To Newspaper Design For Print: AJEEP Tim Mitchell 7/3/15 1

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Introduction

to Newspaper
Design for Print

AJEEP Tim Mitchell 7/3/15 1


The Six Modules
Module 1 Overview

Module 2 Terms

Module 3 Page layout grids and styles

Module 4 Words—headlines and decks

Module 5 Words—bylines, story text, cutlines, credits

Module 6 Images—photos, illustrations, infographics

Appendix

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AJEEP SYLLABUS
Introduction to Newspaper Design for Print

Course Description
An introduction to newspaper design for print covering an overview of the history of Western newspapers,
standard terms used to identify elements, page layout, word, and image conventions used for reporting the
news. The six learning modules are designed to be one-hour sessions but time may vary depending on the
number of students and discussions. Obviously, six hours of learning does not substitute for years of
practical experience and learning but it can be a start.

Course Goals and Student Learning Objectives


This course will give the student a basic understanding of newspaper design for print:
Western historical context
Terms
Design and layout organization

Course Content Learning Outcomes


Upon successful completion of this course, students will be able to:
LO1 Identify industry standard and successful newspaper design
LO2 Understand and discuss how newspapers use words and images to ethically inform readers
LO3 Learn and use relevant vocabulary for the industry

Required Texts/Readings
Textbook
There is no required text although a textbook by Tim Harrower about newspaper design is available in at
least seven versions. Newspaper Designer’s Handbook, ver.6, by Tim Harrower; McGraw-Hill, Columbus,
OH, U.S.A. This is the reference book for newspaper design sessions and its ISBN is 978-0-07-299669-2.

Other Readings
The instructor’s appendix section has further reading suggestions.

Other Equipment / Material Requirements (Optional)


Enhanced learning can be realized with Internet access and by using a computer with publishing software
like InDesign 2.0 or later versions.

Intro to Newspaper Design Spring 2013 Page 1 of 2


Assignments and Grading Policy
Class instruction will include a lecture, discussion, and homework review. Lectures will be given based on
the module information, discussion will be through student class participation, and homework will include
answering the quizzes and bringing in print samples of newspapers.

Assignments will be given in each class and may be just a quiz or a quiz and other work. Assignments will
be due the following class session.
POINTS GRADE
Each class, except the first one, will cover learning objectives 1, 2, and 3. 100–98 A+
97–94 A
Grading will based on earning a total of 100 points by the end of the six classes. 93–90 A-
89–87 B+
6 classes x 10 points for class participation = 60 points possible 86–83 B
6 quizzes x 5 points each possible = 30 points possible 82–80 B-
1 final class newspaper critique by each student = 10 points possible 79–77 C+
76–73 C
=100 points total 72–70 C-
Any late work will receive a maximum of half credit. There is no extra credit. 69–67 D+
Participation in class involves discussion, critical thinking, use of relevant 66–63 D
vocabulary, and questions about the material covered. An F grade is a fail. 62–60 D-
59–0 F

Introduction to Newspaper Design for Print Course Schedule

Class Date Topics, Readings, Assignments, Deadlines

1 Overview of newspapers

2 Terms used for newspapers

3 Page layout grids and styles

4 Words—headlines and decks

5 Words—bylines, story text, cutlines, credits

6 Images—photos, illustrations, infographics

The schedule is subject to change with fair notice by e-mail and in the previous class.

Intro to Newspaper Design Spring 2013 Page 2 of 2


“American press is the
bible of democracy,
the book in which
∫  
a people determines
its conduct. ” Walter Lippman, 1925

AJEEP Tim Mitchell 7/3/15 4


Introduction
to Newspaper
Design for Print

Module 1
Overview

AJEEP Tim Mitchell 7/3/15 5


Colonial  era  —  book  style  designs    
(1690>)  
 
 
Tradi;onal  design  era  —  larger  format    
(1850s>)  

 
Op;mum  format  era  —  evolved  design    
(1937>)    with  beHer  technologies  available    
 
 
Redesign  era  —  digital  allows  design    
(present)  ideas  to  flourish  

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§  Newsletter format
§  Small size
§  Poor quality results.
§  Not all local news.

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§  The first newspaper in the Americas was
called Publick Occurrences.
§  Dense text
§  No photos just decorative elements
§  Weeklies became dailies.

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§  Virginia
Gazette
Dec. 9,
1775,

Single-­‐line  
head  
Ini$al  
drop  cap  

Front  Cover   Back  Cover  


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7”

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Inside pages
§  San Francisco’s
The Call Post,
Dec.10, “Tombstone”  
1913 style  four-­‐line  
heads  

Unusual,  cutout  
images  (usually  
rectangular)  

Wallpaper-­‐like  
columns  of  text  

Short,  2-­‐column-­‐
inch  stories  with  
small  text  type  

Page   Back  Cover  


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   one   AJEEP Tim Mitchell
§  News organizations depend on more than
print to get out the news .
§  Once sources are checked, newspapers post
news to their websites, blogs, and other
social media accounts faster.
§  The economic model for profiting from news
on the Internet is not consistently working.
§  Now designers produce print pages, websites,
and moble apps for viewing news.

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§  Use digital type,
digital images,
direct-to-plates
digital printing
technology

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§  Journalists want to be paid for their online
reporting.
§  Readers like getting access to online
journalism for free.
§  Some newspapers limit access beyond
headlines and story summaries.
§  Some trustworthy online news sources have
started to charge.

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§  Most trusted publications offer a companion
website.
§  Online advantages
§  There should be a conscious effort to drive
readers to and from the web for content.
§  Avoid starting a story in print and asking the
reader to finish it by reading online.

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§  Scan and view

Quick Reference codes


(QR codes)

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§  Quick Reference codes are encoded images
that computers with a camera and appropriate
software can decipher.
§  When using a QRC also include the human-
readable URL.
§  Make sure QRCs are high-enough quality and
resolution for the print medium by testing.
§  Some are free and some cost because of data
capture.

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§  Other types of two-dimensional codes:

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§  Some QRCs can be made to work with images
embedded in them for context.

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1. What is the newspaper era we are in now and how is it different from
previous ones?

2. Information source checking is an important part of trustworthy news


reporting. T or F?

3. Name some advantages of news online.

4. What is a QR code and how would you use one?

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Introduction
to Newspaper
Design for Print

Module 2
Terms

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§  Teasers
Skyboxes on page one that preview content

§  Flag
The title of the publication

§  Sidebar
A separate design element from main stories

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§  Headline
Large type above or “touching” (very near) the
start of the story that summarizes the article

§  Deck
A follow-on to the headline that explains the
story beyond the headline

§  Infographic
A visual storytelling informational graphic that
makes it easier to understand details.

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Info-­‐  
graphic  

Teasers  
or  
skyboxes  

Flag    
or    
logo  
or    
nameplate  

Deck   Headline  
Sidebar  

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§  Jump
A line of information that says what page to
turn to for a continuation of the story.
§  Cutoff rule
A line that helps visually separate stories.
§  Byline
A credit line identifying the author or authors
and source/s of information

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§  Photo
An image from a camera that should visually
support the news story without alterations
§  Cutline
The image’s verbal description providing details
§  Credit
The name of the image maker and affiliation

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§  Column rule
A vertical line that helps organize and
separate columns of text
§  Sig
A small, brief label for a regular feature or
column
§  Text & column
Story information kept within visually-
orgainzed zones
§  Gutter
Space between text columns and outside edge

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Kicker  

Jump  
or  
con?nua?on  
line  
GuEer   Text   Column  
Cutoff  rule  

Byline  

Photo  

Cutline  
Credit   Column  rule  
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§  Refer
A reference to another story or information
§  Subhead
A secondary level headline that explains groups
of content that follow
§  Index
A sorted list of information often used to assist
with navigation through the material.

