Brewery Rep Job Description 11 16

JOB DESCRIPTION
FLSA
Job Title: Brewery Representative Exempt
Classification:
Department: Sales/Marketing Reports To: Sales Manager
Job Summary:
The Brewery Representative is an energetic and team-oriented member of the Good Nature
Brewery team with passion for craft beer and a strong interest in marketing and branding.
Brewery Representatives are responsible for managing Good Nature’s Wholesale Market
presence, brand awareness, product representation and sales at on and off-premise retail
accounts, with distributor partners, and at Festivals and events throughout your assigned
distribution territory while working under the supervision of the Sales Manager.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
Wholesale Market Management

• Increase overall sales & consumption, brand presence & awareness in assigned territory.
• Promote Good Nature Brewing portfolio, promote new products, and enhance potential
sales of existing products.
• Plan and execute on and off premise promotions as required.
• Represent Good Nature at various community events, festivals, markets etc.
• Maintain ongoing positive interaction with distributor sales personnel and decision makers at
accounts for marketing, education, and events.
• Achieve planned sales and distribution goals.
• Support and promote Good Nature’s Mission and Company Culture.
• Operate effectively within corporate and budgetary guidelines.
Business Partner Management

• Maintain strong positive relations with key accounts and distributor partners regarding
products and events.
• Develop new business and grow existing accounts within established sales territory and
develop a plan to improve or establish business with such accounts.
• Ensure all state and federal laws pertaining to the sale, merchandising and promotion of
malt beverages are maintained.
• Track and monitor success of our products in all identified accounts within assigned territory.
• Develop, manage, and execute marketing and brand awareness programs to support
placements, including promotions, food pairings, tastings, merchandising, POS, and special
events.
• Monitor distributor inventory and depletion including acquiring Distro reports from each
distributor every 30 days at the end of each month and delivering to sales manager.
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Company and Product Branding
• Enforce and promote GNB marketing goals at events and with business partners and
accounts.
• Ensure POS material placement /proper merchandising of on- and off-premise accounts.
• Educate distributor sales personnel and decision makers at accounts regarding products
and pricing.
• Organize and execute wait-staff/bartender educations, tastings, dinners & promotional
events to promote new products or enhance potential sales of existing products.
• Maintain regular communication with key distributor personnel and fulfill needs as required
(POS, tap handles, sell sheets).
• Ensure product quality through account calls & warehouse visits.
• Follow up at accounts to ensure our beers are properly labeled, represented, stored and
served to our standards.
• Schedule regular ride-alongs with distributor reps and advise regarding seasonal/specialty
beer releases and pricing.
Administrative Duties
• Communicate on daily basis w/ Sales Manager regarding orders, trends, seasonal
considerations and any sales related issues including weekly market visit recaps.
• Complete and submit weekly work & travel logs, including reimbursable receipts per GNB
format and accountable plan, to supervisor.
• Handle customer inquiries regarding product info and other questions.
• Compile monthly wholesaler updates.
• Submit monthly reports to Sales Manager on performance in each of our territories and at
key accounts.
Supervisory Responsibilities:
This position does not have any supervisory responsibilities.
Education and Experience:
• Undergraduate degree required.

• At least two years of sales or customer service experience in the alcoholic beverage industry
and experience with distributor practices
• Track record of excellence in sales
• Basic knowledge of beer offerings (flavors, ingredients, etc.) in order to answer questions
from customers, as well as conduct tastings.
Special Requirements:
• Must have ability and willingness to maintain flexible work schedules, as weekend and
extended workdays are necessary.
• Extensive Travel required, including overnight stays.
• Must have own vehicle, valid Driver's License, current insurance coverage and clean driving
record.
• Cicerone, or other Beer certification strongly preferred

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Knowledge, Skills, and Abilities:
• Excellent interpersonal and communication skills to interact with customers, vendors, and
coworkers in a professional manner.
• Strong persuasion skills: Ability to influence others decision making or persuading others to
change their minds or behavior
• Excellent Time Management Skills – able to be proactive and take initiative
• Excellent organization and coordination skills. Able to manage priorities and routine
functions effectively and efficiently
• Social perceptiveness – Being aware of others’ reactions and understanding why they react
as they do.
• Negotiation – Bringing others together and trying to reconcile differences
• Decision making skills -collect, assess and interpret relevant information and make sound
judgment
• Some analytical ability to gather and summarize data, find solutions to various
administrative problems
• Ability to gather data, compile information, and prepare reports.
• Ability to work independently and demonstrate initiative in meeting sales and revenue goals.
Equipment, Machines and Software Used:
This position requires the regular use of a computer, ipad, printer, copier, fax machine,
telephone, scanner, calculator, postage meter, cash register, list restaurant equipment, draft
box, kegs, portable draft systems
Computer Software: Microsoft Office to include Word, PowerPoint, Outlook, Excel, Square,
Basecamp
Physical and Mental Requirements:
• Ability to stand for extended periods of time, walk, talk, hear, use hands to finger, grasp,
handle or feel, push, pull, reach, crouch, kneel, crawl or bend, and perform repetitive
motions of the hands and/or wrists.
• Ability to exert up to 150 pounds of force occasionally, and/or up to 10 pounds of force

frequently, and/or a negligible amount of force constantly to move objects.
• Ability to frequently lift and/or move up to 55 pounds, and be able to move kegs which weigh
close to 165 pounds.
• Moderate mental and visual attention required for performing manual work, machine
operations, set-ups, inspections, and adjustments that require frequent decisions to detect
and adjust for variance from proper operation.
Environmental Conditions:
The employee is subject to inside and/or outside environmental conditions but with none
present to the extent of being undesirable.

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Disclaimer:
• All requirements are subject to possible modification to reasonably accommodate individuals

with disabilities.
• This job description in no way states or implies that these are the only duties to be
performed by the employee(s) occupying this position. Employees will be required to follow
any other job-related instructions and to perform any other job-related duties requested by
their supervisor.
• The company reserves the right to add to or revise an employee's job duties at any time at
its sole discretion.
• This document does not create an employment contract, implied or otherwise, other than an
“at will” employment relationship.
I acknowledge that I have read this job description and have received a copy for my records.
Employee Name:
Date:

11/16

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JOB DESCRIPTION

Department: Sales/Marketing Reports To: Sales Manager

Essential Job Duties and Responsibilities: (Additional duties may be assigned)

Wholesale Market Management

Business Partner Management

Brewery Representative Page 1 of 4

This position does not have any supervisory responsibilities.

Education and Experience:

• Undergraduate degree required.

Brewery Representative Page 2 of 4

Equipment, Machines and Software Used:

Physical and Mental Requirements:

• Ability to exert up to 150 pounds of force occasionally, and/or up to 10 pounds of force

Brewery Representative Page 3 of 4

• All requirements are subject to possible modification to reasonably accommodate individuals

Brewery Representative Page 4 of 4

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