Assessment I - Organisational Change
Assessment I - Organisational Change
Assessment I - Organisational Change
Details of Assessment
Term and Year 2, 2019 Time allowed Weeks 1-7
Assessment No 1 Assessment Weighting 100%
Assessment Type Change Management Project Plan and Presentation
Due Date Week 7 Room TBA
Details of Subject
Qualification BSB61015 Advanced Diploma of Leadership and Management
Subject Name Organisational Change
Details of Student
Student Name
College Student ID
Details of Assessor
Assessor’s Name
Assessment Outcome
/ 100
Results Competent Not Yet Competent Marks
FEEDBACK TO STUDENT
Progressive feedback to students, identifying gaps in competency and comments on positive improvements:
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Student Declaration: I declare that I have been Assessor Declaration: I declare that I have
assessed in this unit, and I have been advised of my conducted a fair, valid, reliable and flexible
result. I am also aware of my right to appeal and the assessment with this student, and I have provided
reassessment procedure. appropriate feedback
ASSESSMENT BRIEF
Note: The organisational details used in this assessment have been mostly sourced (and to some
extent paraphrased) from the organisation’s website and other relevant external sources. The
information used here is solely for educational purposes.
This assessment comprises both the project plan report and presentation as a summative
assessment. You are required to prepare a change management project plan and perform a
presentation to communicate and educate the change management plan. To complete this
assessment, you are required to follow the reporting structure as provided to complete the change
management plan (PART A) and communicate using a presentation of your plan (PART B).
To demonstrate competency will be working towards facilitating a change management within the
simulated organisation or the program management you are involved in. To lead and mange change
you will be required to analyse and interpret organisational change information, prioritise opportunities
for changes, develop a change management project plan, develop strategies to communicate or
educate the changes, get approvals from relevant authority, implement the plan, and eventually
review and evaluate the change management project plan to achieve the organisational objectives for
this change.
SIMULATED CASE ORGANISATION (If not using a program from the organisation of your choice)
Note: Information about the organisation has been sourced mainly from the organisation’s website
and also other relevant internet sources.
UNIQLO (owned by Fast Retailing) is a Japanese fashion retail brand and organisation that started
from one store in Hiroshima, Japan in 1984 and has grown to more than 1300 stores in 15 countries.
This includes stores and branches throughout Asia, London, USA and Europe, our life-enhancing
apparel has been embraced and loved by all. The company has been a wholly owned subsidiary of
Fast Retailing Co. Ltd. In Australia, UNIQLO Australia Pty Ltd was formed in December 2012. For more
information on UNIQLO Worldwide, UNIQLO Australia Pty Ltd and the operations, please visit the
organisation’s website at https://www.uniqlo.com.
International operations
(Sourced from https://www.fastretailing.com/eng/group/shoplist/)
As of 30 November 2018, the company reported in their Fast Retailing website that 1920 UNIQLO
stores were in operation worldwide. Further details on the organisation’s international operations are
briefly highlighted in the table below.
Country UNIQLO’s International Operational Details
Australia UNIQLO opened its first Australian store in Melbourne in 2014. In 2015, it expanded
into Queensland, with the introduction of two stores in Brisbane. UNIQLO opened a
store in Chadstone Shopping Centre in Melbourne, Victoria, the largest shopping
centre in the southern hemisphere, in October 2016 when it was redeveloped. There
are currently 14 stores in Australia.
Bangladesh UNIQLO started their first store at the New Elephant road in Dhaka, Bangladesh, on 5
July 2013. UNIQLO is known as Grameen UNIQLO there due to their social business
concept JV with Grameen Bank. There are currently 15 stores in Dhaka.
Belgium The first Belgian UNIQLO store opened in October 2015 at Meir, Antwerp. A second
store followed suit at the Wijnegem Shopping Center on March 25 in the same year.
19 October 2017 saw the opening of a third store in Brussels.
Canada UNIQLO opened their first Canadian store at the Toronto Eaton Centre in September
2016, followed by a second store at the Yorkdale Shopping Centre in October 2016.
Measuring at 28,000 and 24,000 square feet, both stores are five times the size of the
Muji store that opened in Toronto in 2014. Three new stores in Ontario opened in
2018 at Vaughan Mills, CF Markville and Square One Shopping Centre. Two new
stores will open in 2019 at Oshawa Centre in Oshawa and Upper Canada Mall in
Newmarket, bringing the total amount of stores in Ontario to 7. A third Canadian store,
the first outside of Ontario and the first in Western Canada, opened at Burnaby's
Metropolis at Metrotown in October 2017 to be followed by Surrey's Guildford Town
Centre and Richmond Centre in Richmond, BC. A new store opened at Coquitlam
Centre in Coquitlam, BC in 2018. There will also be a new store opening in
Edmonton's West Edmonton Mall in 2018.
China UNIQLO entered the Chinese mainland market in 2002. As of August 2017, there
were 555 stores in China, including in Beijing, Guangzhou, Chongqing, Chengdu,
Nanjing, Ningbo, Shanghai, Shenzhen, Shijia, Tianjin and Xi'an.