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Subhead  

Refer  
 

 
Content  list  
Index  
 

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§  Folio line
A line of type describing the publication with
name, date, page number, section, etc.
§  Standing Head
A word or phrase defining a section or type of
information as a header from issue to issue
§  Banner head
A headline whose measure is the page width
§  Five columns-wide photo
One way to describe the width of a photo
spanning the columns in its story

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Sec?on/   Page  
standing     number  
head  
Folio  line  
Can  include  pub  name,  date,  page  number  
Banner  head  
 

Five  
columns-­‐wide  
photo  

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§  Mug shot
A small photo of a person
§  Pull quote
Emphasized text that pulls out content from a
story

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§  Editorial cartoon
Personal, interpretive imagery on opinion page
§  Tint screen
The area made up of halftone dots to simulate
a tint of a color instead of full coverage of ink/s
§  Masthead
The area where staff, contact, and subscription
information is listed.

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Mug  shot  
Editorial  
cartoon  

Tint  screen  
 

Pull  quote  
or   Infographic  
liN-­‐out  quote  

Masthead  

7/3/15 AJEEP Tim Mitchell


1. Identify and match 10 newspaper terms to a printed copy of a newspaper

2. Do any newspapers NOT use skyboxes/teasers?

3. What is a refer?

4. What is a banner head?

5. It is common practice for the most important stories to start at the top of
the page and headlines get progressively smaller in font size for stories
descending on page. T or F?

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Introduction
to Newspaper
Design for Print

Module 3
Page layout grids and styles

AJEEP Tim Mitchell 7/3/15 37


§  Design grids provide a way to maintain
consistent layout placement.
§  Styles provide a way to maintain consistent
typography, objects, and tables.
§  Both of these design techniques support the
identity of the publication.
§  An established publication should have
guidelines.

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§  The grid is an invisible design structure of the
page.
§  Grids can be geometric, organically shaped,
and combined structures for a page.
§  A publication can use just one grid for all
pages or a combination of grids for different
pages.
§  There is usually a common grid line for
consistent placement of folios or visual
elements like top and bottom rules.

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§  Many newspapers use basic grids with five or
six columns.
§  A six-column grid doesn’t mean you always
must design with six columns of text.

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The  grid  
is  an  invisible  design  
structure  of  the  page.  

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This  topmost  
design  grid  can  be  
used  to  place  the  
folio  line.  

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This  design  grid  
   is  for  three  equal  
sized  columns.  

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This  design  grid  
   is  for  three  equally-­‐
sized  columns.  

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This  design  grid  
   is  for  six  columns  
on  the  page.  

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A  page  design  
 based  on  a    
six-­‐column  grid  
 
 

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The  page  
 without  the  grid  
lines  made  visible  

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This  design  grid  
   is  for  five  columns  on  
the  page  with  one  
wider.  

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This  design  grid  
   is  for  four  columns  
on  the  page  with  two  
wider  outside  columns  
and  two  narrower  
centered  columns.  

7/3/15 AJEEP Tim Mitchell


§  Use consistent applications of fonts for
headlines, text, etc. to maintain the
publication’s identity.
§  Publishing software allows the use of styles.
§  Fonts with styles attached to them can be
globally changed by altering the style
parameters.

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§  This headline used these style settings:

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§  This text used these
style settings:

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§  The logo, also called the nameplate or flag,
should be designed to support the
publication’s identity, be memorable, and
integrate with any skyboxes and news on
page one.

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A modular logo

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More design
variety is
possible with a
modular logo.

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1. What is a design grid?

2. What is a common number of grid columns for a newspaper?

3. A style can be used to make universal changes to type that already has an
applied style. T or F?

4. Text type will often change from story to story. T or F?

5. What is another name for the publication’s title?

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Introduction
to Newspaper
Design for Print

Module 4
Words—headlines and decks

AJEEP Tim Mitchell 7/3/15 57


§  Anchor story
§  Story importance
§  Make it easier for reader to scan page and
determine what to read or read first

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§  Design to emphasize writing in present tense
§  Set type with focus on conversational nature
§  Avoid line breaks with prepositions (of, for, to,
etc.)
§  Work closely with editor or headline writer
§  Short column-width headlines are difficult to
write and design

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§  Be aware of previous issues of the publication
design
§  Let story content determine where and how
you design the page layout
§  Design to contain headlines to their stories

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§  Banner
§  Kicker
§  Tripod
§  Hammer
§  Raw wrap
§  Sidesaddle
§  Slammer
§  Standing
§  Display
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§  Try different headline styles instead of always
one throughout:

Banner
head
with
deck

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§  Banner
head

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§  Banner
head

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§  Kicker

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§  Tripod
head

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§  Hammer
head

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§  Raw
wrap
head

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§  Sidesaddle
head

SJSU
meterology
future
is mostly
cloudy

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§  Slammer
head

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§  Editorial
cartoon
standing
head

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§  Feature story
display head

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§  Fit the head
to the space

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§  Beyond the
headline Decks support the headline.
 

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1. Name at least 5 kinds of headline categories.

2. Which letter represents the best answer to what is a standing head ?


a. A single headline that stands alone on the page
b. A headline that is vertical
c. A headline that is above the story
d. A label that appears with a story

3. A good headline should be written in a conversational tone. T or F?

4. A deck is a cutline for an image. T or F?

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Introduction
to Newspaper
Design for Print

Module 5
Words—bylines, story text, cutlines, credits

AJEEP Tim Mitchell 7/3/15 76


§  Words provide content details that images
cannot completely show.
§  Words and pictures together are best.
§  Words have different looks and styles
depending on the role they play.
§  Part of the publication’s identity is
typography.
§  Headlines used as feature-story art, are often
called display type.

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§  Special
type effects
can lend
visual
interest and
relevance.

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§  Bylines

At the start of a
story is the name
of the author and
his/her affiliation.
.
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§  Story text

An average font
size for text is
9 to 12 points
with an additional
10%–20% for
line space.

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§  Story text

Ads are planned


on a six-column
grid.
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§  Story text

Paragraphs
are either
indented or
separated
with an
extra line
space but
not both.

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§  Story text
Indents can be defined in the paragraphs
style palette.

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§  Story text Justification settings vary for
every font, font size, line spacing, and column
measure.

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The resulting column
of text is based on the
settings below. No
one solution fits all
situations. Note the
even type “color.”  

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§  Pull quotes,
subheads

The pull quote


has an “indent
hang” so the
open quote mark
is to the left of the
optically aligned
left margin of text.

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§  Image cutlines

Captioning images
requires good
writing and editing
skills as there is
not much room
to write.

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§  Image cutlines

Creating a two-
column cutline
makes for easier
reading when the
image is very
wide.

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§  Image cutlines

Not all cutlines


need to run
under images
so different
rectangular
image shapes
can be used.

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§  Image credit

The image
creator is
identified
with an
image credit
in proximity
to the photo
or illustration
and in a
consistent
fashion.
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§  Image credit

When one person,


or more are
responsible for the
creation of an
image and when
a photo has been
altered from the
original it all needs
to be identified
in the image credit area
so it will be ethically represented as non factual.
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§  Folio lines

On most pages is a line of information that


identifies the publication, issue date, page,
section, etc.

