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Oyo - Final Report

OYO is India's largest branded hotel network that uses an app-based booking system. It operates in over 174 cities with 4,500+ hotels across India. The company was founded in 2012 by Ritesh Agarwal and has grown rapidly through efficient management practices. A survey of 25 customers found that maintaining good relations with stakeholders and addressing common concerns like breakfast variety and services has helped OYO succeed. The company aims to change how people stay away from home by offering affordable accommodations near transportation hubs with amenities like free WiFi.

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Suyash Prakash
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189 views17 pages

Oyo - Final Report

OYO is India's largest branded hotel network that uses an app-based booking system. It operates in over 174 cities with 4,500+ hotels across India. The company was founded in 2012 by Ritesh Agarwal and has grown rapidly through efficient management practices. A survey of 25 customers found that maintaining good relations with stakeholders and addressing common concerns like breakfast variety and services has helped OYO succeed. The company aims to change how people stay away from home by offering affordable accommodations near transportation hubs with amenities like free WiFi.

Uploaded by

Suyash Prakash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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OYO - "A billion dollar startup"

Topic :- Research on efficient management


system of OYO
ON
YOUR OWN

SUYASH PRAKASH ## AUR KYA CHAHIYE ##


NAYNAM KUMAR
V BBA 'C'
FOUNDER

❖ Ritesh Agarwal 21year old owner of Oyo Rooms.

❖ Dropped out college in 2012 when he was 17 year old for his startup.
INTRODUCTION:
➢Oyo room is indias largest branded network of
hotels .

➢It operates more than 174 cities with


4500+ hotels in India.

➢First in class app based hotel booking.

➢Headquartered and operated by GURGAON


HARYANA.

➢First started by name of ORAVELSTAYSPVT LTD. In


2012.
GROWTH STORY- a result of efficient
management system
From a single hotel in May 2013 to over 4500+
hotels at present, it has been an inspiring journey from a
smart idea to India’s largest branded network of hotels with the
dream of becoming the world’s largest branded network of
hotels.

877+ Properties
RESEARCH DESIGN
Objectives:-
✓.To know the reasons how OYO rooms became so
successful in a very short period of time.
✓.To know the efficient management system of OYO
rooms.
Research methodology:-
The research follows descriptive research method.
Descriptive study aims at portraying accurately the
characteristics of OYO rooms. Research includes fact,
findings & enquiries of different kinds. The major
purpose of my research is to do the detailed study , the
reasons of the success of OYO.
ANALYSIS BASED ON QUESTIONNAIRE
RATINGS FOR OYO ROOMS
NUMBER OF TIME STAY IN A YEAR
SAMPLING TECHNIQUES & METHODS

✓. Data collection method using questionnaire.

✓. Sample size - 25

✓. Used excel method for evaluating and analysis.


FINDINGS

✓. We found that by regular interactions with the guests,


we are able to resolve the issues in no time and ensured
their stay.

✓. We found that maintaining good relations with all


internal & external stakeholders helps in smooth
conductions of Operations.

✓. We found that major concern for all guests were :


a). Variety in Breakfast
b). Services
REASONS TO CHOOSE OYO ROOMS:-

1. AFFORDABLE:
With Budget Hotels you choose to SAVE!
Yessave smart on roomrates
&
Spend more to explore your Holiday destination, sightseeing,
buying souvenirs, experimenting with their taste buds.
2.BED&BREAKFAST:
Excellent Bedding & Interiors is the
pre-requisite of a pleasurable trip.
At OYORooms , they standardize every
property of our budget hotels chain to create
state-of-the-art bedrooms with super comfy
beds & lavish interiors.
3.STAYCONNECTED:
Yes, stay connected to your friends, family &
your favorite movies, not to miss news; even
when you travel with FREEWI-FI & FLATLCDtv

4.STRATEGICLOCATIONS:

Whenever you may want to stay, you’d find an


OYO! Strategically located near Air Ports, Railway
Stations, Bus Terminals, Business Hubs, Metro Stations
etc……..

5.SECURITY:

With a 24 hour reception and secured premises


we ensure that your safety is not jeopardized at any
given moment while you stay at OYORooms.
GOAL:
✓Our goal is to change the way people stay away from
home.
RANGE:
✓OYO’s budget stays range from 999 to 1500 rupees while its
mid scale rooms are priced at 1600 to 4000 rupees.

MEDIA:
✓OYO rooms has appointed Madinson Media Plus as its
media agency. The size of the business is
estimated to be Rs100 crore.
RECOMMENDATION & SUGGESTIONS
✓. OYO should give more focus on Demographic
Condition , Market & Geographic Condition like
Demand, Supply, Business, Location, and Clients
as they vary from city to other city.

✓. OYO should go for short stay.

✓. As a suggestion, OYO must go for Shrine Board


for Yatra Parchi.
BIBLIOGRAPHY
Referred Book:-
Principles of Marketing - Philip Kotler
Journal of Commerce and Management
Primary data:-
~ data collected through questionnaire
~ personal visit to OYO room

Secondary data:-
~ http://www.oyorooms.com/blog/
~ http://en.wikipedia.org/wiki/OYO_Rooms
~ http://www.slideshare.net/
THANK YOU

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