In May 2011, the magazine Shukan Bunshun published a story alleging that UNIQLO
had forced employees at its stores and factories in China to work long hours for little
pay. In response, UNIQLO unsuccessfully sued the weekly's publisher, Bungeishunjū,
for ¥220 million for libel.
Hong Kong UNIQLO has 27 stores in Hong Kong SAR as of May 2018
France On 17 November 2014, UNIQLO opened its first store in Eastern France (and the
second store in France outside Greater Paris) in the city of Strasbourg.
Germany Their German flagship store opened on 11 April 2014 at Tauentzienstraße, Berlin.
Malaysia In fall of 2010, UNIQLO opened its first store in Malaysia in Fahrenheit 88 located in
Bukit Bintang, Kuala Lumpur. UNIQLO now has 47 outlets located across Malaysia.
Netherlands The first Dutch UNIQLO store was opened in Amsterdam in 2018. The official opening
was marred by protests against UNIQLO's unethical business practices in their factory
in Jakarta, Indonesia.
Philippines UNIQLO Philippines COO Katsumi Kubota said that the company is opening at least
200 outlets in the country by 2020, when he was interviewed at the SM City Clark
Organisational Change, Assessment No.1 Page 5
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during the third anniversary of the global retail brand. It started with five branches
three years ago and now has 27 stores. UNIQLO has 56 stores in the Philippines as
of December 2018. The Philippine flagship store of UNIQLO, located in Glorietta 5,
opened on 5 October 2018.
Russia On April 2nd 2010, UNIQLO opened its first store in Moscow, Russia. By July 2017
there were 19 UNIQLO outlets in the country, 15 of them in Moscow.
Singapore In April 2009, UNIQLO opened its first store at Tampines 1. Its first flagship store in
Singapore and Southeast Asia opened 7 years later on 2 September 2016 at Orchard
Central. As of 2017, UNIQLO has 25 stores located island wide.
South In November 2011, UNIQLO generated more than 2 billion won ($1.7 million) in one
Korea day's sales on November 11 when it opened Asia's largest flagship store in central
Seoul. The sales figure was the highest ever set by a fashion outlet in Korea. UNIQLO
sales over 1.2 billion USD with 150 shops in South Korea. Lotte owns 49% of
UNIQLO's Korean subsidiary.
Thailand In September 2011, UNIQLO opened its first store at CentralWorld. Its largest flagship
store in Thailand and Southeast Asia. UNIQLO has 46 store fronts in Thailand as of
January 2019.
Spain UNIQLO began operations in Spain in 2016 with its on-line store and in September
2017 opened its flagship store in Barcelona (Passeig de Gràcia). Nowadays, it also
owns a second store in Barcelona.
United UNIQLO currently has 11 stores in England as of 2018. Ambitious expansion plans in
Kingdom the early 2000s were reversed, with 16 stores being closed in 2003, including those in
Manchester, Coventry, and Leicester.
United In November 2006, UNIQLO opened its first store in the SoHo fashion district of
States Manhattan, New York City. New fashion designers joined the store's team to boost
and rebirth fashion concepts catering to the US market. As part of Fast Retailing's
2020 plan the company has stated that it plans to generate $10 billion in annual sales
in the United States from 200 stores, which will lead to a location in every major U.S.
city. This goal was stated when the company's only U.S. presence was its handful of
stores in the New York City area, soon after the company began an expansion in the
United States.
In October 2015, UNIQLO opened its first store in the Midwest with a Chicago store
on Michigan Avenue.
Research & Design (Designers/Pattern makers) - UNIQLO's R&D centres continually research the
latest in new materials and global fashions. One year before a product's intended launch, the R&D
department holds a concept meeting with representatives from the merchandising, marketing, and
materials development teams to determine the right design concept for each season. Designers then
prepare designs and refine samples. Even after a design is decided, its colour and silhouette can be
refined multiple times before the final design is approved.
Merchandising - Merchandisers play a vital role in the product creation process, from design through
production. Merchandisers communicate closely with all departments before determining the
planning, designs, materials, and marketing required for each season. Deciding product line-ups and
production volumes throughout the year is another important part of the merchandiser's role. Many
UNIQLO products are manufactured in huge batches of approximately one million items each.
Merchandisers also closely monitor sales levels and decide whether to increase or reduce production
during a season.
Development and Procurement of Materials - UNIQLO can secure stable, high-volume supplies of
top-quality materials at a low cost by negotiating directly with materials manufacturers and placing
large-volume orders. The materials used for core items are particularly important. UNIQLO’s in-depth
research and experimentation generates multi-layered improvements in the functionality, feel,
silhouette, and texture of our clothes. For example, they work closely with the denim industry's
reputed Kaihara Corporation to source denim to specific spinning standards and dyeing
specifications. They also partner with Toray Industries, a world-leading synthetic fibre manufacturer,
to create innovative high-function materials and products such as HEATTECH.