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§  Advertisements

Ads as rectangular
shapes fitting the
six-column grid are
modular and easier
to flow columns
of text around.
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§  Ad schemes — a challenge for story design

Harder  to  design  stories  to  fit  open  space   Easier  to  design  stories  to  fit  open  space  

Magazine ads
Pyramid
or Modular
stepped Well ads  
ads   ads  

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§  Making the words
fit into the layout

Copyfitting can be
challenging and is
like a puzzle to get
the right about of
story text in the
space allotted.

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§  Making the words
fit into the space

The story text can be


measured in column
inches, how deep the
text columns run, or
in word count.

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Info-
Story 1
graphic

§ 
Story 2
Story elements
to work tegether
Photo

Various design Bastard


approaches can be measure
columns

used like changing SD logo

the size and shape


of the images, pull
quotes, head/deck,
adding sidebars, Story 3
infographics and
even editing the
story copy.
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§  Layout tactics

All  text  story   Text  story  +  image   Story,  image,  quote  

Pyramid Pyramid Pyramid


or or or
stepped stepped stepped
ads   ads   ads  

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§  Layout tactics

All  text  story   Text  story  +  images   Story,  images,  quote  

Short  pull  quote  


inserted  between  
columns  as  a  text  
wrap  and  
distancing  itself  
from  ads  

Well Well Well


ads   ads   ads  

Lots  of  words  is   Photo  is  lost  in  ads   Poor  placement  of  
visually  uninvi$ng   at  this  loca$on   dominant  photo  

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§  Thumbnail layouts

Thumbnail-­‐sized  
layouts  are  fast  and  
easy  ways  to  think  
about  design  
solu$ons  before  
working  on  the  
computer.    

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1. Words and pictures working together are powerful story telling elements.
T or F?

2. Name at least five of the roles words play in storytelling.

3. Typography plays a major role in the publication's brand identity. T or F?

4. Display type is a kind of byline. T or F?

5. Cutlines are text lines that will be deleted. T or F?

6. Thumbnail layouts are a fast way to design and consider options before
using the computer. T or F?
   
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Introduction
to Newspaper
Design for Print

Module 6
Images—photos, illustrations, infographics

AJEEP Tim Mitchell 7/3/15 102


Two  words  with  similar  meanings  

  A  design  or  representa;on   A    visual  representa;on  


           made  by  various  means of  something
 
 

A  likeness  obtained   An  explanatory  


by  use  of  a  camera   diagram  composed  
of  photographic  
and/or  illustra;ve  
A  rendering  of  something  done  with  hand-­‐ elements  and/or  
drawing  tools  or  with  computer  soYware   words  
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§  Showing reality
A good news photo is as important, or more so, than
the words that accompany it. Photos capture a moment
in news history.

There are ethical allowances for adjusting the photo to


reproduce well, like tonal adjustment, color balance, and
cropping.

A photo and it’s cutline should tell something about the


who, what, where, why, how, and by whom or it shouldn’t
be part of the story.

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§  Altered photos are unethical
Photographs that do not depict an actual event as it
happened have no ethical place in visual news reporting.

There are situations in explanatory graphics where photos


can be altered but in all cases they must be identified as
photo illustrations and should not try to fool a reader.

Feature stories also use modified images in an illustrative


fashion to convey concepts but these are clearly credited
as illustrations and photo illustrations.

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§  Showing reality

A good news photo is as


important, or more so,
than the words that
accompany it. It should
be unaltered since it
represents a moment in
news history. There are
ethical allowances for
adjusting the photo to
reproduce well like tonal
adjustment, color
balance, and cropping.
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An  unusual  
photographic  
height,  not  
from  the  
standard  5  
feet  above  the  
ground  

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Ar;ficial  light.  

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Depth  of  field  

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In  your  face  
perspec;ve  

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A  viewpoint  that  can  show  an  
establishing  shot.  

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§  Showing reality
These  infographic  photos    
are  organized  with  a    
consistent  presenta;on.  
The  subjects’  heads  are  
about  the  same  size.  

The  rectangles  
containing  names,  
photos  and  comments  
are  the  same.  

The  ver$cal  space  


between  photos  is  
consistent.  

The  horizontal  
alignment  of  the  
subjects’  eyes  is  even.  

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§  Cropping reality

This is a rectangular
photo but it could be
cropped to be square
or have a vertical
shape.

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§  Cropping reality

A square crop could


show the football
player going over the
defensive blocker but
in this case it will
remove the height
of his jump and his
athletic prowess.

7/3/15 114 AJEEP Tim Mitchell


§  Cropping reality

A vertical crop brings


the viewer’s focus
closer to the contact
and cuts away more of
the surrounding visual
information..

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Cropping for horizontal emphasis
shows the diagonals of movement: the
§  Cropping reality player’s legs and the angled runners.  

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Showing the height of the jump, the
bodily trajectory, and implied action
§  Cropping reality with other players tells a story.  

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§  Multiple images
for storytelling
This story uses three images
to help tell the story of the
football coach’s uplifted spirit
after a hard-fought win and
the final upcoming game of
the season.

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To  stand  out    
from  the  
Spartan  Daily’s  
regular  issues,  
this  top  half    
of  page  one  
boldly  depicts  
the  theme  
topic  of  drugs.    

7/3/15 119 AJEEP Tim Mitchell


These  over-­‐
sized  column  

§ 
logos  are  a  

Alternative
combina$on  
of  drawings,  
photos,  and  

image styles typogrpahy.  

An illustration can be hand


drawn, computer drawn,
manipulated from an
original photo, or a
combination of photos and
hand/computer drawings
to visualize an idea or story.
Securing  a  bike  with  
two  locks  can  be  
clearly  shown  with  
illustra$on  basics  

7/3/15 120 AJEEP Tim Mitchell


§  Visual
explanations
of information
Showing a map, depicting a
process, linking events in a
timeline, providing details
that would make reading in
standard text format
difficult are all reasons to
choose an infographic as a
means of explanation.  

7/3/15 121 AJEEP Tim Mitchell


Common types that can be use alone or in combination to add
information to the story they support

Facts list
(items related to the story that are in a list format)
Questions and answers
(interviewing technique for capturing dialogue)
Table
(rows and columns of data made easy to read and compare)
Quiz
(questions and answers related to a story)
Biography
(information about a person's history)
Opinion poll results
(survey response data from people)
7/3/15 122 AJEEP Tim Mitchell
Common types that can be use alone or in combination to add
information to the story they support

Ratings
(opinions of how good or bad something is)
Quotes from sources
(actual words used by people)
Timeline of events
(events depicted over time)
Glossary of terms
(explanation of word meanings)
Sequential list
(show ordered progression of steps)
Series list
(items not requiring a certain order)
7/3/15 123 AJEEP Tim Mitchell
Common types that can be use alone or in combination to add
information to the story they support

Checklist
Questions or guidelines allowing reader to check them off
Fever chart
line chart connecting data points
Bar chart
Rectangles extending to points representing data
Pie chart
visually representing data with parts of a whole
Diagram
depiction of how something works or looks
Map
location and detailed version can work in pairs
7/3/15 124 AJEEP Tim Mitchell
This  sidebar  is  an  
infographic  with  a  recipe  
and  photos.  

