A

SIP REPORT

Study On

“Awareness of Mutual Fund Distribution Business Among

Financial Adviser"

IN

NJ INDIA INVEST PVT. LTD.

NAME OF STUDENT

MS. SANGITA M. SURYAWANSHI

NAME OF INSTITUTE

G.H. RAISONI INSTITUTE OF INFORMATION TECHNOLOGY

SIP COORDINATOR HEAD OF DEPARTMENT

 INDEX

Sr. No. Contents

1 Introduction

A) Introduction to SIP
B) Introduction to finance
C) Need of the study
D) Aim of the study

2 Topic description

3 Company profile

4 Learning during SIP

INTRODUCTION:
This report about the Awareness of Mutual Fund Distribution Business Among
Financial Adviserat NJ India Invest Pvt.Ltd. Nagpur. It entailed collection of
secondary data, reference book of Marketing management and websites and
of primary data though observed.

Introduction of marketing
This is a part of Marketing management.

Need for the study

I am going to analyze Awareness of Mutual Fund Distribution Business Among
Financial Adviserin the reputed and focused company NJ India Invest Pvt. Ltd.

Aim of the study

To study and the Awareness of Mutual Fund Distribution Business Among
Financial Adviser at NJ India Invest Pvt.Ltd. Nagpur.

MARKETING

Introduction:-
The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called
the 4 P's of marketing:
(1) Identification, selection and development of a product,

(2) Determination of its price,

(3) Selection of a distribution channel to reach the customer's place, and

(4) Development and implementation of a promotional strategy.

For example, new Apple products are developed to include improved

applications and systems, are set at different prices depending on how much
capability the customer desires, and are sold in places where other Apple
products are sold.

In order to promote the device, the company featured its debut at tech events
and is highly advertised on the web and on television.

Marketing is based on thinking about the business in terms of customer needs

and their satisfaction. Marketing differs from selling because (in the words of
Harvard Business School's retired professor of marketing Theodore C. Levitt)
"Selling concerns itself with the tricks and techniques of getting people to
exchange their cash for your product. It is not concerned with the values that
the exchange is all about. And it does not, as marketing invariable does, view
the entire business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words,
marketing has less to do with getting customers to pay for your product as it
does developing a demand for that product and fulfilling the customer's needs.

DEFINITION OF MARKETING:
Marketing management is defined as the process of overseeing and planning
new product development, advertising, promotions and sales.

An example of marketing management is creating an advertising plan and

implementing that plan.
The social definition of marketing is – marketing is a societal process by which
individuals and groups obtain what they need and want through creating,
offering, and exchanging products and services of value freely with others.

The managerial definition of Marketing presented by Peter drucker is – The

aim of marketing is to know and understand the customer so well that the
product or service fits him and sells itself.

Marketing has often been described as “The Art of Selling Products.” But Peter
Drucker says that the aim of marketing is to make selling superfluous. Ideally,
marketing should result in a customer who is ready to buy.

The American Marketing Association offers this definition of marketing –

Marketing management is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, and services
to create exchanges that satisfy individual and organizational goals.

FEATURES OF MARKETING:

Some of the most important features of marketing are as follows:

1. Customer focus

2. Customer satisfaction

3. Objective-oriented

4. Marketing is both art and science

5. Continuous and regular activity

6. Exchange process

7. Marketing environment

8. Marketing mix

1. Customer focus:

The marketing function of a business is customer-centred. It makes an attempt

to study the customer needs, and goods are produced accordingly. The
business existence depends on human needs. In a competitive market, the
goods that are best suited to the customer are the ones that are well-
accepted. Hence, every activity of a business is customer-oriented.

2. Customer satisfaction:

A customer expects some services or benefits from the product for which
payment is made. If this benefit is more than the amount paid, then the
customer is satisfied. In the long run, customer satisfaction helps to retain
market demand. It helps achieve organizational objectives. Customer
satisfaction can be enhanced by providing value-added services, which includes
providing additional facilities at little or no extra cost.

3. Objective-oriented:
All marketing activities are objective-oriented. Different objectives are fixed at
different levels, but the main objective is to earn profit from business along
with the satisfac-tion of human wants. Marketing activities undertaken by
sellers make an attempt to find out the weaknesses in the existing system, and
measures are taken to improve the shortfalls so that the objectives are
achieved.