Production Network - UNIQLO does not own any factories. They outsource all production to partner
factories in China and other countries. They have built relationships of strong trust with partner
factories over many years, and hold annual conventions to promote dialogue with factory managers.
They also monitor working conditions and environmental protection at textile manufacturers and major
fabric suppliers, and help factories implement improvements as needed. Maintaining a win-win
relationship with partner factories ensures the production of high-quality products. As UNIQLO
expands globally, the company has formed business relationships with partner factories not only in
China, but also in countries such as Vietnam, Bangladesh, and Indonesia.
Production Department - UNIQLO has about 450 production team staff and textile takumi (skilled
artisans) in Shanghai, Ho Chi Minh City, Dhaka, Jakarta, Istanbul, and Bangalore. Production teams
visit partner factories weekly to resolve production quality or management issues. For quality
improvements, customer concerns are communicated to the production department.
UNIQLO Takumi Team - "By offering instruction on dyeing technology at UNIQLO's partner factories,
the company encourages workers to embrace a new production management philosophy and
improve the factories they work in.
Inventory Control - The inventory control department maintains the optimum level of store inventory. It
does this by monitoring sales and stock on a weekly basis, and then dispatching necessary inventory
and new products to fulfil orders. At the end of each season, merchandisers and the marketing
department work together to coordinate the timing of any price changes, to help ensure that inventory
sells out.
Marketing - Each season, UNIQLO conducts promotional campaigns for core products such as
HEATTECH, Ultra Light Down jackets, AIRism and BRATOPS. During the campaigns, UNIQLO
advertises the products' unique qualities and noteworthy features on TV and in other media. In Japan,
the company use weekly flyers in the Friday editions of national newspapers, email and social media
to attract customers with limited-period discounts (usually between 20 and 30%) on key ranges.
Customer Insight Team - The customer insight team is vital to the effort to improve core ranges by
analysing huge volumes of requests and comments from online customers. Already, this analysis has
helped improve many products such as seamless down, boa sweatshirts, pyjamas and body shaper
shorts. Going forward, the firm seeks to develop new products that fulfil customer desires by
strengthening cooperation with specialist IT firms to further enhance customer information analysis
capability.
Individual countries within the region exhibit vastly differing climates, cultures, religions and fashion
tastes, so the company created specialist design teams to compile product mixes that serve each
area's needs. UNIQLO secured a broader customer base by offering a wider range of essential
everyday items for year-round hot climates, such as T-shirts, polo shirts, short pants and UT T-shirts.
The company also developed the HANA TAJIMA FOR UNIQLO collection with UK-born designer
Hana Tajima for markets with large Muslim populations such as Malaysia and Indonesia. This
collection and Baju Melayu for men are proving extremely popular.
A concerted effort to improve the efficiency of business processes in Southeast Asia & Oceania has
resulted in higher profitability. As part of that effort, we transformed distribution structures, worked
with distribution companies to achieve additional efficiencies, reviewed in-store inventory levels and
improved personnel cost ratios. The company also reviewed new store negotiating process in
preparation for a future mass expansion and successfully reduced purchasing costs by increasing
local production ratios.
The organisation claims that they are working hard to train new management personnel as part of
their plan to accelerate new store openings. The company is intending to focus this rapid new-store
development in promising markets with large populations, such as Thailand, Malaysia, the Philippines
and Indonesia. The aim is to become the number one brand in Southeast Asia & Oceania. The
company is targeting annual growth of approximately 30%, with the overall goal of increasing current
sales of 110 billion yen to 300 billion yen over the next five years.
Fair relations with partners - We shall conduct fair transactions with all business partners and
build equal, sincere, impartial and fair partnerships with them.
Appropriate disclosure of information - We shall conduct sound corporate management and
disclose accurate and appropriate information to shareholders, investors and other
stakeholders at the appropriate time.
Work environment - We shall not commit a wrongful act or act in bad faith at work and shall
maintain a safe working environment.
Human resource development and fair evaluation - We shall develop all employees to enable
them to fulfil their potential and we will be meritocratic in our evaluation of their work.
Appropriate information management - We shall respect the importance of personal and
confidential information and will strictly manage it to prevent leaks and to avoid using
information wrongfully or inappropriately.
Exclusion of antisocial groups - We shall not have any affiliation with antisocial forces or
groups that pose a threat to the social order or to public security.
Protection of company property - We shall make proper use of tangible and intangible
company property and protect it.
Environmental conservation and contribution to the community - We shall always consider our
environment and shall be committed to preserving it so that the next generation can live a
wholesome life.
Distinction between professional and personal lives - We shall separate our professional life
as an employee of Fast Retailing Group from our personal life and always draw a line
between them.
If anyone in the organisation discovers a violation of these basic principles, that shall be immediately
reported to and consult with the superior or the in-house consulting service (Fast Retailing Group
Hotline). Fast Retailing Group companies shall ensure the protection of privacy of a reporting or
consulting individual. This individual shall not be subject to any adverse treatment as a result.