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Use  of  white  space,  a  
horizontal  column  rule  and  
design  elements  

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§  Visual
explanations
of information
Bringing data alive with
graphic emphasis on
numbers arranged in an
interesting layout can
make the information
more accessible.  

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1. Photos add visual appeal and they should be used to fill up a page. T or F?

2. If a photographer is adept at using Photoshop then it is ethical to move one element


of the photo to make a better composition without telling the photo editor if it is well
done. T or F?

3. Cropping a photo can either strengthen or weaken its value in storytelling. T or F?

4. Can, or cannot, llustrations can be part of a newspaper’s visual collection?

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Introduction
to Newspaper
Design for Print

Appendix
Type vocabulary
Instructor materials

AJEEP Tim Mitchell 7/3/15 129


1. What is the newspaper era we are in now and how is it different from previous ones?
Answer: Redesign era where previous limitations have been lifted regarding
images, type, manipulation, and other techniques to present informations even
beyond print.

2. Information source checking is an important part of trustworthy news reporting. T or


F?
Answer: T

3. Name some advantages of news online.


Answer: post late-breaking news, host multimedia, and expand on content
limited by space in print.

4. What is a QR code and how would you use one?


Answer: encoded images that computers with a camera and appropriate
software can decipher to instantly let a reader see websites or text for more
information. How you use it will be answered in different ways but the main
idea is that it will be to take people to a specific website for more information.

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1. Identify and match 10 newspaper terms to a printed copy of a newspaper
Answer: Depends on specific publications

2. Do any newspapers NOT use skyboxes/teasers?


Answer: yes. Some include the Los Angeles Times and the New York Times.

3. What is a refer?
Answer: A refer is a reference to another story usually including the page
number or location to go to.

4. What is a banner head?


Answer: a headline that runs the across the story and the page.

5. It is common practice for the most important stories to start at the top of the page
and headlines get progressively smaller in font size for stories descending on page. T or
F?
Answer: T

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1. What is a design grid?
Answer: A design grid is an invisible (because it doesn't print) aid to design to
help align elements on a page and from page to page.

2. What is a common number of grid columns for a newspaper?


Answer: A six-column grid is common for newspapers but it's not the only kind of
grid that can be used.

3. A style can be used to make universal changes to type that already has an applied style.
T or F?
Answer: T. It is good practice to assign styles to typography so that changes can
be made to all instances for consistency.

4. Text type will often change from story to story. T or F?


Answer: F. Consistency is part of the publication's brand.

5. What is another name for a publication’s title?


Answer: logo, nameplate, or flag.

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1. Name at least 5 kinds of headline categories.
Answer: Banner, Kicker, Tripod, Hammer, Raw wrap, Sidesaddle, Slammer,
Standing, Display

2. Which letter represents the best answer to what is a standing head ?


a. A single headline that stands alone on the page
b. A headline that is vertical
c. A headline that is above the story
d. A label that appears with a story
Answer: d.

3. A good headline should be written in a conversational tone. T or F?


Answer: T

4. A deck is a cutline for an image. T or F?


Answer: F. It is an explanatory phrase about the story to further explain the
headline which gets the reader's attention.
 

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1. Words and pictures working together are powerful story telling elements. T or F?
Answer: T.

2. Name at least five of the roles words play in storytelling.


Answer: Headlines, bylines, story text, subheads, pull quotes, image cutlines,
image credits.

3. Typography plays a major role in the publication's brand identity. T or F?


Answer: T. Publications need their own look and feel for differentiation from the
competition and typography is one design tool as part of the identity. Other
identity elements include use of color, the logo, the grid, folios, photo style,
cutlines and credit lines, bylines, mug shots, and accuracy.

4. Display type is a kind of byline. T or F?


Answer: F. Display type is large and used as or with images for attention.

5. Cutlines are text lines that will be deleted. T or F?


Answer: F. A cutline is another name for a caption and it explains images.

6. Thumbnail layouts are a fast way to design and consider options before using the
computer. T or F? Answer: T. Hand drawing layouts is a fast way to consider
alternatives before using the computer to finalize the design thinking.
7/3/15 134 AJEEP Tim Mitchell
1. Photos add visual appeal and they should be used to fill up a page. T or F?
Answer: F. Photos do add visual appeal but they should only be used in support
of a story and not for decoration.

2. If a photographer is adept at using Photoshop then it is ethical to move one element


of the photo to make a better composition without telling the photo editor if it is well
done. T or F?
Answer: F. It is not ethical to alter a news photo even if a photographer is good
at Photoshop and/or if an editor is advised of it. The only exceptions are when
the photo is made clearer through tonal adjustments, color balance, and it
should all be discussed with the editors. Any alterations to a photo should be
clear to the reader and labeled as a photo illustration so it is obvious it’s not an
image of reality as it happened.

3. Cropping a photo can either strengthen or weaken its value in storytelling. T or F?


Answer: T. Cropping is vital to the final presentation. The designer faces
challenges in fitting a photo to the layout and cropping can further help to
make elements fit without sacrificing impact.

4. Can, or cannot, llustrations can be part of a newspaper’s visual collection?


Answer: They can because they allow visualization of concepts, hard to
photograph depictions, infographics, editorial cartoons, and unique viewpoints.  
7/3/15 135 AJEEP Tim Mitchell
1.  Bring in print examples of newspapers for class discussion.

2.  Go to the publications companion website and note similarities and


differences.

3.  Does the website maintain the print brand identity?

4.  How much emphasis is placed on visual compared to words?

5.  Are there any QR codes in your papers and, if so, do they work?

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1.  Bring in print examples of newspapers for class discussion.

2.  Identify parts of the newspaper using standard terminology.

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1.  Bring in print examples of newspapers for class discussion.

2.  Draw what you think is the design grid for the publication and compare it
to each page to verify it.

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1.  Bring in print examples of magazines and newspapers for class discussion.

2.  Identify as many categories of headlines as possible.

3.  How effective are any decks in bridging the headline to the story?

4.  Draw a thumbnail layout of a printed page, basically working backwards


from the way it’s normally done, so you can practice drawing and thinking
about design.

7/3/15 139 AJEEP Tim Mitchell


1.  Bring in print examples of newspapers for class discussion.

2.  Discuss how a page of ads have shaped the space for a story design.

3.  How could you have designed the page differently?

4.  How effective are the cutlines for images? Should any of them been written
differently?

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1.  Bring in print examples of magazines and newspapers for class discussion.

2.  Identify a a photo that could have been cropped tighter for more impact.

3.  Show a photo that best supports the story.

4.  Did an infographic function well in further explaining a story?

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1.  Use the folder of files called InDesign_p3_layout to design a story using the
software publishing program InDesign. The InDesign file, .indd, is compatible with
InDesign CS2 and later versions.

The folder contains the headline, deck, byline, story, photo credits, photos, and the
InDesign page with the ads already place in position on a bottom layer.

You can design the page in a way you think works best but the ads must stay in place
as you see them.

