Rural Immersion Program Brief
Rural Immersion Program Brief
Rural Immersion Program Brief
Purpose:
69% of India’s population lives in its 640,000 villages. Rural India also provides a paradoxical picture
with widespread poverty, inadequate infrastructure, poor connectivity, etc. on one hand, and fast
growing usage/consumption of FMCG items, durable, cell-phones, two-wheelers, etc. The purpose of
village exposure visits is to gain first-hand experience about the life conditions of people from the
less-privileged background (or an understanding of the “under-served markets”).