100.0
answer
Total 150 100.0 100.0

INTERPRATION:-
In this survey mostly people earn 10% that counted 43.3%, then 26% people earns
25% and 2.7% people earns 50%..
 Experience in the stock market.
Frequenc Percent Valid Cumulative
y Percent Percent
Poor 21 14.0 14.0 14.0
Average 60 40.0 40.0 54.0
Good 39 26.0 26.0 80.0
Very good 14 9.3 9.3 89.3
Excellent 7 4.7 4.7 94.0
Not
9 6.0 6.0 100.0
answer
Total 150 100.0 100.0

INTERPRATION:-
According to this survey 40% people have average experience in stock market, then
26% people have good experience, and 14% people have poor experience.
 Source of information regarding demat account.
Frequency Percent Valid Cumulative
Percent Percent
Television 4 2.7 2.7 2.7
Internet 81 54.0 54.0 56.7
Mobile
52 34.7 34.7 91.3
advertisement
Not answer 13 8.7 8.7 100.0
Total 150 100.0 100.0

INTERPRATION:-

According to this survey most of people get information regarding demat account
from internet and mobile advertisement both counted 54% internet and 34.7% mobile
advertisement.
 Gender * Annual Income * Which kind of investment objective do you have? Cross tabulation
Count

Which kind of investment objective do Annual Income Total

you have?
Below 2, 2, 50,000-5, 5, 00,000- More than
50,000 00,000 10, 00,000 10, 00,000

Female 3 3 4 0 10
Capital Gender
Male 14 16 5 2 37
Appreciation
Total 17 19 9 2 47

Female 6 6 0 0 12
Gender
Regular income Male 25 28 6 3 62

Total 31 34 6 3 74

Female 4 0 0 4
Gender
Safety Male 9 3 2 14

Total 13 3 2 18

Female 2 1 3
Gender
Tax saving Male 3 1 4

Total 5 2 7

Female 1 0 1
Gender
No response Male 2 1 3

Total 3 1 4

Female 16 10 4 0 30
Gender
Total Male 53 49 11 7 120

Total 69 59 15 7 150
INTERPRATION:-
This chart is cross tabulation of gender, annual income and investment objective. By
this we can see the majority of investors are male they have regular income and their
annual income lies 250000-500000.
 Gender * Occupation * Are you aware about the demat account? Cross tabulation
Count
Are you aware about the demat Occupation Total
account? Business Professio Salarie House Other
n d maker
Female 0 2 2 1 3 8
Gender
Unaware Male 10 4 17 0 3 34
Total 10 6 19 1 6 42
Female 1 2 4 1 2 10
Moderately Gender
Male 7 4 31 0 6 48
aware
Total 8 6 35 1 8 58
Female 3 0 6 3 12
Completely Gender
Male 6 7 19 6 38
aware
Total 9 7 25 9 50
Female 4 4 12 2 8 30
Gender
Total Male 23 15 67 0 15 120
Total 27 19 79 2 23 150
INTERPRATION:-

This is the cross tabulation of gender, occupation and awareness of demat account.
This chart shows what investor have occupation and how much they are aware about
demat account.
FINDINGS AND
SUSSESTIONS
&
CONLUSION
 FINDINGS:-

 In this survey 80% of investors are male.

 In this survey the age group of 18-24 and 25-35 are regularly investing.
 In this research above 60% respond are unmarried.
 In this research most of people don’t have demat account.
 Most of people like to invest in fixed deposit and insurance.
 In this survey most of investors not fully aware about demat account.
 As the survey an investor has saving fewer than 10 to 25 percent.
 According to this survey mostly investors have regular income and their
annual income below 250000.
 Most of people are graduate and post graduate in this survey.
 While opening demat account majority of people see brokerage percentage
and also company’s brand name.
 I have found that mostly investors prefer online trade because it’s very easy
and useful.
 Mostly respondents are not aware about charges of demat account.
 SUGGESTIONS:-

After training at SMC Global Securities Ltd. I would like to conclude some
suggestions that are:-

 SMC Global Securities Ltd is giving the good services that any broker can
provide but there are less people are aware about company.
 Most of the customers are not aware about the company and demat account so
awareness program should be done for the investors.
 Company should be provide information to female investors.
 Most of people don’t like the service of company therefore company need to
focus on service.
 SMCs most of the investors are working in private sector. Company also can
focus on government sector people, business class people and other.
 Company’s majority investors are below 35 years that are young people, but
company also focus on old age people.

This is the suggestion for the SMC Global Securities Ltd.

 CONCLUSION:-

It was a great experience for me to provide information about demat account to

the people who does not know about it& and also I found that people who aware
about it they are taking service about it by taking survey.
 From this study I can say that the investors are not much aware and they don’t
have demat account.
 For any investors the site is user friendly so easy they can understand and can
trade easily this is the one of the best portal for online investment
 Male have more knowledge about share market compare to female.
CONTRIBUTION
&

PRACTICAL
LEARNING
 CHAPTER 7

 Contribution:-

 I have opened 2 demat account.

