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This document contains a linear regression model for sales forecasting. It includes the parameter estimates for the variables in the model as well as the actual and forecasted monthly sales values and errors for 36 months. The model uses prior month's sales, advertising, and changes in advertising to predict future sales.
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0% found this document useful (0 votes)
25 views

Addata Class

This document contains a linear regression model for sales forecasting. It includes the parameter estimates for the variables in the model as well as the actual and forecasted monthly sales values and errors for 36 months. The model uses prior month's sales, advertising, and changes in advertising to predict future sales.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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A B C D E F G H I J K L M N O P Q R S T

1 a 2.372373
2 lambda 0.555179
3 b 2.948116 delta A(t)
4 c -0.426231 SSE Rsq stderr
5 0 #VALUE! #DIV/0!

6 Actual
Month Sales Advertising Lagged Sales delta A(t) Forecast Sq Err error
7 1 12 15
8 2 20.5 16 12 Sales Forecast = a + lambda*lastsales + bLn (A(t)) + c*max (0,deltaA(t))
9 3 21 18 20.5
10 4 15.5 27 21
11 5 15.3 21 15.5
12 6 23.5 49 15.3
13 7 24.5 21 23.5
14 8 21.3 22 24.5
15 9 23.5 28 21.3
16 10 28 36 23.5
17 11 24 40 28
18 12 15.5 3 24
19 13 17.3 21 15.5
20 14 25.3 29 17.3
21 15 25 62 25.3
22 16 36.5 65 25
23 17 36.5 46 36.5
24 18 29.6 44 36.5
25 19 30.5 33 29.6
26 20 28 62 30.5
27 21 26 22 28
28 22 21.5 12 26
29 23 19.7 24 21.5
30 24 19 3 19.7
31 25 16 5 19
32 26 20.7 14 16
33 27 26.5 36 20.7
34 28 30.6 40 26.5
35 29 32.3 49 30.6
36 30 29.5 7 32.3
37 31 28.3 52 29.5
38 32 31.3 65 28.3
39 33 32.2 17 31.3
40 34 26.4 5 32.2
41 35 23.4 17 26.4
42 36 16.4 1 23.4

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