4. Marketing is both art and science:

Art refers to a specific skill that is required in marketing activities of any type of
business. Science refers to a systematic body of knowledge, based on facts and
principles. The concept of marketing includes a bunch of social sciences such as
economics, sociology, psychology and law. It indicates market operations
based on some principles. Hence, marketing is an art as well as a science.

5. Continuous and regular activity:

Marketing is an activity designed to plan, price, promote and distribute

products. At the same time, it also addresses both the current and future
consumers. Thus, it is a continuous process. A marketer has to consistently
monitor environment. This helps in coming up with new products.

6. Exchange process:

Marketing involves exchange of goods, services and ideas with the medium of
money. Exchange takes place between sellers and buyers. Most of marketing
activities are concerned with the exchange of goods. Functions such as
distribution, after-sale services and packaging help in the exchange process.
Channels of distribution and physical distribution play an important role in the
exchange process by creating place utility.

7. Marketing environment:

Economic policies, market conditions, and environmental factors, such as

political, technological, demographic and international, influence marketing
activities. Marketing activities are inseparable from such environmental
factors. A successful marketer needs to adapt to these changing factors and
adjust marketing strategies to suit new market developments.

8. Marketing mix:

A combination of four inputs constitutes the core of a company’s marketing

system—product, price, place, and promotion. Marketing mix is a flexible
combination of vari-ables. They are influenced by consumer behaviour, trade
factors, competition and government regulatory measures.

IMPORTANCE OF MARKETING MANAGEMENT:

Importance of Marketing -

(1) Marketing Helps in Transfer, Exchange and Movement of Goods:

Marketing is very helpful in transfer, exchange and movement of goods. Goods

and services are made available to customers through various intermediaries’
viz., wholesalers and retailers etc. Marketing is helpful to both producers and
consumers.

To the former, it tells about the specific needs and preferences of consumers
and to the latter about the products that manufacturers can offer. According
to Prof. Haney Hansen “Marketing involves the design of the products
acceptable to the consumers and the conduct of those activities which
facilitate the transfer of ownership between seller and buyer.”
(2) Marketing Is Helpful In Raising And Maintaining The Standard Of Living Of
The Community:

Marketing is above all the giving of a standard of living to the community. Paul
Mazur states, “Marketing is the delivery of standard of living”. Professor
Malcolm McNair has further added that “Marketing is the creation and
delivery of standard of living to the society”.

(3) Marketing Creates Employment:

Marketing is complex mechanism involving many people in one form or the

other. The major marketing functions are buying, selling, financing, transport,
warehousing, risk bearing and standardisation, etc. In each such function
different activities are performed by a large number of individuals and bodies

(4) Marketing as a Source of Income and Revenue:

The performance of marketing function is all important, because it is the only

way through which the concern could generate revenue or income and bring in
profits. Buskirk has pointed out that, “Any activity connected with obtaining
income is a marketing action. It is all too easy for the accountant, engineer,
etc., to operate under the broad assumption that the Company will realise
many dollars in total sales volume.

(5) Marketing Acts as a Basis for Making Decisions:

A businessman is confronted with many problems in the form of what, how,

when, how much and for whom to produce? In the past problems was less on
account of local markets. There was a direct link between producer and
consumer.

(6) Marketing Acts as a Source of New Ideas:

The concept of marketing is a dynamic concept. It has changed altogether with
the passage of time. Such changes have far reaching effects on production and
distribution. With the rapid change in tastes and preference of people,
marketing has to come up with the same.

TOPIC DESCRIPTION

MUTUAL FUND:

Introduction
A Mutual Fund is a trust that pools the savings of a number of investors who
share acommon financial goal. The money thus collected is then invested in
capital marketinstruments such as shares, debentures and other securities. The
income earned throughthese investments and the capital appreciations
realized are shared by its unit holder’s in proportion to the number of units
owned by them. Thus a Mutual Fund is the most suitableinvestment for the
common man as it offers an opportunity to invest in a diversified,
professionally managed basket of securities at a relatively low cost.
 A Mutual Fund is a body corporate registered with the Securities and
Exchange Board of India (SEBI) that pools up the money from
individual/corporate investors and invests thesame on behalf of the
investors/unit holders, in Equity shares, Government securities, Bonds,Call
Money Markets etc, and distributes the profits. In the other words, a Mutual
Fund allowsinvestors to indirectly take a position in a basket of assets. Mutual
Fund is a mechanism for pooling the resources by issuing units to the investors
and investing funds in securities inaccordance with objectives as disclosed in
offer document. Investments in securities arespread among a wide cross-
section of industries and sectors thus the risk is reduced.Diversification
reduces the risk because all stocks may not move in the same direction in
thesame proportion at same time. Investors of mutual funds are known as unit
holders.

