Yoga Niche Secrets PDF

Yoga
Niche
Secrets
Your Step-By-Step Guide To Creating &
Embracing Your Yoga Niche
"Create a THRIVING & SUSTAINABLE
Yoga Business in 2017"
Webinar
FOR A LIMITED TIME, we are bringing this webinar back!
This is the last chance to watch the free LIVE

Masterclass approved for one hour of continuing
education through the Yoga Alliance.
...Tired of worrying about how you can support yourself

financially as a yoga teacher?
Exhausted running around town teaching group classes?
Tired of juggling around your schedule?
...On the verge of burnout?
This webinar was specifically designed for teachers who

know there has to be a better way!
CLICK HERE 2
CONTENTS.
4 Why Should You Choose a Niche?
8 Be Authentic in Your Offerings
11 Your "Plus" Factors
14 Choosing Your Target Market
17 Buy Triggers
22 Declaring Your Powerful Niche
24 Help, I Am Stuck!
Why
Should
You
Choose A
Niche?
What is a Niche?
The dictionary defines it as “a place or position suitable

or appropriate for a person or thing: to find one’s place
in the business world.”
We are looking at a niche as a way to set your business

apart from the masses. You will set yourself up to
appeal to a very specific market of your perfect clients
rather than the mass market. This will help you get
focused and clear on who you serve and how best to
help them.
5
Top 10 Reasons To Have a Niche
1. It is a fundamental marketing step that is the basis for creating
a thriving business.
2. It is the fast path to filling your business with clients easily.
3. You get to work with awesome clients that you love working
with.
4. You get to share your true gifts and passions with the world.
5. It helps you speak about your business in a convincing way to
prospective clients.
6. It is easy for people to understand what you do and to refer
prospective clients to you.
7. It is the basis for powerful copy on your website and marketing
materials.
8. It makes you highly attractive to clients, so you will not need to
be pushy when you sell.
9. You are losing money in unrealized profits everyday that you
delay choosing your niche.
10. You can’t afford to market to the masses and be everything to
everyone. Seriously!
6
What Will You Get in this program?
❖ I will guide you step-by-step as you create

your ideal niche
❖ I will show you exactly where to start, what to
think about, and how to talk about your niche
❖ I will give you some hints on how to unblock
yourself if you get stuck, and
❖ I will show you where to get more help if you
need it
Let's Get Started!

Be Authentic In
Your Offerings
Being Authentic
When yoga teachers choose the services we want to

offer to the world, I notice that a lot of us get distracted
by all sorts of noise. At the most basic level, I believe it is
important to choose a service that you love and identify
with, that uses your talents and gifts and aligns with your
values.
Anything else is unlikely to bring you satisfaction.
9
Exercise: Figuring Out Your Niche
What services can you provide that you love and that
fulfill as many of the following factors as possible?
YOU are passionate about this

YOU feel authentic
YOUR values are in alignment
YOUR talents
YOUR uniqueness
YOUR experience (your past)
YOUR story
10
Your
"Plus"
Factors
"Plus" Factors
A phenomenon I often notice is that the strongest niches

use a combination of unique factors from a person’s life
and experience, all bundled together to create something
that is powerful, profitable and unique to you.
For example, a business coach with experience in theater

may choose to coach actors. A garden designer may
utilize a love of watercolor painting, schooling in art
design, and appreciation of nature to create her garden
design magic.
12
"Plus" Factor Exercise
Here are the personal “Plus Factors” from my life and

experience that I can offer to my market:
13
Choosing Your
Target Market
Target Market Exercise
List the target market(s) that you are considering:
15
Advantages of Having A Niche:
❖ Tap into your passion
❖ Clients know specifically what you are good at
❖ You have deeper connection with them
❖ Focus on what you have the most experience in
❖ You offer something special that other yoga teachers
dont
Disadvantages of Not Having A Niche:

❖ Cast your net too wide
❖ Prospective clients aren't clear what you're really good
at
❖ It is harder for clients to refer you business
❖ Your offerings do not appear special
Buying
Triggers
Buying Triggers
It is important to understand what makes a potential
client buy. This may be simpler than you think. There are
a set of common buying triggers that most people
respond to; once you know what the triggers are, you
can wrap your marketing message around them. You
and your potential clients will both benefit.
You will benefit because awareness of these triggers will

make it a whole lot easier to sell your offerings. Your
potential clients will benefit because they can easily
understand how they will benefit from your services.
18
Here are some of the most powerful
reasons why people buy:
❖ Money (both saving it and making it)