However, this shall not apply to an individual who files a false report in bad faith or who files a report
for any other illicit purpose.
own talents and skills as a professional through their work. We designed our Employee Engagement
Policy to support these goals”.
The Three Pillars of Employee Engagement that the organisation follows are:
Equal opportunity and diversity
Education and development
Healthy, secure, and safe workplaces
Further details on the organisations employee engagement and diversity initiatives can be found at
https://www.fastretailing.com/eng/sustainability/employee/
ii) Competitive risks: In the entire Group's businesses, our customers are ordinary consumers, who
are keenly selective when it comes to products, services and prices, and we are engaged in intense
competition with rivals both domestically and internationally. If our customers should choose to do
business with our competitors, and if our business competitiveness wanes in relative terms, this may
have a negative effect on earnings.
iii) Risk of dependency on production in specified geographic locations: Most products sold through
Group companies are manufactured in China, other Asian countries and Turkey. For this reason, if
there is a dramatic political, economic, security, or legal change in countries where we produce, or a
strike by factory personnel or dock workers, or an earthquake, flood or other major natural disaster,
this could have an impact on supply of our products. Also, if there is a sharp rise in prices for cotton,
cashmere, down or other raw materials, this could have a negative impact on our earnings.
iv) Risks of corporate acquisitions: One element of the Group's management strategy is to expand the
business through M&A. Our aim is to maximize the enterprise value of the Group by pursuing
synergies with target companies and businesses, and striving for optimization of our business
portfolio, but there is a possibility of negative impact on results if we are unable to achieve anticipated
revenues and effects.
v) Overseas business risks: As the Group expands its business through M&A, we are steadily
expanding our presence overseas. As we open more stores in more countries, it is expected that our
overseas business will make up a higher portion of the Group's total revenues. If the goods we sell do
not match the market needs and product trends in each country, or if there are economic fluctuations,
social and political turmoil, changes in law, or major currency market volatility, or other factors that
affect our ability to hire and train well-qualified management personnel and local staff who can
smoothly manage our business in each country, this could have a negative impact on earnings.
vi) Currency risks: Most products sold through the UNIQLO business, which is the Group's core
business, are denominated in US dollars. For products to be imported to Japan, we hedge our
currency risks for about three years ahead, using forward currency agreements to equalize our
exchange rate exposure for imported products and stabilize our purchasing costs. If the yen continues
to weaken further against the dollar going forward, this could have a negative impact on earnings at
UNIQLO Japan, which is the Group's core business.
ii) Risk of leaks of business secrets, or customer personal information: In the course of doing
business such as mail order sales, the Group gathers information (including personal information)
about customers, and it also handles trade secrets and other confidential information. We are fully
aware of the impact of personal information leaks on the company's management and trust, and have
established an Information Security Office to ensure management of confidential information held by
the Group by working with the IT divisions and legal divisions in each country, while creating and
strengthening appropriate management systems for trade secrets and information (particularly
personal information) about customers, and periodically conducting activities to raise awareness, but
in the event confidential information is lost, it may be necessary to take steps to recover the
information, apologize to customers, and pay of compensation for damages, which may have a
negative impact on earnings, as well as causing damage to customers' trust.
iii) Risk due to weather: Global warming may cause a trend toward warmer winter weather, which may
result in being unable to procure materials such as cotton and cashmere in a timely and appropriate
manner, and may also reduce sales of products sold by the group, which could have a negative
impact on earnings.
iv) Risk due to natural disaster: Earthquakes, volcanic eruptions, fires, floods, explosions, building
collapse, or other disasters affecting factories that produce or stores that sell the Group's products, or
in their immediate vicinity, may have a negative impact on the Company's ability to supply or to sell its
products.
v) Risks of disputes and litigation: In the event of disputes or litigation between the group and tenants
of its stores or others with whom it transacts, or customers, resolution of such disputes may cost large
sums of money, which could have a negative impact on earnings.
vi) Risk of change in the business climate and consumer trends: Changes in the business climate or
consumer trends in countries where the Group carries out business may have the effect of reducing
product sales or increasing inventories, which could have a negative impact on earnings.
To achieve these aims, Fast Retailing is working hard to establish an effective corporate governance
structure. The company has adopted a corporate auditor governance model. To enhance the Board's
independence and strengthen its surveillance ability, the majority of the directors on the Board are
external directors. The company has introduced a corporate officer system designed to split
management decision-making and business-execution functions, and facilitate fast management
decisions and business implementation. In addition, Fast Retailing has established a variety of
committees to complement the effective functioning of the Board, including the Human Resources,
Sustainability, Disclosure, IT Investment, Code of Conduct, Business Ethics, and Human Rights
committees. Each committee encourages effective, open debate and decision-making to fulfil its
designated purpose and responsibilities. Fast Retailing is committed to strengthening its corporate
governance by encouraging all employees to adhere to the Fast Retailing Group Code of Conduct
governing employee conduct and the Group's broader corporate culture, and by ensuring the
consistent and proper implementation of the Group's internal control systems.