InDesign_p3_layout
(folder contents on CD)

File name Description of file


SD_p3_CS2.indd InDesign file to start working on
SpartanDaily_p3_layout.png Small image of the completed page
StoryText.txt All of the text for the story
20111119_Football_SJSU_Navy_VM-34.jpg Photo (cutline is in StoryText.txt)
20111119_Football_SJSU_Navy_VM-40.jpg Photo (cutline is in StoryText.txt)
20111119_Football_SJSU_Navy_VM-50.jpg Photo (cutline is in StoryText.txt)

7/3/15 142 AJEEP Tim Mitchell


For further reading and design observation, consider these websites:

http://www.newseum.org/todaysfrontpages/
Through  a  special  agreement  with  more  than  800  newspapers  worldwide,  the  Newseum  displays  these  front  
pages  each  day  on  its  website.  The  front  pages  are  in  their  original,  unedited  form,  and  some  may  contain  
material  that  is  deemed  objec;onable  to  some  visitors.  Discre;on  is  advised.

http://www.snd.org/
The  mission  of  the  Society  for  News  Design  is  to  enhance  communica;on  around  the  world  through  excellence  
in  visual  journalism.

7/3/15 143 AJEEP Tim Mitchell


2D  QR  code  resources  (always  check  for  viruses  when  downloading  so<ware)  
n  h>p://marksprague.wordpress.com/understanding-­‐qr-­‐codes/  wonderful  and  detailed  resource  
n  h>p://mashable.com/tag/qr-­‐codes/  –  Mashable  QR  resource  
n  h>p://2d-­‐code.co.uk/qr-­‐code-­‐generators  –  QR  code  generators  
n  h>p://2d-­‐code.co.uk/  –  blog  concentrated  on  2D  codes  with  campaign  examples  and  resources  
n  h>p://blogs.msdn.com/tag/-­‐  Examples  of    MicrosoY  Tag  (MicrosoY  Tag  blog)  
n  h>p://www.microso<.com/tag/  –  Top  right  of  the  page  (under  the  search  box)  –  list  of  ar;cles  about  
MicrosoY  Tag  use.  
n  h>p://www.beetagg.com/beetaggsystem/default.aspx  –  Bee  Tag  –  good  explana;on  of  different  codes  
n  h>p://www.scanlife.com/us/examples.html  -­‐  ScanLife  –  excellent  library  of  examples  
n  h>p://www.jagtag.com/market-­‐applicaIons  –  Jag  Tag  –  Market  Applica;on  –  another  collec;on  of  
examples  
n  QR  Code  explanaIon  video  used  by  Detroit  Red  Wings  promo;on  (explana;on  video  is    
on  the  boHom  of  the  ar;cle)    
hHp://mashable.com/2010/02/10/red-­‐wings-­‐qr-­‐codes/  
n  2D  Codes  opportuniIes  for  retailers    
hHp://www.nellymoser.com/ac;on-­‐codes/qr-­‐codes-­‐retail-­‐stores/retailers-­‐use-­‐of-­‐qr-­‐codes  
n  h>p://uQR.me  —  QRC  creaIon  so<ware  
n  h>p://qrblaster.com  —  QRC  creaIon  so<ware  

7/3/15 144 AJEEP Tim Mitchell


Introduction
to Newspaper
Design for Print

Appendix
Instructor materials: slide set
with added comments
AJEEP Tim Mitchell 7/3/15 145
Introduction
to Newspaper
Design for Print

Module 1
Overview

AJEEP Tim Mitchell 7/3/15 146


Colonial  era  —  book  style  designs  (1690>)  
•  Benjamin  Harris  created  Publick  Occurrences,    
Both  Foreign  and  Domes$c  on  Sept.  25,  1690  
•  John  Campbell,  U.S.  Postmaser,  made  the    
Boston  News-­‐LeSer  in  1704  

Tradi;onal  design  era  —  larger  format  (1850s>)  


•  New  York  Herald  ran  two-­‐column  headlines  
•  Headline  styles:  inverted  pyramid,  step,  hanging  indent    
 
Op;mum  format  era  —  evolved  design    
with  beHer  technologies  available  (1937>)  
•  Los  Angeles  Times  and  others  followed  
 
Redesign  era  —  digital  allows  design  ideas    
to  flourish  (now)  

7/3/15 147 AJEEP Tim Mitchell


§  The newsletter was the precursor of the
modern newspaper.
§  Colonial newspapers were small format and
printed with limited letterpress techniques.
§  Results were poor and inconsistent quality but
legible.
§  The printed news was about the Colonies and
England rather than all local news.

7/3/15 148 AJEEP Tim Mitchell


§  The first newspaper in the Americas was
called Publick Occurrences.
§  It was formatted like other colonial papers
with wide, single-to-triple columns, and dense
text.
§  Images were simply decorative elements.
§  Weeklies became dailies and the text columns
narrowed.

7/3/15 149 AJEEP Tim Mitchell


§  Virginia
Gazette
Dec. 9,
1775,
colonial
news

Used
metal Single-­‐line  
type head  
Ini$al  
drop  cap  

Front  Cover   Back  Cover  


7/3/15 150 AJEEP Tim Mitchell
7”

7/3/15 151 AJEEP Tim Mitchell


Inside pages
§  San Francisco’s
The Call Post,
Dec.10, “Tombstone”  
1913 style  four-­‐line  
heads  

Used
metal Unusual,  cutout  
images  (usually  

type
rectangular)  

Wallpaper-­‐like  
columns  of  text  

Short,  2-­‐column-­‐
inch  stories  with  
small  text  type  

Page   Back  Cover  


7/3/15 152
   one   AJEEP Tim Mitchell
§  News organizations depend on more than
print to get out the news .
§  Once sources are checked, newspapers post
news to their websites, blogs, and other
social media accounts faster and with fewer
space restrictions than in print.
§  The economic model for profiting from news
on the Internet is not consistently working.
§  Now designers produce print pages, websites,
and moble apps for viewing news.

7/3/15 153 AJEEP Tim Mitchell


§  Use digital type,
digital images
(digitally
halftoned into
dots), direct-to-
plates digital
printing
technology and
full color (when
budget allows)

7/3/15 154 AJEEP Tim Mitchell


§  Journalists want to be paid for their online
reporting.
§  Readers like getting access to online
journalism for free.
§  Some newspapers limit access beyond
headlines and story summaries.
§  Some trustworthy online news sources have
started to charge for deeper* access to their
content (New York Times newspaper)
* Access beyond a limit of full stories per month from one computer

7/3/15 155 AJEEP Tim Mitchell


§  Most trusted publications offer a companion
website because readers want it for more
content.
§  Advantages include posting late-breaking
news, hosting multimedia, and expanding on
content limited by space in print.
§  There should be a conscious effort to drive
readers to the web for content and, likewise,
to drive them from the web to the print
version.
§  Avoid starting a story in print and asking the
reader to finish it by reading online.
7/3/15 156 AJEEP Tim Mitchell
§  Scan and view
Mobile devices are
capable of scanning
these printed symbols
or codes to easily
get the reader to a
specific website.

7/3/15 157 AJEEP Tim Mitchell


§  Quick Reference codes are encoded images
that computers with a camera and appropriate
software can decipher to instantly let a reader
see websites or text for more information.
§  When using a QRC also include the human-
readable URL so people without scanning
devices will be able to read and type in the
website from a browser.
§  Make sure QRCs are high-enough quality and
resolution for the print medium by testing.
§  Some are free and some cost to generate with
back-end data analytics.
7/3/15 158 AJEEP Tim Mitchell
§  Other types of two-dimensional codes:

And  others  that  are  


part  of  images  and  
image  borders.  

7/3/15 159 AJEEP Tim Mitchell


§  Some QRCs can be made to work with images
embedded in them for context.

