CONSUMER BEHAVIOR QUESTIONAIRE

Q1. How do you come to know about vijaya Dairy?

No Channel No. Of Percentage (%)

Respondents
1 Advertisements 0 0%
2 Retailers 75 75%
3 Friends/others 25 25%
Total 100 100%

No. Of Respondents Percentage (%)

75

25
0% 75% 25% Percentage (%)
0 No. Of Respondents

Advertisements Retailers Friends/others

2.How Do you generally buy the milk?

S. No Attributes No. Of Percentage (%)

Respondents
1 Milk vendors 35 35%
2 Retail store 45 45%
3 Milk Dealers 20 20%
Total 100 100%

Milk vendors Retail store Milk Dealers

20%
20
35%
35

45

45%
3.which brand milk do you prefer to buy?

S. No Brand No. Of Percentage (%)

Respondents
1 Vijaya 76 76%
2 Sangam 12 12%
3 Dodla 12 12%
Total 100 100%

12%
Dodla
12

12%
Sangam
12

76%
Vijaya
76

0 10 20 30 40 50 60 70 80

Percentage (%) No. Of Respondents

4.How much quantity of milk do you consume daily?

S. No Quantity No. Of Percentage

Respondents
1 500ml 62 62%
2 1000ml 18 18%
3 1500ml 20 20%
Total 100 100%

No. Of Respondents

1500ml
20%

1000ml
18% 500ml
62%

500ml 1000ml 1500ml

5.In which form do you like to purchase milk?

S. No Type No. Of Percentage

Respondents
1 Milk packets 50 50%
2 Loose milk 30 30%
3 Both 20 20%
Total 100 100%

No. Of Respondents Percentage

Both 20 20%

Loose milk 30 30%

Milk packets 50 50%

0 10 20 30 40 50 60
6.which type of products from vijaya Dairy do you like to buy?

S. No Products No. Of Percentage

Respondents
1 Lassi 67 67%
2 Ragi laddu 23 23%
3 Malay laddu 10 10%
Total 100 100%

NO. OF RESPONDENTS
Lassi Ragi laddu Malay laddu

10%

23%

67%
7.Rate the quality of Vijaya Dairy products?

S. No Options No. Of Percentage(%)

Respondents
1 Good 74 74%
2 Bad 0 0%
3 Moderate 26 26%
Total 100 100%

Chart Title

74 26
80
26%
60 Moderate

40 0 0%
Bad
20 74%
Good
0
No. Of Respondents Percentage(%)

Good Bad Moderate

8.what are the things to improve in vijaya Dairy?

S. No Things No. Of Percentage

Respondents
1 Quality 15 15%
2 Quantity 10 10%
3 Distribution 75 75%
Total 100 100%

No. Of Respondents Percentage

15% 10% 75%

15 10 75

QUALITY QUANTITY DISTRIBUTION

9. Do you satisfied with vijaya dairy products?

S. No Opinion No. Of Percentage

Respondents
1 Satisfied 65 65%
2 Not satisfied 24 24%
3 Highly satisfied 11 11%
Total 100 100%

No. Of Respondents

11%

Satisfied
24% Not satisfied

65% Highly satisfied

10.which thing did attracted you to buy vijaya dairy products?

S. No Options No. Of Percentage (%)

Respondents
1 Brand 28 28%
2 Quantity 63 63%
3 Availability 9 9%
Total 100 100%

Brand Quantity Availability

9 9%

63 63%

28 28%

NO. OF RESPONDENTS PERCENTAGE (%)

11.Do you like to refer the Vijaya Products to others..?

S. No Response No. Of Percentage (%)

Respondents
1 Yes 63 63%
2 No 17 17%
3 Never 10 10%
Total 100 100%

Yes No Never

70
63
60

50

40

30

20 17
10
10
63% 17% 10%
0
No. Of Respondents Percentage (%)
12.If VIJAYABRAND is not available in your area which brand do
you like to purchase?

S. No Brand No of Percentage
Respondents
1 Heritage 75 75%
2 jersey 5 5%
3 Milk vendors 20 20%
Total 100 100%

0% 10% 20% 30% 40% 50% 60% 70% 80%

80

70

60

50

40

30

20

10

No of Respondents Percentage