Simulated Context – Online Store: For the purpose of this assessment task, we are assuming that
UNIQLO currently do not have any online store in Australia and that gives us an opportunity to
explore whether a change could be implemented and managed to have an online store and division
solely for Australian online customers.
Various stakeholders in this context (for the case organisation UNIQLO Australia)
Change Manager/Agent – You
Primary Change Management Stakeholder and Director – Your trainer
Other investors, customers, employees and external stakeholders – Your fellow classmates
There are no specific word limits on the plan but your reporting and consultation must follow
the structure illustrated next, the presentation elements and the change management template
provided.
PESTLE Analysis 4
5. Change Requirements
Meeting minutes 1
Target audience 2
Intervention Strategies 2
Newsletter Message 1
TOTAL MARKS 80
Important Note: Task 9 to Task 15 must be completed after the completion of your
presentation and consultation with various stakeholders. This is a mandatory requirement that
you will have to consult and communicate with various stakeholders to gather inputs,
suggestions, advice and approvals before you proceed to start Task 9 and onwards.
The learner will be assessed on the following knowledge Y/N Marks Marks
INSTRUCTIONS ON PRESENTATION
± Presentation should cover all 10 presentation criteria mention in the table above.
± Presentation must be completed before commencing Task 9 to Task 15.
± Presentation timeframe is 15 minutes maximum and must be very brief.
± If using a different organisation other then the case organisation, an organisational
brief must be presented.
± A Q&A session after presentation.
± Attach presentation slides in Appendix 1.
Change Management Project Plan Template for PART A follows next. You are required to
complete every section of the template and modify individual templates according to your
requirements.
Prepared by:
Position:
Date:
TABLE OF CONTENTS
CONTENT PAGES
The learner is required to update and adjust the page numbers and topics based on the amount of their content
and the responses made to each task. The learner may also wish to copy the report structure to prepare the table
of contents.
You are required to provide detailed analysis of organisational change needs including: what is to be
done; why it has to be done by mentioning the benefits; who are the various stakeholders involved;
and what kind of change is required. (2 marks for each section)
1. Research and Design: while researching for new materials and global fashions, designers
could create a design competition across globally to encourage the buyers to use their
creative skills to be creative and participate on those competitions.
2. Merchandising: Limit the production volumes throughout the year and monitor closely the
sales levels and decide to increase or reduce the production during a season
3. Develop and Procurement of Materials: Secure a stable, top quality materials and high
volume supplies at a low cost by negotiating directly to the manufacture and placing a large
volume orders at lower cost.
4. Production Network: built relationships and strong trust with partner and monitor the working
conditions and environmental protection at manufacturer and suppliers. Maintain a win-win
relationship with factories partner to ensure production of high-quality products.
5. Production Department: resolve the production and management issues. Improve quality and
communicate on customer concern directly to production department.
6. Inventory Control: maintain the optimum level of store inventory and monitor sales and stock
at weekly basis and dispatch necessary items and fulfil orders of new products. Coordinate
the right timing to ensure inventory sells out.
7. Marketing: Conduct promotional campaigns to advertise products unique qualities and attract
customer with limited period discounts.
8. Customer Insight Team: Improve the range and analyse huge number of request and
comments from online customers. At the same time seeks to develop new products to fulfil
customer desires by strengthen the cooperation with IT firms to enhance customer
information analysis capability.
To maintain and improve customer trust on purchasing UNIQLO brands due to its high quality
materials at affordable price. When it comes to production line, it was strongly proven and tested from
research and development department that UNIQLO able to provide the best materials, being
innovative according to customer needs and maintain a good relationship with suppliers and
manufacturers. Lastly, ensure inventory control does maintain inventory at optimum level to prevent
overstocking.
Stakeholders affected or involved (list various stakeholders and how will be affected)
- Research and Development Department: provide the most innovative and high quality
materials
- Customer Service (Online & In-store): develop good customer service relationship and
encourage loyalty through customer service
- Production Department: resolve any production and management issues and ensure
production run smoothly according to target.
- Inventory Control Department: monitor sales and maintain inventory at optimum level weekly
and dispatch any necessary items to ensure inventory sells out at the right timing.
- Board of Directors: giving ideas and ensure all the operations and managements has gone
according to the standard. Furthermore, track down every department monthly progressions to
see how was every employees performances
- Marketing Department: Come out with ideas to advertise uniqueness of the company product
to customers.
- Since UNIQLO is famous for its high quality materials at affordable prices, perhaps UNIQLO
could change its direction to come out with sustainable products to encourage customer to
protect environment.
- Get to know their customer more by looking at the customer data and develop product that
meet customer needs. This could help to increase sales and increase brand awareness of
“UNIQLO” more to public.
- Create unique way of advertising a product so that it could attract more customers and
maintain inventory at the right level.
UNIQLO Business The company create specialist Yes Perhaps UNIQLO could create
Strategy - design teams to compile product that limited for certain
Southeast and product mixes to serve each area and be purchased at
Oceania
areas needs. By securing certain area. Such as UNIQLO
customer base by offering collaborations with local artist.
wide range of everyday items
for hot climates.