7/3/15 160 AJEEP Tim Mitchell


Introduction
to Newspaper
Design for Print

Module 2
Terms

AJEEP Tim Mitchell 7/3/15 161


§  Teasers
Skyboxes on page one that preview content,
point to a page, and entice the reader
§  Flag
The title of the publication that reinforces the
identity
§  Sidebar
A separate design element from main stories
that can add peripheral detail and stand apart
from other page elements

7/3/15 162 AJEEP Tim Mitchell


§  Headline
Large type above or “touching” the start of the
story that summarizes the article and can even
grab the reader’s attention
§  Deck
A follow-on to the headline that explains the
story beyond the headline and before the text
starts the story in detail
§  Infographic
A visual storytelling informational graphic that
makes it easier to understand details through
maps, diagrams, tables, charts, and text.
7/3/15 163 AJEEP Tim Mitchell
Info-­‐  
graphic  

Teasers  
or  
skyboxes  

Flag    
or    
logo  
or    
nameplate  

Deck   Headline  
Sidebar  

7/3/15 164 Text   AJEEP Tim Mitchell


§  Jump
A line of information that says what page to
turn to for a continuation of the story that
should also appear at the start of the continued
portion of the text showing where the story
came from.
§  Cutoff rule
A line that helps visually separate stories and
information so it doesn’t run together
§  Byline
A credit line identifying the author or authors
and source/s of information
7/3/15 165 AJEEP Tim Mitchell
§  Photo
An image from a camera that should visually
support the news story without alterations (for
ethical reasons of true news reporting)
§  Cutline
The image’s verbal description providing details
like names, places, dates, times, clarifications
§  Credit
The name of the image maker and affiliation,
also where statements can be made about any
alterations to the image which may cause it to
be called an illustration rather than a photo
7/3/15 166 AJEEP Tim Mitchell
§  Column rule
A vertical line that helps organize and separate
columns of text of one story from another
§  Sig
A small, brief label for a regular feature or
column to help the reader understand the
nature of the information (specific news theme,
opinion/commentary, advertisement, etc.)
§  Text & column
Story information kept with visual zones
§  Gutter
Space between text columns and outside edge
7/3/15 167 AJEEP Tim Mitchell
Kicker  

Jump  
or  
con?nua?on  
line  
GuEer   Text   Column  
Cutoff  rule  

Byline  

Photo  

Cutline  
Credit   Column  rule  
7/3/15 168 AJEEP Tim Mitchell
§  Refer
A reference to another story or information in
the publication or on a website
§  Subhead
A secondary level headline that explains groups
of content that follow and helps to visually
break up large amounts of contiguous text
§  Index
A sorted list of information often used to assist
with navigation through the material and
provide a high-level summary

7/3/15 169 AJEEP Tim Mitchell


Subhead  

Refer  
reference  
 to  website  or  
other  stories  

 
Content  list  
Index   for  online  
  news    

7/3/15 170 AJEEP Tim Mitchell


§  Folio line
A line of type describing the publication with
name, date, page number, section, etc.
§  Standing Head
A word or phrase defining a section or type of
information as a header from issue to issue
§  Banner head
A headline whose measure is the page width
§  Five columns-wide photo
One way to describe the width of a photo
spanning the columns in its story

7/3/15 171 AJEEP Tim Mitchell


Sec?on/   Page  
standing     number  
head  
Folio  line  
Can  include  pub  name,  date,  page  number  
Banner  head  
runs  width    
of  page  

Five  
columns-­‐wide  
photo  

7/3/15 172 AJEEP Tim Mitchell


§  Mug shot
A small photo of a person, usually one column
wide cropped to show mostly the person’s head
§  Pull quote
Emphasized text that pulls out content from a
story to make it more visible and possibly
engage the reader as an entry portal into the
story. It makes type an image element.

7/3/15 173 AJEEP Tim Mitchell


§  Editorial cartoon
Personal, interpretive imagery on opinion page
§  Tint screen
The area made up of halftone dots to simulate
a tint of a color instead of full coverage of ink/s.
It should be used carefully to avoid legibility
problems where type is against a background
that is too dark to easily read.
§  Masthead
The area where staff, contact, and subscription
information is listed.

7/3/15 174 AJEEP Tim Mitchell


Mug  shot  
Editorial  
cartoon  

Tint  screen  
Use  carefully  
to  not  impair  
legibility  

Pull  quote  
or   Infographic  
liN-­‐out  quote  

Masthead  

7/3/15 AJEEP Tim Mitchell


Introduction
to Newspaper
Design for Print

Module 3
Page layout grids and styles

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§  Design grids provide a way to maintain
consistent layout placement from page to
page.
§  Styles provide a way to maintain consistent
typography in the publication.
§  Both of these design techniques support the
identity of the publication.
§  An established publication should have
guidelines for use of design grids and styles
for handline type and images consistently.

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§  The grid is an invisible design structure of the
page that helps make placement of elements
consistent.
§  Grids can be geometric, organically shaped,
and combined structures for a page.
§  A publication can use just one grid for all
pages or a combination of grids for different
pages.
§  There is usually a common grid line for
consistent placement of folios or visual
elements like top and bottom rules.

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§  Many newspapers use basic grids with five or
six columns.
§  A six-column grid doesn’t mean you always
must design with six columns of text.
§  For example, a single column of text can span
the width of two grid columns.
§  A more complex single grid can be used for
many page layouts because of its modularity.

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The  grid  
is  an  invisible  design  
structure  of  the  page  
 that  makes  placement    
of  elements  consistent  
from  page  to  page.  

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This  topmost  
design  grid  can  be  
used  to  place  the  
folio  line  at  the  
top  of  each  page.  

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This  design  grid  
   is  for  three  equal  
sized  columns    
evenly  spaced    
on  the  page.  

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This  design  grid  
   is  for  three  equally-­‐
sized  columns    
 not  symmetrically  
placed  on  the  page.  

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This  design  grid  
   is  for  six  columns  
on  the  page.  

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A  page  design  
 based  on  a    
six-­‐column  grid  
with  blue  lines  
showing  the  six  
columns  
 

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The  page  
 without  the  grid  
lines  made  visible  

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This  design  grid  
   is  for  five  columns  on  
the  page  with  one  
wider  column  on  the  
leN  and  four  smaller  
and  equal  columns  
 to  the  right.  

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This  design  grid  
   is  for  four  columns  
on  the  page  with  two  
wider  outside  columns  
and  two  narrower  
centered  columns.  

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§  Use consistent applications of fonts for
headlines, text, etc. to maintain the
publication’s identity.
§  Publishing software allows the use of styles
that can simply apply complex attributes to
fonts.
§  Fonts with styles attached to them can be
globally changed by altering the style
parameters. This is much more efficient than
manipulating each instance of a font needing
change.

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§  This headline used these style settings:

les
n De sign sty or
I f
ue box
dialog s ic
g ba
settin
ter
charac
a ts
form

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§  This text used these In D
dialo
e sign
g u e
style
box f
s
or

style settings:
ic
ttin g bas
s e
cter
chara s
at
form

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§  The logo, also called the nameplate or flag,
should be designed to support the
publication’s identity, be memorable, and
integrate with any skyboxes and news on
page one.

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A modular logo
can be flexible in
arranging page
one layouts.

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More design
variety is
possible with a
modular logo
while retaining
the identity of
the publication.