❖ Time (saving time and freeing it up)
❖ Relationships (finding, improving or ending)
❖ Health
❖ Peace of mind
These powerful buying triggers should give great insight

to yoga teachers on how to position their services and
create powerful marketing messages around them.
19
Buying Trigger Exercise
Which Buy Triggers are relevant to your target market?
20
Can your target market afford you?
I realize that it is not always about the money!

Nonetheless, choosing a target market that doesn’t
have the funds to work with you is not wise.
How hard do you want to work to earn your

living? Sometimes it makes sense to be
pragmatic!
21
Declaring
Your Powerful
Niche
Declaring My Powerful Niche Exercise
Declaration of your chosen niche:
Congratulations? How does that feel?
23
Help, I Am
Stuck!
1. What If You Are Stuck?
While some lucky entrepreneurs easily choose a tight
niche, for many others this is not the case. Don’t be overly
concerned if you are stuck. It is very common for
entrepreneurs to be reluctant to niche, and many find it
stressful. This is normal. However when people do commit
to a niche, the stress is usually over.
Also, declaring your niche is a PROCESS—it is not an

instant decision for many people. The process can take
time, sometimes months. So be kind to yourself if you are
struggling. The best way to hurry the process is to start
talking about your “most-likely-but-still-temporary” niche
and trying to sell it. Customer feedback and response (or
lack of it) is a great sharpener of niches, and it will help
yours evolve.
25
Questions to Help You Find Your Niche
1. What type of clients have I loved working with most in

the past?
2. What types of clients naturally gravitate to me?
3. What do I love doing most?
4. When am I happiest?
5. How do I want to spend my days in this business?
6. Which of my options has the strongest BUY triggers?
7. Which of my niche options makes the most business
sense?
8. Which of my niche options is likely to be easiest?
9.
Are others having success with my proposed niche? (This
is a good sign; the niche works!)
10. Would I rather niche and be profitable quickly or
keep my options open?
26
What if You are Still Stuck?
DON’T PANIC. While most yoga teachers will have

broken the dreaded niche block, some will invariably
remain stuck. I know this is stressful, but you will get past
it. I have two more suggestions:
❖ Ask all your most trusted family members and friends

what career they would choose for you. It is amazing,
but sometimes they know you better than you know
yourself. Pay special attention to patterns.
❖ Find a quiet space and meditate for 5-10 minutes.

Then ask yourself "What is my heart's deepest desire?" I
have seen amazing answers come to the surface in my
own life and the lives of my students.
27
namaste
Namaste
27

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Yoga

This is the last chance to watch the free LIVE

...Tired of worrying about how you can support yourself

Exhausted running around town teaching group classes?

Tired of juggling around your schedule?

...On the verge of burnout?

This webinar was specifically designed for teachers who

8 Be Authentic in Your Offerings

11 Your "Plus" Factors

14 Choosing Your Target Market

22 Declaring Your Powerful Niche

The dictionary defines it as “a place or position suitable

We are looking at a niche as a way to set your business

❖ I will guide you step-by-step as you create

Let's Get Started!

When yoga teachers choose the services we want to

Anything else is unlikely to bring you satisfaction.

YOU are passionate about this

A phenomenon I often notice is that the strongest niches

For example, a business coach with experience in theater

Here are the personal “Plus Factors” from my life and

Disadvantages of Not Having A Niche:

You will benefit because awareness of these triggers will

❖ Money (both saving it and making it)

These powerful buying triggers should give great insight

Which Buy Triggers are relevant to your target market?

I realize that it is not always about the money!

How hard do you want to work to earn your

Congratulations? How does that feel?

Also, declaring your niche is a PROCESS—it is not an

1. What type of clients have I loved working with most in

DON’T PANIC. While most yoga teachers will have

❖ Ask all your most trusted family members and friends

❖ Find a quiet space and meditate for 5-10 minutes.

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