Compliance and Employees are expected to act Yes Employees should be given
Philosophy in a way that upholds training to understand the
compliance, human rights and company standards and to be
corporate philosophy. joined as part of UNIQLO
Employees are expected to family.
participate in annual training.
The company encouraging
employees to aspire to be
good members of society and
pursue highest level of ethics
in their thoughts and actions
PESTLE Analysis
Political factors: Economic factors:
Level of political stability of the country in Economic system that currently operational
recent years whether monopoly, oligopoly
Laws of the country enforces; such as: Growth of GDP rate in the country
contract law. Interest rate in the country that affect how
Company Intellectual Property (IP) is much individuals willing to borrow and invest
protected which means entrepreneurs find it Exchange rate of the country
risky to invest in UNIQLO High level of unemployment in the country
The risk of military invasion Efficiency of financial markets that impact
Low minimum wage that means higher profits UNIQLO raise capital at fair price.
and higher chances of survival for UNIQLO
High level of taxation which benefit
companies like UNIQLO to maximize their
profits.
[e.g new potential market] [e.g changes in legislation and online sales taxes]
UNIQLO has evolves its business and new Competition for other main competitors such as
segments markets. It has presence in men’s Gap, Tommy Hilfiger, Zara, etc.
and women’s wear and make a storing foray
into kids segment in Asia market.
Business Opportunities and a) Research and create product that fits the a) 5months
Threats for online division environment and needs of each target b) 2months
market according to each countries. c) 6 months
a) High competition in national d) Daily/ Weekly
b) Aware of the current fashion trends e) 3 months
and international market
b) High competition with more c) Develop new method of advertisement or
uniqueness of the new products to create
stylish collection
brand awareness and help to improve brand
c) Opportunity to improve brand image.
image and brand awareness
d) Take note of the customer complaints
d) Proper interaction with and area of improvements needed to be
made. Providing customer the best
customers through social media
customer service through social media by
e) Celebrity endorsement replying on their thoughts.
Email Consultation
UNIQLO
20 April 2019
Dear Director,
My name is Dennis, and I am working as Manager of UNIQLO in QVB Sydney, New South Wales.
Through this email, I would like to propose few ideas of consultation on operational changes which I
hope Directors could find it useful to improve operations in the future.
First of all, UNIQLO is an innovative company which consistently provide fashionable, high quality,
basic casual clothes at the lowest market prices. Its modern innovation on its advanced technicality of
its fabrics has open new way to how the business is organised. We come out with few idea
concerning on production line which we try to minimise the waste in production such as changing
ways of transporting products from one location to another, numbers of productions and sales.
In order to resolve the issues, Research and Development departments need to limit the production
volume by monitoring the sales and prevent overstocking. Secondly, to ensure customer complaints
are being handled, training should be given to customer service department so that they could handle
customer complaints according to standard and take notes on certain customer needs which benefits
for future product development. As for future product development, survey and awareness of the
current trends will help to reach the right target market and fulfil the needs and demands of target
market. Lastly, conduct a unique promotional by develop new method of advertisement such as
having local celebrity to endorse on new products in each country which also help to create brand
awareness to reach the right target market.
Dennis
Meeting Minutes
Date: 30 April 2019
Dennis
Rachel
Martin
Announcements
- Having local celebrity to endorse UNIQLO new products
- Having research & development department to eliminate necessary items and limit the
production by monitoring the sales of the product which also help to eliminate waste
- Asking few member of research departments to find out the current trends that market
need in order to develop new products.
Discussion
- Having social media influencer such as LilyMaymac to endorse UNIQLO new products
- Having excess product being sent or delivered to several location according to market demands. Besides that,
send some clothes to charity that needed
- Spreading survey, online or in-store customer comment card to find out market current trends.
Summary
In order to create brand awareness, having social media influencer LilyMayMac to endorse UNIQLO new products. To
reduce wastage in productions, research and development department need to eliminate certain items by sending it to other
store that fit certain target market or send it to charity that need it. Last, to find out the market current trends, asking
research member to spread survey online/ in-store to get customer point of view on developing new product.
There is a possibility that your online operations will cause disrupt in general logistics and
supply chain work activities of the warehouse.
Getting a closer office (for your team) next to the warehouse will be additional rental
expenditure for the organisation. Although you will still have to have a team within the
warehouse who will pick and pack orders and then transfer them to the delivery team.
You may be able to save some effort (with additional expense) if you outsource the delivery to
Australia Post. They will come and pick from your delivery point every day at 5:00 pm.
You will also need a separate team just to monitor progress of sales, create online promotions
and digital marketing, and manage social media for online offerings and support.
As a result of the issues identified above, you are now required to undertake a cost-benefit analysis,
risk analysis, identify barriers to change and address them. You are also required to come up with
your own ideas and assumptions to develop the change management plan based on the
circumstances and issues you are currently having.