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Introduction
to Newspaper
Design for Print

Module 4
Words—headlines and decks

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§  Anchor story: larger type at the start of a
story that summarizes, pulls reader into
story, determines importance of news by
relative page size and page placement
§  Story importance: stories at bottom of page
should have smaller-sized headline fonts than
at the top
§  Make it easier for reader to scan page and
determine what to read or read first

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§  Design to emphasize writing in present tense
with carefully selected verbs
§  Set type with focus on conversational nature
by breaking lines where phrases and speech
would break or pause
§  Avoid line breaks with prepositions (of, for, to,
etc.)
§  Work closely with editor or headline writer to
craft easy to read headlines set in type
§  Short column-width headlines are difficult to
write and design
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§  Be aware of previous issues of the publication
design and don’t repeat layouts with similar
headline placements—show variety
§  Let story content determine where and how
you design the page layout using the
headline, text, images, and cutlines
§  Design to contain headlines to their stories
and not let adjacent headlines and stories
intermingle

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§  Banner
§  Kicker
§  Tripod
§  Hammer
§  Raw wrap
§  Sidesaddle
§  Slammer
§  Standing
§  Display
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§  Try different headline styles instead of always
one throughout:

Banner
head
with
deck

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§  Banner
head

Context
sensitive so
it integrates
the image
and the
meaning
of the head
to reinforce
the message
used sparingly and where appropriate
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§  Banner
head

Smart and
engaging
headlines
can bring
in readers
and make heads fun to write for less serious
news but use sparingly.

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§  Kicker

A word
or phrase
leading
into
the head

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§  Tripod
head

Three
part:
bold with
two-line
adjacent
deck

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§  Hammer
head

Big and bold


initial word or
phase to get
attention followed
by a supporting
deck in a lighter
weight font

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§  Raw
wrap
head

A way
to run
the
head
next
to the story instead of across the top and it
helps with modular layouts — can be more
than one-column wide

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§  Sidesaddle
head

SJSU
meterology
future
is mostly
cloudy
This is another way to place a headline
next to its story columns to fit into a
short and wide area of the page.  
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§  Slammer
head

Attention
grabbing
bold word
or phrase
followed by a
explanatory
word or phrase
in non-bold

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n
§  Editorial
cartoon
standing
head

This head
is a label for a
cartoon series
about talking
cattle (it’s
the herd
reference).

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§  Feature story
display head

Limited use
of special type
treatments can
make concepts
come alive and
intrigue the
reader to look
further.

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Succinct writing summarizing the story
§  Fit the head with one or more lines of text and using
type that doesn’t distort the original font
to the space is ideal.
 

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§  Beyond the
headline Decks support the headline by
clarifying and bridging the reader
to the start of the story.
 

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Introduction
to Newspaper
Design for Print

Module 5
Words—bylines, story text, cutlines, credits

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§  Words provide content details that images
cannot completely show.
§  Words and pictures together are best.
§  Words have different looks and styles
depending on the role they play as headlines,
bylines, story text, subheads, pull quotes,
image cutlines, image credits, folio lines,
advertisements, etc.
§  Part of the publication’s identity is established
by consistent style application of typography.
§  Headlines used as feature-story art, are often
called display type.
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§  Special
type effects
can lend
visual
interest and
relevance
to feature
stories
using
display
heads.

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§  Bylines

At the start of a
story is the name
of the author and
his/her affiliation.

Maintaining a
consistent style
brings uniformity
to the presentation.

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§  Story text

An average font
size for text is
9 to 12 points
with an additional
10% for line space.

Wider column
widths make
reading easier
with added line
space.
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§  Story text

On a six-column
page grid, three-
columns (non-
standard bastard
measure) can add
visual variety to help
separate stories.

Ads are planned


on a six-column
grid.
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§  Story text

Paragraphs
are either
indented or
separated
with an
extra line
space but
not both.

Indented
paragraphs
look connected.
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§  Story text
Indents can be defined in the paragraphs
style palette (InDesign shown here).

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§  Story text Justification settings vary for
every font, font size, line spacing, and column
measure. Here is just one (InDesign shown here).

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The resulting column
of text is based on the
settings below. No
one solution fits all
situations. Note the
even type “color.”  

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§  Pull quotes,
subheads

The pull quote


has an “indent
hang” so the
open quote mark
is to the left of the
optically aligned
left margin of text.

Subheads break
the text op and aid
faster reader comprehension.
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§  Image cutlines

Captioning images
requires good
writing and editing
skills as there is
not much room
to write.

Write to answer
questions the
reader may have
about the image.
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§  Image cutlines

Creating a two-
column cutline
makes for easier
reading when the
image is very
wide.

Cutlines should
use a contrasting
font from the main story text so they won’t
run together in a tight-fitting layout.
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§  Image cutlines

Not all cutlines


need to run
under images
so different
rectangular
image shapes
can be used.

Long horizontal
runs of cutline text can be broken into
columns.
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§  Image credit

The image
creator is
identified
with an
image credit
in proximity
to the photo
or illustration
and in a
consistent
fashion.
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§  Image credit

When one person,


or more are
responsible for the
creation of an
image and when
a photo has been
altered from the
original it all needs
to be identified ethically
in the image credit area
so it will not be identified as visually factual.
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§  Folio lines

On most pages is a line of information that


identifies the publication, issue date, page,
section, etc. Some papers group the info and
others let it run across the top of the page.

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§  Advertisements

Ads as rectangular
shapes fitting the
six-column grid are
modular and easier
to flow columns
of text around.

These two ads are


placed on the page
before the designer
lays out the news.
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§  Ad schemes — a challenge for story design

Harder  to  design  stories  to  fit  open  space   Easier  to  design  stories  to  fit  open  space  

Magazine ads
Pyramid
or Modular
stepped Well ads  
ads   ads  

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§  Making the words
fit into the layout

Copyfitting can be
challenging and is
like a puzzle to get
the right about of
story text in the
space allotted with
a headline, possible
images, pull quotes,
subheads, cutlines,
and credits.
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§  Making the words
fit into the space

The story text can be


measured in column
inches, how deep the
text columns run, or
in word count which
publishing software
can determine. The
editor can help deliver
a story to fit or cut
to fit.
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Info-
Story 1
graphic
Modular,
text only

§ 
Story 2
Story elements Modular,
text +
to work tegether images

Photo

Various design Bastard


approaches can be measure
columns

used like changing SD logo

the size and shape added


to keep

of the images, pull


story,
above,
modular
quotes, head/deck, in shape

adding sidebars, Story 3


infographics and modular,
Non-

even editing the two


text only,
short
story copy. dog-leg
columns

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§  Layout tactics

All  text  story   Text  story  +  image   Story,  image,  quote  

Pyramid Pyramid Pyramid


or or or
stepped stepped stepped
ads   ads   ads  

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§  Layout tactics

All  text  story   Text  story  +  images   Story,  images,  quote  

Short  pull  quote  


inserted  between  
columns  as  a  text  
wrap  and  
distancing  itself  
from  ads  

Well Well Well


ads   ads   ads  

Lots  of  words  is   Photo  is  lost  in  ads   Poor  placement  of  
visually  uninvi$ng   at  this  loca$on   dominant  photo  

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§  Thumbnail layouts

Thumbnail-­‐sized  
layouts  are  fast  and  
easy  ways  to  think  
about  design  
solu$ons  before  
working  on  the  
computer.  They  
don’t  need  to  be  
carefully  drawn  but  
good  enough  to  
show  details  for  
work  some$mes  
done  by  others.  
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Introduction
to Newspaper
Design for Print

Module 6
Images—photos, illustrations, infographics

AJEEP Tim Mitchell 7/3/15 238


Two  words  with  similar  meanings  

  A  design  or  representa;on   A    visual  representa;on  


           made  by  various  means of  something
 
 

A  likeness  obtained   An  explanatory  


by  use  of  a  camera   diagram  composed  
of  photographic  
and/or  illustra;ve  
A  rendering  of  something  done  with  hand-­‐ elements  and/or  
drawing  tools  or  with  computer  soYware   words  
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§  Showing reality
A good news photo is as important, or more so, than
the words that accompany it. Photos capture a moment
in news history.