Characteristics:

1. A mutual fund actually belongs to the investors who have pooled their
funds.

2. A mutual fund is managed by investment professionals and other service

providers, who earn a fee for their services, from the fund.

3. The pool of funds is invested in a portfolio of marketable investments.

The value of the portfolio is updated every day.

4. The investor’s share in the fund is denominated by ‘units’. The value of

the units changes with change in the portfolio’s value, every day. The
value of one unit of investment is called the Net Asset Value or NAV.
COMPANY PROFILE:

Introduction
Built On Trust

A evolving, emerging & enterprising group with it’s' roots in the financial
services sector and today expanding into newer horizons with great passion.

The vision of the group is to be leaders in businesses driven by customer

satisfaction, commitment to excellence and passion for continued value creation
for all stakeholders. This vision has helped us grow and build the trust of our
customers and associates which is at the cornerstone of everything we do. Trust
is also at the heart of our success and the driver for passion for our success.

NJ Group is a leading player in the Indian financial services industry known for
its' strong distribution capabilities. The journey of NJ began in 1994 with the
establishment of NJ India Invest Pvt. Ltd., the flagship company, to cater to
investor needs in the financial services industry. Today, the NJ Wealth
Distributor Network, earlier known as the NJ Funds Network, started in 2003 is
among the largest networks of financial products distributor in India.
Over the years, NJ Group has diversified into other businesses and today has the
presence in businesses ranging from financial products distributor network,
asset management, real estate, insurance broking, training & development and
technology. Our rich experience in financial services, combined with
executional capabilities and strong process & system orientation, has enabled us
to shape a rising growth trajectory in our businesses.

NJ Group is based out of Surat in Gujarat (India) and has presence in 94*
locations in India and has over 1,400+* employees.

NJ Wealth - Financial Products Distributors Network is one of India's leading

and most successful network of distributors in the financial services industry.

Started in 2003, the NJ Wealth seeks to reach out to the common man and
extend the opportunity to create wealth through an empowered network of
financial product distributors – the NJ Wealth Partners. To its Partners, NJ
Wealth provides a full service, comprehensive business platform with end-to-
end solutions critical for success in financial products distribution practice.
With its compelling set of offerings covering every area of distribution practice,
NJ Wealth has managed to successfully transform the lives of many small and
big distributors.

To the common man, NJ Wealth offers a comprehensive wealth management

platform with a wide choice of financial and non-financial products. Backed by
high levels of excellence in operational and service standards, NJ Wealth offers
customers of its' Partners with solutions that truly makes a difference.

Driven by the strong vision of 'Creating Wealth and Transforming Lives', NJ

Wealth's constant endeavor is to build on the ideas that are meaningful &
effective in scaling business challenges, seizing available opportunities and
serving the interests of the customer.

The NJ Wealth family has grown steadily and today it has over 24,800+ NJ
Wealth Partners, spread across 97 branches in 23 states in India with over
12,00,000+ investors and over INR 32,500+ crores + of mutual fund assets
under advice. Irrespective of the numbers though, it is trust in us which fuels the
passion for creating solutions with excellence that touch many lives, day after
day.
The key offering of the NJ Wealth Distributor platform is briefly mentioned
here.

Product basket

 Domestic mutual funds (all AMCs)

 Fixed Deposits of companies
 PMS products (Third party & NJ)
 Government/ RBI/ Infrastructure bonds

Partner Services

 Dedicated Relationship Manager

 Marketing & Sales support
 Research support
 Training & Education support
 Dedicated Customer Care
LEARNING DURING SIP:
During my training I did different department work like as marketing
department, finance department, firstly when I started my training than I did a
work in marketing department. Under Aniket Deulkar sir and they taught me
first what is mutual fund, how did we work in market how we sale a product in
the market, how to deal with client and how we contact with customers. He
learnt basic things which are necessary for a market. Then I did training in
marketing department where I saw the work of the department, how they
entered customer’s data and in last I do a work in field work where I learnt
how is we do an entry of a form in daily record and which type document
necessary and how we can with him face to face. And my team leader also
provide some ARN holders data, than I was daily basis doing on cold calling and
there providing information about NJ wealth partners and 360 degree
distribution platform and some details.