Overall outcome of analysis After the implementation of high priority change requirements,
(Positive or Negative) the outcome will be negative due to the cost of high priority
change requirements are higher and the risk of failure in
change management process are high.
Rare
Barrier 1: Top & Middle Management are concerned with changes and resist on going with this online store
concept
Mitigation Strategy: Having organisational meeting or departmental meeting and explain to the management
regarding the plan.
Barrier 2: Getting the shared space within Australian warehouse has become difficult task due to limited space
Mitigation Strategy: Proper arrangement on office plan in order to create more space within Australian
warehouse.
Barrier 3:Newly hired staff for online division will be train adequately not for online activities, sales and support
but cultural orientation to the organisation
Mitigation Strategy: Conduct in-class training where HR Department could share experience and giving
knowledge to newly hired staff to improve their skills.
Barrier 4:Some internal member who are being selected are sceptical on the project and scared to lose their
jobs
Mitigation Strategy: Motivate and encourage ideas from internal member to improve the online performance
which leads to increase in sales.
Barrier 5:Store team members from other states are disappointed for not being chosen for this project
Mitigation Strategy: Ensure store team members had the chance to be chosen for this project by conducting
employee selection based on their skills and experience.
Barrier 6: IT Team in the country head office wanted to take ownership and responsibility of the whole online
store which manager and boss didn’t approve
Mitigation Strategy: IT Team shouldn’t be taking the ownership and responsibility for this online store as the
ideas of developing system in the online store wasn’t fully the ideas of IT team. Furthermore, IT Team could
take the ownership of developing the online system.
To complete this task, you are required to detail the plan by addressing the following:
a. An executive summary on the high priority change based on the information identified before.
b. Identify the staffing and other resource requirements for your change project with a table
showing the budget requirements for each resource/personnel over the next one year.
c. Based on the priority changes you have identified previously, create a Change Project Gantt
Chart to show the activities of the priority changes and the timelines for one year.
Conducting organisational meeting or departmental meeting and explain to the management regarding
the plan since top management and mid management are concerned with this change and they are
resisting going with online store concept. Furthermore, store team member are disappointed due to not
being chosen for this online project. Regardless, implement online based hiring whereby store team
member from other states will have the chance to apply and to be chosen for this project according to
their skills and experience. As for newly hired staff organize in-class training where HR department /
professional could share experience and giving knowledge about online activities as well as cultural
orientation to the newly hired staff to improve their skills and increase the motivation to be part of the team
Project Gantt Chart to show the activities of the priority changes. (3 marks)
(You may use the following templates or use your own timeline and Gantt chart. Please modify the
templates according to your organisational requirements)
Year : 2019
1 01/20/19 1 Proposal
1 03/20/19 1 Testing
2 06/02/19 2 Proposal
2 06/28/19 2 Implement
3 07/21/19 2 Testing
3 09/15/19 3 Complaints
4 10/26/19 3 Proposal
Using the same timelines completed above, draw a Gantt chart to reflect the timelines. Delete the
example highlighted in yellow. Use priority number or name within the cells.
Q1 Q2 Q3 Q4
01 02 03 04 05 06 07 08 09 10 11 12
End of Plan
Dear Director,
My name is Dennis, and I am working as Manager of UNIQLO in QVB Sydney, New South Wales.
Through this email, I would like to propose few ideas of consultation on UNIQLO Online operational
changes which I hope Directors could find it useful to improve operations in the future.
Due to top & mid management are concerned with the changes being made and resist on the concept
of online store, I would like to propose a organisational meetings or department meetings among top&
mid management to explain and made a clear understanding regards the plan being made as well as
to convince management on the benefit of online store could bring to the company in the future.
Furthermore, conducting online hiring process to encourage the chance of store team member from
other states to apply and work in online store being developed. Lastly, the organisation will provide
in-class training or on the job training where HR Department/ Professional could share experience
and giving knowledge about online activities as well as cultural orientation to newly hired staff to
improve their skills and increase team motivations.
Thus, through this email I would like to get approval from the higher management regarding the plan
being made for online store.
Thanks.
Dennis
A Accountable Accountable and has sign-off authority for the task, such as the project
manager, sponsor, technical lead
C Consult Providing expertise, advice and support to the person responsible for
the task or document and others
I Inform Informed of task progress or results, usually by the person responsible
Using the responsibility assignment codes from the table above, assign all the resources for your
organisational change project to respective individual and teams. Also assign to whom the individual
or the team will be reporting to.
Organisational Change, Assessment No.1 Page 40
v2.0, Last updated on 05/03/2019 by MM
T-1.8.1
You are required to develop the communication plan with the following information:
a. Communication plan goals and objectives. (2 marks)
b. Key messages of this communication plan. (2 marks)
c. Target audience. (2 marks)
d. Consultation feedback summary. (2 marks)
Example: Objective 1 - Increase calls to the phone line Example: Increase calls by 10% or
175 compared to previous year
Update on the latest product Advertise and use social media/
influencers
Increase customer satisfaction target on increasing customer
satisfaction by 85%
Handle customer complaints Review and solve
Target Audience
In here you are required to plan and include
All stakeholders who need to be communicated for this change management project. For
example, potential customers, store employees, directors, investors, warehouse team, etc.