 I have got 7 positive responses for demat account.
 I have also done 2 SIP and 1 positive response for SIP.
 Practical Learning:-

 I have learned about demat account.

 I became more punctual while working with SMC Global Securities Ltd.
 I have learned that how to talk with Clint.
 I got knowledge about mutual fund and its schemes.
 I got basic knowledge of derivatives.
 I got practical exposure on how to do entry in talisma software.
BIBLOGRAPHY
&

ANNEXURE
 BIBLOGRAPHY:-

 https://smcindiaonline.com/
 https://smcindiaonline.com/about-us/corporate-ethos/
 https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=209660
02
 https://smcindiaonline.com/about-us/
 https://smcindiaonline.com/about-us/key-directors/
 https://smcindiaonline.com/about-us/milestones/
 https://www.google.com/search?safe=active&biw=1366&bih=657&tbm=isch&sa=1
&ei=SNP5XNq5DHcz7sPs_yPmAU&q=smc+global+security&oq=smc+global+secu
rity&gs_l=img.3...17840.19467..20327...0.0..0.0.0.......0....1..gwswizimg.nU7Xw0Jshf
A#imgrc=TUYzT7oGU5SWmM:
 https://www.cashoverflow.in/best-demat-trading-account-india/
 https://www.mbaskool.com/brandguide/banking-and-financial-services/1337-smc-
capitals.htmlb
 https://en.wikipedia.org/wiki/Demat_account
 http://shodh.inflibnet.ac.in:8080/jspui/bitstream/123456789/3429/3/03_review%20of
%20litreature.pdf
 http://www.ijemr.net/DOC/ToKnowTheAwarenessOfDematAccountAndShareMarket
AmongYouthOfIndiaWithSpecialReferenceToPunjab(543-549).pdf
 http://www.allresearchjournal.com/archives/2017/vol3issue12/PartF/3-12-31-342.pdf
  ANNEXURE:-

Investor’s Preference towards Demat Account

I am Mohit Pandya student of MBA from SAL INSTITUTE OF
MANAGEMENT and I have undertaken summer internship project on
‘Investor’s Preference towards Demat Account offered by SMC global
securities ltd..’ my purpose is for this data collection is only to undertake a
detailed study only.

Name:-

Email:-

1. Age:-
a) 18-24 [ ]
b) 25-35 [ ]
c) 36-45 [ ]
d) 46 & above [ ]

2. Gender:-
a) Female [ ]
b) Male [ ]

3. Marital status:-
a) Single [ ]
b) Married [ ]
4. Education:-
a) Primary [ ]
b) Secondary (10+2) [ ]
c) Graduate [ ]
d) Post graduate [ ]

5. Occupation:-
a) Business [ ]
b) Profession [ ]
c) Salaried [ ]
d) House maker [ ]
e) Other, specify

6. Annual Income:-
a) Below 2, 50,000 [ ]
b) 2, 50,000-5, 00,000 [ ]
c) 5, 00,000-10, 00,000 [ ]
d) More than 10, 00,000 [ ]

7. Which kind of investment objective do you have?

a) Capital Appreciation [ ]
b) Regular income [ ]
c) Safety [ ]
d) Tax saving [ ]

8. In which of these investment avenues do you invest?

a) Equity [ ]
b) Mutual fund [ ]
c) Bond [ ]
d) Fixed Deposit [ ]
e) IPO [ ]
f) PPF [ ]
g) Gold [ ]
h) Post office [ ]
i) Life insurance [ ]
j) Real estate [ ]

9. Are you aware about the demat account?

 a) Unaware [ ]
b) Moderately aware [ ]
c) Completely aware [ ]

10.Do you have a demat account?

Yes [ ] No [ ]

a. If yes, so in which company do you have Demat account?

a) Zerodha Demat [ ]
b) Motilal Oswal [ ]
c) Religare [ ]
d) Angel Broking [ ]
e) SMC Global Sec. [ ]
f) Other

b. If no, so where do you invest?

a) Mutual fund [ ]
b) Fixed deposit [ ]
c) Post office [ ]
d) Gold [ ]

11.Are you aware of charges of demat account?

Yes No

12.Have you ever been approached for demat account?

Yes No

13.How do you trade?

1. Online 2.Offline 3. Both

14.Why do you prefer online trading?

a) Time suitability [ ]
b) Transaction cost [ ]
c) Convenience [ ]
d) Faster transaction [ ]
e) All of above [ ]
f) Other [ ]

15.How you rate the services provided by your brokerage company?

 0 1 2 3 4 5

16.How often do you trade?

a) Daily [ ]
b) Weekly [ ]
c) Monthly [ ]
d) Yearly [ ]

17.What percentage of your earnings do you invest in share trading?

a) 10% [ ]
b) 25% [ ]
c) 50% [ ]
d) Above 50% [ ]

18.How was your experience in the stock market?

a) Poor [ ]
b) Average [ ]
c) Good [ ]
d) Very good [ ]
e) Excellent [ ]

19.As per you which is the best source of information regarding demat account?
a) Television [ ]
b) Internet [ ]
c) Radio [ ]
d) Mobile advertisement [ ]