There are ethical allowances for adjusting the photo to


reproduce well, like tonal adjustment, color balance, and
cropping (as long as it doesn’t cut out something
important or make two adjacent cropped photos look like
they are one, otherwise it requires an obvious illustration
label to avoid confusion with reality.

A photo and it’s cutline should tell something about the


who, what, where, why, how, and by whom or it shouldn’t
be part of the story.

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§  Altered photos are unethical
Photographs that do not depict an actual event as it
happened have no ethical place in visual news reporting.
News photos are assumed to be historical documents and
once they are published it is almost impossible to erase
the memory of readers.

There are situations in explanatory graphics where photos


can be altered but in all cases they must be identified as
photo illustrations and should not try to fool a reader.

Feature stories also use modified images in an illustrative


fashion to convey concepts but these are clearly credited
as illustrations and photo illustrations. Credits can be
given to each person and what they did to make the
image, like Source photos: Xxxx; Illustration: Xxxx.
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Framing  and  cropping  this  
image  adds  interest,  
almost  making  the  banner  
a  speech  balloon  from  the  
protester’s  mouth.  

§  Showing reality

A good news photo is as


important, or more so,
than the words that
accompany it. It should
be unaltered since it
represents a moment in
news history. There are
ethical allowances for
adjusting the photo to
reproduce well like tonal
adjustment, color
balance, and cropping.
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Unusual  
photographic  
heights,  not  
from  the  
standard  5  
feet  above  the  
ground,  can  
add  interest  
and  further  
tell  the  story.  

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Ar;ficial  light  can  present  problems  or  can  become  
one  of  the  elements  of  photo  interest.  Note  how  the  
color  gradient  emanates  energy  from  the  stage.  

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Depth  of  field  simplifies  the  
image  details  so  what  the  
photographer  considers  
important  to  the  reader  is  put  
into  focus.  

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In  your  face  
perspec;ve  can  
be  an  aHen;on  
grabber  for  an  
otherwise  
posed  shot.  

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A  viewpoint  that  can  show  an  
establishing  shot  of  the  event  is  
helpful  in  a  series  of  images.  

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§  Showing reality
These  infographic  photos    
are  organized  with  a    
consistent  presenta;on.  
The  subjects’  heads  are  
about  the  same  size.  

The  rectangles  
containing  names,  
photos  and  comments  
are  the  same.  

The  ver$cal  space  


between  photos  is  
consistent.  

The  horizontal  
alignment  of  the  
subjects’  eyes  is  even.  

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§  Cropping reality

This is a rectangular
photo but it could be
cropped to be square
or have a vertical
shape. Each change
will refocus attention
and change the
information the image
brings to the reader.

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§  Cropping reality

A square crop could


show the football
player going over the
defensive blocker but
in this case it will
remove the height
of his jump and his
athletic prowess. A
tight crop removes
distractions to focus
on the two players
colliding.
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§  Cropping reality

A vertical crop brings


the viewer’s focus
closer to the contact
and cuts away more of
the surrounding visual
information. But in this
case it looses info
about the aerial
drama. They could
both be on the ground.

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Cropping for horizontal emphasis
shows the diagonals of movement: the
§  Cropping reality player’s legs and the angled runners.  

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Showing the height of the jump, the
bodily trajectory, and implied action
§  Cropping reality with other players tells a story.  

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§  Multiple images
for storytelling
This story uses three images
to help tell the story of the
football coach’s uplifted spirit
after a hard-fought win and
the final upcoming game of
the season.

The dominant, largest photo


is of the coach backed by his
players and the other two
images showcase the last
victorious game. The headline
is related to the dominant
photograph of the coach.  

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To  stand  out    
from  the  
Spartan  Daily’s  
regular  issues,  
this  top  half    
of  page  one  
boldly  depicts  
the  theme  
topic  of  drugs.  
Inside  pages  
include  student  
results  of  an  
online  survey.    

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These  over-­‐
sized  column  

§ 
logos  are  a  

Alternative
combina$on  
of  drawings,  
photos,  and  

image styles typogrpahy.  

An illustration can be hand


drawn, computer drawn,
manipulated from an
original photo, or a
combination of photos and
hand/computer drawings
to visualize an idea or story.
Securing  a  bike  with  
Ethically, an illustration’s two  locks  can  be  
clearly  shown  with  
credit line should state illustra$on  basics  

that’s what it is so there


is no confusion with it being
assumed as a photo of
historical record.  

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§  Visual
explanations
of information
Showing a map, depicting a
process, linking events in a
timeline, providing details
that would make reading in
standard text format
difficult are all reasons to
choose an infographic as a
means of explanation.  

In  support  of  the  story,  this  


mul$faceted  infographic  offers  
$ps  about  locking  up  bicycles  
on  campus  using  a  step-­‐by-­‐
step  approach  with  drawings  
and  a  security-­‐cages  map.  

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Common types that can be use alone or in combination to add
information to the story they support

Facts list
(items related to the story that are in a list format)
Questions and answers
(interviewing technique for capturing dialogue)
Table
(rows and columns of data made easy to read and compare)
Quiz
(questions and answers related to a story)
Biography
(information about a person's history)
Opinion poll results
(survey response data from people)
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Common types that can be use alone or in combination to add
information to the story they support

Ratings
(opinions of how good or bad something is)
Quotes from sources
(actual words used by people)
Timeline of events
(events depicted over time)
Glossary of terms
(explanation of word meanings)
Sequential list
(show ordered progression of steps)
Series list
(items not requiring a certain order)
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Common types that can be use alone or in combination to add
information to the story they support

Checklist
Questions or guidelines allowing reader to check them off
Fever chart
line chart connecting data points
Bar chart
Rectangles extending to points representing data
Pie chart
visually representing data with parts of a whole
Diagram
depiction of how something works or looks
Map
location and detailed version can work in pairs
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This  sidebar  is  an  
infographic  with  a  recipe  
and  photos  that  can  bring  
readers  in  touch  with  the  
food  of  Passover  if  they  
want  to  make  it  
themselves.  

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Use  of  white  space,  a  
horizontal  column  rule  and  
design  elements  that  differ  
from  the  six  columns  of  type  
can  make  an  infographic  
stand  out  without  need  for  
background  $nt  screens  and  
ruled  boxes.  

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§  Visual
explanations
of information
Bringing data alive with
graphic emphasis on
numbers arranged in an
interesting layout can
make the information
more accessible.  

Use  of  large  type  and  visuals  


invites  the  reader  to  dive  into  the  
presenta$on  of  data.  
 
This  boSom  sec$on  captures  
comments  leX  by  some  
respondents,  adding  to  the  
quan$ta$ve  informa$on  above.  

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