Communication tools that are relevant to each audience group such as Website and blog,
Annual reports Events, Email, Newsletter, Meetings, Social Media, Paid Media such as
Google advertisements, Earned media, Direct Mail, Public Relations (PR), Simple text
messages, Campaign video, Television commercial (TVC), Internal noticeboards, brochures,
leaflets, etc.
Audience Communication tools to be used
Example: Potential online Example: Social media, website and online discounted promotion for
customers the opening of online store
communications team. After 4 weeks of communications activities, you will now request your team
leader to give you the exact report of progress.
<Organisation name>
<Date>
Subject:
<Request your team leader for the progress report of the communications activities >
Thanks.
Scenario: Your team leader has provided a report for you that exhibit several of the team members
are behind the schedule although the deadlines for the tasks have not crossed yet. The team leader
also reported that one team member has already used up the whole budget (before completing the
whole task) due to change of prices. Considering the deadline, you will now have to order your team
leader for speeding up the tasks so that they can meet the deadlines. You may also wish to mention if
any additional assistance can be given by the team leader to those who are lagging too behind. In
regards to one team member who has already used the budget, you will need to decide whether you
will provide additional funds or cut some of the activities or something else. Prepare the action plan
for managing these situations.
Additional notes:
Scenario: After one month of “online store” project has been initiated you have identified that some of
the pre-determined barriers (refer to Problem Scenario & Context for TASK 6, 7 and 8) and some new
barriers have affected your project work. These are:
Initial sales for the first quarter was poor due to lack of adequate promotional activities and
requesting additional funds from top management for the online store’s promotional activities
have become difficult.
Some bricks and mortar store team members are still disappointed for not being chosen for
this project.
Some within the management and the central IT team are still concerned with this change
and will be eagerly waiting to see a failure of this project.
Newly hired staff members for this online division will have to be trained adequately not just
for online activities, sales and support but also for cultural orientation to the organisation.
Your shared space (for your online division) within the Australian warehouse has been
approved but sharing the activities, resources and services has become overwhelming for
your online division members.
From the scenario above, identify in detail and respond to the five significant barriers to
change according to risk management process as explained in the document linked.
Intervention Strategies
Formal email request to your subordinate for actioning the Intervention Strategies
<Organisation name>
<Date>
Subject:
Dear,
Thanks.
Newsletter Message
GLOBAL e-NEWSLETTER
Scenario: You have now crossed more than a month of this “online store and fulfilment division”
change project. At this stage of the project, you have already activated the strategies for embedding
the change initiatives. Your two year project has now finished with the first quarter and will be subject
to review after six months by the stakeholders. You will need to ensure you can rest your case to the
stakeholders by your online division’s performance when the stakeholders will review your division.
However, due to the nature of the change project there had been several discrepancies and
performance issues that require review, evaluation and immediate modifications to achieve the
program objectives. These are
Online sales promotional activity has exceeded the budget by $4000 which was initially only
$10000.
Online sales performance has exceeded by 8% whereas the previous expectation of sales
from online was only 15% of total Australian sales.
Several social media promotions were made during the change initiative. This included free
delivery on all orders, half price promotions, buy one get one half price, kids products for half
price, $10 rewards for sharing our promotion sales, like our FaceBook page and register to
take a free selfie with tennis superstar, etc. However, social media promotions did not perform
accordingly as expected and is around 30,000 likes on social media whereas the expectations
were up to 60,000 likes on social media in the first quarter.
Delivery timing accuracy for outsourced delivery by third party Australia Post drivers is 78%
which is 2% less than the benchmark. Your team also has 10 delivery vans across the states
which only came out as 69% and is 11% less than the benchmark.
Existing team members have less than 10% errors in their work activities.
Newly hired team members have around 20% errors in their work activities.
IT and online sales support has been excellent and has exceeded the benchmark of 80%
accuracy and timing.
Warehouse fulfilment team’s performance is 85% in accuracy and timing whereas this
benchmark was 95%. This can be a big concern since this affects the products packed and
the delivery timing. The warehouse fulfilment team has mentioned you that due to sharing the
warehouse and having little control in the warehouse are the primary backlog for them. The
warehouse is mainly for receiving, storing, sorting and distribution of all imported products for
all stores in Australia.
Based on the scenario mentioned, you are now required to review, evaluate and modify your project
plan in order to achieve the change program’s objectives and goals. To do this you are required to
complete the quarterly project review and continuous evaluation report (template below) for your
director. The report must also include new modifications that you are proposing to better perform in
the next quarter. (6 marks)
Project Name:
Commenced:
Project Manager:
Review Author:
Review Date:
Project Performance
(consider at least 3 issues – deadline, budget and quality)
Planned Actual Variance
Lessons Learned
(mention at least 4 lessons learned from the project)
APPENDICES
Attach the following appendix documents (Appendix 1 and 2).